文 | 凤凰WEEKLY财经  汽水

编辑 | 米利暗

nianqingrenyijingkanniweidetuweiduanju，xianzaidingshangzhonglaonianrenle。

《shanhunwushisui》《shanhunwushisuihoubadaozongcaikuangchongwo》《shanhunmama》dengyixiliezhonglaonianbazongduanjubazhanduanshipinpingtai，kaishiduiqianbaofuyudezhonglaonianguanzhongxiashoule。

nanzhucongfuerdaihezhuixubianchengtoufahuabaidebazongbenren，xianzaiwaizuilongwangdebiaomianshenfenshituixiusiji，zhongnianbazongmenaishangdeshiwushisuideqizhiayi。

shanhundexiyanghonglianaideliaotianhuatishiyanglaofanganheyichanjicheng，yuehuichangdibushigaojicantingheyedianjiuba，ershigongyuanguangchang。

jiaqilaiyibaiduosuidenannvzhubuwanshenmelachewuhui，kanduiyanlejiuzhijieshanhuntongju，tamenliangbariziguohaobishenmedouzhongyao。

danduanjubijinghaishiduanju，gouxuetaoluyijiububian，jiuxiang《huijiadeyouhuo》tuichuleshangyibeigushiyanshengjuji，《baiyixiaohuayudazhangtui》zhujiaobaogai《fumuaiqing》。

rangdiyicikandenianqingrendaweizhenjing：“haoshuxidejuqing，haomoshengdenianling。”

01 短剧入侵爸妈的手机

“wojiaolixiuqin，jinniansishiwu，jianghejiudiandatangjingli，pingshixihuanjianjianshen，tiaotiaoguangchangwu。”yibubiaozhundezhonglaonianxiangdeduanju，jiuzheimeshuilinglingdikaishile。

xijinwushudeduanjutaobuguofanzhuantaolu：fanpaishiliyanyukebanyinxiangbeiladaojizhi，erzhujiaohuozhujiaoshenbianqiahaojiushishouwoqianyizichandedalao，qianqibeizhouweideerenbaibanzheru，houqizhijiedalianfanpai，fanshenzuozhuren。

yifenzhongsangefanzhuan，quanchengbazhangshandepapaxiang，nvedianyushuangdianqifei，zhibenzhediaodongguanzhongdeqingxuerlai。dangduanjudezhujiaohuanchengkuaiwushisuisangouayihetoufabanbaidezongcaidaye，juqingtaolujibenhaishiyizhi。

shengnvqishi、xiangqincaili、ernvqianzhaidengxianshimaodunbeiwuxianfangda，nvzhujihuyaozibaoziqi，shanhunyigetianjiangzongcai，suoyoumaodunshunjianbaiping，shunbianbaqingxujiazhilaman。

kanqilaipingpingwuqidelaobanerwenrouduojin，shangdetingtang，xiadechufang。

ruguoayimenyoutiancai，kendingjiushiduanjulidezhongnianzongcaizheiyang

——nongmeidayan，kuaizuofan，aiqiainv，yaochanwanguan。

jiangnianlinghechangjingyihuan，panbitongxuehui、yuanmenghunshadian、guangchangwubaling，rengnengwanmeizhanxian“tianchong”erzidehexinmeili，shouhuozhongnianguanzhongmendeguanzhu。

yuanbenyizhonglaonianrenweizhujiaodeyingshiju，benjiugongjixique，qiepingshixianshaochuxianzaidazhongshiyezhong，ruoyibuxiaoxinchuquan，gaobuhaoduobanhaishifumianxinwen。

jiangwenliyumingdaozhuyandezhongnianouxiangju《zhuanjiaozhilian》jiuyinqingjieshengyinggangabeiquanwangkuangchao，jiangwenlibenrenyebeiguanshangyigepojuchaofengyiweide“nenli”chenghao。

buguoshengying、gangashenzhituweidezhonglaonianyingshijuyeziranyouqishouzhong——pingshizaiwangluoshangxianshaobiaoda、quefacunzaigandezhonglaonianren，tamenpingshiyeaishuaduanshipin、kanzhibo、weiduanjufufeishangtou。

qubiejinzaiyu，yinfazunvxinggengpianhaolaonianbanbazongkuangchong、guangchangaihen、poxijiufen，gengguanzhuxijieshangdeqinggangongming。

《shanhunwushisui》denvzhubingbuxianpinaifu，xiangqindeliyoubushixiangyaokaiqihuanghunlianlangmanai，buguoshilaolexiangyougeban。

erzhenduiyinfazunanxingdeduanjuqizhimingxiangengjiayinglang，cong《daijialaodiedianfengguilai》dao《laopaoerzhishangzhenfuzibing》，helongwangzhuixudetaoluruchuyizhe。

banzhuchihu、jianghaishilaodela、henhenjiaoxunkuangwangwulidenianqinghousheng，beiwangjidedalaozaicichushan，wangneiyichujiunengbaipingyiqiekunnan。

shishizhengming，shushuayimenduizheileihenhennanierenxingruodiandejuqingtaolu，quanranwufakangju。

youwangyoufaxianzijimamaweiduanjumeiyuechongzhiliuqianduoyuan，suiranduanjubenshenshoufeibufei，bufenduanjuapphaicunzaizheyindaofufei、quxiaonandengwenti，queyenengcemianzhengmingzhonglaonianrendekejinnengliburongxiaoqu。

haiyoubufenlaonianren，yijingbakanduanjufangzaile“meiribizuo”deweizhi，meitianliangyanyizhengjiushizhuiju，poyouduanshipin“shangyin”qingxiang。

《shanhunwushisui》6yueduocidengshangduanjuredubangtop3，qimofangzhe《shanhunlaobanshihaomen》shigelianggeyueyechenggongdengshangduanjuredubangdiyi，houzhezaiduanshipinpingtaixiangguanhuatiliangtupo15yi。

erduanjudexingneirenshiyerenwei：zhonglaonianrenshiduanju“gaozhiliangrenqun”，yinweitamengengrongyimanzu，“buhuixunzhaodaoban，zhihuidianjifukuan”。

2023nianduanjushichangguimodadao373.9yiyuan，juguji，jinnianhaijiangchaoguo500yiyuan，zhibidianyingshichangzongguimo。jubeiqiaocaijingbaodao，duanjuxingyezuoyongjiejin70%dezhonglaonianguanzhong。zhonglaonianquntizhijiedandangqilezheigexinxingdashichangdexiaofeizhuli。

huanjuhuashuo，zhonglaonianneirongxiaofeishichangshiyigeguoquhenshaopuguang，quejiweizhuanqiandelanhai。

02 短剧先改变世界

zhonglaonianduanju，zhonglaonianchuyan，mianxiangzhonglaonianshouzhong，zheiyangdemoshizaiguoneiqishishiyizhongxinxianxiang。

bijing，laoxiguwuxikepaidexinwen，fanfushangresou。

ruguozongguanquanqiu，yizhonglaonianrenweizhujiaodeyingshijumeinianchanchubushao，yanyuanlaoleyeyouxiyan。oumeiyingshiquanlidaqiwancheng、lianpobulaodegushizaijinxienianbuduanshangyan。

liushiduodetangmu·hankesihaizaiyongchuangyulequan，yangziqiongzaituixiudenianlingmingliuxingguangdadao，qishiduodemeiyiyilibudao。

haolaiwumingxingyouhuaqiquemeiyoubaozhiqi，daoletuixiudenianlingrengpianyuebuduan，haiyoujihuijingzhenggezhongdajiang。

danzaineiyu，zhonglaonianyanyuanzuozhujiaodeyouzhizuopinyizhixiangdangxique，fangfoshanglenianjidexigujiuzhinengzaiyingshijulizuopei，huoshiquyanshichangfanxiangpingpingdeshanqingcuileipian。

you《zhuanjiaozhilian》dedafanche，bannianqing、lianaixiheyilaomailaosihuchenglezhonglaonianyanyuandesandaleiqu。zaizongyijiemulibanguo“fengjiandajiazhang”desongdandanduocixuanbutuixiu，qishiduosuideliuxiaoqing“qingnai”zaicaifangzhongbiaoshikeyiyandaji，beichaomeiyankan。

wulunxiaoyingpinghaishidayinmu，dabufenguanzhongdoushixueqifanggangdenianqingren，zibenyegengyuanyizhuizhudazhongdexihao，yongyuannianqing，yongyuanreaixiaohuahexianrou。

yixiangbeipiweitaolu、gouxuehexiachendetuweiduanjuquelvxianjienalezhonglaonianyanyuan，yekanjianlezhonglaonianguanzhongdeneirongxiaofeixuqiu。

youtuixiugongwuyuanzaihengdianpaisheweiduanjufahuiyure，yinweizhonglaonianyanyuanjiaoshao，xuqiuyouduo，zuoweiteyueyanyuan（youjijutaicidexiaopeijiao），tadedaiyuyaobiyibanduanjudelongtaohaiyaogaobushao。

jiyanguobaqiceloudedongshizhang、zhujiaodefuqin，yeyanguoxiaguiketoudelaonianqiufan，meitiannengzheng500dao1000yuan。

cengjingdexiaolongnvliruotongyezaiduanjusaidaozhaodaozaijiuyejihui，shouwozhongnianbaomazhongfanzhichangdedanvzhujuben，jinanieleqinghuai，yenanielebaomaquntideshuangdian。

chanchulinghuo、rezhongzhuisuirediandeduanjuxingye，neirongbaoluowanxiang，buguoduanjudedaoxiangzuizhongdoushitouziyuhuibao。guanzhongaikanshenme，shenmenengchengweizhuanhualvgaodebaokuan，jiuhuiyoushenmeyangdeneirongchuxian。

xianzaiyiyouzhongniantianchong、laopaoerchushan，neimeligaolingchuanyue、yanglaoyuanfengyun、wozailaoniandaxuezuojiaojihua、zhongshengzhiwoshirongmama/liulaolaodejuqingyebingbuyuanle。

shoujipingmudelingyitou，chenmiduanjudeyinlingquntibuzaishaoshu。genjuquestmobiledeshujuxianshi，jinniansanyuetoubuduanjuappyonghuzeyoujinsichengnianlingdouzai46suijiyishang，youjinyibanyonghumeiyuezaixianshangxiaofei1000zhi1999yuan。

duanjuzuikaishideshouzhongshi“sanbaorenqun”，jibaomu、baoan、baojie。zheigeshouzhonghuaxianghuoxuyijingluoshile，xianzaigengrongyichenmiduanjudeshisiwushisuiyouqianyouyouxiandefumumen。

zaidazhongdeyinxiangli，zhonglaonianrenheshoujizheileidedianzichanpinxiangchudebingbuhao，tamengengaidianshijiemu、huwaidengshanheqipaimajiang，hulianwangheduanshipinwanbuleyidian。

zaizheigehulianwangpujilvdadao78%dedifang，yinlingquntijiuxiangmofashijielibuhuimofademagua，haoxiangdanfanshangwangjiuhuichengweizhapianduixiang。danfanzhijuedeshi，xianzaihenduo60hou70houshibinianqingrengengjiazishende“ditouzu”。

03 互联网，不一定只属于年轻人

“shijieshinimende，yeshiwomende，danguigenjiedishinimende。”

dajiapingshizongyiweihulianwangshinianqingrendetianxia，zaijin11yiwangminquntizhong，wushisuiyishangdewangminyoujin32.5%，zhonglaonianwangminjiejin3yi。

tamenbujinshizaipengyouquandianzan，zaijiatingqunzhuanfayangshengwenzhangderen，yeyoukenengshigenniyiqiwanxiaoxiaoledemoshengwangyou，heduolinguodaka600duotian，jinbiaosaipaimingzongshinengyaniyiliangmingdechaojijuanwang。

yeyoubabanaqixindeshebei，wanqile2000nianfashoujihuobianquanguodelaoyouxi《diguoshidai2》，huajibaixiaoshizaidianzishijielipingdengdizhengfushijiemeiyigeguojia。

haiyoumamayizaoqichuangjiudakai《dongwusenyouhui》，zaihepingningjingdexiaodaoshanglaoyupuchongzhuanlingqian，zaixunideshijielizaicizhaodaolemubiaogan。

zaiduanshipinjibenyijingshentounianqingyonghudedangxia，zhonglaonianyonghubeishiwei“zuihoudezengliang”。juchengzaiweixinshipinhao，zaoqi45suiyishangdeyonghuzhanbichaoguo70%。

yinlingzuzaihulianwangshangbuzhishiguanzhong，yeshichuangzuozhe。guoneideyigeduanshipinpingtaishang，youchaoguosifenzhiyidejingwusheyingneirongdoushiyouzhonglaonianrenchuangzuo。

momo、soul、baobaozheileiyuehuilianairuanjian，yeyongruleyuelaiyueduodezhonglaonianren。youbushaowangyouzaiwangshangliaodetinghao，xianxiajianmianquefaxianduifangdenianlingdalezijiyilunyouyilun。

congxuexi、youxi、shejiaodaoliulanduanshipinjinxingneirongxiaofei，qishilaonianrenshangwangdexuqiuhenianqingrenbingwubutong，buguoshitamensuoxihuandedongxiyougengxianmingdepianhaoheshidaihenji。

dangzheidai90hou00houbianlao，kenengnanxinghaishiaiwan《heishenhua》，nvxingzeyiranhuikanjuzhuizong，weiyinvyouxierxindong。

guojiatongjijushujuxianshi，dao2023nian，quanguo60suiyishangderenkouyidadao2.96yiren，zhanquanguorenkoude21.1%，anzhaolianheguoxiangguanhuafenbiaozhun，womenyiquanmianburuzhongdulaolinghuashehui。nianqingrende“cenglaoshixiaofei”heyinfajingjizhileidegainianzhengzaigengduodibeiguanzhu。

zaishehuixianglaolinghuamaijinzhishi，duanjudezhuanshen，huoxuzhishishidaidachaozhixia，zuixianbeifaxiandeyigexiaoxiaoqiemianeryi。

参考资料：

《我妈看微信短视频花了六千多！短剧正在“围猎”中老年》

《在交友软件上，你不知道对面是90后还是90岁》