文｜体育产业生态圈 董董

编辑｜李禄源

bujiuqian，wuhandangdaimingchengwenhuatiyujituangufenyouxiangongsifabugonggao，chexiaotuishifengxianjingshibingjixushishiqitafengxianjingshi，agujianchengjiangcong「*stmingcheng」biangengwei「stmingcheng」。

zheiyiweizhe：zheijiagongsizanshituoliletuishifengxian，zaizhongzhengguilaihou，maichulexinfazhandezhongyaoyibu。

zheijiacengzaitiyuquanfengguangwuxiandegongsi，2016nianqianjiao「daobogufen」，2020niangaiming「dangdaiwenti」，dantiyuquanneiduitamenzuiweishuxidemingzi，haishiqizai2016zhi2020nianjianshiyongguodejiancheng——dangdaimingcheng。

zheisigezi，daibiaozhetacengjingdegaoguangshike，yemingkezhetadaijizhenggexingyedechenzhongjingshi。

从崩塌到重建

jinglile2019he2020niandedafukuisunhou，dangdaimingchengzai2021nianqidongdiyicizhongzu。

dangnian6yue，dangdaimingchengyuankonggugudongxinxinghanyijiqiyizhixingdongrendangdaijituan、tianfengruiyuanjiang1.94%degongsigufenzhuanrangjiguochuangziben，bingjiang25.45%debiaojuequanweituojiguochuangziben。zhici，guochuangzibenchengweikonggugudong，wuhanshiguoziweichengweishijikongzhiren。

suizhezheiyidongzuodeluodi，dangdaimingchengyekaishilezijiuzhilu。

xianshixiangkonggugudongjiekuan，2021nian9yuexiangguochuangzibenfenliangcidaikuan2.75yiyuan；suihoujianchitianfengzhengquan，bingweixinyingtiyuzhuzi，weichiqizhengchangyunying；tongshi，dangdaixiduiciqiantigongjidangdaimingchengdeguanlianfangjiekuanjiyuzhanqi。

ciwai，zaiguochuangzibenruzhuhou，dangdaimingchengqidonglefeigongkaifaxinggupiaoshixiang，jihuaxiangguochuangzibenfaxinggupiaolaiwanchengzuizhongshougou。

buguo，suizhedangdaimingchengyejiehua，guochuangzibendeshougouyiyuansuizhibianhua。

2022nian1yue29ri，zaidangdaimingchengfabu2021nianyejiyukuigonggaohou，guochuangzibenxuanbujiaohaishangshigongsiguanliquan。suihou，dangdaimingchengfeigongkaifaxinggupiaojihuazhongzhi，guochuangzibendanfangmianzhongzhiciqiandebiaojuequanweituo。

zheiyeyiweizhe，guochuangzibenhewuhanshiguoziweizuizhongfangqiledangdaimingcheng。

diyicizhongzuxuangaoshibai，dangdaimingchengdezhaiwuweijichedibaofa。

minyinzibenyindaikuanyuqiqisumingchengxianggang，qingqiuduiqijinxingqingpan；xijialianmengxiangxinyingkaimanyaoqiutiqianzhongzhihetong，bingsuopeijueweiyuejin；suihou，yazulianhexinyingkaimandehetongyetiqianzhongzhi——zhici，dangdaimingchengtiyuyewuyiranshizhixingbengpan。

jiazhiqitazhaiquanrendesusong，dangdaimingchengburupochanjingdi。2023nian1yue，wuhanzhongyuanjuedingduidangdaimingchengqidongyuzhongzhengchengxu，dangdaimingchengdiercizhongzuqidong。

suihou，xianggangtebiexingzhengqugaodengfayuancaidingmingchengxianggangjinruqingpanchengxu，xianggangpochanshujieguanmingchengxianggang，dangdaimingchengtiyuyewuzuiyouzhizichan——xinyingtiyubeiboli。

zhici，dangdaimingchengzaiwutiyuyewu。

2023nian8yue，hubeiliantouchengshiyunyingyouxiangongsi（liantouchengyun）、guohouzichanguanligufenyouxiangongsi、shenzhenshizhaoshangpinganzichanguanliyouxianzerengongsi、beijingjiuyintouzikonggugufenyouxiangongsizuchengdelianhetichengweidangdaimingchengzhongzutouziren。qizhong，liantouchengyunweichanyetouziren，qikonggugudongweihubeishenglianhefazhantouzijituanyouxiangongsi，shijikongzhirenweihubeishengguoziwei。

2023nian12yue，dangdaimingchengzhongzhengjihuashishi，liantouchengyunchiyouzhongzhenghoudangdaimingcheng20.00%degufen。zhici，gongsikonggugudongbiangengweiliantouchengyun，shikongrenbiangengweihubeishengguoziwei。

2023nian12yue27ri，wuhanzhongyuancaidingdangdaimingchengzhongzhengjihuazhixingwanbi。

当代明诚为什么会崩盘？

huitoulaikan，dangdaimingchengdebengpan，chuleyiqingduitiyusaishijubandeyingxiangzhiwai，zhuyaoyuanyinhaishiciqianshuniandejijinkuozhang。

2015nian2yue，dangshihaijiaodaobogufendedangdaimingchengtongguofaxinggufenjizhifuxianjinwanchengleduiqiangshichuanmeidezhongdazichanzhongzu，zhengshiqieruwenhuaxingye。cicijiaoyiduijiawei6.5yiyuan，xingchengle3.40yiyuandeshangyu。

「shangyu」zhideshishougouduijiachaoguoshougoubiaodejingzichangongyunjiazhijingedebufen，yejiushi「yijiabufen」，zaizichanfuzhaibiaozhongyifeiliudongzichanchengxian。

suihou，dangdaimingchengzai2016nianwanchengleduishuangrenjiantiyu、nice international sportsheborg.b.vdeshougou——shougoushuangrenjiantiyuyirancaiyongfaxinggufenjizhifuxianjindexingshi，jiaoyiduijiawei8.2yiyuan，xingchengle7.09yiyuandeshangyu；houliangzheyixianjinshougou，xingchenglechaoguo4yiyuandeshangyu。

weilewanchengshougouhebuchongyunyingzijin，dangdaimingcheng2016nianfaxinglemianzhi4yiyuandegongsizhaiquan，bingyinice international sportsheborg.b.vdeguquanweizhiya，qudenianlilvgaoda7%de2yiyuandaikuan。

dangnian，dangdaimingchengzichanfuzhailvyou25.19%tishengzhi31.00%。danzheibingmeiyoutuohuantamendejiaobu。

2018nian，dangdaimingchengwanchengduixinyingtiyudeshougou。zaizheichangshougouzhong，weilebikaizhengjianhuishenhe，tamenbuzaifaxinggupiao，ershicaiyongquanxianjinshougou，jiaoyiduijiawei5yimeiyuan，jinerxingchengle23.63yiyuandeshangyu。gengweilipudeshi，dangdaimingchengbingmeiyouduixinyingtiyujinxingyejiduidu。zheichangshougoudexianjinzhuyaolaiziyujuzhai。

2017he2018nian，dangdaimingchengzichanfuzhailvfenbiedadao46.43%he60.17%。

zaizheixieshougouhou，jiezhi2018niandi，dangdaimingchengjileideshangyuyijinggaoda36.15yiyuan，jileidezhangqijiekuanyou16.21yiyuan，zheiweiqizhihoudejuekuisunmaixialefubi。

2018niandi，dangdaimingchengjileideshangyuyichaoguo36yiyuan

gengzhongyaodeshi，weilechoujijiekuan，dangdaimingchengjiqizigongsijihujiangsuoyouzichandoujinxinglediyahezhiya，ruhanweitiyuzaijiandechangguan，xinyingkaiman、shuangrenjian、qiangshichuanmeideguquandengdeng。

2019nian，qiangshichuanmeiyingshouhejinglirunbaodie。2020nian，yiqingzhixia，dangdaimingchengyingshiyewuhetiyuyewujunchuxiandafuxiahua，dangniancaiwufeiyong（zhuyaoweilixifeiyong）gengshigaoda7.43yiyuan。zheirangdangdaimingchengjinbengdexianjinliunanyizhicheng，chengshoubuzhudedangdaixikaishixunzhaojiepanxia。

2021nianzhihou，dangdaimingchengkaishidaguimojitishangyujianzhi，dangnianjitile9.34yiyuandejianzhi，kuisunguimogaoda13.36yiyuan。suihou，dangdaimingchengxianhoushiquxijiaheyazulianbanquan，shangyujianzhiguimokuoda。tongshi，mingchengxianggangbeiqingpan，xinyingtiyudengzichandailaidejueshangyuquanbuzhuanweisunshi。

genbenshangkan，dangdaimingchengdebengpan，zhuyaolaiziyuxianjinshougoujianglizhangjixinyingtiyudezichan，congerdailailejigaofuzhaiheshangyu，zaiyiwaiqingkuangdeyinbaoxia，dangdaimingchengxunsuzibudizhai，zouxiangbengpan。

当代明诚带来的三点启示

dangdaimingchengdebengpan，zhengminglejijinkuozhangdeeguo，yeweitiyuxingyedailaileyixieqishi。

diyidianbianshi，tiyubanquanzhiyoudawanjiacaiwandezhuan。

yifangmian，youyuyouzhisaishiipdexique，tiyubanquanjinnianlaijiagechixutisheng，meinianshuyishenzhigengduodebanquanfeiyongyezhiyoujiadixionghoudetoubupingtaicainengchengshoudeqi；lingyifangmian，zaibanquanxingye，banquansuoyoufangjuyouzhudaodiwei，banquanchengbenjibenshuyugangxingzhifu，dagebifang，jiuxiang2020niandeyiqing，qiyebunenghuodeshouru，danyuzhixiangguandefeiyongquexuanhetongyuedingjinxingzhichu，zheiduiqiyedeyejibiaoxianjiangshijidadekaoyan。

zai2020nian，dangdaimingchengtiyubanquanyewuyingshouwei5.35yiyuan，tongbixiahua53.27%；chengbenwei6.88yiyuan，tongbijinjianshaole20.73%，chengxianchuyidingdegangxing。ruciyilai，tamendemaolilvbiaoxianwei-28.59%，jiao2019nianjianshaole52.79gebaifendian。

diergeqishishi，wentileiyewujuyougaodudebuquedingxing——zheiyidianqishiyizhiweirensuozhi，queyoububeizhongshi。

2018nianshitiyudanian，congshitiyuyingxiaodeshuangrenjianyingshouwei6.42yiyuan，jinglirunwei1.22yiyuan，tuotuodeyouzhizichan；dandaole2019nian，shuangrenjiantiyuyingshouruijianzhi1.55yiyuan，jinglirunjin1582.13wanyuan，shenzhiburuyejiduiduqiandeyejibiaoxian。

lingyigejiduananlichuxianzaiqiangshichuanmeishenshang。2019nian，qiangshichuanmeiyingshouhejinglirunbaodie，zhuyingyewushourucong2018niande10.83yiyuanxiajiangzhi2.06yiyuan，jinglirunyou1.43yiyuanjiangwei-6641.43wanyuan。dangdaimingchengbishijichudeshuofashiyingshixingyehuanjingbianhuasuozhi，danzheizhongyejideturanbianhua，wuyizhengmingleyingshi、naizhiwentiyewudegaodubuquedingxing。

disangeqishi，zeshiwentileizichancunzaiyidingbianxiannanti。

dangdaimingchengzichanfuzhailvyizhibusuangao，2018nianwei60%zuoyou。danqizichanjidayibufenweiyingshichuanmeidailaidecunhuohetiyubanquandailaidewuxingzichan，yijijueshangyu。qizhong，shangyuzaichushouzhiqianwufabianxian，yingshicunhuozhongzhanbijidadezaichanpinshenzhiwufazhiya，tiyubanquandebianxiangengshikunnanzhongzhong。

zaijinqihuifushangjiaosuoguanyu2023nianbaodewenxunhangonggaozhong，dangdaimingchengjilulezheimeyigehuijichacuo：

2021nian8yue，xinyingkaimanjiangxijia2021/2022saijifenxiaojibeijingxinaitiyuchuanmeikejiyouxiangongsi，dandangshishuangfangweiqianshuxiangguanhetong。yinci，zai2021niandubaogaozhong，dangdaimingchengjiyujinshenxingyuanze，anciqianhetongjiang2021nianduzheiyisaishixijiabanquandehetongshouruquerenwei2250wanouyuan（hetongzongjine4500wanouyuan）。

dandao2022nian8yue，dangdaimingchengshoudaoleshuangfangqiandingdexieyi，xieyixianshishouquanjinejinwei1500wanmeiyuan。anzhaozheiyixieyi，dangdaimingcheng2021nianduxijiabanquanshouruyingdiaozhengwei750wanmeiyuan。

genjuhuijishidebaogao，xinyingkaimanhexinaitiyuzhenduixijiabanquan，yikaishijishiyi1500wanmeiyuandejiagezaitanpan，yuanyinshixijialiansaiyinsaishizhiliang、qiuduiqiuxingshuliangjundafuxiajiangdaozhizhengtijiazhixiajiangmingxian。

danjiyushangyeshishi，xijiabanquanshourucong4500wanouyuanruijianzhi1500wanmeiyuan，tiyubanquanzichanzaijiduanqingkuangxiadebianxiannandukexiangerzhi。

有关西甲版权收入的会计差错

dangdaimingchengdefazhan，zaiguoneitiyuxingyedefazhanzhongliuxialezhongyaodehenji。erzaimaiguoledangdaimingchengzheizuokanzhihou，jinnianlaitiyuxingyedefazhanyebiandegengweilixing，tiyugongsimentongyanggengquwushi。

yigexingyebukenengshizhongquanyuanbaochizhengquediqianxing。zhiyaonenggouzongjiejingyanhejiaoxun，weilaitiyuxingyedefazhan，yiranzhideqidai。