界面新闻记者 | 薛冰冰

界面新闻编辑 | 沈霄戈

“我们翻看2015年到2024年近十年来的数据，10年间没有哪一个暑假像今年这么差。” hainanshenglvyoufandianxingyexiehuichangwufuhuizhang、qixianlingjunlandujiajiudianzongjinglihepinggaosujiemianxinwen，jinxiahainanjiudianyezhengtibuzhimeiyoulequnianbaofashizengzhang，yuciqianzhengchangnianfenxiangbiyekewei“candan”。

erhainanshengdeqingkuangbingfeigeli。qunaerpingtaixiangguanfuzerengaosujiemianxinwen，conghoutaishujulaikan，jinnianbeijing、shanghai、guangzhou、shenzhendengchuantongyixianchengshidejiudianbiaoxianputongbulixiang，fangjianmaibushangjia。ciwai，meiyouzishenxianmingtese、chuzaibushangbuxiagangaweizhidejiudianhuodeyebuhao。

danshigaifuzerentongshitidao，shuqijiudianyechengxianmingxiandeliangjifenhuataishi，zaishuqijiudianjiagepujiangdebeijingxia，siwuxianchengshixiaxiaquxianjiudianjunjiayuqunianshuqijibenchiping，jiao2019niantongqizeyoumingxianzhangfu。zhonggaoxingjiudianjiagejiangfuzuida，ruwuxingjiudianzhifujunjiajiangdile13%。zhonggaoxingjiudianjiangjiahouladongyudingliangzengfujiaokuai，sixingjiudianyudingliangzengfudadaoliangweishu。

hepingyebiaoshi，hainanshengzuizhuliudeyixiejiudianchuzulvjiangdebuduo，shenzhikeyihe2023niantongqichiping，danshipingjunfangjiayuqunianxiangbixiadie20%yishang。“biruhaitangwanyijiajiudian，wangnianshujiapingjunfangjianengmaidao2000yuan，jinniannengmaidao1600yuanjiuyijinghenhaole。”

zheiyeyiweizhe，“liangzhangjiadie”、“yijiahuanliang”chengweijinnianshuqijiudianyedehexinguanjianci。

传统热门目的地酒店爆冷

pingjiewennuanyirendeqihoutiaojian，dongjishihainanjiudiandekeliuwangji。danjiemianxinwencaifangzhonghuoxi，shuqiyeshihainanlvyoushichangdeyidawangji。

hepingxiangjiemianxinwenjieshi，shuqishichangshizhenduiqinziyou、darendaixiaohaichuxing，kequnyinsuqizhudaozuoyong。“shuqijiachunyun，lianggewangjinengzhandaojiudianquannianyingshoude60%zuoyou。”

raner，jinnianshuqiqianbanduan，yize“hainanjiudianyebengpan”dexiaoxituranchuanchu。qiyuanshihainanshengxiangguanxiehuifabuyifen《guanyuhaozhaoguangdajiudiancanyinqiyeyuangonggongkeshijian、xieshouqianxingdechangyishu》，wenzhongtidao“dabufenjiudianyucanyinqiyemianlinjiduneijuan、keliuxiajiang、pubiankuisundejiannanjingdi”。danhenkuaixiehuiyoutongguoshengmingyuyichengqing，renweiciqianchangyishu“yongcibudang、biaoshubuqing，daozhigebiezimeitiduichangyishuchuzhonghebenyichanshenglequjie”。

tanjizheichang“wulong”beihoudezhenshiqingkuang，hepingxiangjiemianxinwentoulu，changyishuzhongsuomiaoshudexingyexianzhuangkeguancunzai。jinnianyijiduyihou，hainanshengwulunshilvyoujiudianshichanghaishishangwujiudianshichang，douchuxianfeichangdadereduhuapo。“sanyayouxiezhongxiaoguimojiudian4yuefenkaishijiuchuxianlejubuqianxinhuozheqiangzhixiuwuxinjiadexianxiang。”

jutidaoshuqiwangji，hepingxiangjiemianxinwentigongde《sanyalvyoujiudianshujuriqushiqingkuang》xianshi，cong7yuezhongxundao8yueshangxun，sanyashiquanshijiudianpingjunruzhulv79.3%，pingjunfangjia1055.15yuan，tongbixiajiang22.1%，meijianfangshouyi937.85yuan，tongbixiahua18%。fanyingdaojingyingzhibiaoshang，sanyaquanshijiudianyingshou9.7yiyuan，biquniantongqijianshao27.3%。

tabuchongtidao，yixianwanghongjiudianpinpaixiyinledabufenkeliu，biruhaitangwandeyatelandisi、tianfangzhouji、baoliguili、hongshulin、aidixun、renhenghuangguanjiarideng，zheixiejiudiannengweichijibenshengcun；zaiwangxiadefeiyixianpinpaijiudianzechuzulvbujia。

hepingfenxicheng，daliangzhongchanjiejitaolihainanshichangshifeichangzhongyaodeyinsuzhiyi，zheixierenqunshihainanlvyoudujiadezhuli。“zhisuoyitaoli，zhuyaoshichuyuxingjiabidekaolv，baokuobendichizhuxinggezhongxiaofeijiage，bijingxianzaizhongchanjiejishouliyemeishenmexianqian。”

tahaitidao，jinnianersanyuefenqi，xinmataidengguojiaduihuashishimianqian。youyuzheixiedifangziranziyuanqutong，qiedongnanyachujingyougengjuxingjiabi，mianqianlihaoshifanghouyexueruolesanyalvyouredu。

lingyichuantongremenmudediyunnantongyangweinengxingmian。qunaerxiangguanfuzerenxiangjiemianxinwenbiaoshi，chulesanya，jinnianshuqiyunnanzhusuyeyechuxiangongdayuqiudejumian。

xiangbijiudian，yunnandeminsuzhanbigenggao，jinnianshuqiyunnanminsulaobangengshi“jiaokubudie”。jiemianxinwenzaixiaohongshudengshejiaomeitikandao，dalixianyunyuanminsuzhuliren8yue15rifatiecheng：“jinnianshuqidabufenminsujiuzheiyangcandanshouweile，buhuizaiyouqiji。houmian9yuejijiangyinglaigengcanliedejingzheng，shoubudaoniandidejiugaishoushipugaizourenle。”ciwai，haiyoubushaominsuzhuguachudijiazhuanrangdexinxi，jingyingzhuangkuangkejianyiban。

两极分化趋势下，仍有酒店活得不错

“zaijingjixingshibuleguan、xiaofeixiaxingdedabeijingxia，xiangduieryan，shouchongjizuixiaodejiushijingjixing、zhongduanweidaibiaodepingjiajiudian。”shangmeishuzhijiudianjituanxiangguanfuzerenxiangjiemianxinwenbiaoshi。

yucitongshi，yongyoudaliangjingjixinghezhongdangjiudiandehuazhujituanxiangguanfuzerenyexiangjiemianxinwentidao，jituanqixiajiudianzhengtibiaoxianbucuo，yincierjidujituanhainengludelianghaodejingyingzhibiaohecaiwuyeji。

caibaopilu，youyuquniantongqirijunfangjiagaojishudeyingxiang，jinnianerjiduhuazhuzhongguohunherevpar（pingjunmeijiankeyongkefangshouru）tongbixiajiang2.0%。danzaijituanxunsukuozhangjiudianwangluodetongshi，huazhuzhongguoderuzhulv（occ）rengnishizengjiazhi82.6%，tongbizengjia0.7gebaifendian；shixianjinglirun11yiyuan，qutongbizhangfuwei10%、huanbizhangfuzegaodajin7cheng。

“gongyinglianhuifuzengzhangjixiaofeihuiguilixingdejichushang，jinnianjiudianjiageyehuiguilixing，butongdiqu、butongtezhidejiudianjiagefenhuayujiamingxian，lengrebujun。”qunaerdashujuyanjiuyuanyanjiuyuancaimuzixiangjiemianxinwenfenxicheng。huanyanzhi，chulebutongleixingdejiudianchuxianliangjifenhua，zaibutongdiqujiudiandelengreduyedaxiangjingting。

guotiejituanshujuxianshi，zishuyunqidongyilai（zhi8yue25ri），quanguotieluleijifasonglvke8.02yirenci，tongbizengzhang6.2%，rijunfasonglvke1433wanrenci。minhangjufabuhuishangyetoulu，jiezhi8yue20rijinnianminhangshuyunleijiyunshulvke1.17yirenci，rijundadao228.6wanrenci，tongbizengzhang11%。congduoxiangshujulaikan，jinnianshuqichuyourenshubingweijianshao，fanerbiqunianshitougengmeng，danrenqunliuxiangfashengmingxianbianhua。

“youkebulaihainandouqunale？congdashujudefenxilaikan，jinnianshuqiyoukechuxingzhuyaoqulesangedifang。” hainanshenglvyoufandianxingyexiehuichangwufuhuizhanghepinggaosujiemianxinwen，diyigedifangjiushiyishanxi、xinjiang、xizangweidaibiaodezhenggexixian，tebieshijinnianxinjianglvyoufeichangbucuo，rualetai、kuerle、dukugongludeng；diergeshidongnanyaguojiachujingyou，xiyinbushaolaizizhongguodekeren；disangeshijinnianchuxiandexingaodi——dongbei。

何平解释称，以往我们认为东北旅游只做一季——冬季冰雪游，但今年大量游客去了东北，携程数据反馈，暑期东北三省旅游预订指数暴涨360%，凉快、避暑或许是重要原因。jiemianxinwenlejiedao，shouyiyubishuyoudebuzhishidongbei，jinnianshuqiguizhoulvyouyedareleyiba，guizhoupiaoliuhaiduocishangguoresou。

youkeyongruhouduidangdijiudiandedaidongxiaoguoliganjianying。qunaerdashujuyanjiuyuanyanjiuyuancaimuzigaosujiemianxinwen，jinnianshuqiguiyang、zhangbaishan、xinjiangaletaidengbufenredianquyushenzhichuxianyifangnanqiudeshengkuang。

界面新闻从尚美数智酒店集团获悉，在西北游的高热度下，暑期旗下经济型酒店尚客优在阿勒泰、定西、吐鲁番、阿克苏、和田、延安等城市的全国入住率（OCC）和平均房价（ADR）较去年均有所提升，入住率（OCC）均超98%，较去年平均提升10%。东北市场方面，尚客优酒店暑期在哈尔滨、四平、锦州、铁岭、辽源、大兴安岭等城市的入住率（OCC）均超95%。

lingjubufenyouke8yuechufabudesousuojietu，8yue3ri-4ri，guiyangzhongtiankaiyuejiudian、guizhouqingyanjiaridujiajiudian、guiyangqunshenghaoshengdajiudiangefangxingjunxianshishouqing，guiyangdongjingxierdunjiudianjiageshenzhizhangdaojin2wanyuan/wan。

youyujiudianjiagegaodao“lipu”，8yue5ri，guizhoushengshichangjianduguanlijuhaifabu《guanyuguifanzhusuxingyejiagetixinggaojiedehan》，tixinggaojieguizhouzhusuxingyejidisanfangpingtaidejingyingzhe。jingyingzheweifanmingmabiaojiaguidingde，jiangjiyu5000yuanyixiadefakuan；jingyingzheweifaqingjiejiaozhong，gouchengjiageqizhadezuigaofakuan50wanyuan，gouchenghongtaijiagedezuigaofakuan300wanyuan，gouchengxianghuchuantong、caozongkefangjiagedezuigaofakuan500wanyuan。

这个暑期，县域酒店又“爆”了

yiqingyihou，zhudaxiaozhongbaozang、fanxiangcuofengdexianchengyourijianjueqi。jinnianshuqi，xianyulvyoudehuobaogengshiyijuyinranxianchengjiudianderedu。

shangmeishuzhijiudianjituanxiangjiemianxinwentigongdeshujuxianshi，jinnianshuqijituanqixiaquanguoruzhulv（occ）、pingjunfangjia（adr）jimeijiankeshoufangshouru（revpar）tongbitishengtop10dechengshizhong，sanxianjisanxianyixiachengshizhanbigaoda90%；meijiankeshoufangshouru（revpar）tongbitishengqiansandechengshifenbieweitangshan、puyangjiyichang。

genjuhuazhujituandeshuju，jinnian7yue，jiudiandingdantongbizengzhangqian50mingdechengshizhong，88%shuyusanxianjiyixiachengshi，qizhongsanxianchengshizhanbizuiduo，wei48%。xiachenshichangzengliangmingxian，zengsujinruqian50mingdeyixianchengshijinshenzhenshi1ge，paimingqian10dejunweisansixianchengshi。

qunaershujuzebiaoming，7-8yue，siwuxianjixiaxiaxianjiudianyudingliangjiaoshuqiqianhuanbizengzhangle113%，tongbiqunianzengzhangle24%，zhangfupaoyingyixianchengshi。congpingtaishangshujiajiudianyudingliangzuigaodexianjixianjishilaikan，zuihuoredetop10xianchengshi：jilinyanji、guizhoulibo、hubeienshi、guizhouxingyi、yunnanmile、xinjiangbuerjin、sichuankangding、guizhouleishan、jilinantu、shanxipingyao。liangshuang+jiaotongbianlishizheixiedifangdegongxing。

quxianchenglvyoudekerendaduolaiziyierxianchengshi，yidilvkezhanbidajinbacheng，waishenglvkezhanbidadaoyibanyishang，chengdou、beijing、zhongqing、guangzhou、shanghaishizuixihuanquxianchengwandetop5keyuandi；qizhong，laizibeishangguangshenkeyuandidelvkeliangjiaoqunianshujiazengzhangle43%。

七仙岭君澜度假酒店总经理何平表示，今年暑期江浙沪地区的君澜度假酒店表现相对较好，而这些酒店多分布在江浙沪三四线城市中，如杭州建德航空小镇君澜度假酒店。

jinnian8yueshang、zhongxun，jiemianxinwenjizheqianwangtonglu、linandengjiangzhehuxianchenglvtuzhongfaxian，ruzhudedejijiadangdikaiyebujiudejingjixingjiudianhantingyouyubuduandiedaihuanxin，neibuzhuangxiufenggehesheshipeizhiyuzhongduanjiudianchayiweihuqiwei，ruzhutiyanlianghao。

ruzhuqijian，jiemianxinwenjizheguanchadao，jiudiankequnyiwaichulvyoudeqinzijiating、qinglvweizhu，qiekeliuliangwangsheng。zailinanmouhantingjiudianruzhuqijian，zaoshangzizhucantingxuyaopaiduidenghouwudaoshifenzhongcainengqiangdaozhuowei。

性价比成竞争利器，酒店如何寻找量与价平衡点？

qunianbuchangxingchuxingxuqiujizhongshifang，diejiagongjihuifuzhihou，daozhidabufenmudedidezhusujiagepubianpiangao。jinnianyilaigongxuguanxihuiguizhengchang，jiudianyepingjunkechuzukefangshouru（revpar）、rijunfangjia（adr）denghexinjingyingzhibiaoxianzhuchengya。

buzhishihuazhu、yaduodengguoneijiudianjituan，guojijiudianjituanzaihuaxiangguanjingyingzhibiaoyexianzhuxiahua。liru，erjiduwanhaodazhonghuaqurevpartongbixiajiang4%、zhoujidazhonghuaqurevparbiquniantongqixiajiang7%、xierdunzaidazhonghuaquderevparzexiahua5%。

hepingzaijieshoujiemianxinwencaifangzhong，duocixiangjizhetidao“xingjiabi”yici。tabiaoshi，mianduikeyuanliushi，muqianlaikanmeiyoushenmegenghaodebanfa，zhinengtuichugengduoyouxingjiabidechanpin。“yixingjiabihuanquliuliang，zheishimuqianduoshujiudiandouzaicaiyongdezuipubiandecelve。”

danshiyijiahuanliangyexuyaoyouyigepinghengdian。tatichu，chuzulvhepingjunfangjiazhijiandepinghengdian，zuizhongjiuzaiyujiudianzhengtideyingyeenengbunengfugaizhusuoyoufeiyong，quebaogopjiyingyemaoliweizheng。

“guofenjiangjialagaochuzulv，daozhimaoliweifushu，shuomingjiagezhishushiqulepingheng；ruguojiagepiangao，chuzulvpiandi，zuihoumaolihaishikuisun，shuomingjiagezhishuchuxianlewenti。”hepingcheng。

shangmeishuzhijiudianjituanxiangjiemianxinwenbiaoshi，tongzhihuayanzhonghexingyebiangedeshuangzhongyalixianzhilejiudiandefazhankongjian，jingjixingjiudianzhengzaijiasuliansuohuahezhinenghuazhuanxing，yiyingduishichangtiaozhan，zheikenengchengweixindezengzhangdian。