wen | yangfanchuhai zhouke

qunian6yueshangxiandeyingyongme+ daily routine planner（yixiajianchengme+）daoxianzaigangmanyinian，zuijin，guanyuzheikuanchanpindetaolunfeichangduo，yinweiqizaiyigexiangduixiaozhonglengmendexifenlingyu，yongyiniandeshijianzuodaoleliushui1600wanmeiyuan，zheigechengjiranghenduokaifazhewangchenmoji。

zhideguanzhudeshi，me+dekaifatuanduiqixiayigongsankuanyingyong，meiyikuandoushihaiwaijiankangsaidaodebiaoganxingchanpin，yijiagongsinenggouzuodao“zuoshenme，shenmehuo”shuomingzaijiankangsaidaoyoudutedechenggongfangfalun。

yimeiguoshichangweili，jiankangjianmeileiyingyongxianglaishidangdishichangfeichangshouhuanyingqiexijinlihenqiangdepinlei，yime+weiqieru，womendaizhe“ruhezaihonghaisaidaozhongzhaodaochayihuachanpinmaidian”zheigewenti，xunzhaodaan。

01 流水上千万，Me+用一年打江山

me+zaiqunian6yueshangxian，shiyikuanzhudagerenzilvdeappchanpin，“womenjiushiyaofanfuzuo，zhuoyuebushiyizhongxingwei，ershiyizhongxiguan”，me+dechanpinjieshaozhong，yinyongleyalishiduodezheiduanhua，qichanpinhexinyeshijianlizaibangzhuyonghujianlilianghaorichangxiguanhejiankangzuoxidegongnengshang。biruchenlian、zhenglifangjiandeng，me+qiangdiaotongguoshiyongtamendeapplaibangzhurenmenbuduanzhongfuxingwei，zhidaotamenchengweixiguanbingrongrurenmendeshenghuofangshi，zheijiangshirenmenguoshangjiankang、chongshideshenghuo。

zaigongnengshang，me+shiyigeziwohulixitong，shirenmenrichangjihuahexiguandegenzongqi，shiqingxuhejindudegenzongqi，bangzhurenmenzuoziwohulijihua，shixiangbiaodengdeng。

zongzhi，me+degongnengzuizhongmubiaoshibangzhurenmenshixian“gengzilvdeziji”。

neimewentisuizhierlai，sheishime+deyonghuqunti？

shangxianzhijin，me+jinglilejigehenmingxiandexiazaishujubodongjieduan：

xiazailiangshangshengzhuyaofenbuzaisangemingxiandeshijiandian：2023nian8yuezhongxundao9yuezhongxun、2024nian1yuechudao2yuedi、2024nian7yuezhongxunzhijin。

zaimeiguodengdi，zheisangeshijiandianyuxueshengdehanshujiashijianyousuozhonghe。

zaijiaqiruherangzijibuxiedai，jixubaochilianghaodeshenghuoxuexixiguan？kaixuezhichuruhehuifuchangguidexiguan？mianduizheixiewenti，xueshengyonghuquntihuozhejiazhang，xuyaoyigeshoujiyingyongzuoweizhushou，bangzhutamengenghaodeshixianziwoguanli。

shishizhengming，zheigeyonghuquntidefugaixiaoguoxiangdanghao。

zaitiktokshang，daiyou#back to school#（fanxiao）biaoqiandeshipinjinqichengweiremen，erzheiyechengweime+zheileizilvleiappdetoufangzhongdian。

qizhong，bozhu@ccx.studyzai8yue26rifabudeyitiao#back to school#ticaideshipinshouhuo500duowanbofangliang，chao82wandianzan，zheitiaochaojibaokuanshipinzhong，bozhushiyongdejiushime+applaizuoziwoguanli，yeranggengduorenduizheikuanchanpinchanshengxingqu。

baokuanshipinweipinpaixuanchuandailaileshifenmingxiandexiaoguo，diandianshujuxianshi，zaishipinfabude8yue26rikaishi，me+dexiazailiangyoumingxianshangsheng，zai8yue28riqixiazailiangdadaolejinqifengzhi，danrixiazaida10.7wan，bishipinfabuzhiqiande8yue25rixiazailianggaochu3wanduo。

zhanzaigengguangfandeshijiaopanduan，nianqingnvxingshizilvleiappdezhongyaoyonghuqunti，tamenxuyaotongguozilvtishengziji，erme+dechanpinshejihexuanchuanshenanyonghuxinli。

zaime+dechanpinzhongwomenkeyikandaojigeqixuanchuandehaochu：zengqiangzishennengliang、gaishanqingxu、yanhuanshuailao、cujinjianfei、tigaozhuyilideng。

keyishuo，me+zheizhongsheji，chuledongchanpingengdongrenxin，tadongdeyonghuzuizaiyideshishenme，yelejieyonghuzaijianfei，kangshuaizheizhongmubiaoshixianguochengzhongdezuaishishenme，bazilvherangrenbiandegenghaojieheqilai。

500wanbofangliangdebaokuanshipinkeweijingzhunzhuazhule#back to school#zheiyibiaoqianyonghurenqun，zaiaodaliyatiktokqudao，me+detoufangjiushiyishenghuobozhuweizhutijinxingxuanze，qizhong，yitiaotoufangshipinyehuode280wanbofanglianghuodelejijiadechuanboxiaoguo。

zaiduime+guanggaotoufangdeyanjiuzhongwomenfaxian，tabujinjinchangdaoshiyongme+nenggoubangniguihuashenghuo，haizhuzhongcongjiejuewentidejiaodubangyonghufanxiangfaxianxuqiu。

birudangnizhaoyifudeshihoufaxianyifuhenluan，dangnishiyongshuzideshihoufaxianyouhenduocancundesuifa，zheilianggewentikansihenxiao，queyingxiangzherenderichangshenghuo。

jiranshiwenti，jiuxuyaozhaodaojiejuefangfa，shiyongme+keyitixingnidingqishoushiyimaojian，dingqiqingxizijidegezhongyongpinyibaochiganjing，leisizheizhongzhutideguanggaotoufangzaihaiwaiyeshouhuolehengaodeguanzhu。

zheiyerangwomenduichanpinchudayonghuxuqiudelijieyoulexinsilu，jidangyonghuganjuezishenduimouleichanpinmeiyouxuqiudeshihou，yingyongkaifazhekeyikaolvzaitoufangguochengzhongyindaoyonghufaxianxuqiu，yichanpingongnengweihexinqufasansikao，fanxiangxiyingengduoyonghufaxianzijizaishenghuozhongkenenghulvedexuqiu，jinerxuanzeme+zheizhongchanpinquzuoweizijidezhushou，bangzhuzijigaibianshenghuoxiguan。

diandianshujuxianshi，zuijinyigeyuelai，me+dedauwei129887，yuangaoyujiankangyujianshenjunzhidau（11357）。

yonghuliucunfangmian，me+yonghuliucunxiaoguojiaohaodeguojiashideguo、faguo、yindu，xiazaishujuzuihaodeshibaxiheyindu。

Me+用户留存情况

buguo，fufeinenglizuiqiangderengshimeiguo，deguoheyingguojinsuiqihou。

最近一个月Me+用户付费情况

me+keyishuozaigongnengshejidaoyingxiaotoufangdouzuochulefanbenxiaoguodechanpin，zaiqibeihou，shiyijingzaijiankangjianmeisaidaozuochuliangkuanbaopindekaifazheenerjoy。

Enerjoy——爆品收割机

zaienerjoy qixiadechanpinzhong，me+yuanburushuteyehejustfitzhimingdugao，zheijiazaishuimian、jianshenheziwoguanaidengzonghelingyushengengdeqiye，tamendechanpinzhizaibangzhuyonghuweihuquanfangweideshenxinjiankang。

2022nian5yueshangxiandeshuimianleiyingyongshuteye，shangxianyishijiuyishishishuimianzhuizonggongnengxiyindaliangyonghuguanzhu，keyizuodaofeichangjingxideguanzhushuimianzhedeshuomenghua，dahandengqingkuang，bingqiekeyiduishuimianhuanjingdengjinxingjiance，bangzhuyonghujilushuimianxiguan，tigaoshuimianzhiliang。

zhudalanrenjianshendeyingyongjustfitgengshizaijianshensaidaozhimingdupogao，qichongdangyonghuxunijianshenjiaoliandeshenfen，changdaowuxurenheshebeijikeshixianjianshen。

zaijianshengongnengchanpinzhuiqiufengfuduoyuanxingshidejingzhenghuanjingxia，justfityi“jijian”degainiansharujianshensaidao，rangyonghukandaowuxuhuayangfanduodejianshengongjuyekeyiwanchengjianshenxuqiu，zheizhonglingpixijingdesilushijustfitnenggoukuaisuchuquanbinghuodeyonghuxinlaideguanjian。

enerjoyqixiasankuanchanpindouweiraoyigeguanjiancizhankai——jianchi。

wulunshuimianjiancehaishime+dexiguanpeiyang，yihuoshijianshen，douxuyaoyonghunenggoujianchishiyong，suoyizheiyejiuhuizaimouzhongchengdushangguolvdiaoyibufenduishuimianjiance、jianshenhuozhepeiyangxiguanjinyousanfenzhongredudeweixuqiuyonghu，zhenzhengnenggouliuxialaide，zeshizhangqi，wendingdeyonghu，zheiduiyuyonghuzhanxingdepeiyangheliucunyijiwendingdefufeilaiyuanshizhongyaojichu。

sankuanchanpinsuirancongshuliangshangbingbutuchu，danshouruxiaoguodoubiaoxianbucuo。

justfitzuijinyigeyuedeshourujiejin150wanmeiyuan，shuteyejinnianyilaideshouruyedadaole1612wanmeiyuan，yuejunshouruchao200wanmeiyuan。

zheisankuanchanpinshangxianshijianzuizhangdeyebuguoliangnianban，zaiduanshijianneidachubaokuan，bujinzaixiazailiangshangtufeimengjin，shangyehuamoshiyewanquanpaotong。

chuleqianmianwomentidaode，enerjoyzhuzhongzaijiankangjianmeisaidaoqierugengxifendegongnengquzuochanpinzhiwai，gengzhongyaodeshizhenzhengcongyonghudetongdianrushou，shenrufenxiyonghuxiangzuoshenme，danyouyuzenyangdezuliquezuobuchenggong，enerjoydechanpinzechongdangbangzhuyonghujiangwentihuafanweijiandejiaose，zuoweiyigegongju，qichanpindehexindingweishibangzhuyonghugengkuaigenghaodedadaomude，erfeijiazhongfudan。

jiankangsaidaozaiyingyongshichangyeshichangkanchangxin，zheileichanpinfugaideshouzhongxiangdangguangfan，qieshangyebianxianchangjingxiangduijiaoduo。danshiruhezuochugengxindegongnengyijichudagengxindeyonghuxuqiu，zeshichangshangmenzuochanpindeguochengzhongxuyaosikaodeguanjianwenti。

enerjoysuanshizheigesaidaozhongbijiaochenggongdechangshangzhiyi，qichanpinbiaoxianchulaidetedianshi：gengjingzhundexuqiudingwei，gengduoyuandegongnengzhichi，gengjiandandeyonghuxuqiuchaijie，yijigengguangfandeshouzhongxuqiuwajue。

genyuanshanglaishuo，yigesaidaodeyonghuxuqiuhennanwajuedaijin，chengshudeyingyongchangshangbujinjinyaoyingheyonghuxuqiu，gengyaonulizuodaoxianyuyonghuyibu，bangzhutamenqufaxianxuqiu。