wen | yinlexiansheng liqinyu

编辑 | 范志辉

haoliuliang、toubanshui，congweirucijiandan。

suizherengongzhinengjishudexunsufazhan，aishengchengyinlezhujianchengweiyinleneirongshengchanzhongbukehushideyihuan，jinyibujiangdimenjian，yedailailezhuduotiaozhanhezhengyi。

conghaiwaidespotify、apple musicdengliumeitipingtai，daoguoneidekugouyinle、kuwoyinle、qqyinle、wangyiyunyinledeng，aiyinleqinquan、liumeitiqizha、banshuiqiequwuchubuzai，yiranchengweilequanqiuxingkunjing。

dangdixianbeijichuan，yinlechenglechedideliuliangshengyi。

AI偷歌+刷量，如何骗取超千万美元？

aiyinledefazhansudulingrenchengmu，bufenchuangzuozheyincigandaojiaolvshenzhikangju，ertoujizhequejiecidazhanshenshou。

zuijin，haiwaimeitipuchu，yixie“yinlefanzi”zaispotifyshangjiangaishengchengdexiangcunyinlefanchangyixujiayirendeshenfenfabu，bingjiarudaozhengchanggedanzhong，dasiqiequliuliang。suizhediaochashenru，zheixieyouaishengchengdefanchangzuopinbingbujuxianyuxiangcunyinlelingyu，haiguangfanhangailefenweiyinle、xiha、yaogundengduoyangyinleleixing，shenzhihengkuabutongniandai。

zheixiexujiayirenjiuxiangpiliangshengchandechanwu，douyouzhexiangsidetedian。liru，fanchangweizhu、qimingsuiyi、leduizuhexingshi，zaispotifyshangyongyoushuwanshenzhishushiwandeyuedutingzhong。

tongchangqingkuangxia，zhenshicunzaideleduihuoyishujiahuizaishejiaopingtaishanghuoyue，baokuofenxiangrichang、gengxin、yufensihudongdeng。raner，zheixie“xujiayiren”zaishejiaomeitishangjihumeiyourenhehuodongjixiang。chulezaispotifydeyemianwai，hennanzaiinstagram、twitter、facebookdengshejiaopingtaishangfaxiantamendezongji。

lingwai，zheixiexujiayirendemingziyeqideshifensuiyi、guguai，ruthe highway outlaws、waterfront wranglers、saltwater saddle，chongmanledaiban、chenjiuderenjigan。

yixiashi2023nianzaispotifyshangjiadebufenxujiafanchangzuopin，muqiandouyixiajia。zheixiezuopinbeihoudexujiayirendoucaiquletongyizhongcelve：guanbileyoutubedengshejiaomeitipingtaishangdepinglungongneng，zhuanzhuyuzengjiabofangliang，tongshijinliangjiangdiyinqigongzhongzhuyidekenengxing。

keyikandao，zheixieaifanchangdequmuhangaile《smells like teen spirit》《every breath you take》《creep》dengquanqiuzhimingdejingdianlaoge。tongguoxuanzezaiquanqiufanweineiguangshouhuanying、niandaijiuyuan、ershunengxiangdezuopin，“yinlefanzi”xianranyouzhejingmingdedasuan——miaozhunlejingdiangequdezhangqishouzhongjichu，yicizengjiabofangliang，liyongshuxidexuanlvxiyinyonghudianji，congerdafutishengliuliang。

jiulianyouyidingfanchangnandudejinshule，yechenglezhongzaiqu。genjujinshuluntanmetalsucksbaodao，muqianyijingyou20zhijinshuleduizaodaoleaifanchangde“liuliangjiechi”。

genjukotakubaodao，xuduoaishengchengdefanchanggequjiuxiangtongyishouyinlezuopindebutongliezhibanben，tamenzhijiandechayijinxianyuyingao、jiandanbianpaidesuijibianhua。

zheizhongxianxiangyebingbujinxianyuspotify。2023nian，meiguodatiqinjiazo keatingzaiqishejiaomeitishangjiutidao，apple musicshangyechuxianleleisideguaixianxiang：shubaishougudianyinlejingguoweidiaohou，yanzouzhexinxibeishanchu，quanbuguishujilebucunzaideyishujia。

shushiwandeyuedutingzhong、haowushejiaohenji、buzirandemingzihejianjie，qiewuyiliwaiquandoushifanchangzuopin，zhongzhongkeyijixiangdouzhixiangyigejielun：zheixiefanchangyishujiahenkenengshiyoudaobangongsizhucedexugoushenfen，tamendezuopintongyangkenengshiyouaimoxingchuangzuode。

congjinqibeipuguangdeyizhuangliumeitiqizhaanjianzhong，bunanfaxianhaiwaiyinleheichanzhongdeliyiliantiao。

9yue4ri，yiming52suideyinlezhizuorenbeibu，shexianshiyongshushiwanshourengongzhinengshengchengdegequjinxingshualiang，pianquchaoguo1000wanmeiyuandebanshui，mianlinzuigao20niandejianjin。julejie，gaigongsicong2018niankaishiyuaiyinlegongsi、yinletuiguanggongsihezuo，zaispotify、yamaxunyinlehepingguoyinledengpingtaishangchuangjianleshuqiangexujiazhanghu。

yinlefanziliyongaiyinledejishu，nengyijidichengbenzaiduanshijianneichanchudaliangyinlezuopin，bingtongguoxujiazhanghu，jinyibukuodayinlefabudefugaimian，liyonghulianwangliumeitichuanbojibanshuijizhi，qingsongjuequbaoli。

keyikanchu，suoyoujinqiliuliangqizhadeanlilizongshilibukaisandaguanjianci——“qinquan”、“ai”、“shualiang”，sanzhegongtonggouchengleliuliangqizhadehexinjizhi。

漫长的10万首歌与揪心的玩笑

raner，genguoneixiangbi，spotifyshangde“yinlefanzi”haishitaibaoshoule。

shangwentidaoneixieaifanchangdeyinpin，luxuyibeixiajia。spotifyzuoweiyigequanqiuxingpingtai，qiyunyingshoudaoduoguodebanquanfayueshu，duiyuqinquanxingwei，pingtaiyetongyangxuyaoyingduilaiziyinlegongsi、yishujiahebanquanbaohujigoudeduozhongyali。zheiposhiyinlefanzizaicaozuoshigengjiajinshen，caiqugengyinbideshouduan。

fanguanguonei，youyubanquanbaohujizhidexiangduizhihou，yixiexigegongsisiwujidandizuanliumeitipingtaidefalvloudong，lanyongaijishu、piliangxige、touge、shualiang，yufachangjue，chiluoluodiqinquan。

liangnianqian，womenbaodaoleyiweiyinlerensukekedenitianzhanji。liangnianhou，suiransukekedezuopinbeixiajialebushao，danjuchazheng，muqiantadezhanghaozaigeyinlepingtaiyirankeyizhaodao，qizhongkugouyinlefaxingshuliangzuiduo，gongshangjiale69297wanshouge、6773zhangzhuanji。

rujin，zaiguoneigedayinlepingtaishang，womenrengrankeyisousuodaoyixiesuoweideyinleren，zuopinshuliangxiangdangjingren，dongzhedadao10wanduoshou，zhuanjishuliangyechengqianshangwan。yinlexianshengzhenglichuleqizhongzhanjizuiliangyandejiwei“dingliu”heyixiedianxinganli——quanmei、yuji、xiaoke、xiaonaiping、djyixiu、chaoyinge、duoyedeng。

erzheixie，doujinjinzhishibingshanyijiao。

qizhongdaduoshudesuowei“gequ”，dourugoupigaoyaobandecengredian，tongguoweidiaoshengchengwurenshengdedjwuqu、dj remixfanchangbanben、hanhuabanben、hanyiyingbanben，shenzhizhijieshangchuanyuanqu，wuyibushiguayangtoumaigourou，jihumeiyouyishousuandeshangzhenzhengyiyishangdezuopin。

genglipudeshi，youdegeshenzhixuyaogoumaihuiyuancainengting，congliuliangbofangdaofufeifencheng，xingchenglewanmeideshouyibihuan。

tongshi，congmingcheng、xingbie、zhuanjifengmiandaotouxiang，zheixie“geshou”dexingxiangbaozhuangchengxianchuyizhongshenmeishangdeyizhixing；yuqianmiantidaodehaiwaixujiazhanghaoleisi，zheixierenzaishejiaomeitipingtaiyeshuyuchawucirendezhuangtai，jibenkeyipanduanjiushixujiayirenzhanghao。

juyeneirenshitoulu，leisidehunshuimoyuxianxiangzai2015nianzuoyoujiuchuxianle。

qizhongyigehenzhongyaodebeijing，jiushi2015nian，guojiabanquanjufabule“shishangzuiyanbanquanling”，tuidongguoneizaixianyinlezhengbanhua，yinlebanquankaishizhishoukere，pingtaiqukuyesuizhixunsukuozhanpengzhang。erzai2018nian，duanshipinpingtaijueqi，gaibianledazhongdeyinlexiaofeifangshi，zuoregechengweiyinlegongsidexinzengzhangdian。dao2021nian，daobanyinlejinru“xige2.0shidai”，gezhonghouzhuibanbencengchubuqiong。rujin，jiezhuaigongju，pingtaishangdedaobanhepilianghuamaomingdeyinlerenzhuyedougengjiazhenjiananbian。

eryi“quanmei”weidaibiaodexujiayirenfabude11wanshou“gequ”，jiuxiangshibanquanhuanjingbianhuadeshidaijingxiang，qiaqiaoyingsheleguoneishuziyinlechanyezhengbanhuajinchengzhongsuoyudaodezhongzhongbugyuheichancaozuodejinhuaguocheng。

lingwai，youxiegongsihuiweilehaoliuliang，zhuanmenzhucezhiminggeshoutongmingdezhanghao，huozhechuangjianyugedapingtaizhimingwanghongtongmingdezhanghao，yimihuobuzhiqingdewangyou，zhijiejieshidagaoliuliang。

biruremengeshougebilaofan，zailingyipingtaibeigaiminggebilaopan，youdaoyonghudianjishouting，《shanleba》yechuxianleyidapitongmingdanshibutongciquchangdeniuguisheshenbanben。erpiyou、huangyujie、meiniye、cr3.dengduanyinlebozhu、shipinbozhu，doubeizheixiebuyaobiliandegongsiweilefangbiancengliuliangzaiyinlepingtaiqiangxianchuangjian，benzunbudebuxiachangdajia。

suoyourenzhendamozuopin、shituyongshilidachuyipiantiandideyinleren，zaizheiyixiliedapodixiandecaozuomianqian，huangtangdexiangyigexiaohua。

音乐是如何变成流量生意的？

haowuyiwen，buguanshiguowaide“ailedui”，haishiguoneigaochande“yishujia”，duiyuzhenggexingyelaishuodoushiyichanglveduochuangzuozhefenede“dadishu”youxi。

spotifydelaoyonghuzhuyidao，yiwangpingtaishangcunzaibushaozhiliangcanchabuqidefanchangzuopin。rujin，deyiyuaijishudejinbu，zheigeguochengbeijiasu，aifanchangzuopindezhiliangyededaotisheng，youshishenzhidaolejinpingerduowufafenbiandedibu。

xujiaaifanchangzhisuoyinengzailiumeitipingtairucichangjue，shiyinweizaimeiguodengdaduoshuguojia，youyigeqiangzhixukedeguiding，zhiyaofanchangzhezhifulexiangyingdebanshui，biankehuodeshouquan。zhiyaofanchangzuopinzhifulebiyaodebanshuijiyuanzuopindechuangzuozhehebanquanfang，congfalvjiaodulaikan，zheixiefanchangxingweishihefade。

raner，zheiyiguochengbingfeimeiyouloudong，yeweiyixiebufafenzitigonglejihui。

muqian，spotifysihuquefazhuanmenbumenhuocuoshilaichulizheixieaishengchengdefanchangzuopinsuodailaidewenti，“yinlefanzi”kenengliyongnimingyishujiamingchenghuochenglishoubanquanbaohudegongsilaiyinzangshenfen，bingshitutaobiduiyuanshichuangzuozheyingfudexukefeiyong。

lingyifangmian，yinletuiguanggongsizuoweiliyilianzhongdezhuti，liyongduogexunifuwuqihuozidonghuachengxudianji、jiarugedanpianqudianjidengfangshi，qipianliumeitipingtai，yihuodechaoebanshui。

youyupingtaitongchangyilaisuanfazidongfenfashouyi，binghenshaojinxingshenrushencha，yincizheizhongshualiuliangdefangshiwangwangnengraoguojianguan。jinguanpingtaiyijingtuichuleyixiexianzhicuoshi，danxiaoguosihuyouxian，liyimianqian，yinlefanzizongnengxiangdechufazitupodixianguibijianguan。

neime，guoneirucidaguimodeliezhiyinleyoushiruhezailiumeitishangdasikuosan，bingzhuandepenmanbomande？

jingyinlexianshengdiaoyan，zaiguoneideliumeitipingtaishangyigerenshenfenzhuceshangchuanyinle，shijishangshiyouyixieguankade。guangshiruzhuchengweipingtaiyinlerenzheiyibu，jiuxuyaotigongxiangguanzhengjianhaoma，jibiantongguofeifashouduangoumaiduogezhengjianxinxi，zaiheshendezuihouyibu，yiranhuiyourenliansaomashibiehuanjie。

kuangqie，jiusuanchenggongruzhuyinlerenhou，yaoxiangquanmei、yuji、xiaoke、xiaonaipingdengrenyiyangpiliangfabuchengqianshangwanshougaofang、liezhiyinle，yeshiyouyidingnandude。

buguo，juqianshuyeneirenshitoulu，ruguotongguogenpingtaishenduhezuodeyinlegongsidachengdailihezuo，biankeraoguoxiangduiyankedeshenhe，zhucezhanghaowanchengpiliangfabu。beihouluoji，shiyinweiyizheixiegongsiweizhutifabugequshi，tongchangbuxuyaotigongshenfenxinxi，zhiyouzairenzhengyinlerenshicaiyaoqiutigongshenfenyanzhengcailiao。

bingqie，tongguoqiyebanhoutaishangchuandegequshi，tianxiegongsiwaixianxiangguanziliaodeyaoqiuyexiangduikuansong，daduoshudaobangongsizaishangchuanshihuitianxiexujiadefaxinggongsimingcheng，jieciyangaiqizhenshishenfen，dayiqianghuanyigedifang，deyichixuzaipingtaishangfabudaobangequ。

juyeneirenshitoulu，mouxiedaxingyinlegongsiyehuitongguozheizhongdailihezuo，congzhonghuoquliyi，fenchengbilitongchangshiwuwukai，yinianshourushenzhikeyigaodajibaiwanyuan。

dangqian，rengongzhineng、shualiangzhapianzaidaobanyinledeyingyongyijingkaishifanlan，chengweijishufazhanzhongbijingdezhentong。

jinguantongguoshiyongxunibofangqihezidonghuagongjuxuzengbofangliang、xiazailiang，yihuoqubuzhengdangjingjiliyi，yijinggouchengzhapianzui。dandaobanjieliuyupingtaijianguanzhijianweimiaodeguanxi，zaizhangshijiandejuedouzhongquesihuxingchenglexinde“zhexuewenti”。

youshi，womenshenzhiwufaqutanjiujiujingshijishengdanhaishidanshengji，caizaochengrujinrucichangkuangdejumian。zhinengqidaishenzaijuzhongdecaopanshoumen，weilainengyouboluanfanzhengdejuedifanji。

平台还能如何调整游戏规则？

mianduizhuduochiluoluodeqinquanluanxiang，yinlexingyehainengzuoshenme？

shouxian，“qiequliuliang”dexingweibeihou，fanyingdeshijishuyufalvdeshuangzhongshiheng：yifangmian，aishengchengdeneirongkeyidichengben、daguimodifuzhi，jiaodideshenhemenjianxia，qingeryijudiqinrushichang；lingyifangmian，xianyoudebanquanbaohu、liyifenpei、pingtaiyunyinghexingyejianguanzhengce，yeshangweizuohaoyingduizheizhongtiaozhandezhunbei。

yishujiadechengguozhengzaoyuwushengdibianzhi，tingzhongdexuanzequanbeiganrao，shenzhiyinlebenshendeyishujiazhiyeyinzheizhongwudixiandeshangyecaozuoshoudaosunhai。mianduizheizhongqingkuang，dankaoshichangdeziwodiaojieyijingbuzuyijiejuewenti。

neime，chuledajishualiang，liumeitipingtaiyinggaijinzhisuoyou ai yinlema？

daandangranshifoudingde。zaiyinlechuangzuolingyu，aijishuyongyouhefaqieyouyideyingyongqianli，youqishidangaimoxingsuoyilaidexunlianshujuhuodeshidangshouquanshi，qishengchengdeyinlezuopintongyangzhiderenkehezhichi。

suizhejishudejinbu，xianzaiyijingchuxianleisiai-generate detectorzheiyangfanaideyinlegongju，zhuanmenyongyushibieheyanzhengaichuangzuodeneirong。yinci，duiyudaduoshuxianyoudeliumeitipingtailaishuo，bucaiyongzheizhong“yidaoqie”quanbujinzhiaiyinledezuofayeshiyoudaolide。

duiyuliumeitipingtaibixucongjishuhezhengcedeshuangzhongjiaodujinxinggaige，stability aiqianyinpinfuzongcaied newton-rextichulesandianjianyi。

shouxian，mingquebiaoqianjizhishidiyibu。liumeitipingtaishifoukeyixiaofangqitameitipingtai——ru instagramhetiktok——wei ai shengchengdeneirongdashangbiaoqian，huoyaoqiushangchuanzhebiaozhutamenshangchuande ai yinle。

qici，pingtaixuyaoduishiyongweijingshouquanxunlianshengchengdeaiyinlejiayixianzhi。ruguoaiyinleshishiyongweijingshouquandexunlianshujushengchengde，liumeitipingtaiyaomejinzhiqifabu，yaomezaibanshuifenpeihetuijianzhongjiangdiqiquanzhong，yibimianbugongpingjingzheng。

zuihou，zhengcedezhixingbunengdengdaifalvcaijue。pingtaihaixuzhudongshenchaaiyinledelaiyuanhexunlianshujudehefaxing，jinguanmuqianbingmeiyoupubianyaoqiuaigongsigongkaiqixunlianshujudelaiyuan，danpingtairengrankeyitongguozishendejianguanjizhi，duikeyideaishengchengneirongjinxingyangedeshencha。

qishi，liumeitipingtaiyijingyouhenduotongguozishenzhengcecaiquguanzhidelizi，erbuxuyaodengdaofalvdezhengshicaijuecaixingdong。

qunian11yue，spotifyguanfangfawenchengqizaijiance、yufanghexiaochufeiziran、zuobishouduanherenweizhizaodeliumeitibofangliangfangmiantouruledaliangzijin。weilejinyibudajizheizhongxingwei，spotifyxuanbucong2024niankaishi，jiangduineixiecunzaimingxianrengongliuliangdequmudechangpiangongsihefaxingshangjinxingfakuan。spotifyrenwei，zheixiegaibian“keyizaiweilaiwunianneiweixinxinghezhiyeyishujiadailaiyue10yimeiyuandeewaishouru”。

zaiguonei，jinnian7yue，tengxunyinlerenguanfangzhanghaoyefabule《guanyuheichandajianlitongbaohepingtaiguizegengxin》，gonggaozhichu，bufenyonghutongguofeifashouduanshuagequbofangliang，pingtaizhongshenjianjuefanduirenhexingshiraoluanpingtaidegongpingxingheshengtaihuanjingdexingwei，jiangyijupingtaiguidingduixiangguanzhanghaojinxingyanlichufa，baokuodanbuxianyufengjinzhanghao、kouchujifen/shouyi、gongkaipuguang、falvweiquan。

jinjiezhe，8yuefenwangyiyunyinleyefabule《guanyuyanlidajishualiangheichanxingweidegonggao》，biaoshipingtaiduishualiangdengweiguixingweicaiqu“lingrongren”zhengce。ruoxiangguanzhanghaobeipandingweiguishualiang，pingtaijiangshiqingjieqingzhong，duixiangguanzhanghaoshishicongliuliangxianzhizhizhiyongjiuqudichuangzuozheshenfendengyixiliebutongchengdudechengfacuoshi，bingbaoliuzhuijiufalvzerendequanli。

zheibiaoming，pingtaiwanquanyounenglicaiquyufangxingcuoshi，baohuyuanchuangyinlerendequanyi，houxuxiaoguoyoudaiguancha。

zhengrued newton-rexsuoshuo，ruguoliumeitipingtaidemubiaoshirangyinlerenmentongguochuangzuomousheng，neimehenxianran，tamenyinggaiduineixiefeifashiyongtarenzuopinshengchengdeaiyinle、yijishualiangxingweicaiquxiangyingcuoshi。

ruguobujinkuaicaiquxingdongbaohuyuanchuangyishujiaquanyi，kenenghuiyinfagengdadekangyiheyishujiaquntidedizhi。

结语

shangrendexiujuezongshizuiminruide，xingyede“guonancai“zongshinengzhuanzuiduode。

dangguowaifanlanyuspotifydengliumeitipingtaideaifanchang、feifashualiangbeimeitiqianze、beifayuanchengchu、beipingtaixiajiadeshihou，guoneidepiliangdaobanyinpin、liuliangzhapianzaiaidejiachizhixia，xianranzaitouruchanchubishanggengshengyichou，siwujidan。

womenqidaibeidongyingzhandepingtaiyuzhihoudezhengcekeyijichugengminjieyouxiaodefanji，bijingruhezaijishujinbu、zhengcexiediao、yishujiazhizhijianzhaodaopingheng，jiangjuedingweilaichanyeshengtaidejiankangfazhan。

shierbujian、bantuibanjiudezongrong，zhihuidaozhichanyezhongwushuchuangzuozhexinhuiyileng，jieshizaifaqibujiu，yenanniuzhuanshihengshixudejumian。

erneixiewenhuahuangmolidedaozei，buguoshizaifulandejichushangjianzaoleyizuokongzhonglouge。tamenmeiyiciduiyinledebopichaigu，touzhidedoushiqilaiyishengcundeturang。tamenshijixingyewafendezuiangzangdezhujiao，jianghewenhuadeduoluoyongjiukunbang，chengweiyinleshishangzuiwuchideyizhang。