wen|tiyuchanyeshengtaiquan wangshuai
编辑|北力
meiguozhiyetiyuxianglaiyiqifadadeshangyehuaweiyejiesuochengdao。danzaizheigeanlizhongwomenjiangkandao,ruguoshangyehuawufakongzhizaiyigehelidechidunei,duitiyudeshanghaihuiyouduoda。
rangwomenxiangxiangzheiyangyigechangjing:
zheishiyijizhongchaoliansaideweisheng,nilaojianeizuoxiaochengdejiaxiangzhuduijijiangyinglaibaojizhizhan;tongshi,nigongzuoheshenghuodeyixianchengshihaomenjulebuyedaolezhengguandeguanjianshike。xianran,haomenguanjunzhandebisairedugenggao,quanguozhibodoujiangduizhunta,dannihaishixiangkanjiaxiangqiuduidebisai,yezaiqinglizhizhong。
neimeruguowogaosuni:zainishenghuodechengshi,suoyouzhuanboshangdouzhibozheichanghaomenzhengguanzhan,ruguoxiangkanzijijiaxiangqiuduidebisai,yaomehuilaojiakandangdizhibo,yaomehuagaojiamaizhuanshuzhiboquan,nihuizenmexiang?
shijishang,deyiyuzhongguorujintiyuzhiboqudaodefengfu,zheizhongxianxiangzaiguoneibingbuhuifasheng。danzaidayangbiandemeiguo,zheiquechenglerangnflqiumimenwubitouteng,shenzhidaobitamenxuehuile「kexueshangwang」denanti。
jinnian6yue,yizeguanyunflshexianbanquanlongduandejitisusong,dedaolemeiguoluoshanjidifangfayuandepeishentuancaijue。peishentuanrendingnflweifaxingweichengli,panchunflxiang2011nian-2022nianjianzonggong240wanjiatingyonghuhe4.8wanqiyeyonghuzhifuleiji47yimeijindepeichang。
bishi,zheiyipanjuebeishizuo「laobaixingduikangziben」deyicizhongdashengli。
danhenyihan,fanzhuanhaishifashengle。
dangdishijian8yue1ri,benandezhongshenfaguanfeilipu·gutieleisi(philip gutierrez)bohuilepeishentuandecaijue。
gutieleisibiaoshi,yuangaozaizhengmingnflliyonglongduandiweizhidingbuhelideshoufeishi,jisuanfangfacunzaiyanzhongpiancha:「yuangaomeiyoujiyuzhengjuhehelituilunjinxingsunhaidingchang,ershishiyongleleisicaicejituiduandefangshi,zheijiudaozhizuizhongdesuopeishueshibugongpingde」。
dangutieleisiyechengren,fatingduiyunfldelongduanjunwuyiyi。
zhici,zheichangbenyoukenengdianfumeiguozhiyetiyuzhuanbofufeidejitisusongan,jieduanxingdiluoxialeweimu。dangran,yuangaozaiweilaikeyixianglianbangfayuanjixutichushensu。dankaolvdaonflbeihouchongzudeshehuiziyuanhezibenliliang,getixiaofeizhejishibaochengtuan,yehennangouchengzhenzhengdeduikang。「daweijibaigeliya」degushi,kongpazhongjiushishenhua。
neime,zaimeiguokanyichangnflzhuanbo,daodiyouduo「gui」?
黑障
zaijixuzhankaigushiqian,womenxuyaoxianjieshijigenfldedianshizhuanbogainian。
zaiguzaonianjian,weilebaozhangqiuduidezhuchangshangzuolvyijiyuzhixiangbandeshangyequanyi,nflguidingruozaibisaikaishiqian72xiaoshi,bisaishoupiaolvhaidabudaomouyibiaozhun(zuichuyaoqiushouqing、houjiangwei85%),zegaiqiuchangfangyuan120gonglifanweinei,budejinxingbenchangbisaidezhuanbo。
zheijiushidamingdingdingde「zhuanboheizhang(television blackout)」zhengce。houlai,zheiyizhengcezhujianyanbianweigedadianshizhuanboshanghuafenshilifanweide「gongju」。
图源:DirecTV
buguo,suizhe「shangdianshi」dejiazhidedaoyuelaiyueduodezhongshi,qiuduiyexuehuilegezhongguibi「heizhang」defangfa。biru,huotongzhuanbofangxieshangyongyouhuijiabayupiaobaoyuan,zheiyangzhuanbofangqimahainengbobisaizhuanguanggaofei;huozhetongguoyasuokeshoupiaozongshulaitigaoyishoubili。
zhiyaoshaoweilejieyidiantiyushangye,nijiunengchajuechulai「heizhang」zhidudefuxiuguoshile。dao2014nian,「heizhang」yijingchengweizhongshizhide,lianmeiguolianbangtongxinweiyuanhuidoujuedingchumianjieru——dingbuzhuyalidenflzuizhongzai2015niancongguanfangwuxianqizhongzhilezheiyizhengce。
raner,dangwomenqiehuandaoweilishitudezibenjiashijiaojiuhuifaxian,「heizhang」decunzai,qishiweicongqiumineilizhaquliangfenzhuanbofeitigonglekexingdesilu。neime,youmeiyoushenmejihuihuangefangshirang「heizhang」jixucunzaini?
doubuyongewaixiangshenmebanfa,jishimeiyou「heizhang」,fufeidianshizhuanboshangdepindaoshuyijiushiyouxiande,zheijiudaozhizongyoubisaiwufazaidianshipindaolibochu,zheizhongdangdidianshizhuanboshangbubodebisaijiujiaozuo「feibendishichangbisai(out-of-market game)」。
xiangkan?yaomekuazhouqunengbodedifangkan——kesheihuizhendezheimezuoni?
要么,得加钱。
weilegaoqingchuzijidezhounengboshenmebisai,wangyoumeizhouzifazhizuo「nflzhuanboditu」 tuyuan:506sports
关乎正义
neimejiushuodaowomenbenpiangushide「zhujiao」——nflzhouripiao(nfl sunday ticket)taocan。
rujinzheigetaocanshiyouyoutubeyunyingde,tazaiguanwangshangdemiaoshuyuanwenruxia:「nflzhouripiaotaocan,wuxianchangkansuoyouout-of-marketdezhourisai!henizijidefufeipindaoyiqi,nijiangdedaosuoyouxiangyaodebisai。」
图源:YouTube
zai2024niandenflchaojiwankaidazhiqian,meiguocaijingmeiti《shangyeneimu》jizheyakebu·jinkula(jacob zinkula)jiuzhuanwenbiaodalezijizuoweiyimingputongnflqiumidefannao:
zuoweihewushunianqingrenyiyangcongxiaodifanglaidaoniuyuededagongzi,yakebuduijiaxiangqiuduilvwanbaozhuanggongqingyouduzhong。keyouyunflduibisaizaibutongdiqudianshizhuanboshouquande「jingzhunhuafen」,yijiguyichichibukentuichu「qiuduibao」,ruguoshenzainiuyuedeyakebuxiangzhuikanyigesaijiwanzhengdebaozhuanggongdebisai,tajiuzhishaoxuyaozhifuliangbifeiyong:nflzainiuyuedangdidefufeizhuanbofuwu,yijiyige「zhouripiao」taocan。er「zhouripiao」taocanli,haiyoudaliang「wuguan」debisai。
zheijiudaozhilegaoangdejiage。
rujinbeiyoutubejieshoude「zhouripiao」taocan,danmaiyaoyinian449meiyuan;youtubehuiyuandedabaoyouhuiyeyaoyinian349meiyuan(zheherenminbi2500yuan)。jishihemeiguoguoneiqitasaishibijiao,zheigejiageyekanchengshechi——shangsaijinbade「saijitong」zaimeiguoyinianzhimai100meiyuan,qiumixuangoulvgenggaode「qiuduitong」gengshizhixuyao90dao。
8yue20ri,xinsaijidenfl「zhouripiao」taocanzaipingguoshangdianshangxian,biaojiagaoda679.99meiyuan(yue4850yuan)。xiangyaofudaiduobisaitongboderedzonefuwu,zeyaotao739.99meiyuan(yue5280yuan)。
zaiguonei,zheigejiagejiusuanjiqigedapingtaitiyu、yingshihuiyuandouchuochuoyouyu。
zaozai2013nian,tiyuzhuangbeilingshoushangfanaticsdeyonghudiaochajiuxianshi,zaimeiguo,xiangyakebuyiyanghezijizuiaidenflqiuduibuzaitongyizhoudeqiumibiliyijinggaoda74%——nflduidaitamendefangshijiushi,「guli」tamenweile「zhouripiao」taocanlineijichangxiangkandeqiu,quduohuajibaimeiyuandedingyuefei。
dangran,xuyaochengqingdeshi,zaiwomenkaitoutidaode47yimeijinsusonganzhenduideshijianduanli,nfl「zhouripiao」taocanshizhongguishuyulingyijiafufeidianshifenfashangdirectv。danshishishi,nflhedirectvhezuode「zhouripiao」tongyangguidelipu,2022niandetaocanjiagejiuyao294dao。
NFL和DirecTV合作的「周日票」套餐是此次诉讼的主体 图源:SolidSignal
bencijitisusongdeyuangaolvshituanchengyuanamanda·boen(amanda bonn)zhiyanbuhui:「xianzaiyijingmeiyouduoshaogongxinjiecengnengfudandeqizheikuannfltaocanle。」
erluoshanjidifangfayuanpeishentuanjinfldewanzhengcaijueshizheiyangbiaoshude:「zai2011nian-2022nianjian,liyongzishenlongduandiwei,yuhezuodezhuanboshangdachengliyi‘gongmou(conspiracy)’,siyitaigaodingyuetaocanjiage,yimouqubaoli。」
duiyucbshefoxzheixiezhuanboshangeryan,dangqitataocanjiagegaodaomaibuqi,qiumimenzhinenglaolaoshishikantamenzaibendibochudebisai,zheiyeshitamenlejiandeqingkuang。
zuichudesusongshizai2015nianyouyijiaweiyujiujinshandemingjiao「dazangya(mucky duck)」detiyujiubatiqide,daole2017nian,yishidaozijirebuqinfldetamenxuanzelechesu。
danliangnianhou,fenguanjiazhoudemeiguodijiuxunhuishangsufatingjuedingyijitisusongdefangshizhongtician。qiumimenkugaojiajiuyi,yushiyingzheruyun。
mianduirucijuedepeichang,nflziranbuhuizuoyidaibi。shangsushijibendongzuo:「womenduiyouguancaijueshenbiaoshiwang。womenshizhongjianxin,nfldemeitifenxiaocelveshimuqianzhenggetiyuyuyulexingyeduikehuzuiyouhaodexuanxiang。suoyoucansaiqiuduidebisai,doutongguoqiuduidangdidedianshitaidedaolemianfeizhuanbo;baokuochaojiwanzaineidezuishouhuanyingdebisai,doufugaidaolequanguo,womenhaitigonglebaokuo「zhouripiao」zaineideduozhongbuchongxuanxiang。yinci,womenrenweizheiyijuedinghaowugenju,kanchenghuangmiu。」
yifenyizhengciyandeshengming,weidujiushibushuoweishenmeyaobazuoweibuchongxuanxiangde「zhouripiao」taocangaoneimegui,yijiweishenmejiushibujiqiumijiandanminglede「qiuduitaocan」。
zuoweishehuiyingxianglibuxunyupingguo、weiruandemeiguoguominjitiyushangyeshiti,nflyongyou100wanzhongfangfatuifanduizijibulideshenpan——tamenzuizhongyezuodaole。
buguo,jiuxiangyuangaolvshituanchengyuanbier·kamodi(bill carmody)zaijieanchencizhongsuoshuode,「zheishiyiciduiquanguoxiaofeizheyiyizhongdadepanjue,taguanhuzhengyi。womenyaogaosu32jiaqiuduidelaoban,napatamenyongyouzhenggemeiguodianshizhuanboshishangzuishouhuanyingdeneirong,tamenyebunengsiwujidandilongduan。bunengshituzhaganxiaofeizhedexuehanqian。」
垄断
zaozaijinnian1yue,meiguoniuyuezhouminzhudangyiyuanpate·ruian(pat ryan)jiuzaizijideshemeishangxiangnfldezongcailuojie·gudeer(roger goodell)fabiaoleyifengbanguanfangdegongkaixin——「gudeerxiansheng,nimenhenbcdaodihaixiangcongxinqingongzuodemeiguorendoulizhuanduoshaoqian?!」
rangruianyiyuanchulifennudeyuanyinhenjiandan,shangsaijishishishangshoucinflchangshijihousaizaizhuanbofangnbcdeliumeitiduanpeacockdujiazhibo,「wodexuanminmenyijingweiledingnbchualedaqian,xianzaihaiyaoweilekanchangqiuzaiduohuayibiqian?helima?!」
复杂的NFL转播付费让美国州议员都忍不住开喷
dangran,zheijiushilongduanbeidangdaishehuisuoshenetongjuedeyuanyin,xiangkanjiutaoqian,buranjiubiekan。
neimeyinflweidaibiaodemeiguotiyuzhuanbodelongduanyunyingtixi,jiujingshizenmexingchengde?
shangshijizhongye,dianshiguangbojishudefazhanrangmeiguozhiyetiyukandaolejihui。danyouyufanlongduanfadeguiding,gegelianmengdejulebuwufajinxingtongyixiediao,budebufenbiehezhuanboshangdandutanpan。xianran,zheijibuliyutiyumitongguowendingdepingtaiyangchengguansaixiguan,yebuliyuliansaidequanguotuozhanheshangyejiazhizuoda。
yushi,jingguomanzhangdezhengzhiboyi,meiguoguohuizai1961nianpizhunlezhumingde《tiyuguangbofaan》(sports broadcasting act),zici,getiyulianmengdeyizuoweidulidezhengtijinxingzhuanboquantanpanyuqianyue。
keyishuo,guanfangjiyutiyulianmeng「longduanhuomianquan」dechuzhong,qiaqiashiweileranggengduorennengkandaobisaizhuanbo。danyinflweishoudegedatiyulianmeng,quebazheigequanliyongzaileboxuexiaofeizheshang。
guigendaodi,「nflbeijitisusong」yishidebenzhiqishihaishineigelaodiaoyadewenti:ruhepinghenghaotiyujingyanyedeshangyexinghegongyixing。
poyouyiqudeshi,zaizheidianshang,zhongguohemeiguoyouyicixingchengleguangpushangdeliangge「jiduan」。meiguotiyudeshangyehualingzhongguodecongyezheyanxianbuyi,danmeiguotiyudeguodushangyehuayerangmeiguotiyumimen「kubukanyan」,kanqiudehuaxiaozhijuda,shenzhirangtiyukaishituoligongxinjiecengdequnzhongjichu。
lingyibiandeqingkuangqiaqiaxiangfan,zhongguofadadegonggongfuwujichurangkanqiuzaoyibuzaishizhongguotiyumidenanshi。tiyumeitipingtaishao,banquanjizhong,qiuminengyihenxiaodedaijiaqufufeiguansai。ruguoshizaibuyuanyifufei,haiyouyangshinengchulaidoudi。
danzhongguotiyujingyanyedeshangyehuashuipingzhidi,queyezhengzaiqinshizhezhiyetiyudefazhangenji。
dangran,zheishiyigeguoyuhongdadeyiti,yuanbushisanyanliangyunengjieshiqingchude。zheipianwenzhang,yezhishixiwangtongguoduimeiguozheiqipanjuedetantao,jiguoneicongyezhedailaiduoyixiesikao。
bizheqianxieniancengzaiyijiazhongguotiyubanquandelongtouqiyeshixi,bishizuliyiwei40duosuidelaoqianbeicengdangzhelingdaodemiandashengshuo:「rangwohuaqiankanzhuanbo,menerdoumeiyoua!」
buzhidaomeiguodenflqiumitingdaozheijuhua,huibuhuixianmu?
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