wen｜touzijie zhoujiali　 　 　

小红书罕见现身。

touzijiehuoxi，jinrihangzhoujinshajiangchuxiangliangchuangyetouzihehuoqiye（youxianhehuo）xinzengxingyinxinxikeji（shanghai）youxiangongsiweigudong，gaijijinguanlirenweisuzhoujinshajiangchaohuachuangyetouziguanliyouxiangongsi，yejiushijinshajiangchuangtou，houzhezeshixiaohongshumugongsizhuti。

huanyanzhi，xiaohongshuchenglejinshajiangchuangtoudechuziren。

yinxiangzhong，zheiyinggaishixiaohongshudiyiciruguchuangtoujijin。cicichushoupoyouyuanyuan：zaozai2013nianxiaohongshuganggangchuangli、zaizhongrenhaikanbuqingdeshihou，jinshajiangchuangtoujiuguoduandakuanchengweizuizaotouzifangzhiyi。shinianyihuangerguo，xiaohongshuyijueqichengweiguzhiqianyidechaojidujiaoshou。zaiqunianyicifangtanzhong，zhuxiaohucengtoulu，muqianxiaohongshushitashouyizuigaodexiangmu。

ruciyimu，kanchengchuangtouquanfanbuboledegushi：“jintianniduiwobulibuqi，mingtianwozuonidelp。”

小红书出钱，投了金沙江创投

从工商变更说起。

qichachaxianshi，8yue27ri，hangzhoujinshajiangchuxiangliangchuangyetouzihehuoqiye（youxianhehuo）fashengtouzirenbiangeng，xinzengxingyinxinxikeji（shanghai）youxiangongsi。gaijijinchengliyu2022nian5yue，chuzieyuewei1.55yiyuanrenminbi，jingyingfanweiweichuangyetouzi（xiantouziweishangshiqiye），gongsishijikongzhirenweizhuxiaohu。

chuantouhehuorenliebiao，yigegechuangtouquanshuximiankongfuxian。hehuorenxinxixianshi，jijinyoujinshajiangchuangtou、zhongjinqiyuan、hongshanzhongguo、shangtangkejidenggongtongchuzi，ciwai，wangxiaochuan、caoxiyejinxingletouzirugu。zheiyicixinjiarudexingyinxinxikeji（shanghai）youxiangongsi，yejiushixiaohongshu，zaigaijijinzhongdechigubiliyue12.89%。

chengliliangnianduolai，gaijijinyiduiwaitouzi11bi，bujusaidaonangkuoleairuanjian、zhinengjiashixinpian、jushenzhineng、xrxinpiandengdeng，bingqiejihudouzaitianshilunjinru。

shulixialai，zheizhijijinyijingbuzhuodaoyixiemingxingqiye，youqishizaidamoxinglingyu。ruzuoweidiyipitouzifangtoujinwuwenxinqiong——yijiaaidamoxingjichusheshipingtai。wuwenxinqiongchengliyu2023nian，chuangshituanduiyouqinghuadaxuedianzigongchengxituidongjijie，faqirenzhengshiqinghuadaxuedianzigongchengxixizhurenwangyujiaoshou，qixueshengxialixueweigongsilianhechuangshirenjianceo。

haiyougangxuanburongzideliblibailibulibuai。chengliyu2023nian5yue，liblibaidingweiyuaituxiangshengchengpingtai，zhiliyuaineirongdechuangzuohefenxiang，chedigaibianshejishi、huashi、zimeitichuangzuozhedeyuanyouchuangzuofangshi。zhijin，liblibaiyijingwanchengsanlunrongzi，yuanmaziben、gaorongchuangtouhejinshajiangchuangtoucanyutianshiluntouzi，mingshizibenzelingtouzuixinyilun。

“buyaomixintongyongdamoxing。”zhuxiaohucengzaipengyouquanzhongbiaoshi，danqishijinshajiangchuangtouyinggaishiguoneichuizhiaigczhenzhengchushouzuiduodezaoqitouzirenzhiyi。tacengjianyi，suoyoudulidamoxinggongsidouyaowangchuizhizou，changjingyouxian，shujuweiwang——zheihuoxuzhengshijinshajiangchuangtouchushouwuwenxinqiong、liblibaideluoji。

朱啸虎最赚钱的项目

neime，xiaohongshuweiheyaotouzijinshajiangchuangtou？qishitamenzaoyouyuanyuan。

2013nian，28suidemaowenchaojieshusitanfudaxuedexueye，hewuhanlaoxiangjufanglaidaoshanghaiyiqichuangye。bishi，yidonghulianwanglangchaoganggangxingqi，gangqibudexiaohongshuxiangyizhonggouwuzixunzazhi，tuichudediyikuanchanpinbianshi7gepdf。

“womenjiushiyigexiaoxingbianjibu，”maowenchaozaixiaohongshushizhouniandahuishanghuiyidangshijingxiang，“wohemulan（jufang）yiqihezhulemeiguogouwugonglve，zhaoyuanzaixinjiapodekenan（xiaohongshucoodingling）youqingyuegaoxinjiapogouwugonglve，yingmu（xiaohongshusanhaoyuangong）fuzele7benpdfdeshijuehepaiban，haizhaolepengyoushouhuilefengmiantu。”

cijian，jinshajiangchuangtouzhuguanhehuorenlinrenjunyuqianjinshajiangchuangtouguanlihehuorenzhangyutongfaqilediyigeyouzhongguojijinjubandesitanfuchuangyebisai。20gezhongguotuanduili，jinshajiangchuangtouzhitouzilemaowenchao。

dangshidexiangfahaibushixiaohongshuxianzaideyangzi，henduofengxiantouzirenkanbuqingzheijiagongsidaodinengyouduodadexiangxiangli，douzaiyouyushifouyaotou。

“xiaohongshuyikaishishihenbuqiyande。”zhuxiaohuzaijiemianfangtanzhonghuiyidangniantouzixijie，“neishiwomenqianlealuntouzixieyi，fenleyixieedujixiongdijijin，falvwenjiandouzuohaolejiuchadaqianle，tamenbutoule，womenquanbujieguolaitoujinqu。”

congdiyibi25wanmeiyuankaishi，jinshajiangchuangtoubianyizhipeibanxiaohongshu，houxuyejinxingduolunjiazhu，shenzhihaigentoulexiaohongshu2018niandedlunrongzi。

yejiushizaizheiyinian，xiaohongshukaishichangshizai《ouxianglianxisheng》、《chuangzao101》dengzongyitoufang，yipimingxingyirenfenfenruzhuxiaohongshu，yonghutupo1yi。dlunrongzihou，xiaohongshuguzhichaoguo30yimeiyuan。

yiqingqijian，xiaohongshuzaiyicibaohong。yejiushizheigeshihou，xiaohongshubeiyijishichangtouzijigouzhengqiangjilie，dianfengguzhiyidudadao200yimeiyuan（yueherenminbi1400yiyuan）。

xiaohongshudejueqilichengdianfulehenduorendexiangxiang。jinnianchu，xiaohongshufenxianggengjiajutideniandushuju，waijiedeyiyikuizuixinmianmao——2023nianyuehuotongbizengzhang20%zhi3.12yi，yingshoutongbizengzhang85%zhi37yimeiyuan，jinglirundadao5yimeiyuan。xiangbizhixia，2022nianxiaohongshuyingshouyue20yimeiyuan，kuisun2yimeiyuan。

shinianpeipao，xiaohongshukanchengjinshajiangchuangtoubantuzhongjingdianyiyi。2023nian11yuefenghuangwangcaijing《fengmian》fangtanzhong，zhuxiaohutoulu：xiaohongshushimuqianshouyizuigaodexiangmu。

创投圈反哺一幕

jitouguozijidejigouchuqian，zuotamendelp——zheiyangyimuzaichuangtouquanmijishangyan。

yinxiangshenkedeshi，huapingtouzidelpzhenyingzhongyoubushaoshizijidebeitouqiye。qunian9yue，huapingtouziyuyixingshizhengshiqianyue，xuanbujianghuapingtouzideshouzhirenminbijijinluohuyixingshi。jinjiezhe，lpluxudaowei，crolingyudeshizhiyigeyaomingkangdehefuzhushengzhishangshigongsijinxinshengzhidouxiangjiqianshuleyouxianhehuorenxieyi，chuzichengweihuapingtouzidelp。

huapingtouziyuzheiliangjiaqiyeyuanyuanshenhou：2008nianyaomingkangde6300wanmeiyuandezhanlverongzizhong，huapingtouzizhengshitouzifangzhiyi；huapinggengshijinxinshengzhizuizaodejigoutouziren，yeshigongsishangshiqianzuidajigoutouzifang。shigeduonianhou，tamenbuyueertongdifanbuhuaping。

haiyoubeitainichuzihongshanzhongguo。2014nian，hongshanzhongguoyi275wanyuanchengweibeitainidetianshitouziren，cihouyouzai2016nianlingtouqiblunrongzi。2021nianbeitainishangshi，hongshanzhongguoshigongsidedierdagudong。suihou，beitainichizi1yiyuanruguhongshanqixiahangzhouhongshanshenghengguquantouzihehuoqiye（youxianhehuo），chengweihongshanzhongguodelp，huikuidangniandebole。

zheishichuangtouquanfanbudeyilvxiezhao。zheiliangnianlai，womenjianzhengruciyimumu：ruzaochedalaohexiaopengshixiancaifuziyouhou，zuoweilpzhichilewuyuanziben、jiyuanziben、yilianziben、kunzhongziben、bianliangzibendengjigou，zheixiejigouzhongdedaduoshudoucengtouziguohexiaopengchuanglideuchuoxiaopengqiche。

hesaikejichuangshirenliyifan、xiangshaoqing、sunkaihelichuziguangsuguangheqixiajijin，houzhecengsancitouzihesaikeji，yilupeibanchengzhang；zhouheiya2010nianrongzikunnanshidedaoletiantutouzide5800wanyuanzhiyuan，8nianhouchuzi2yiyuanzuoletiantudelp；paopaomatechuangshirenwangningchuqianrugucengtouzizijidevcjigou，shiheiyiziben、fengqiaozibendelp，haiyouqiaqiashipinfanbutouzifangjiahuaziben......zheiyangdelizibushengmeiju。

muziyiranbuyi，shichanghuazijinzongjinanxun。yushiwomenkandao，yuelaiyueduogpkanxiangshouzhongdeyitouxiangmu，congtouhouhuanjiezhuaqimuzi。zaonianjian，chuangyegongsizaivc/pedejiachixia，yiluchengzhangbingzoushangipoqiaozhongdewutai。jianshidaochuangtoudelilianghou，zheixiechenggongdeqiyejiayoukaishifanbu，weivc/pejigouchuqianchuli。

zhengrushanghaiyimingtouzirentanyan，“bayijingchengzhangqilaidebeitouqiyeheqiyejiafazhanchengweizijidelp，youshidetianduhou。”shanghaishitianshitouziyindaojijinfuzerendongruoyutidao，cengzhudaoshangshidebeitouqiyeyujigouhexinzhangqipipei，keyichengweiyouxiudejishilp。

zheishiyigumizuzhenguidehuoshui，yeshirenminbimuzihandongxiadeyimonuanyi。