文 | 陈明一

yinianyidu，zhongwangyouyouyinwei“wurenyuebing”chaoleqilai。

wuqianniandelishidaducongrong，meiyigejieridourutongyifuxinidehuajuan。zhongqiu，zheigeyuyituanyuanyufengshoudejieri，gengshiyiqiduyoudeyunwei，chengweilerenmenxinzhongzuiwenroudeqiangua。

suowei“zhongkounandiao”，suizheshidaidefazhan，yuanrunruyudeyuebingyufaxianliaofengfu、zhongleiduoyang，zongshizhuduowangyoutiyijiang“wuren”tichuyuebingduiwu，zheixienian，wurenyuebingdexiaoliangrengjiuzhanjusichengshichang。

zuoweizuigulaodeyuebingpinzhong，jiangwuzhongjianguorenzarouyuanhe、jianrongbingxu，wurenyuebingkansigongyicuzhi，queyunhanzhebusudeshili。

youqi，zairujiawenhuadefaxiangdishandong，wurenfenbiedaibiaozheren、yi、li、zhi、xin，zhei“wuchang”shirujiasixiangdehexinjiazhiguan，yeshizhongguorenweirenchushidedaodezhunze。

wulunruhe，meiyinian，“zuiyouwenhua”dewurenyuebingdouyaozairebangzouyizao。zheishiyizhongzhinian，tabujinjinshiyizhongmeishi，gengshiyizhongwenhuadechuanchengheminsudejianzheng，jiangshuzhetuanyuanyuxingfudegushi，nianfuyinian，huakaihualuo。

一口甜蜜，一份幸福

juchuan，tangchaoshi，renmenweileqingzhuzhongqiu，jiangwuzhongjianguoren——xingren、hetaoren、huashengren、zhimarenheguazirenhunhe，yuyiwufulinmen，zhizuochengledutedexianliao，baoguozaiboerrendebingpizhizhong，xingchenglezuichudewurenyuebing。

buyaoxiaokanzheiwuzhongxunchangkejiandeshicaiyuansu，genjugudaiyaoshitongyuandelilun，zhuru，hetaoren“runfeiwenshen，dingchuanrunchang”，huashengren“xingpihewei，qingyanzhike”。

shifengqiugaoqishuang，wuzhongshicaidezuhe，yunhanzhe“runfei、yangyin、shengjin、fangzao”dedadaoli，zirunhuaxiaqianbainian。

genjushanghaishizhongyiwenxianguandekanwen，“qingdaiwangangde《bencaobeiyao》liyejizai，zheiwuzhongguoren、guopidouyoushutongdachangxuemi，quqiuzaodenggongxiao。”

ciwai，《hongloumeng》diqishiliuhuitiji“zhiyouyijiazhizhangdejiamucainengchi‘neizaoguarenyousongrangyuebing’”，zhei“neizaoguarenyousongrangyuebing”，zhengshiwurenyuebingdeyizhong，yousongren、hetaoren、guazirendengguorenhunhebingtanghezhuyouzuochengdegaobing。

jiranrucizhengui，nihaihuichaofengwurenyuebingma？

shiguojingqian，2015nian，guojiazhijianzongjuyuzhongguoguojiaguobiaohuaguanliweiyuanhuifabu“gb/t19855-2015yuebingxinbiaozhun”。xinguobiaomingquezhichu，“wurenyuebing”shishiyonghetaoren、xingren、ganlanren、guaziren、zhimarendeng5zhongzhuyaoyuanliaojiagongchengxiandeyuebing。

bishi，bushaorenrenweiwuren“jinciwuzhong”，raner，judahebaoyuanyinquanguobeikaozhipinguobiaohuajishuweiyuanhuigaodianfenjishuweiyuanhuimishuchudehuiying，hetaoren、xingren、ganlanren、guaziren、zhimarendengwuzhongzhuyaoyuanliaoshijiyuguangshiwurenyuebingdejibenmiaoshu，danqipeiliaozhongbuxianyushangshuwuzhongguorendeshiyong。

shishishang，wulunwurende“neihan”ruhe，congxuancaidaochengxing，meiyibudouyunhanzhejiangrendexinxueyuzhihui。meiyizhongguorendouyaojingguojingxintiaoxuan，quebaoxinxianwuzazhi，cainengruxian；bingpidezhizuo，boerren，jinengbaoguozhuneixiandefengfu，youbuhuiqiangduoqifengwei，zheixuyaozhibingshifuduoniandejingyanjileiyuduishouyidejizhizhuiqiu。

zaiwuzikuifadeniandai，wurenyuebingshishandongrenrenjijiaowangdezhongyaomeijie。zaizhongqiuqianxi，renmenhuihuzengyuebing，biaodaqingyi。tabujindaibiaolesonglizhedexinyi，yetixianleduichuantongwenhuadezunzhongyuchuancheng。zheizhongxisurangwurenyuebingchengweilelianjierenyurenzhijianqinggandeniudai，rangzhongqiuzheigejierichongmanlewenqingyuhexie。

zaonianjian，meifengzhongqiuye，yiwurenyuebinglingxian，shandongrendeantoushangsanfachuyourendexiangqi，misanzheduitianmishenghuodexiangwangheduijiarentuanjudekewang。youqi，neishougongzhizuode“wurendayuebing”，piboxianzu，yaoshangyikou，manzuiliuxiang，fangfonengpindechusuiyuedeweidao，ganshoudaoneifenchuanchengqianniandejiangxinduyun。

dangyemujianglin，yilunmingyuegaoxuantianji，shandongrende“jiyue”yishishang，jiajiahuhuzaiyuanzilihuoyangtaishangsheyixiaozhuo，baifangzhegeshishuiguo、yuebingyijijiu，yicibiaodaduiyueshendejingyiheduiweilaishenghuodemeihaoqiyuan。

haizimenweizuozaidarenshenpang，tinglaorenmenjiangshuguanyuyueliangdegulaochuanshuo，changebenyue、wugangfagui、yutudaoyao……yueguangrushui，qingsazaigulaodejiexiangshang，zheixiegushizaiyueguangxiaxiandegewaidongren，ranghaizimenzaihuanshengxiaoyuzhongganshoudaochuantongwenhuademeili。

传承对团圆的执着

meigeshidaidouyouzijidechuanqi。chaoyueshidaidechuanqi，shimingyundexuanze。zouguotaxiang，duizheifentuanyuanfenwaidezhizhe。

在齐鲁大地的温柔乡里，中秋佳节如同一位慈祥的长者，yitaduyoudefangshi，jiangshuzheguanyutuanyuanyusixiangdedongrengushi。

2024nian8yue23ri，shandonglaozihao、linyishijifeiwuzhiwenhuayichanqiuxiangshipinliushichuantongyuebingzhizuojiyidiwudaichuanchengrenliuguangda，jieguoledisidaichuanchengrenliujiendechuanjiabao：yibazouchui。

“zaiyechibudaonilaoyeyeneishihoudeyuebingle”。suiranshijianyiguo28nian，liujienyiranjidejiujiudezheijuhua。yezhengshiyinweizheijuhua，liujienyu1996nianchuangbanle“qiuxiang” pinpai，tayaoxianglaoyeye、dabohefuqinneishihouzuodeyiyanghaochi，yaobaliushichuantongyuebingdezhizuojiyichuanchengxiaqu。

sixuhuizhifengyunpiaoyaodejiuzhongguo。1926nian，shandonghanziliubaoguichuangguandongguilai，xieqiziliubuwenzailinyichuangbanle“zhangfaxiangguozipu”，suozuogaodian“haochi”zhimingyuanboshilibaxiang，chengyishijiahua。1938nian，rikoujinfanlinyi，zhangfaxiangguozipuyidikaizhang，yiranshengyihuobao，zailunandiqushengmingqueqi。shangdengwurenyuebingruxuan“guobingjingdian”

houlai，xinzhongguochengli，liushijiazuxiangyingguojiahaozhaojiang“zhangfaxiangguozipu”gongsiheying，bingrudangdigongxiaoshe，sandaichuanrenliuchuanhou、liuchuanzhongxiongdichengweigongxiaoshezhigong。

1980niandai，gaigekaifang、jingjifazhanrangrenminqunzhongdeshenghuorijianfengfu，gaodianxuqiukaishiwangsheng。liuchuanzhong、liuchuanhouxiongdibeiqingdaogedashipinchangheliangzhanzuojishuzhidao，weixiongdidanweipeiyanggaodianzhizuorencai，tongshibangmangshejizhizuogaodiandeshengchanshebei……

wulunshiliubaoguichuchuangshidedafangyicai，haishidaohoulaidezhanluanbeipoyidikaizhang，zaidao90niandaidisidaichuanchengrenliujiendeqiuxiangshipin，jishijinglileduocizhanluan、jingjifazhanjiweikundundejiannansuiyue，liushichuantongyuebingzhizuojiyideshouyihaishibeiyidaidaichuanchengxialai。

“dibuyubiaomiansezeweiqianzonghuangse，yaojianqianhuangse，waixingyuanerbaoman，biaomianweigu、guanghua，dibushoukoujuzhong，wuposu、wujiangsuo、wutaxie、wuluxian、wuyiwu、wudakuaisuipixianxiang。”

zheijinjinshiliushijiazuduiyuyuebingsezedeyaoqiu，yijingxiangdangyanke——chuancheng，yeshiwushuzhonghualaozihaolijiumixindemima。

手造，老味道的体现

suizheshidaidebianqian，jixiehuashengchandeyuebingzhujianzhanjushichangzhuliu，duiyushougongzhizuodewurenyuebing，shandongdeshougongyirenmenbingweiyincierfangqi。

tamenshenzhishougongyuebingsuochengzaidewenhuajiazhiheqingganyiyi。yushi，tamenjixubingchengshixunhezuchuanmifang，jiangzheifenlaoweidaoyanxuzhijin，wei“shandongshouzao”zhurulexindehuoli，chengwei“shandongshouzao”dezhongyaodaibiaozhiyi。

zaihezeshachanglaifuleyuebingzhizuoxianchang，wurenyuebingxianliaodexiangweipubierlai。rujin，wurenyuebingdeyuanliaoyijingdadaoshiduozhong。yaoguo、huasheng、hetao、putaogandengganguoyupeihaodeyuanliaofangzaiyiqijinxingjiaoban，yaojingguogongrenshougongjinxingniezhichengtuan，erhouzaiyoulingwaijiweigongrenjinxingshougongbaozhi。

suiranyuebingdezhenggezhizuoguochengyijingxingchenglebanjixiehua，baokuozuoyuebingpi、yahuachengxingdoushiliyongjiqi，xiaolvfeichanggao。dantuanxianhebaozhizheixieliucheng，haixuyaorengongwancheng——zheizhengshiwurenyuebingzhonglaoweidaodetixian。

2024nian，weifang“yongqingchenggaodian”ruxuan2023“shandongshouzao·youxuan100”chanpinminglu。liutuanyongqingchenggufagaodianzhizuojiyiyou100duoniandelishi，wudaichuancheng，shiweifangchangyishijifeiyixiangmu。

zoujinzhizuochejian，gongrenmenzhengzaimangliudiaotangjiang、zhengmian、dasupi、baoxianliao……“chunshougong”shizheigefeiyixiangmuzuidadetedian，meidaogongxudouyougezideyaoqiuhepeibi，xuyaohendadenaixin，biruaozhitangjiangbixubutingdijiaoban，aochengzhihouhaidejingzhichendian5-8tiancaikeyishiyong。

rujin，yongqingchengchulechuantongdelaoyuebing、chaotang、shanzhaguokui、zaonifangsu、zaoshabing、fubingsudeng“laobayang”wai，jijishiyonggufajiyiyanzhixinpin，muqianyiyou70zhongsidalei，nianxiaoshoukeda30wanjin。bujinyongyouzijideliansuodian，erqiezhengzaitongguoweixinxiaochengxu、douyinzhibodengfangshikaituoxiaoshouqudao，“feiyi”shouyixianhuoshengdong。

tansuozhonghuayouxiuchuantongwenhuachuangzaoxingzhuanhua、chuangxinxingfazhandexinlujing，wurenyuebingdechuanchengyufazhanyinglailexindejiyu。jiangyirenmenkaishizhuzhongwajuehechuanchengyuebingbeihoudewenhuagushiheyuyi，jiangmeiyikuaiyuebingdoudazaochengchuandiwenhua、qingganyujiyideshizhe。

suiyueliuzhuan，shiguangrenran。yiwurenyuebingweidaibiaodeshougongchuanchengzhilusuiranmanzhangqiechongmantiaozhan，danzhengshiyoulezheixiejianshouyuchuangxindeyirenmen，zheifenlaoweidaocaideyiyuanyangliucun，chengweizhongqiujiajieliyidaodutedefengjingxian。

zaipinchangzheimeiweijiayaodetongshi，ganshoudaoneifenlaiziqiludadideshenhouwenhuadiyunhenongnongderenqingwei，yiji“shandongshouzao”suoyunhandejiangxinduyunhewenhuazixin。wurenyuebingzheiyichuantongmeishizhengzaijixuhuanfaxindeshengjiyuhuoli，weigengduorendaiqutianmiyuxingfu。