wen | techxingqiu linjing

dang“qionggui”xiaofeichengweixinqushi，nianqingrenweijingzhui、yaozhuileichanpindekejinfazhi，quezaibuduanshangsheng。

jinnian3yueyilai，miaozhunshangbanzudebkthuyaozuodian，zaidouyindexiaoshouelianxuduoyuedadaoshuqianwanyuan，7-8yuegengshichongpo1yiyuandaguan。duibilaikan，ciqiananmoyishichangliangdatoubupinpaibeiqingsongheskg，zeshiyijingzhuianmochanpinqijia，yijingshangshidebeiqingsong，jinnianshangbannianxiaoliangyebuguo6yiyuan。

bktbaohuodebeihou，shiqiyujinliangqianmingdarenhezuodaihuo，mijichuxianzaidongfangzhenxuan、jiaogepengyou、yuhuitongxingdengduoweitoubuzhubozhibojian。danyingbidelingyimianshi，zheijiaqiyechenglishijianjinsannianban，tianyanchaxianshi，qi2023nianniandubaogaoxianshi，gaigongsiyuangong（jiaonashebaorenyuan）jinyou24ren。

buzhixinpinpai，xiridianshigouwuxiaoguanbeibeijiayezaijinnianfanhong，shixian90tianbaomaiyigeyidexiaoliang，youqudeshi，maijiazhuliyijiushi80hou、90hou。cengjingmianxiangqingshaonianyufangtuobei、jiaozhengzuozidebeibeijia，rujinjuantuzhonglai，zhuanbianzhanlvemiaoxiangdagongren，chengweitamenxindejiaozhengzuozihuyaoshenqi。

guoqu，baojianpinhuashi“shouge”laonianren。rujin，yiqinghou，yangshengxuemaijuexingdenianqingren，zhengbuduanpengqixindebaolishengyi。

“护腰神器”，直播间狂割打工人

zuoweibangongshijiuzuozudeyiyuan，miaoyuyinweijingzhui、yaozhuiwentiyijinghuafeishuwanyuan，bujinchangshilequzhongyiyuan“diaobozi”，xiabanhaihuiqutuinashineixunqiubangzhu。xianzai，tayougenfenggoumailebkthuyaozuodian。

rumiaoyuyiban，henduoyonghudoubiaoshikandaoputiangaidideyingxiaoxuanchuan，xiadangoumai。miaoyushuo，takanguoyicihuyaozuodiandeshipinhou，xiangsizhibojianbianpinfanbeituisongdaotayanqian。

zhibojianli，zhubojiangchanpingongnengjiangdetianhualuanzhui，chulehuanjieyaosuandenggongneng，zheikuanhuyaozuodianhaishiyongyushangban、kaiche、diaoyu、luying、gaotiedengduozhongchangjing，zhubogengshikuazhangdijieshao，keyidaizhezheikuanhuyaozuodianhuanyoushijie，shixiansuishisuidi“xidierzuo”。

duibilaikan，dongzhewanyuanderentigongxuebangongyi，yecenghuobaoyishi，yiduchengweihengliangdachangfulidebiaozhun，xianzaitongyangdazhe“rentigongxue”shejigainiandebkthuyaozuodian，jinxu168yuan，tongguoshifenzhiyidejiage，fugaidaogengpangdadedagongren，zaishejiaowangluoshang，youbeichengwei“qiongrenban”rentigongxueyi。

yuexiaolianggaoda1yibeihou，yelibukaizaqianyingxiao。zaiyiwanmeirijiweidaibiaodepinpaixunsujueqiguochengzhong，yeneicengzongjiechuyitao“5000tiaoxiaohongshu+2000pianzhihuwenda+weiyalijiaqidaihuo”debaokuangongshi，errujinbktdetezhengshi，jiangyingxiaozhuzhendifangzaidouyin，piliangyuzhongduomingxingdarenhezuojinxingbeishu，dianbozhibojiangongxianlezhuyaoxiaoliang。

yidangshang“xiaoguan”de7yueweili，chanmamashujuxianshi，congxiaoshoufangshilaikan，bkthuyaozuodian81.7%laiziyuzhibo，congdaihuoqudaolaikan，97.16%laiziyupinpaiziyinghao。erqie，zaqianjinxingfufeitouliu，congzhiboliuliangjiegoulaikan，bktdetuijianfeedliuyuangaoyuxingyepingjun，da33.3%。

feedliuyouchengxinxiliu，shizhizaidouyindetuijianyeli，zhijiejiangkehutuiguangdezhibojianchengxianjiyonghu，congershixiangengmingxiandezhuanhuaxiaoguo。

bktzoudeshidadanpinluxian，zhibojianzhishoumaiyikuanhuyaozuodianchanpin。gaoxiaoliangbeihou，yelibukaizhubodehuashuyindao，zhubohuipinfantishiyonghu，mailiangjianjiagegengjiahuasuan，huiqukeyizaituidiaoyijian，erqieyitigongyunfeixianweiyou，rangyonghumaihuiqumianfeishiyong。

tongyangzaijinnianfanhongdebeibeijia，yejiangzhuzhendifangzaidouyin，lujingjihuyubktyizhi。zhibuguo，xiangbibkt，miaozhundagongrendebeibeijia，zaiqiangdiaohuyaogongnengzhiwai，gengduodixiang“bianmeishenqi”quxuanchuankaolong，“beibozhendexianqizhi”yiduchengweibeibeijiazhibojiandeliuliangmima。

yiweidianshangzhubogaosutechxingqiu，zaizhibojianli，tahuiyindaoyonghuquguanzhubeibeijiasuxing、tishengqizhideshuxing，zailvyou、guangjie、yuehuidakapaizhaodengchangjingzhong，jiyanzhiqizhijiafen。weilexiyingengduoquntigoumai，tahuizaizhibojianlibiaoshi，65suizhiqian，douyoukeyigaishantitaidejihui。

zheidoujingzhunqiezhongleyibufenquntidexuqiu。jinniangoumaibeibeijiadexuanxuangaosutechxingqiu，taconglaimeixiangdaozheikuanbeichengwei“tongnianemeng”dechanpin，rujinzijihuizhudongqugoumai。xiangbiyuyundongjianshenhuafeideshijianhejingli，qingsijiaodegaoefeiyong，budao200yuandebeibeijia，rangtachanshengyizhongcuojue，keyiyonggengdidechengben，shixianyibiangongzuo，yibiangaishantitai。

白牌围攻，难逃网红产品宿命？

raner，duanzandefengguangguohou，bkthenkuaizaoyu“weijiao”。jinnian6-8yue，zaibktzhibojianmeiyuexiaoliangguoyiyuanzhihou，yizhongmofangzhemijichuxian，tamentongguoxiangtongdezhibojiansheji、zhubohuashu，yiyangdechanpinwaiguan，maichulegengdidejiage。

yileishiyibenboweidaibiaodepinpai，jiagedizhi59yuan，zaizhibojiandeshangce，“yuandatoucai168yuanmaiyige”debiaoyusihushizaixiangbktgekonghanhua。lingyileizhibojianzeshidazhe“yuantougongchang、jujuebeige”dekouhao，youdezhibojianshizaibktbaohuozhihou3geyuezhihou，yejiushijinnian8yuecaikaishishoucizhibo。

yucitongshi，zaibktdeguanfangzhibojianli，pinfanyouyonghuduijiagechanshenglezhiyi，zhubozhinengyirenzhunguanfangzhengpinweiliyoujinxinganfu。

zhibojianli，buduanshangyanzheyichangyouyichangfuzhibktdechangjing，qiexiaoliangbuduanpansheng。yi9yue19riwanjiandeshishixiaoliangshujuweili，bktweiju“jiajurihuo”xiaoliangbangdi1ming，erbenboyijingpaimingzhidi11wei。

zheijihuyeshianmoyipinpaicengpubianyudaodewenti。heikejigainianheyingxiao，jihushizheixiepinpaiyijiadezhijieyuanyin。yiskg、beiqingsongweiduizhao，zaijingliwanghongchanpinbaofashixiaoliangzhihou，kaoyanzhangjiufazhandeyijiushijishuchuangxin，erzheixuyaoqiyehaozijinxingzhangqideyanfatouru。

fouze，anmoyichanpinbingmeiyouhexinjingzhengbilei，huibeiqitagengdijiagedebaipaichanpinmofang，shenzhishizhijieyongtongyitiepaigongchang。zaijingzhuianmoyishichang，skg、beiqingsongyijingxiangjidieluoshentan，qianzheipozanting，houzhezaijianshaoyingxiaozhichuhou，jinnianshangbannianjiannanshixianniukuiweiying。yucitongshi，yizhongyishengchanbaipaichanpinweizhudezhongxiaoxingqiyezebuduanjueqi，canshishichangfene。

yizhibojianweizhuyaoxiaoshouqudaodebkt，zegengkuaidiyudaolexiangsitiaozhan。zaikejihanliangfangmian，bktdemaidianzaiyuqirentigongxueshejihecaizhi。

congbktdechanpinshoucekeyikandao，qipinpaidingweiweirentigongxuegangganhuyaozuoziyidepinleikaichuangzhe，shichangdiweidequerenshulaiyuanyudisanfangshichangdiaoyanjigoushaliwendeshichangyanjiu。chanpincaizhizeshipphechengshuzhi，anzhaozhubodejieshao，shikanbiyingernaipingchangyongdecaizhi。

xiangbiyuskgdazaode“dianmaichongjishu”hebeiqingsongde“zhongyigufaanmo”jishugainian，bktsuozaiderentihuyaozuodianlingyu，xianrangengrongyibeimofang。

gengdiderujumenjianzhixia，yizhonggongchangkaishikuochongshengchanhuyaozuodianshengchanxian。yiweizhejiangquyudegongchangfuzerengaosutechxingqiu，qichanpinchuchangjiawei32yuan，caizhiheshejiyubktyizhi，keyidadaorixiaoqiandan。haiyougongchangbiaoshi，tamenzhengzaiyanjiubutongcaizhidehuyaozuodianxinpin，genbktjinxingchayihuajingzheng。

年轻人的健康焦虑，层出不穷的网红产品

congjinmoqiang、jingbuanmoyi，zaidaohuyaozuodian，cengchubuqiongdewanghongchanpin，dingshangdedoushidagongrendejiankangjiaolv，danchanpindeshijixiaoguo，quehennanjiejuetamendekunrao。

zaigedashejiaopingtaishang，bilei、zhishangshui、xujiaxuanchuandetucaoshengbuduan。genjubktchanpinjieshao，qichanpinjiehelerentigongxueyuanlihegangganyuanlishejidezuoziyi，yuyibanxingderentigongxuezuoziyixiangbi，yunyonglegangganyuanlidechanpindibutongchangweiquxian。danbenzhishang，suoweide“rentigongxue”sheji，hennanshiyongyubutongshengao、butongtizhongdexiaofeiqunti。

yiweigoumaibktdeyonghujiuxiangtechxingqiubiaoshi，ganjuemaileyige“meilidefeiwu”，shijishiyongshi，tajuedetuoyaodeweizitaikaohou，xuyaowanghouyizhikaocainengtuodao，zijiyaobaochijingjuequyongliweichitadepingheng，ruguoxiangyaofangsongqushili，zuizhonghaoxiangzaigenyizijiaojing，erbushiyonglaifangsongyaobei。shiyongguochengzhong，tajuedezheikuanchanpinwugongwuguo、keyoukewu，zuizhongxuanzeletuihuo。

butongyuqitaanmoyichanpin，youyuhuyaozuodiantijijiaoda，tuihuodekuaidichengbenyehengao。shangshuyonghubiaoshi，jinguanchanpinxianshishicongjiangsufaguolaide，danzuihoutayaotuihuodedidianquetongyidoushijilinyanbian，jinyunfeijiuhuale50duoyuan，dadaochanpinjiagedeyiban。eranzhaobktguiding，zheibufenfeiyongjiangyoupinpaiquanlichengdan，yejiuyiweizhe，zairujindianshanggaotuihuolvshuipingzhixia，bktdechengbenyaliyezaidouzeng。

ciqianhuobaodeanmoyishichang，yizhinanyichuxianjutoupinpai，conghuyaozuodianzheiyipinleilaikan，xiangyaodazaopinpaidenanduyezaizengjia。danggengduoyuantougongchang、baipaileichanpinruju，canchabuqidechanpinzhiliangyushouhoufuwu，rangyonghuzhiyishengbuduan。shenzhihenduoyonghuyijingkaishijiangbktchengweifanrenleisheji，beibeijiayechengweile“meilixingju”。

erqie，zaiyibufenyonghukanlai，xianzaizheixiepinzhengtongguoduanshipin、zhibojiandengqudao，fanmaijiaolv。yiweiyonghubiaoshi，zhubohuiyingzaochuyizhonggoumaidejinpogan，tamenhuishuo“suoyoutitaiwentizhendebuyaozaituo，yuetuowentiyueduo、yueyanzhong，houmiangengnanqudiaozhenghegaishan”。

zhengtilaikan，nianqingrenduijiankangleichanpinxuqiuyurijuzeng，dangezhongwanghongchanpingaoxiaoliangshenhuabeihou，quezongshi“xinpingzhuangjiujiu”，nanyouxinyi。

（文中皆是化名）