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时评 | 崂山区 “双节”合璧,农文旅融合擦亮节庆IP

jujiao“nongyenongcun”,tuidongnongwenlvshenduronghe,weichengshigaozhiliangfazhanzhuruxinhuoli。

文 | 陈明一

jieqinghuodongzuoweichengshiwenhuadezhongyaozuchengbufen,zaikuaisuchengshihuadejinchengzhong,yichengweiwenhuachuanchengyuzhanxiandezhongyaozaiti、tuidongchengshigaozhiliangfazhandexinyinqing。

9yue22ri,2024nianzhongguonongminfengshoujie(laoshanhuichang)jidishiyijiewanggezhuangdamantouwenhuajieqimu。zheishi“shuangjie”shoucizailaoshanquhebi,jujiao“nongyenongcun”,huodongtongguonongwenlvshenduronghe,zhanxianxiangcunzhenxingdefengshuochengguohenongyewenhuadedutemeili,weichengshigaozhiliangfazhanzhuruxinhuoli。

zuoweishougezaiguojiacengmianweinongminshelidefadingjieri,nongminfengshoujiedeyiyiyuanchaoguojieriqingdianbenshen,tashidangzhongyang、guowuyuandui“sannong”gongzuogaoduzhongshidezhiguantixian;eryongyou500yunianlishidewanggezhuangdamantoumengshengyunonggengwenming,pingjiedutezhizuogongyihewenhuadiyunyichengweiqingdaoshideyizhanglianglimingpian。

huodongxianchangfabude“ershisijieqilidelaoshan”、damantoubaoxianjishu,yijiqijianjubandeertonghuihuabisai、huayangmantoudasai、“xueyong‘qianwangongcheng’lizanfengshouzhongguo”xiangcunzhenxingbihuidenghuodongjingcaifencheng,xiangcunzhenxingshifanqu——laoshanqu,jiangnongminfengshoujieyuwanggezhuangdamantouwenhuajiexiangjiehe,zaichuanchengnonggengwenming、zengqiangchuantongwenhuarentonggandetongshi,chuandichuyizuochengshiduiwenhuachuangxindedutebiaoda。

chunyuyingtaohuajie、yingtaojie、bayujie,xiayoupijiujie,qiuyingnongminfengshoujieyuwanggezhuangdamantouwenhuajie,zailaoshan,tesejieqinghuodongyichengweiladongjingjizengzhangdezhongyaoyinqing,shiwenlvchanyefazhanqiangyoulidezhutuiqi。

jinnianchuntian,laoshanqujubandedierjieqingdaoyingtaohuajie,10tianjiedaiyouke52.7wanrenci,ladongjingjishouru4100yuwanyuan。laoshanquyi“jieqing”weiqiji,chixutuidongnongwenlvronghefazhan,goujianlejuyoudifangtesedexiandainongyechanyetixi。

youzouzaihuodongxianchang,“laonongyoupin”nongyefengshoushijijixiangcunmeishipinjianhuodongxiyinlezhongduoshiminheyouke。laoshancha、wanggezhuangdamantou、yingtaoguojiu、haixiandengnongtechanpinlinlangmanmu,zhongduolaoshanhaowudashangleduanshipinzhibodaihuodekuaiche,tuokuanlenongchanpindexiaoshouqudao。

dangran,shixianxiangcunzhenxing,rencaishiguanjian。

jinnianlai,laoshanquweiraonongcunrencaizhenxinggongzuo,tongguozuzhigaosuzhinongminpeixun、chuangxin“shifudaitu”moshi、zhidingfanxiangchuangyejianglizhengcedengcuoshi,peiyuleyipiainongye、dongjishu、shanjingying、huiguanlidegaosuzhinongmin。zheixierencaichengweituidongnongyechanyeshengji、cujinnongcunjingjifazhandezhongyaoliliang。

zhuru,zaiwanggezhuangdamantouwenhuajieqijian,laoshanqulianheqingdaonongyedaxue、qingdaojishixueyuandengjiaoyujigou,kaizhandamantoubaoxianjishufabu、zhongshimiandianshizhengshukaojidenghuodong,bujintishenglecongyezhedejinengshuiping,yeweidamantouchanyedechuangxinfazhantigonglezhilizhichi。ciwai,tongguozuzhihuayangmantoudasai、pinqinghuojiangxuanshouzuoweidaoshijinxingjinengpeixundengcuoshi,jinyibujifalechanyehuoli,tuidongwanggezhuangdamantouchanyebuduanyuesheng。

duiyuyizuochengshieryan,jubanyichangjiehuijiweirongyi,erruhe“gaohuo”zepofeisiliang。

cengjiheshi,jieqingdeyiyiyibuzaishidanchundeshiminyoukecanhuiguanghui,yuelaiyueduodechengshikaishitansuojieqingipdeyanshen——ruhezaidaidongchanyefuwujingjidetongshi,rangminzhongfenxiangchengshijinbudechengguo。

zailaoshanqu,“shuangjie”shiquanmingongxiangdejieri。laoshanquzhengtongguojingxincehuahezuzhifengfuduocaidejieqinghuodong,tuidongnongwenlvshenduronghefazhan,peiyugengduojuyoudifangtesedenongyepinpaihewenhuaip,yitishengnongyekejichuangxinshuiping,tuidongnongyexianglvse、gaoxiao、kechixufangxiangfazhan,jinyibugongguhekuodaxiangcunzhenxingchengguo,weichengshishixiangaozhiliangfazhangongxiangengduozhihuiyuliliang。

本文为转载内容,授权事宜请联系原著作权人。

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时评 | 崂山区 “双节”合璧,农文旅融合擦亮节庆IP

jujiao“nongyenongcun”,tuidongnongwenlvshenduronghe,weichengshigaozhiliangfazhanzhuruxinhuoli。

文 | 陈明一

jieqinghuodongzuoweichengshiwenhuadezhongyaozuchengbufen,zaikuaisuchengshihuadejinchengzhong,yichengweiwenhuachuanchengyuzhanxiandezhongyaozaiti、tuidongchengshigaozhiliangfazhandexinyinqing。

9yue22ri,2024nianzhongguonongminfengshoujie(laoshanhuichang)jidishiyijiewanggezhuangdamantouwenhuajieqimu。zheishi“shuangjie”shoucizailaoshanquhebi,jujiao“nongyenongcun”,huodongtongguonongwenlvshenduronghe,zhanxianxiangcunzhenxingdefengshuochengguohenongyewenhuadedutemeili,weichengshigaozhiliangfazhanzhuruxinhuoli。

zuoweishougezaiguojiacengmianweinongminshelidefadingjieri,nongminfengshoujiedeyiyiyuanchaoguojieriqingdianbenshen,tashidangzhongyang、guowuyuandui“sannong”gongzuogaoduzhongshidezhiguantixian;eryongyou500yunianlishidewanggezhuangdamantoumengshengyunonggengwenming,pingjiedutezhizuogongyihewenhuadiyunyichengweiqingdaoshideyizhanglianglimingpian。

huodongxianchangfabude“ershisijieqilidelaoshan”、damantoubaoxianjishu,yijiqijianjubandeertonghuihuabisai、huayangmantoudasai、“xueyong‘qianwangongcheng’lizanfengshouzhongguo”xiangcunzhenxingbihuidenghuodongjingcaifencheng,xiangcunzhenxingshifanqu——laoshanqu,jiangnongminfengshoujieyuwanggezhuangdamantouwenhuajiexiangjiehe,zaichuanchengnonggengwenming、zengqiangchuantongwenhuarentonggandetongshi,chuandichuyizuochengshiduiwenhuachuangxindedutebiaoda。

chunyuyingtaohuajie、yingtaojie、bayujie,xiayoupijiujie,qiuyingnongminfengshoujieyuwanggezhuangdamantouwenhuajie,zailaoshan,tesejieqinghuodongyichengweiladongjingjizengzhangdezhongyaoyinqing,shiwenlvchanyefazhanqiangyoulidezhutuiqi。

jinnianchuntian,laoshanqujubandedierjieqingdaoyingtaohuajie,10tianjiedaiyouke52.7wanrenci,ladongjingjishouru4100yuwanyuan。laoshanquyi“jieqing”weiqiji,chixutuidongnongwenlvronghefazhan,goujianlejuyoudifangtesedexiandainongyechanyetixi。

youzouzaihuodongxianchang,“laonongyoupin”nongyefengshoushijijixiangcunmeishipinjianhuodongxiyinlezhongduoshiminheyouke。laoshancha、wanggezhuangdamantou、yingtaoguojiu、haixiandengnongtechanpinlinlangmanmu,zhongduolaoshanhaowudashangleduanshipinzhibodaihuodekuaiche,tuokuanlenongchanpindexiaoshouqudao。

dangran,shixianxiangcunzhenxing,rencaishiguanjian。

jinnianlai,laoshanquweiraonongcunrencaizhenxinggongzuo,tongguozuzhigaosuzhinongminpeixun、chuangxin“shifudaitu”moshi、zhidingfanxiangchuangyejianglizhengcedengcuoshi,peiyuleyipiainongye、dongjishu、shanjingying、huiguanlidegaosuzhinongmin。zheixierencaichengweituidongnongyechanyeshengji、cujinnongcunjingjifazhandezhongyaoliliang。

zhuru,zaiwanggezhuangdamantouwenhuajieqijian,laoshanqulianheqingdaonongyedaxue、qingdaojishixueyuandengjiaoyujigou,kaizhandamantoubaoxianjishufabu、zhongshimiandianshizhengshukaojidenghuodong,bujintishenglecongyezhedejinengshuiping,yeweidamantouchanyedechuangxinfazhantigonglezhilizhichi。ciwai,tongguozuzhihuayangmantoudasai、pinqinghuojiangxuanshouzuoweidaoshijinxingjinengpeixundengcuoshi,jinyibujifalechanyehuoli,tuidongwanggezhuangdamantouchanyebuduanyuesheng。

duiyuyizuochengshieryan,jubanyichangjiehuijiweirongyi,erruhe“gaohuo”zepofeisiliang。

cengjiheshi,jieqingdeyiyiyibuzaishidanchundeshiminyoukecanhuiguanghui,yuelaiyueduodechengshikaishitansuojieqingipdeyanshen——ruhezaidaidongchanyefuwujingjidetongshi,rangminzhongfenxiangchengshijinbudechengguo。

zailaoshanqu,“shuangjie”shiquanmingongxiangdejieri。laoshanquzhengtongguojingxincehuahezuzhifengfuduocaidejieqinghuodong,tuidongnongwenlvshenduronghefazhan,peiyugengduojuyoudifangtesedenongyepinpaihewenhuaip,yitishengnongyekejichuangxinshuiping,tuidongnongyexianglvse、gaoxiao、kechixufangxiangfazhan,jinyibugongguhekuodaxiangcunzhenxingchengguo,weichengshishixiangaozhiliangfazhangongxiangengduozhihuiyuliliang。

本文为转载内容,授权事宜请联系原著作权人。