文｜DT财经

zhongwu12dian，kaizaishanghailujiazuideyijiapanyanguan，biduimiandexingbakehairenao。

dagongrenshangyimiaohaizaihuiyishidujie，xiayimiaojiuyongjinyanguan，zhengfenduomiaozhiwei“kexian”。

meimianqiangshang，douzhangmanlenianqingren——yourenbeitongshidailaichutiyan，chuanzhezulaidepanyanxieyueyueyushi；yourenzexianghuilejiayiyang，hejiaolianhanxuanwan，jiuzhibenzijishangcimeipanchenggongdexian，kaishixinyilundechangshi。

panyanchenglenianqingrendejieyaliangyao，jinniandeaoyunhui，yeranggengduorenjiangtiyanpanyannaruzijideyundongjihua。

baliaoyunhuisudupanyanxiangmushang，denglijuan、wupengxianhouzainvzihenanzisudupanyanxiangmuzhongduodeyinpai。youwangyoujiangwupengyong5miaopawanquanchengdesudupanyanshipinfazaishejiaopingtaishang，chengqi“kuaidaoyizhanglivetujiunengbowanbisaiquancheng”。

（图片来源：小红书@档期已满）

aoyunredudejiachixia，panyandebaidusousuozhishuzai8yue8ridadaodingfeng，shigaicitiaosousuozhishurijunzhide8beizuoyou。meituanshujuyexianshi，7yueyilai，“panyanguan”sousuoliangtongbizengjia62%。

womenhenhaoqi，xianzaipanyandaodiyouduohuo？weishenmenianqingrenyibianhanleiyibianyouxinganqingyuandijixupanyan？congshangjiadejiaodulaikan，xianzaishihejiasukaipanyanguanma？

攀岩到底有多火？

panyan，fenweishineipanyanheshiwaipanyan（yecheng“yepan”），zi1987nianyinjinguoneiyiyou37nian，danduiyudazhonglaishuo，panyanjinjiniancaigangganghuoqilai。

cong2021nian-2024niandierjidu，panyanhuatizaiguoneizhuyaoshejiaopingtai、duanshipinshangdeshengliang，zhengtichengxianshangshengqushi，taolundujiaosannianqianyoulemingxiandezengzhang。

yundongxingzongyidekaiboheguoneiwaimingxingdecanyu，rangzongyiguanzhonghefensiquntiaiwujiwu，yixierenkaishitongguo“dabang”defangshilejiedaopanyan。

zhidaojinnianzhongguoxuanshouzaibaliaoyunhuishangdebiaoxian，cairangpanyandeguanzhuduzhongxinchixutisheng。

genjuqianguashuju，7yue，panyanxiangguanbijizaixiaohongshuhudongzongliang218.1wan。danjin8yue5ri-8yue11rizheiyizhou，xiangguanbijidehudongliangjiuyou224.1wan。wupengpanyanshipindepinglunqu，chengledajiataolunhehuanhuderemendakadi。

guanzhudushangshengdetongshi，zaixianshangpingtaigoumaipanyanzhuangbeiderenyeyuelaiyueduo。

yipanyanxieweili，mojingdongchaxianshi，meiniande1yueqianhoushipanyanxiexiaoshoudejijiexingdigu，9yuekaishideqiujizehuiyinglaigaofeng。danjinnian6、7yuedexiaoshoueyijingzhuipingshenzhichaoguo2023niandexiaoshouefengzhi，chuleyinweijunjiashangzhang，aoyunhuiyegongbukemei。

zhidezhuyideshi，muqianxiangguanzhuangbeidexianshangxiaoliangguimoqishibuda，zheishiyinweipanyanxiegengshihezaixianxiashichuanhougoumai，yanguantongchangyehuianxuyuyundongpinpaihezuo，zhijiezaiguanneitigongpanyanxiedezulinhegoumaifuwu。

danxianshangxiaoliangdeshangzhangbiaoming，haoqihechangxiandexinrenbianduodetongshi，chenmi“kexian”（fanfuchangshichaochunenglifanweineidexianlu，mosuo、diaozhengpanyandongzuo）delaoshouyegengzhuanyele。

为什么越来越多年轻人开始攀岩了？

henduoshihou，nianqingrenyuanyichangshiyimenxindexiaozhongyundong，chulehe“changxin”delieqixinliyouguan，yehechengbenyouguan。

biqiwangqiu，panyandui0jingyandexinshoulaishuo，shixiangduiyouhaode。

zaidazhongdianpingshang，xinshougoumaishineipanyandeyiripiaojiadayuezhiyao100yuan，ruguobaohanjiaolianzhidao，zezai300yuanyixia。qizhong，panyanxiedezulintongchangbaohanzaimenpiaojiagenei。

victor （huaming）gaosu《dtshangyeguancha》，wanpanyanliangnian，tadaile10yugetongshi、pengyouquyanguantiyan，suiranyourenshileyicifaxianbuheshi，danyeyourenziciyupanyanjieyuan，chengletade“panyandazi”。

neime，weishenmeyouyuelaiyueduorenhevictoryiyang，aishangpanyan？

首先，是因为解压。

qishibuguanshizhiqianhuoredewanfeipan、paomalasong，haishijinnianbaohuodedayumaoqiudeng，henduoyundongbenshendounengjirendailaijieyadeganjue。bushao“yanyou”yerenwei“kexian”deguochenghenjieya，erqiehaihenyouchengjiugan。

youyanyouxingrongzijiduipanyandereai，benzhishangjiushi“aizuoti”。yigengkaoyanbaofalidebaoshi（changjiandeshineipanyanfenweibaoshi、dingsheng、xianfeng）weili，tongyitiaoxianlubutongdedongzuo，dengdingdesudubutong，suohaofeidejingliyebutong。

tansuoruheyoukuaiyouhaodidengding，jiuxiangshizaiyanjiuyidaokaotidezuiyoujie。zhaodaobutongjietifangfa，feichangyouchengjiugan，“feiyanzoubi”deguochengzhong，yeganjuezijixianghouziyiyangziyou。

qici，panyanguandefenwei——zhudayige“ i renyouhao”，yeranghenduorenyongyougenghaodetiyangan。

yibanlaishuo，yanyoumenhuigezizhuanzhuzijideluxian，padaoshangbuqushi，xiuxiqudeyanyouhuigulishuo“shenshoujiuyou”，bu“diewei”zhidian。

panyanyerangyixierenjiaodaolegenghedelaide“dazi”。dajiayinweipanyanyouzhegongtongde“anhao”he“heihua”，jieshuhouyehuiyuezheyiqihebeijingniang、yuefanhejianjinganmo。xiaofeixiguanheshenghuofangshidexiangsi，rangdajiagengjialiaodelai。

haiyouyigezhongyaodeyuanyin，huoxuheqitarentigongdezhengfankuiyouguan。

yigeqiantishi，jihumeigepanyanguandouhuitigongshoujizhijia，gongpanyanaihaozheluzhizijidepanyanshipin，fangbianfupanhefenxiang。

butongyufeipanyundongdeheihong，dangyanyoumenbapanyandeshipinfazaishejiaomeitishang，huihuodehenduozanmeiheguli。xiaohongshushang，jinbaiwanpianpanyanxiangguandebijipinglunquli，dajiadoubulinseduipanyanaihaozhedezanmei，youqishiduinvxing。

zaibutongdepanyanshipinxia，chulequanneirentaolungengkuaidedengdingfangshi、panyanxiedexuanze，gengduorenhuigantan“jiejiehaolihai”“haoniu”“jiroutainiule”……

deque，shanghaixinshijietianyupandengdefuzerengaosu《dtshangyeguancha》，jinxienianzuidadeyigeganshoushi，nvxinglaitiyanpanyandebilizaibuduanzengjia。bushaoyanguanyehuidingqizuzhi“zhouxnvxingbanjia”huodong，xiangjiaopanyanyelianxujubanle3nian“jiejielailebaoshisai”。

未来，攀岩会越来越火吗？

zaibushaopanyandejiaolianmenyanzhong，panyandeguanzhuduqueshizaichixuzougao，erqietamendui“panyanshouhuanying”zheijianshideganzhigengzao，renweizi2016nianpanyanshoucijinruaoyunhuiyilai，dazhongduiyuzheixiangyundongdelejieyuelaiyueduo。

xiangjiaopanyandeyanguanjiaolianbiaoshi，jinxieniannengmingxianganshoudaoguoneideyixieshangjiakaishirujupanyansaidao，yiyanguanshangyougongyingshanghefushileiweizhu。

ruguozhikanshineipanyanguan，jiezhi2023nian12 ， zhongdianpingshujutongjixianshi，zhongguo ludiqu（buhangangaotai）xianyoushangyepanyanguanshuwei636jia，chaoguomeiguotongqide622jia。

buguo，meiguodeshequhegongyuantigonglegengduohuwaipanyandexuanze，panyanzaimeiguoyeyouzhegengguangfandequnzhongjichu。genjuhuwaijijinhui（outdoor foundation），meiguoyoujin800wanrenzhishaozaihuwaihuojianshenfanglipandengguoyici，er2023nianguojiatiyuzongjudengshanyundongguanlizhongxinduiguoneipanyanaihaozheshuliangdeyuguwei“jin50wanren”。

duibilaikan，woguodepanyanaihaozhesihuhaiyouhendadezengzhangkongjian。zaijiehexianzaipanyandegaoredu，rujinrujukaidian、shenzhijinyibukuozhang，duishangjialaishuohuishiyimenhaoshengyima？

daanhuoxuheneijujingdianzhiyanxiangsi：shangyeyoufengxian，xuanzexujinshen。

为什么这样说？

《dtshangyeguancha》jieheshujufenxihexianxiazoufang，zongjielesandianyuanyin。

shouxian，benshenchengguimodeliansuopanyanguanbijiaoshao，dantouziyanguandechengbenbingbushao。

genjuwomenzaidazhongdianpingshangdetongji，muqianguoneiyou10jialiansuomendianyishangdequanguoxingyanguanzhiyouliangjia：yanwukongjian、xiangjiaopanyan。qiyuzebijiaolingsan，qiejibenjizhongzaiyixian、xinyixianheerxianchengshizhong。

danju《lanxiongtiyu》gusuan，zaishanghai，yijia300pingdebaoshiguanqianqitouruzai100wanzuoyou，zongheguanzekenengzai150wan-200wanzhijian，daduoshupanyanguanhuibenzhouqiwei2-3nian。

yinci，jinguanyoujiaolianbiaoshi“kaiyijiayanguan，shimeiyigejiaoliandemengxiang”，danduogeyanguanmeiyoumingquebiaoshijinqiyoukaixindianhebujuxinchengshidejihua。

其次，拉新不易。

hedabufenpinpaiyiyang，panyanyundongdelaxinchulekao“shukedaixin”，zhuyaoqudaoyeshikaoshejiaomeitishangdexuanchuan。danmuqianbushaopanyanyundongzaiyingxiaoyutuiguangshangdoufeichangjinshen，burongyichudadaoputongxiaofeizhe。

biqijianshenfang、youyongguanjiaolianzaidamalushang、shejiaopingtaishangdehuashituiguang，yanguancongyerenyuanjihu“feibiyaobuyingxiao”，haipazaixianshangbawobuhaochidu，rangdazhongduipanyanxingyechanshengzhuru“baipai”“zhaopian”dengfumianyinxiang，liqiudujueyiqieheihongdekeneng。

yinci，xianyoudechengshuyanguanwangwangtongguobanbisai、dingqikaifangmianfeigongkaikedefangshituiguangpanyanyundong，gengduoshihouxuyao“laokedaixin”。zheiduixinkaidiandeyanguanlaishuo，kongpabingburongyi。

bujinlaxinshangyounandu，weihuxianyoukequndechengbenyebijiaogao。

muqian，yanguandeshouyilaiyuanzhuyaoshishoumaihuiyuanka（baohancika、yueka、jika，nianka，cikazuichangxiao）heqingshaonianpanyanpeixun。nengxiyindajiachixugoumaideguanjianbujinzaiyujiaoliandezhuanye，yezaiyupanyanluxiandejishigengxin。

duoshuyanguanyigeyuezuoyouhuigengxinyicipanyanluxian，danyouyuguoneipanyanxingyeqibujiaowan，dingjidedingxianyuanxique——ju《xinjingbao》baodao，guoneipanyandingxianyuan279ren，quanqiul4jijin10ren，xiangyaoyoukuaiyouhaodigengxinpanyanxianlubingburongyi。

huanjuhuashuo，ruguoyanguanmangmukuozhang，henkenenghuidaozhiyanguandeluxiangengxinpinlvxiajiang，congerliushiyuanyoudezhongshikequn。

zongdelaikan，buguanshijichuchengbenhaishirichangyunying，yanguandoubushiyigenengzhuan“kuaiqian”deshengyi。

shineipanyanguanderedukenenghuizaiduanqidejizenghou，zaidazhonghuaheguimohuashanghuidaojiaoweipingwendeshuiping，hennanfuzhizhiqiankaoshejiao“liebian”、kuaisuzengzhangde“feipan”deshengyi。

zhideyitideshi，chulexianxiayanguan，yundonghuwaipinpaiyezaibuduanjiamapanyanzheigexifensaidao。zuizaozai2008-2011nian，beimian、black diamond、sanfuhuwai、kaileshijiufenbielianhefaqi、zanzhuguilinyangshuopanyanjie。

houlaichuleheguanfangjigou（birudangditiyuju、zhongguodengshanxiehui）hezuo，yundonghuwaipinpaiyehuizifajubanpanyanhuodong。beimiangaosu《dtshangyeguancha》，beimianjinnianlaizaipanyanyundongdetuiguangshangyouyidianbutong，jiushi“jianguhexinshequndetongshi，huigengduoguanzhuhezhichirumenaihaozhe”。

buguo，beimianyezaicaifangzhongtidao，“zuoweizhuanzhuyinghehuwaidepinpai，beimiandazaohuodongdeqidianshijiyuhuwaiyundongbenshen。zai‘shandijie’xiangmuzhong，beimiandeduixianglaizigezhongcengmian：bujinyouhuwaiyundonglingyudezhuanyeyundongyuan、zishenyijianlingxiuyijishehuihexinshequndeshenduwanjia，yexiwangtongguo‘zaojie’qihuajifagengduorumenaihaozheduihuwaiwenhuadexingqudetongshi，qishouzhongnianlingcengyekuayuelechengren、qingshaonianheertong”。

congzheigejiaodulaikan，yundongpinpaiduipanyanyundongdetouru，gengduoshizaiweipinpaidazao“zhuanyehuwai”xingxiangjinshangtianhua，xiyinpanyanzheiyixifensaidaodeaihaozhe，congerzhuanhuachengpinpaidexiaofeizhe。

写在最后

keyiyujiandeshi，xiangbihuaxue、chonglangdengxiaozhongyundong，panyandechangxianchengbendihenduo，yihaoqixinweidaoxiang、“qianshiyixia”dexiaofeizhehuiyuelaiyueduo。

danyuyumaoqiudengguomindujiaogaodeyundongxiangbi，zhenzhenghuizhangqipanyandekenenghaishixiaobufenren。

haozaibuguanshiqingshaonianhaishichengren，zaipanyanyundongshidoujiaowei“shede”。

《dtshangyeguancha》zaiyuxiangjiaopanyandejiaoliancaifangguochengzhong，youweixianchangdepanyanaihaozheshuo：“suiranjinjiexingdepanyanxiegui，danqianhuazainalibushihua。” victor zeyinweipanyan，mailebuxia10jianlululemon，yuanyinshiqigengfangbianzhanshishencaiheyundongchengguo。

huanjuhuashuo，yundongpinpaijikeyibujupanyanzheigexifensaidao，yekeyizaidazhonghuachanpindexuanchuanzhonghepanyanguagou，zaizhuanyexing、meiguanxingshang，manzuxiaofeizhegengduoyuandexuqiu。

作 者：孟萍萍 编 辑：郑晓慧

设 计：戚桐珲运营：苏洪锐