文 | 小食代 何丹琳

jixingbakehequechaozhihou，youyijiakuaguoshipinyinliaogongsituranxuanbuzhangmenrenlizhi。zheihuishiquanqiuzuidachaqilidungongsi。

jintian，zongbuweiyuhelanamusitedandelidungongsi（lipton teas and infusions）xuanbu，zaijingyingzheijiaquanqiulingxiandechagongsiliangnianhou，nathalie roosyin“gerenyuanyin”xuanzeciqulidungongsishouxizhixingguanyizhi，dongshihuiyitongyizheiyijueding。ziliaoxianshi，lidungongsiyoulianhelihuayuanchayeyewubolierlai，muqianyousimugongsikongzhi，nathalie roosshiqishourenzhangmenren。

genjugonggao，lidungongsidongshihuizhuxipierre laubiesjiangchengweizhixingzhuxi，tongshidongshihuijiangquedingnathalie roosdejirenzhe。zheiyiweizhe，lidungongsixinshuairenxuanshangweichenailuoding。

xiamian，womenyiqilaikankan。

冒险

先来看下最新公告。

lidungongsibiaoshi，nathalie roosyu2022nian7yuechengweishouxizhixingguan，cihouyizhifuzedailinglidungongsichengweiquanqiulingxiandexiaofeiyinliaojituan。“tahetadetuanduizhuoyouchengxiaodihuanxinlegongsidexuduozhuyaopinpai。”

gaigongsiyoutidao，jinnianzaoxieshihou，zaitadelingdaoxia，lidungongsiyuquanqiuzuidadechayechukoushangbrowns investmentsjianlilexindequanqiufuzerencaigouhezuohuobanguanxi，gaixieyibaokuozhuanrangdongfeidelidunchayuan。

“wojindaibiaodongshihui，ganxienathaliezuoweilidungongsishouxizhixingguansuoqudedechengjiu。tadailinggongsitashangleyiduanjidongrenxindelvcheng，womenjiangjixuqianxing。wozhutayiqieshunli。”lidungongsidongshihuizhuxipierre laubiesshuo。

nathalie rooszebiaoshi，zailidungongsideshiguangshizijihuoyiliangduo，“woxiangxinwomenjianlileyijiajuyoujudaqianlidedutegongsi，woqidaikandaotaweilaidechenggong。”

“lingdaolidungongsishiyicimaoxian，duiciwoshenbiaojiaoao。”nathalie roossuihouyezaishejiaomeitishang，fabiaolelizhiganyan。tashuo，zaidailinglejiechudeliduntuanduiliangnianhou，zijijueding“fankaixindeyiye”。

tashuo，liduncongzshidaijiqulinggan，zuoweisuoyoujuecedezhinanzhen，ranggongsinenggougengkuai、gengyuandiqianxing。tashuo，zshidaibuhuimanzuyuqiyefabiaodehanhuchengnuo，tamenqidaizhenchengdilijixingdong。tarenwei，lidunjiangduiquanqiu1300wanyikaochayeweishengderen（zhu：zhichanongdeng），dailailekechixuhejijideyingxiang。

tayoubiaoshi，zailidungudongdezhichixia，dajiayiqitashangleyiduanfeifandelvcheng，bing“gaibianlechaxingye”。tayouxiangkenniyadezhengshangjierenshiyijizheigelidunzuidacaigouguodesuoyouliyixiangguanfangzhixie，chengdajiagongtongzhongxindingyilechayexingyedebiaozhun，tigaoleduizhiliang、shehuizerenhehuanjingguanlideyaoqiu。

批评

fanchaziliao，cengrenzhiyuoulaiyahemashinathalie rooshaicengshidanengjituanshouxizhixingguanderemenhouxuanren，youchuantazaizuihouyilunjiaozhuzhong“baiji”ledanengxianzhangmenrenshengruian。qihou，talaidaolidungongsi。

2022nian7yue，lianhelihuawanchengduichayewudeboli，bingjiangqiyi45yiouyuandejiagechushoujisimugongsicvc。zaizhangduolidungongsibujiu，nathalie roosjiuchengweilezhenduilianhelihuazhiyanbuhuide“pipingzhe”。

liru，dangbeiwendaolianhelihuaciqianduilidundeguanliqingkuangshi，nathalie roosbiaoshi：“womenciqianconglianhelihuadedaodeshiquefazihaoganhexinxin，wulunshizaipinpaihaishizai（cha）leibieshang。”

tashuo，danglianhelihuajuedingjianggaiyewubolichulaishi，lianhelihuaxuanzeleyiyigexugoudemingcheng“ekaterra”weigaiyewumingming，danshitabujieshouzheigeanpai，suihoutajianggongsimingchenggenggaiweilidungongsi（lipton teas and infusions）。

rennei，nathalie roosdadaokuofuxuejianlelidungongsidesku，qishuliangzaiduanduan18geduoyueneicong13000gejianshaodaobuzu3000ge。zheihetazaiqiandongjiafaguomashicaiqudecuoshileisi，dangshitakandiaole30%dechanpinxian，qizhongbaokuo70%debingqilinyewu，bingjiangjieshengxialaidezijintourudaoshichangyingxiaozhong。

“jizhongzhuyilibingsuoxiaofanweijiushiyiqie。”tashuo：“rujindehuojiashangchongchizhehaowuyongchudesku。”tashuo。

nathalie roostichang，chaxingyeyinggaixiangkafeishichangxuexi，yaoduipinpaijiadatouzi、jinrugaoduanshichangbingkuodaxuqiu。tashuo：“womenjiangzhanjuxingyelingdaodiwei，yinweimeiyouqitarennengzuodaozheiyidian......womenzhuanzhuyuchaye，yongyouchusedepinpaizuhe。”

gaoduanhuashinathalie roostuidonglidunquanqiuzengzhangdeguanjiancelve。taxiwanglidunkeyirangchayinbiande“gengku、genggaoduan”，bingrangchayinxiangkafeidejiagekanqi。tarenwei，xiaofeizheyijingxiguanlezheiyangyigeshishi：yibeikafeibiyibeichaguijibei，ranerzheishibuhelide，yinweichabikafeigenghao、gengjiankang。

挑战

raner，dancongyejishujulaikan，zheijiachaqi“zilimenhu”houmianduideshichangpojutiaozhan。guoquliangnian，zainathalie roosrenqinei，zheijiazhuzhangxiangkafeixuexi、zougenggaoduanluxiandechaqideshourusihufanerbiboliqian“suoshui”le。

liru，genjulidungongsijinnian7yuefabude2023niankechixufazhanbaogaopilu，gaigongsi2023nianshouruwei17.4yiouyuan（xianyueherenminbi136.76yiyuan），lirunwei5.8yiouyuan（xianyueherenminbi45.59yiyuan）。qunianshilidunzuoweiduligongsidediyigewanzhengniandu。fanchaziliao，lianhelihuazaixuanbuchushouchayewushicengtidao，gaiyewuzai2020niandeshourugengduo，yuewei20yiouyuan。

jinguanruci，lidungongsimuqianrengshiquanqiuzuidadechaqi，qixiazhimingpinpaibaokuolidun（lipton）、pukka、tazo、t2hepg tipsdeng。gaigongsizaisidazhousheyoushengchanjidi，yewubianji100duogeguojia，meitianweiquanqiushuyiyijidexiaofeizhetigongchayin。

yewuzhankaideshichang，dangranbaokuolezhongguo。qunian9yue，gaigongsiquanxinsheliledazhonghuaquzongjinglizheiyigangwei，youhiufan tsangdanrenbingrenzhizhijin。

zaiguonei，zheijiachajutoujingyingzhechabao、chafen、guanzhuangsanchadengduogepinlei，meinianmaichuyue20yibeicha。chulelingshoucduanyewu，lidungongsizaizhongguohaijingyingzheguimopangdadecanyinbduanshengyi，zaiquanguofanweineiyifugaishuwanjiacanyinmendian。

zaizhongguoshichang，gaigongsidecelveyeyuquanqiubaochiyizhi，baokuozougaoduanhualuxian。

liru，qunian11yue，nianneidiercilaidaozhongguodenathalie roosxianshenlidun“shenghuoyouyisi”meishuguanzhiyehuodong。zheiyiyuuccayoulunsidangdaiyishuzhongxindehezuo，juchengzhengshilidunzaizhongguoshichangtuidonggaoduanhua、zhongxinxunqiugennianqingxiaofeizhedegongmingdejucuozhiyi。

gaigongsidegaoduanhuahaibaokuojiadachanpinchuangxin。jinnianlai，chulelengpaochazhiwai，lidunhailuxuzaizhongguoshichangtuichulejirongdongganshuiguocha、hourunaicha、meiguiyangyanchadengduokuanxinpin。ciwai，lidunhaihuanxinlechanpinbaozhuang（ruchunchaxilie），bingfabulequanxindepinpaixuanyan“nihao，lidunyixia”。

yucitongshi，gaipinpaizailianmingshangyeshifenhuoyue，baokuoyudakeruilianmingtuichubingqilinboluobao，yuqiaoxixilianmingtuichujijiexiandingheiqiaohongchaweibinggan，yuzhenyifangxinchunlianmingshangxingangshinaichaweidanjuandeng，yigengtiejinnianqingrendefangshi，qierugeshixiaofeichangjingshuacunzaigan。

raner，zheiliangnianyeshizhongguoshichangfashengjijubianhuadeliangnian。suizhexianzhichayindexingqi，yijichayin、kafeishichangdejiagezhan、xiaofeiqushidebuduanbianhua，bentu“wanjia”zaituichenchuxin、lianmingdazaopinpai、jianghaochayegushidengfangmian，bikuaguoqiyedesudugengkuai、tourugengda、wandegengliule。

neixiecengjingxiguanzaibangongshichongdaipaochadedagongren，rujinmianduichayinxianranyougengduodexuanze，gengbuyongshuotamenduiyuchayin“gaoduanhua”delijiele。

ciwai，conglianhelihuatixizhongbolihoudelidungongsi，haishiquleyiwangzheigekuaixiaoshijie500qiangzuowei“kaoshan”，budebuzaifuzadezhongguoshichanglidandadudou。zheijiachagongsiciqiancengtichu，zhongguoshilidungongsiquanqiuqianshidashichang，mubiaoshichengweiqianwuda。rujin，zhongguoshifourengshilidunquanqiugaocengxinzhongdezhongdianshichang，xiandepusumili。

jinguanlidungongsiyouyubingfeishangshiqiyeerwuxupilusunyibiaohezhongguoyewuzhuangkuang，danshifanchagaigongsi2023niankechixufazhanbaogaokefaxian，dangzhongwuyichutiji“zhongguo”。lingwai，genjushichangdiaoyanjigoumashangyingdeshuju，2024niandierjidu，zaizhongguodaipaochashichang，lidungongsirengshidiyiming，danshichangfeneyuquniantongqixiangbiyousuoxiahua。

承压

zhidezhuyideshi，congxingbake、quechaodaolidun，nathalie roosdelizhizheiyeshikuaixiaopinxingyezhangmenrengengdie“anxiajiasujian”dezuixinlizi，huofanyingchuzheixingyechengyadexianzhuang。

xiaoshidailiuyidao，riqianjulutouyinshuzhuizongluosu3000zhishugongsideequilarzhichu，jiezhi8yue31ri，xiaofeibaozhuangpinhelingshouyedeshouxizhixingguanpingjunrenzhi7.7nian。xiangbizhixia，jinrongshouxizhixingguandengqitadaxingxingyedeshouxizhixingguanpingjunrenqiwei10nian，erkejiyeshouxizhixingguandepingjunrenqizejiejin9nian。

gaoguanlietougongsiheidrick &strugglesouzhouhefeizhouxiaofeishichangyewuzhuguanhehuorenrichard sumnerbiaoshi：“xiaofeipingongsishouxizhixingguanmianlinzhejudadeyali。”tazhichu，mianduilirunhexiaoshouyejidetiaozhan，touzizheheshouxizhixingguanmenbeipocaiqugengjiajijidexingdonglaituidongchuangxin。

lutoufenxizhichu，shouxizhixingguanrenqisuoduandebufenyuanyinhaizaiyugaoguanmenpibeibukan。gaoguanlietougongsi、yinxingjiahelvshibiaoshi，suizhetongzhanglvbiaosheng，yinghexiaofeizhebuduanbianhuadekouweishidegongzuobiandegengjiajiannan。

danshi，yixiegaoguanbeijiepindesuduzhikuaikenengbiaomingleyizhongxinqushi：gongsidongshihuizaiwaijiegongkaiposhitamencaiquxingdongzhiqianjiuqiangxianxingdongle。

jinnianshangbannian，touzizhedejijinzhuyitaitou，gudonghuyubiangedequanqiugongsishuliangchuangxialelishixingao，qiyedongshihuimianlinyali。xiufuhuochushouyewuwangwangxuyaoshijian，ermianduibunaifandetouzizhe，biaomingzhengzaixingdongdezuikuaifangshijiushi：caidiaoyiminggaoguan。