wen | wenyushangyeguancha amu

dangguotaofuzizaicizhanzainingxiashapotou，dangcengjingdexiaopengyoushitourujinbaoqilecunzhanglirui，dangtamenzaicishoudaoleshuxidecunzhangrenwuka……wangyoubuyougankai：nandao《babaqunaer》shigeduonianchuyanshengjiemule？

9yue25ri，youxiaopengx9lianhecunzhangliruidazaodenianduqinzizongyi《babazaichufa》zhengshikaibo，cengjingshuxide《babaqunaer》jiabinxiangyuehuigui，rangbushaowangyoujinghu“huojiujian”“yeqinghui”。

conghunanweishidezhouwuhuangjindangwangpai，daomangguotvzaoqidetoubuwangzong，rujinzheidanghuobiandajiangnanbeidebaokuanqinzizongyiyaoshenyibian，jingranhaikeyiyanshengchuyidangpinpaidingzhiweizongyi。

zaizheiyangdezhuanbianbeihou，shishenmeyangdeliliangcuishenglezheidangjiemu？zheiyangyanshengneirongshiyiciqinghuaideduipeng，haishiyichangpinpaideyingxiaoni？

两度平台跳转，《爸爸去哪儿》IP价值不老

2013nian，《babaqunaer》diyijizhengshikaibo，wuweimingxingbabadaizhezijidehaiziqubutongdedifangtiyanshenghuo，jiemubochuhou，yinqilejudadeshehuifanxiang，jiemubujinzhanxianlemingxingqinzizhijiandewenxinhudong，yinfaleguanzhongduiyujiatingjiaoyudeshenrusikao，tongshi，zaizongyifazhanshishang，gengshikaichuangleguoneiqinzihuwaizhenrenxiuderechao，weizhongguodedianshiyulechanyedailailexindehuolihefazhanjiyu。

jinsuiqihou，《babaqunaer》lianxuwujijijihuobao，guanggaoshourujiejiepansheng，lingpaoguochantoubuzongyi。

cong《babaqunaer》diyiji，999ganmaolingyi2800wanguanmingfeinaxia，daodierjibiaoshengzhi3.1yi，zongzhaoshangpo13yiyuan，shuaxindangshiweishijibojiemuguanmingjilu，zaidaodisanji5yiguanmingfei，zongzhaoshangtupo15yi。

diyicipingtaitiaozhuanchuxianzaidisanjihou，youyushoudaoweishihuangjindangdexianzhi，《babaqunaer4》youtaizhuanwang，zaimangguotvbochu，yuandingguanminggaichenglehelannaifennuoyounenghedaliyuandelianheguanming，jibianruci，tongyangyequdeleliangyandebofangliangchengji。

jinsuiqihou，《babaqunaer5》shunlihuigui，jiemujixuyounuoyouneng、shufujialianheguanming，chengweiledangshimangguotvhuiyuanlaxinzhongdegongguzhichen。

diercipingtaitiaozhuanchuxianzaidiliujibochuqian，yuanding2018nian8yue《babaqunaer6》guanxuanhuigui，jieguozaishoubodangtian，jiemufabuyanqibochushengming。zheiciyanqichixuleyinianzhijiu，zai2019nian12yue，jiemugengmingwei《yiqichufaba》，xuanzezaimangguotvguojibanhaiwaishangxian。

zhici，zheiyiwangpailanmuzhengshituiyinjianghu，danruguanzhongshixian。

danshizheimeduonianlai，meifengjiemuzhongdejiabinfachujinkuangzhaopian，wangyoubianhuizaishejiaomeitipingtaizhankaiyibohuiyisha，gongtonghuiweidangniandejiemuneirong，bushaopianduanyebeiwangyou“changkanchangxin”，chengweileguanzhongkouzhongdewangpailanmu。

zheijinianlai，mangguotvbujinchangshilechengrenbande《babaqunaer》，dazaole《yiluchengnian》，tongshihaikaipilesurenbabadaiwajiemu《babadangjia》，junzaizheiyisaidaotansuo，danwulunruhe，《babaqunaer》shizhongdoushiguanzhongxinzhongde“baiyueguang”。

zhizhijinnian9yue，bushaowangyoukandaojiemuluzhilutou，#menghuibabaqunaer#dehuatidengshangweiboresou，yinfaleguanzhongdeqiangliegongming，xuduowangyoudoubiaoshixiwangkandaoyuanbanrenmadezhongxinjijie。congzhong，yekeyikanchu，shigeduonian，zheidangwangpailanmudeipyingxiangliyijiubujian，ipjiazhiburongxiaoqu。

回归社交媒体，《爸爸再出发》衍生浅尝辄止

zhideyitideshi，benci《babazaichufa》zheidangjiemubingmeiyoujixuzaimangguotvbochu，zuizhongdebochupingtaijinshixiaopengqichehecunzhangliruideshejiaomeitipingtai。

wenyujunsousuofaxian，zaidouyinduanshipinshang，jiemubochuzaicunzhangliruiheshouqijiabinguotaodegerendouyinhao；zaikuaishouduanshipin、weixinshipinhao、xiaohongshudengpingtaishang，jiemubochujunzaixiaopengqicheguanfangzhanghaozhong；lingwai，zaiweibopingtai，jiemubochuzaixiaopengqiche、jinliangshipindengzhanghaozhong。

zaibochupaibozhong，zheidangjiemuyecongzhangshipinneirongzhuanxiangduanshipinshuchu，shouqijiemu7fen57miao，bochuxuanzeribo，meiweimingxingjiabindangzhoulianxugengxinwuji。

congbochupingtaishangkeyikanchu，zheici《babazaichufa》jinkenengyuzhiqiandepingtaigelikailai，chulecunzhangliruizhiwai，qiyujunshipinpaideshangyexingwei。

zaineirongfangmian，jiemuyaoqinglemingxingjiabinzhonghuidangnianluzhiguodedifangwanchengweiwanchengderenwu，zaibaoliuyuanyouwenqingluxiandejichushang，huishezhixindehuanjieyurenwu，zheiyidianshangkeyishuoshimingquedaxiang“qinghuaipai”。

bushaoguanzhongduiyuzheidangjiemudeqidai，yeshixiangyaokandaodangniandemengwarujinbianchengleshenmeyangzi，zaishouqijiemuli，cengjingdezhinenxiaonanhaishitouchengzhangweigaodashuaiqideshaonian，gengshizaichujiancunzhangliruishi，yibajiangcunzhangbaoleqilai。

chuleshouqiliangxiangdeguotaoshitoufuzi，jiexialaihaiyouzhanglunshuohekaolafunv，yijitianliangdejiameng。youcikeyikanchu，jiemubingfeijinjinzhijing《babaqunaer》diyiji，xiangzhanglunshuohekaolafunvshi《babaqunaer》disijijiabin，tianliangtongyangyeshicanjialediyijihedisiji。

lingwai，weilerangjiemujiabindetiyangengweifengfu，chulewangqi《babaqunaer》demingxingjiabinwai，jiemuzhonghaizengjialesurenjiabincanyuqizhong。

buguoyouyushoudaoneirongshizhangxianzhi，danqijiemudekekanxingbingbumingxian，guanzhongkenenggangkanwanshouqijiemuneirong，henkuaijiujieshule，jirenyizhongqianchangzhezhideganjue。

品牌商业定制，车企品牌为何偏爱这档节目？

kandaozheili，xiangbiguanzhongyijingxinzhiduming，zheidangjiemudazhe“《babaqunaer》yuanbanrenma”dehuangzi，shijishangshiyichangyouxiaopengqichefaqidepinpaishangyedingzhideweizongyi。

cong《babaqunaer》danshengzhichukaishi，zheidangjiemujiubeishougedacheqipinpaideqinglai，chulediliuji《yiqichufaba》zhiwai，ciqianwujijiemujunyoucheqizanzhu，chengweijiemudemingxingzhidingzuojia，keyishuo，qichepinpaishizheidangqinzijiemude“laopengyou”。

yifangmian，mubiaoshouzhongqihe。《babaqunaer》deguanzhongquntiguangfan，baokuonianqingdefumu、zhunfumuyijiguanzhuqinzihuatiderenqun。zheixierenchuyuzujianjiatinghuoyijingyoujiatingdejieduan，duiqicheyoujiaogaodexuqiu，shiqichepinpaideqianzaixiaofeizhe。biru，yixienianqingfumuzaiguankanjiemuhou，kenenghuikaolvgoumaiyiliangshihejiatingchuxingdeqiche，fangbiandaizhehaiziwaichuyouwan、shangxuedeng。

erqichepinpaitongguozanzhu《babaqunaer》，keyijiangzijidepinpaixingxianghechanpintedianzhanshijizheixieqianzaikehu，tigaopinpaizhimingduhemeiyudu，jinercujinchanpinxiaoshou。

lingyifangmian，shiyongchangjingqihe。《babaqunaer》zheidangjiemushimingxingbabahehaizimenxuyaochengzuoqicheqianwangbutongdemudedi，zheiweiqichepinpaitigongledaliangdeqicheshiyongchangjingzhanshijihui。guanzhongkeyizhiguandikandaoqichezaigezhonglukuangxiadexingshibiaoxian、cheneikongjiandedaxiaoyijishushixingdeng，shiqichedexingnenghetediannenggoudedaochongfendezhanshi。

jiemuqiangdiaodeshiqinziguanxihejiatinghudong，erqichezuoweijiatingchuxingdezhongyaogongju，yujiemudezhutijinmixiangguan。qichepinpaikeyitongguojiemuchuandachuqichanpinshihejiatingshiyongdetedian，ruanquanxingnenggao、kongjiankuanchang、chengzuoshushideng，zengqiangguanzhongduipinpaiderentonggan。

erzheiyici，xiaopengqichefaqile《babazaichufa》，yeshijiemuguanzhudaolezheiyifangmiandeliuliang。zuoweicengjingdexianxiangjizongyi，《babaqunaer》guanzhongjichushenhou，zidaihuatiliuliang，zaijiashangzheiciyuanbanrenmadezhongju，gengshikeyixunsugouqiguanzhongdehuaijiuqinggan，zheixieqinghuaiyinsudouweijiemudailailetianrandereduhehuatixing。

lingwai，xiaopengqicheyeyouweizhongshizheicihezuo，9yue25ri，xiaopengqichezaiguangzhouzhanglongjubanxiaopengx9xinpinfabuhuiji《babazaichufa》shouyingli，zaixinpinfabudexianchangweikehujinxingjiemushouying，bingqieweijiemujiabintianliangbanfale“xiaopengx9 aizhijiatiyanguan”zhengshu。

congzheiliyekeyikandechu，zheibingbushiyichangwangpaijiemukuayueshiyuniandeshouhouyansheng，yeshiyiciqichepinpaidingzhiweizongyidemaoxianchangshi。buguoduiyusuoyoude“qinghuaipai”laishuo，baqinghuaiyonghaozeshi“bishaji”，baqinghuaipohuaizeshi“huijingdian”。