wen | xiniuyule shenwanting
编辑 | 朴芳
julijinnianshuqijieshujinsheng10tianzuoyou,jujishichangdegaokaipingshoujihuyichengdingju。
buguohuiguzhenggejujishuqidangdejingzhenggeju,wulunshijufanghaishipingtairengshichulehunshenjieshujijiqiangduoguanzhongdezhuyili,zaishejiaomeitiduanheshipinpingtaineiguangfanbuju,qizhongbufachuquandexuantuiwanfahechuangxindexuanchuanxingshi,weijujichuanbotigonglegengduodekenengxing。
微博、抖音、B站、小红书等,社媒多点开花
zaidangxiadejuxuanshengtaixia,yijiadudadeyingxiaomoshizaoyibu“ling”,weibohedouyinzuoweiliangdashemeizhuzhendichixufahuizhegezideyoushibeigeleijujinarushuqijujixuanfabixuanxiang,bingbuduanyanshengchuxindexuanchuanwuliao、hudongfangshichudadaogengduoquancengdeyonghu。yucitongshi,bzhandeerchuanghunjian、xiaohongshudeyuanshengugcneirongdengdouzaijinnianshuqidangzhutuizhebaokuanjujichuquan。
yifangmian,weibojiyuzishendeshenhouwenyuziyuanji“shejiao+neirong”shuxingdengjihushimeigejujixiangmudouhuixuanzedexuanchuantuiguangpingtai,ercongjinnianshuqidanglaikan,yuelaiyueduojujizaijingyingweibozhendishiyuefazhuzhongyonghudechenjinganhecanyugan。
liru,shouguanbujiudekoubeibaokuan《tangchaoguishiluzhixixing》guanbozaijujibochuqijianhuijiehejuqingzouxiangjiangmeirigengxindeweibohuafenwei“「xi」xingyuse”“「xi」xingtujian”“aguibaguashe”dengbutongdebankuai,baokuogushixiangdejuzhao、pianchangquwen、fupananjianxiansuodengfengfuneirong,bingzaimeigedanyuananjianmidijiexiaoqianfaqi“sheishizhenxiongpiaoxuanhuodong”,daidongguanzhongzhishenyudatangzhangandeguimichangjingzhongyuzhujiaotuanmenyiqizhuo“gui”tanan。
xuduojujihaihuizaiguanbocehuadabangrenwu、erchuang、jupingdengbutongxingshidehudongleihuodong,diaodongyonghuzifajiarudaojujichuanbodajunzhizhong。ru《zhangxiangsi2》zaikaiboqiankaiqi#zhangxiangsixinsuibang#,tongguodabangjileixinsuizhidexingshikehuodeduiyingjiaosedezhuanshu“anwei”;《duhuanian》faqi#duhuaniandujujiangxinerchuangzhaojiling#huatixiangyonghuzhengjierchuangshipin;《jiubudejianchaguan》lianheduogexingyedavfaqilingyuliandongkepuhuodong,guligengduoyonghucanyulejieweijianxiangguanzhishi,dengdeng。
lingyifangmian,douyinpingjiejudadeliuliangchihepangdadelurenpanyexiyinzhegengduojujijiangqilieruxuanfadeshouxuanzhendi。guandouyuyirenfabudejingcaijijin、huaxu、zhuchuanghudongdeng,yijidarenmenhezilaishuiyonghudeerchuangneirong,douzuoyongyujujideredufajiaohechuanbo。
yishuqichuangxiadouyinjujibangreduzhilishizuigaojilude《meiguidegushi》weili,gaijuzikaiboqianjiuyumaileyixiliejingcaipianhua、zhuyaorenwuguanxixian、jinjutaicidengredianneirong,suizhejujidebochuchixugenjinzengjiahuatiredu,jiazhiyonghumendejijicanyuhe“anli”jinyibuzhutuijujikoubeifajiao。qizhongjulilingengxindejingdiantaici“beijingdaodiyousheizaia”chenggongchuquan,bujinbeiwangyoumenhuashijianjixiaoliaobaichu,haibeigediwenlvnalaizuoweizhuanchangshipinxuanchuanzijialvyouziyuan。
ciwai,bzhan、xiaohongshuzaijinnianshuqidejujiyingxiaozhongyezhanjuzheyixizhidi。birudaxiangshuqidangkaijudediyida“heima”《moyuyunjian》zaibzhanlidejianjishipindahuo,youqishijuzhongfanpaizhanggongzhudegaoranhunjianshouhuolechaobaiwandebofangliang,shenzhibeibanyundaozhanwaituijianjiluren。erzaixiaohongshunei,gaijuyerenqigaozhang,shouhuoduopianzilaishuibaokuanqianzanbiji,“wujinyan:yazibibaoxingnvzhu”yidudengshangxiaohongshuredianbangtop5。
长视频平台宣推玩法再出新
duiyuzhangshipinpingtaieryan,shuqidangshigejiamijitaiju、zhaolanhuiyuandezhongyaoshijianduan,tamenhuishishitoufanggengduodeziyuanduitoubujujijinxingxuanchuan,zaizheigeguochengzhongyanshengchuleduoyanghuadechuangxinwanfa,jinhouyenenggouyingyongdaopingtaiqitayingshineirongzhong。
qiyishijiaoseaichengpingtaijuxuanxinfengkou,tengxunshipinheaiqiyishizhuyaowanjiadaibiao。
《zhangxiangsi2》kaibohou,tengxunzaizhanneiweigaijushangxianlejiaoseaigongneng,shiyonghunenggouyiyuyinduihuadexingshiyuzijixiaidejiaosejinxingshenduduihuahehudong,haikeqinshentiyan“qiangxuanchicu”“fangfengbeijiaohuixiaoyaoyoulizibao”dengjuzhongjingdianjuqingqiaoduan。fensibuzaishidanchunzhuijuershichengweigushideyibufen,zheiyihudongwanfashenzhibijujineirongchuquangengkuai。
aiqiyizezaipingtaineituichule“taodou”bankuai,bingyuweiboshuangduanlianheshangxianleyipiaijiaosehao。zaipingtaiduan,yonghukejinru“taodou”xuanzezijiganxingqudejiaoseliaotian,ru《tanggui2》bochuqijianjieliantuichuledangejiaoseduihua、xiaojuchang、tuiliyouxi、duojiaosequnliaosizhongwanfa。zaiweiboduan,yonghukezaifabohuopinglunshi@yibojudeaijiaosehao,tajiuhuishanxiandaopinglunquyuyonghuhudong,muqianyishangxianjiaosehaodejujibaokuo《canglanjue》《yunzhiyu》deng。
qiershijieheyiyouxuanfaziyuanzaizhanneihuashizhenghuo。ru《nibixingguangmeili》bochuqian,hunanweishiyumangguotvliandongshuangpingtai“mangxiip”weijujihuashizaoshi,bingjiangtansongyunyumangguojujideshenhouyuanyuanrongrudaoxuantuizaoshizhong,00houbaogaimoxingzhenghuoshiyugao、dujiamangguoweiyugaodengchuangyiwuliaoyinfaguanzhongguanzhu、weikaibozaore。
zairuaiqiyizai《tanggui2》zhongchuangxinxingdiyingyonglepubutexiaodanmu,pingjiejiqiangdezhijuechongjihenianqinghuadebiaoda“yingkong”guanzhongdezhuyili,jiehejuqingdewangengshuapingdanmuqudetongshiyeweipinpaikaipileyitiaoxindepuguanglujing。
qisanshijujishouhouweipingtaidailaikeguandezhangweixiaoying。ruyoukuzai《moyuyunjian》bochuhouxunsubuzhuodaoyonghuduiyu“feichangxiaozhang”cpdereqingxuqiu,zaibangeyuedeshijianneiliandongjufangwanchenglenannvzhuhunhoufanwaipiandechuangzuo、paisheheshangxian,kancheng“zuiqiangshouhou”,yerangshichangkandaoleyoukudeneirongshengchannengliheduiyonghudechaokuaixiangyingsudu。
youru,aiqiyishangbannianhuodechaogaopingfendejingpinduanju《wodealetai》zaishuqilaidaojujipaishedijubanleyichangkuangyeyinlehui,zhanxianchujiqiangdezhangweishengmingli,yeshiaiqiyizaijuji“shouhou”fuwushangdeyouyiciyongganchangshi,haituidongleyingshiyulvyoudeshenduronghe。
youyinianshuqidangjijiangluomu,buguanshishejiaoduandeduoyanghudongmoshihaishipingtaiduandechuangyixuantuiwanfa,douzaijujishichangliuxialelingrenyinxiangshenkedezuji。buguoguigenjiedi,haodeneirongyongyuanshijujichenggongchuanbodejichu;womenyiranqidaiweilaihuiyougengduozhidedalixuanchuandejingpinjujichuxianzaidazhongshiyezhizhong。
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