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baiwankuisun,dianweibeiqiang,“zijirendazijiren”,nitanzhongdechayinjiamengshang

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百万亏损,点位被抢,“自己人打自己人”,泥潭中的茶饮加盟商

chayinkuozhangju,jiamengxianxianzhuo?

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“guoneidechayinjiamengshangshuliangxianzaiyijingchuyugaofeng,jinnianjindejiamengshang,80%huibenwuwangle。”yiweitoubushangyezhubozaishejiaopingtaishangzheiyangshuo。

yigeweixiandexinhaoshi,gebiepinpaideguandiansudu,yijingchaoguolekaidiansudu。

jihaipinpaijiancedeshujuxianshi,jin90tiannei,shuyishaoxiancaoxinkaimendian496jia,danguandianshuquegaoda1605jia。ershoupingtaishang,chayinmendianfenfenchushoushebei,youshebeihuishoushangbiaoshiyitianneizuiduojiedaoguo13geshuyishaoxiancaodechediandianhua。

juzhaimencanyanxianshi,jiezhidao9yue15ri,chayinsaidaojinyinianxinkaidian138682jia,danjingzengzhangzhiyou12493jia,yiweizhe,duanduanyinian,jin13wanjiadianpuyijingbufucunzai。

“buhaozuo,jiaobuqifangzu,qingbuqiren,yiweichengbendi,lirungao,qishiyiruchamenshensihai。”duoweichayinjiamengshangxiangduojiaobiaoshi,“huibenyaoyaowuqi”,dangaoedetouziyourangzijiwufataoli。

suizhenaichapinpaizhubukaishiwangtoubukaolong,yaobupinpaizaizhubushiqushichang,rangrengengbuyuanyikandaodeshi,yixiechayinpinpaiyijinggubushangjiamengshangdeshengcunkunjing,kaishiyujiamengshangzhengli。

“gongsijianwoyejihao,limachenglifengongsi ,zaiwosuozaidechengshikaiqibajiazhiyingdian”,yaobunaichapinpaijiamengshanglinyatoulu,maibuhaokuibaiwanzishengzimie,maidehaobeipinpaizaipangbianfangjiamenghuozhiying,pinpaiyujiamengshangbingbuchuyuyitiaozhanxianshang。

jiagexiangxia,zhujianchengweixingyeguanjianci,yechouhuailejiamengshang。“zhiyingdianzuohuodong,wojiubeipoyaogenzhezuohuodong,wobugenwojiumeishengyi”,dan“9.9yibei”ezhuxinchayindeyanhou,zhongjiandeyouhuijiamengshangchengdan,“pinpaidouzhigongbuxiaoshoue ,conglaibugongbushishoujine,yinweigenbenzhengbudaoqian。”

“chayinxingyeyijingmeiyouzengliangshichangle”,zishenxingyeneirenshiwangmiaogaosuduojiao,yaomesuoxianggengxiao,yaomeyongdaguimokuozhangjiejuewenti,zheishichayinpinpaifazhandebiran,danpinpaidefengkuangkuozhanghezhengzha,beihouyidingshijiamengshangmendekukuzhicheng。

“zaizheigequnlideren,kuisunzuishaoersanshiwan,duodeyoushangbaiwan,haibunengtucaoliangjulema?”xiaohongshushang,shuyishaoxiancaodejiamengshangqunli,qunyoumenzhengzhileqilai。

qunlibufazhengzaikaolvjiamengdexinren,dandagailvhuihuodeyijulaizilaojiamengshangdequangao,“jinshenkaolv,meiyiqianhaozuole。”

piliangdeguandianchaobeihou,buzhiyijiachayinpinpaidejiamengshangshenxiannitan。

jiazhumouyanhaichengshidejingyijiushiyijiaerxianchayinpinpailaojiamengshangzhongdeyiyuan,liangnianqian,tazaijiaxiangchengqukaileyijiapinpaijiamengdian,weizhichuyuxuannaodeshangyebuxingjie,yinweiyoushidedianwei,meitiandouyoujudadekeliuliang,danzuijintayezaikunao,kaolvyaobuyaobidian。

julejie,jiamengyaobunaichadianpinpai,diyiniandechengbenkenenggaoda60-70wanyuan,tadedianjiamengfeishi49800yuan,shebeiheshoupiwuliaodayuehuafeibudao20wanyuan,jiashangfangzu,zongtouzibianzai70wan,dangran,zheihaibubaokuorengonghezhuanrangfei。

rangtagandaoyalideshipinpaifangdegaoyijia。dangqian,daduojiamengshangzaiwuliaocaigoushangjihumeiyouyijiaquan,bixuyigaoyushichangjiadejiageconggongsitongyicaigou。chabaidaobiancengzaizhaogushuzhongmingquebiaoshi,qidabufenshourulaiziyuxiangjiamengshangxiaoshouhuopinheshebei,yijishouqutexuquanshiyongfeihejiamengfei。

zhuangxiufangmian,weilefuhegongsideyaoqiu,jingyibudebutouruewaidechengben,dingzhijuzi、guanggaozihedengxiang,dantabunengjieshoudeshi,zaichuqidedancitouruzhiwai,laiziyuancailiaoshangdechixuxinggaochengbenyijia。

“jiunagongsitigongdeguojianglaishuo,suiranbiaocheng950ml,danshijiguorouhanliangzhiyou35%,qiyudoushishui,ershimianshangtongdengjiagedeguojiangzeshihppchunyuanjiang。tongyang,shimianshang700duoyuanjiunengmaidaodegaopinzhiyaochaji,gongsiyaomai4500yuan。”

gaochengbenbingbuzhijiedengtonggaohuibao,gongsiqiangzhituixingdedijiacuxiaohuodonggengshirangtagandaotouteng。

xianshangyewuyanranchengweilekuisundezhongzaiqu。dangqian,waimaipingtaipubianchouchengbilizai20-30%,zaimouxieqingkuangxiashenzhikenengdadao40%,meibidingdanhaixuewaizhifupeisongfeiyong。weilexiyinguke,shangjiabudebucanyushenquan、manjiandenggezhongcuxiaohuodong,yaoxiangzaipingtaishanghuodepuguang,haibixuzhifuguanggaofeiyong,“meiyouguanggaojiuhennanbeikandao,yejiumeiyoudan”。

tazixisuanguoyibizhang,yibanqingkuangxia,canyupinhaofanhuodong,14.8yuandeyinpindawanzhehoushi7.9yuan,shangjiadaoshouzhiyou50%,shijishouruzhiyou3.95yuan,gengjiduandeqingkuangxia,yibei14.8yuandeyinpin,kouchupingtaichoucheng、yongjinheguanggaofeihou,shijidaoshoudezhiyou2.65yuan,jihuwuliketu。

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tajinyibubuchongdao,pinpaidiejiazaijiamengshangshenshangdexianshangguanlifeiyeshiyibibuxiaodekaizhi,yingyeechaoguo5wanjiuyaozhifu500yuandeguanlifei,yingyeemeizengjiayiwan,guanlifeijiuduoyibai,lirunbeiyicengcengnazou。

jixiwangyutangshixiaoshoushiweiyidechulu,danpinpaifangfengkuang“juan”dijia,yebianchengleyazaitashenshangdeyigengendaocao。

gongsitongyidedingjiayibei15yuanyishang,danhuodongjiazhiyougeweishu,shenzhimaiyisongyi,jinguanruci,pinpaifangrengandingjiajisuanliushuikouchuguanlifeiyong,jiamengshangquezhinengshishougeweishudejiaqian。

wuliaochengbenmeiyouyinweihuodongerjianshao,zhongjiandechajiawanquanluodaolejiamengshangshenshang。yichayinchangjiandelianmingweili,yigedanbeidebaocaichengbenkenengjiuzailiangdaosanyuan,baokuobeizi、gaizi、beitao、xiguanhebeituo,pinfandelianminghuodongyerangjiamengshangdelirunkongjianjinyibubeiyasuo。

jieguoshi,xieruchayinpinpaiyejizhongdedanyidianpuyingyeekanqilaipojuyouhuoli,danduijiamengshanglaishuo,shijishourudadazhekouqiemaolilvjidi。

yiyigeyue16wandeyingyeeweili,kouchuzhekou,qishijishouruzhiyou13wan,zaijianquchaoguo30%deyuancailiaochengben,shijilirunzhiyoubudao8wanyuan,kouchumeiyue5geyuangongde2.8wanyuangongzihe2wanyuandefangzu、shuidianfei,haiyaohuajiwanyuanquyuliukucun,yigeyuexinkuxialai,tadelirunsuoshengwuji。

tongyangzuoweierxianpinpaijiamengshangdelinyazaoyulegengyanjundewenti,chuleqitapinpaidejingzheng,tahaizaoyulelaizibenpinpaifangde“zijirendazijiren”。

tadedianpushispinpaizaizheigechengshidediyigejiamengdian,qianqiqudelefeichanghaodeyeji。suiji,gongsizaizheigechengshikaisheleqibajiajiamenghezhiyingdian,haizhijiezaitadedianpupangbiankaileyijia,qiangshijiyatadeshengcunkongjian。

pinpaifangdekuozhangxianranbujinshiweilezhanlingshichang,pinpaihaidingshangletadehuangjindiduan。gongsicengtichuyi25wanyuanshougoutadedianpudexiangfa,kaolvdaodianpudezongchengben70duowan,zhangmubujinmobuping,fanerhaihuidaokui,tajujuele。

raner,zicongjujuehou,tafaxianzijidedianpukaishizaoshoupinpaifangdewulidiaonan,congweishengbiaozhundaofuwuzhiliang,pinpaifangzaimeiyigexijieshangdouguofenkeqiu。

“wojuedetamenjiushimingdebuxingyaolaiyinde。”linyagankai。

muqian,taxianruleyigeliangnandejingdi:jixujianshoujiuyaomianlinchixudedimaoliheyingyekunnan,guanbihuochushouzeyiweizhejishiwandetouzikuisun。

pubiannanguoderizili,xichahebawangchajichenglejinzitadingduande“xingcunzhe”。

“zheiliangnianyejiuzheiliangjiahaikeyizhuandian”,buzhiyigejiamengshangzheiyanggaosuduojiao。

duojiaodiaochadaomouerxianchengshideshuju,shuyishaoxiancaodeyueyingyee9.3wan,shijishouruzhiyou6.1wan;molinaibai10tianneideliushui11wan,shijishourushi7wan,qiewuliaochengbenchaoguole40%”,erbawangchaji,meigeyuedeliushuidayue50wan,lirunkeyiweichizai5wanzuoyou。

tongshi,xichajinqibimiandijianeijuandexinzhengce,mingquetichubaohujiamengshangmianshoudijiachongji,ranghenduoqitapinpaidejiamengshangyanhong。

9yue18ri,xichazaineibuxinzhongbiaoshi“mendianguimobingbushichayinxingyedeguanjian”,chengnuobuzoutongzhihualuxian,budajiagezhan,zhiliyutigongdutedepinpaitiyanhechanpinchayihua,jiexialaijigeyuejiangyangebakongkaidiansuduheshuliang。

zheitiaozhengceganggongbu,jiuzaijiamengshangzhongyinqileguangfandetaolun,“xichaxinpinduo,erqiekedanjiayizhibaochizai19yuanzuoyou,youhuihuodongyemeineimelipu”“congzheifengxinlaikan,xicharuguozhendenengzuodaoyangebakongkaidiansuduheshuliang,yesuanduijiamengshangbijiaofuze”.....

jingyigankaidao,dangqian,xuduopinpaihaizaitongguojiangjiahecuxiaohuodonglaizhengduoshichangfene,xichadezuofaheduijiamengshangdebaohurangtagandaoxianmu。

dandaduoshushihou,zheiyangdexianmuyezhishiyizhong“yangwang”。toubupinpaiwangwangyiweizhegenggaodemenjian,rangjingyimenkewangbukeji。xianeryijiandeyinglinenglibeihou,qishaixuanjiamengshangdetiaojiangengweiyanke。

liru,bawangchajiyaoqiujiamengmendianmianjizhishao70pingmi,qiezaibufenxiachenshichangmianjiyaoqiugengda;jiamengshangchulexuyaozhifurengong、fangzudengchengbenwai,haixuyaozhishaozhunbeihao100wanyuandezijinchubei。

“touzi500wankaiyijiabawangchaji,100wankaijiaxicha,80wankaijiaruixingkafei,50wankaijiamixuebingcheng”,xingyeneicengzheiyangjiandangaikuo,danzheixieshuzizhishijichuxian,shijiyunyingzhongsuoxudeliudongzijinheziyuanzhichengdouzhiduobushao。

“xicha、bawangchaji、suannaiguanguandouhenyange,qizhongbawangchajishizuiyande,jishiyouqian,yebuyidingnengtongguojiamengmianshi。”youjingxiaoshangxiangduojiaobiaoshi。

zaishejiaomeitishang,wangyoumenfenxianglezijijiannandejiamengshenqingjingli。

yourentidao,yukefugoutonglezhangda40fenzhong,caihuodeyigetijiaoshenqingdejihui,jiamengguochengbaokuolianggejieduandeshenhe:shouxianshixianshangchushen,ranhoushimianshihuanjie,ermianshideanpaipaidaolelianggebanyuehou。

lingyiweiwangyouyebiaoshi,tahuafeizai3geyuehuodelebawangchajidejiamengquan,danhaixuyaodengdaiyaohaohequedingdianwei,zheigeguochengkenengxuyaobanniandaoyinianzhijiu,zaiciqijian,shenqingrenzhinengzaichubeichizhongdengdai。

duojiaolejiedao,toubupinpaizaicongchubeichizhongxuanzejiamengshangshi,jiangdianpudianweideshipeixingfangzaishouwei。

“birupinpaixiangjintongzhouwanda,neijishiyou100gerenzaipaiduidengdaijiameng,douyijingmianshitongguole,douyoukaidianzige,haishisheinengbangdingtongzhouwandajiujisheikai”,wangmiaoxiangduojiaobiaoshi。

yiyangdexushibeiyanshendaozhenggecanyinsaidao,haidilaogangganggongbudejiamengshenqingbiaozhizhong,jiuyouyigexuanxiangshi“shifouyongyouwuyeziyuan”,dan“wangpu”bujinyiweizhediliweizhiyouyue,gengyiweizhejiamengshangyongyoushenhoudegenjiherenmai。

bufenpinpaiduidianweideqiangliezhuiqiudailaileyixiliefuzuoyong,“pinpaimeigeyuehuijinxingyiciyaohao,cong50gehouxuanrenzhongxuanchuyige,dandianweiwangwangdoushiyuxianjuedingde。womenzheixiexinjiamengshangzhishizaibangzhupinpaiwanchengmianshiliangdekpi,taochudangdirenxinmuzhongdelixiangdianweihou,huibeipinpaimaijilaojiamengshang”。

yiweilaizizhejiangdeyonghufenxiangletadejingli,“mianshideshihouwenwoneigedianweinengbunengnaxia,woshuojueduimeiwenti,jieguotongguohougaosuwoneigedianweitamenyaozijianpai,dasidouburangwozuo”,bushaorenzaipinglunqufuhe,“henduopinpaidoushizheiyang,kanhaoledianweidadianhuazixunbeitaolehua,ranhoumeiguoduojiukandaoyijingzaizhuangxiu”,zheixieyouzhideweizhizuihouchangchangbianchenglegongsineibudeziyuan。

laiziguangdongdeyiweijiamengshangjinyibuzhichuleshijidewenti,“tamenshuoshizijijingying,danshijishangshizaixianglaojiamengshangchushoujingyingquan”,jibianshizishenjiamengshangyemianlinzhebeipinpaineibuziyuanpaijidewenti,bushaopinpaicunzaineibudeliyishusong,xiangkaidehaodianweibeiyouxiananpaijihegongsi“guanxihao”dejiamengshang。

lingyifangmian,xingyejingyanyechengweilezhongyaodekaoliangyinsu。zhangpengfenxiangletaqunianshenqingdejingli,“woshenqingdebawangchaji,tamenyaoqiujiamengshangbixutongshijingyingwujiayishangdeqitadianmian,bingqieyongyouzhishao40rendeyuangongtuandui”,zheiduiyutalaishuojibenshangnanyishixian。

buguantoubuhaishiyaobu,duishichangdeminruibawoheshijidepanduanzhiguanzhongyao。wangmiaojiushiyigedianxingdelizi,tazai2021nianjiamengleyigetoubupinpai,jinyongshigeyuejiushixianlehuiben,dangnianjiuxuanzelemaidiao,zhijiezhuanlejishiwandezhuanrangfei。tatanyan,xianzaiyijinghennanchuxianzheiyangdeshichangqiji。“meiyoufengkoule,buyaozuochayinjiameng,fengyijingtingle。”

shuyishaoxiancaodejinqizaoyuchengweilexingyedeyigesuoying,zheiyiboguandianchao,bujinshishuyishaoxiancaoyijiadekunjing,ershizhenggexingyezhongyaobupinpaigongtongmianlindewenti。

“leiqishimaidebijiaozao,dangshikuozhangdetaikuaile,gefangmiankenengzhichengbuqizheimegaotiliang”,wangmiaofenxishuo,tongyigejiagedaitongyigetiliangdejingzhengduishoujingzheng,zuihouzonghuiyouyigeluoxialaide。xinchayinxingyedekuaisufazhanqi,xiangshuyishaoxiancao、guming、chabaidaodengdoucaiqulexunsukuozhangdecelve,zheiyeweiweilaimaixialeyinhuan。

yishuyishaoxiancaoweili,qimendianshuliangzaiduanduanjinianneikuaisuzengzhang。2020nianxinzeng3898jiamendian,zongshuda4561jia;2021nianxinzeng2653jiamendian,zongshuda7115jia;2022nianxinzeng786jiamendian,zongshuda7544jia;2023nianzhijinxinzeng1658jiamendian,zongshuda8325jia,chule2022nian,meinianxinzengdouchao1000jia。

suizhepinpaikuozhang,yixiewentiyezhujianbaoluchulai。jiamengshangxiangduojiaotoulu,“shuyishaoxiancaoyi‘banbeidoushiliao’weimaidian,daozhichengbenbenlaijiubudi。”ciwai,xiaofeizhefankuiyebiaominglepinpaidewentisuozai:“quefaxindebaokuanchanpin,meiyouxingchengshenkedepinpaijiyidian,chanpingengxinsudutaiman”,“zaixianzairenrendoujiangjiankangdeshidai,shuyidezhaopaijuranmeifadiaozhengtianduniganxin?”xianran,zaitongjiaweidenaichapinpaizhong,xiaofeizheyouyuelaiyueduodexinxuanze。

tongshi,congzhenggechayinjiamengsaidaolaikan,suizheyuelaiyueduodapaicongyixianchengshizouxiangersanxianshenzhigengxiachendequyu,ruxingyunka,shuyishaoxiancaodengzaixiachenchengshizhanjuxianfayoushidepinpai,shichangyezaibeibuduanfenshi。

“kuozhangzhinengyangaiwenti,danbunengjiejuewenti。shuyiyaodaxicha、bawangchaji,yaodachayanyuesezheiyangde“yuanlaoji”dediyupinpai,haiyaozijihezijida,rizidangranyuelaiyuenan。”wangmiaoshuo。

“jinniankenengshixipaidekaishi”,wangmiaoguanchadao,shichangzhengzaijingliyichangcankudeyoushenglietai,“yixiediweiduchengshidepinpaixiangyaojinrugaoweiduchengshi,huozhequyuxingpinpaixiangyaochengweiquanguoxingpinpai,jihubukenengle。”

chayinxingyedeyixiexiaopinleipinpaiyouqiruci。

yiningmengchaweili,quanguoningmengchazhuanmendiandeshuliang2021nianshixianbaofashizengzhang,nianzengzhanglv103.3%,ningmengchayechenggongchuxianle1000jiajiamengdianyishangdepinpai,fenbieshi1739jiadeningji、1633jiadelinlihe1307jiadelinli。

yankanzheningmengchadeshengyicongguangdonghuodaolequanguo,danwangmiaoduicizhijietanyanbingbukanhao,haizhijiezhichule“pinpaidebeixiangkuozhangkenenghuizaijinniandongtianmianlinfengxian”dewenti。

yifangmian,ningmengchapinleicunzaizhemingxiandejijiexingzhigu。ningmengchadechanpinjiyinjuedinglezaichangwenxiakenengnanyimanzuxiaofeizhedekouweixuqiu,zhinengzuolengyin,eryidanjinrudongji,xiaoliangbianhuixianzhuxiahua。

“tongchangdaole11yuedi,guangzhouhezhusanjiaodiqudeyejihuixiajiang30%。zheishichangjianxianxiang。”wangmiaobiaoshi,zaiguangdongzheiyangxiangduiwennuandediquxiaoshoudouchengwenti,beifangchengshimianlindetiaozhangengda,youqishizaidongbeidiqu,10yuefenqiwenjiuyizhoujiang,duilengyindexuqiudadajiangdi。

jinguanyixieningmengchapinpaishitutongguozhuanxingweizonghechayinlaiyingduibeifangdedongjishichang,birutuichukougangengqingshuangdereyin,danyeneirenshirenweizheibuguoshi“pinpaifangweilehuanjiejiamengshangdejiaolvertichudeshuoci”,shijishangzaireyinlingyu,xiaofeizhekexuanzedechayinpinpaigengduo,ningmengchapinpaigenbenmeiyoujingzhengli。

lingyifangmian,chengshiwendudechayizhijiedaoxianglepinpaixuanzhidewenti。zaibeifangdiqu,xiaofeizhezaidongjichuanzhehouzhongdeyurongfujinrudainuanqideshangchanghou,duilengyindexuqiucaihuiyousuozengjia,danzheiyeyiweizhepinpaizaixuanzhishigengshouxianzhi,gengqingxiangxuanzeshangchangdian,yinweitamentigongleyigexiangduiwennuanqiekeliuliangdadehuanjing。danzheibujinduiziyuanjichengbenyaoqiugenggao,yemianlingengduojingzheng。muqian,beifangdechengshushangyequ,pubianyijingbeigeleizonghechayinpinpaiqiangzhan。

jinnian,zheixieshichangshangdechayinjutoumenyeguanchadaolexifendeningmengchazengzhangqushi,zhengzaitongguotuichudijianingmengchalaizhengduoshichangfenehexiaofeizhedezhuyili。

duojiaoguanchafaxian,dangqian,ruixing、mixuebingcheng、gumingdengkafeidian、naichadianjunyoushouningmengchaleichanpin,qiedafudujingjia,youdepinpaishenzhijiangningmengchadejiageyadizhi10yuannaizhi4yuanyibei,zhijiechongjizhuanzhuyuningmengchadechuileipinpai。liru,ningjidezhaopaiyashixiangningmengchajiage20yuanyibei,yuelaiyueduoxiaofeizhebiaoshinanyijieshou,“buruqumai4yuandemixuebingcheng”。

“keyiyujiandeshi,jinniandehuanjingxia,daliangbeishangdeningmengchajiamengshangjiangmianlin‘handong’,shenzhikenengzaiciyinfayibodaobichao。”wangmiaobiaoshi。

zhanzaidangxiajinyibuguancha,chayinshichangdemingxianqushishixingyeneibuliudongxingdejiangdiheneixunhuandejiaju。

guoqu,naichajiamengshangzhongbufameiyoujingyandexinshouxiaobai,danjinnianzheizhongqingkuangbiandeshaojian。yiweizishenjiamengshangxiangwomentoululexingyedexianzhuang,“jinianqiankaichabaidaodejiamengshang,jinniankenengyoukaileguminghuozhehushangayidengqitapinpai,zheixierenbuhuiguanbiyuanlaidedianpuershizhuantouqukaixindian,jingyingduogepinpai。”

yejiuyiweizhe,shichangshangdexinzengcanyuzhezhengzaijianshao,tianpingchaozhedajiamengshangqingxie。

“womenjianguodejiamengshangzhong,shenzhiyourenjingyingzhe1000duojiaruixingkafei。nengzhuandekeyiyizhizhuan,zhishaobukui。wanbuxiaqudejiupeiqian,lichang。dianshiyuelaiyueduode,renshiyuelaiyueshaode,meiyouxinzengdehuoshuijinlai。hepinpaiyiyang,jiamengshangyeshiyigecunliangshichang。dangxiaoxiamibeichidiao,shengxiadejiuzhiyoudayudebosha。”

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百万亏损,点位被抢,“自己人打自己人”,泥潭中的茶饮加盟商

chayinkuozhangju,jiamengxianxianzhuo?

图片来源:界面图库

wen | yulezibenlun mia

“guoneidechayinjiamengshangshuliangxianzaiyijingchuyugaofeng,jinnianjindejiamengshang,80%huibenwuwangle。”yiweitoubushangyezhubozaishejiaopingtaishangzheiyangshuo。

yigeweixiandexinhaoshi,gebiepinpaideguandiansudu,yijingchaoguolekaidiansudu。

jihaipinpaijiancedeshujuxianshi,jin90tiannei,shuyishaoxiancaoxinkaimendian496jia,danguandianshuquegaoda1605jia。ershoupingtaishang,chayinmendianfenfenchushoushebei,youshebeihuishoushangbiaoshiyitianneizuiduojiedaoguo13geshuyishaoxiancaodechediandianhua。

juzhaimencanyanxianshi,jiezhidao9yue15ri,chayinsaidaojinyinianxinkaidian138682jia,danjingzengzhangzhiyou12493jia,yiweizhe,duanduanyinian,jin13wanjiadianpuyijingbufucunzai。

“buhaozuo,jiaobuqifangzu,qingbuqiren,yiweichengbendi,lirungao,qishiyiruchamenshensihai。”duoweichayinjiamengshangxiangduojiaobiaoshi,“huibenyaoyaowuqi”,dangaoedetouziyourangzijiwufataoli。

suizhenaichapinpaizhubukaishiwangtoubukaolong,yaobupinpaizaizhubushiqushichang,rangrengengbuyuanyikandaodeshi,yixiechayinpinpaiyijinggubushangjiamengshangdeshengcunkunjing,kaishiyujiamengshangzhengli。

“gongsijianwoyejihao,limachenglifengongsi ,zaiwosuozaidechengshikaiqibajiazhiyingdian”,yaobunaichapinpaijiamengshanglinyatoulu,maibuhaokuibaiwanzishengzimie,maidehaobeipinpaizaipangbianfangjiamenghuozhiying,pinpaiyujiamengshangbingbuchuyuyitiaozhanxianshang。

jiagexiangxia,zhujianchengweixingyeguanjianci,yechouhuailejiamengshang。“zhiyingdianzuohuodong,wojiubeipoyaogenzhezuohuodong,wobugenwojiumeishengyi”,dan“9.9yibei”ezhuxinchayindeyanhou,zhongjiandeyouhuijiamengshangchengdan,“pinpaidouzhigongbuxiaoshoue ,conglaibugongbushishoujine,yinweigenbenzhengbudaoqian。”

“chayinxingyeyijingmeiyouzengliangshichangle”,zishenxingyeneirenshiwangmiaogaosuduojiao,yaomesuoxianggengxiao,yaomeyongdaguimokuozhangjiejuewenti,zheishichayinpinpaifazhandebiran,danpinpaidefengkuangkuozhanghezhengzha,beihouyidingshijiamengshangmendekukuzhicheng。

“zaizheigequnlideren,kuisunzuishaoersanshiwan,duodeyoushangbaiwan,haibunengtucaoliangjulema?”xiaohongshushang,shuyishaoxiancaodejiamengshangqunli,qunyoumenzhengzhileqilai。

qunlibufazhengzaikaolvjiamengdexinren,dandagailvhuihuodeyijulaizilaojiamengshangdequangao,“jinshenkaolv,meiyiqianhaozuole。”

piliangdeguandianchaobeihou,buzhiyijiachayinpinpaidejiamengshangshenxiannitan。

jiazhumouyanhaichengshidejingyijiushiyijiaerxianchayinpinpailaojiamengshangzhongdeyiyuan,liangnianqian,tazaijiaxiangchengqukaileyijiapinpaijiamengdian,weizhichuyuxuannaodeshangyebuxingjie,yinweiyoushidedianwei,meitiandouyoujudadekeliuliang,danzuijintayezaikunao,kaolvyaobuyaobidian。

julejie,jiamengyaobunaichadianpinpai,diyiniandechengbenkenenggaoda60-70wanyuan,tadedianjiamengfeishi49800yuan,shebeiheshoupiwuliaodayuehuafeibudao20wanyuan,jiashangfangzu,zongtouzibianzai70wan,dangran,zheihaibubaokuorengonghezhuanrangfei。

rangtagandaoyalideshipinpaifangdegaoyijia。dangqian,daduojiamengshangzaiwuliaocaigoushangjihumeiyouyijiaquan,bixuyigaoyushichangjiadejiageconggongsitongyicaigou。chabaidaobiancengzaizhaogushuzhongmingquebiaoshi,qidabufenshourulaiziyuxiangjiamengshangxiaoshouhuopinheshebei,yijishouqutexuquanshiyongfeihejiamengfei。

zhuangxiufangmian,weilefuhegongsideyaoqiu,jingyibudebutouruewaidechengben,dingzhijuzi、guanggaozihedengxiang,dantabunengjieshoudeshi,zaichuqidedancitouruzhiwai,laiziyuancailiaoshangdechixuxinggaochengbenyijia。

“jiunagongsitigongdeguojianglaishuo,suiranbiaocheng950ml,danshijiguorouhanliangzhiyou35%,qiyudoushishui,ershimianshangtongdengjiagedeguojiangzeshihppchunyuanjiang。tongyang,shimianshang700duoyuanjiunengmaidaodegaopinzhiyaochaji,gongsiyaomai4500yuan。”

gaochengbenbingbuzhijiedengtonggaohuibao,gongsiqiangzhituixingdedijiacuxiaohuodonggengshirangtagandaotouteng。

xianshangyewuyanranchengweilekuisundezhongzaiqu。dangqian,waimaipingtaipubianchouchengbilizai20-30%,zaimouxieqingkuangxiashenzhikenengdadao40%,meibidingdanhaixuewaizhifupeisongfeiyong。weilexiyinguke,shangjiabudebucanyushenquan、manjiandenggezhongcuxiaohuodong,yaoxiangzaipingtaishanghuodepuguang,haibixuzhifuguanggaofeiyong,“meiyouguanggaojiuhennanbeikandao,yejiumeiyoudan”。

tazixisuanguoyibizhang,yibanqingkuangxia,canyupinhaofanhuodong,14.8yuandeyinpindawanzhehoushi7.9yuan,shangjiadaoshouzhiyou50%,shijishouruzhiyou3.95yuan,gengjiduandeqingkuangxia,yibei14.8yuandeyinpin,kouchupingtaichoucheng、yongjinheguanggaofeihou,shijidaoshoudezhiyou2.65yuan,jihuwuliketu。

图片来源:采访者提供

tajinyibubuchongdao,pinpaidiejiazaijiamengshangshenshangdexianshangguanlifeiyeshiyibibuxiaodekaizhi,yingyeechaoguo5wanjiuyaozhifu500yuandeguanlifei,yingyeemeizengjiayiwan,guanlifeijiuduoyibai,lirunbeiyicengcengnazou。

jixiwangyutangshixiaoshoushiweiyidechulu,danpinpaifangfengkuang“juan”dijia,yebianchengleyazaitashenshangdeyigengendaocao。

gongsitongyidedingjiayibei15yuanyishang,danhuodongjiazhiyougeweishu,shenzhimaiyisongyi,jinguanruci,pinpaifangrengandingjiajisuanliushuikouchuguanlifeiyong,jiamengshangquezhinengshishougeweishudejiaqian。

wuliaochengbenmeiyouyinweihuodongerjianshao,zhongjiandechajiawanquanluodaolejiamengshangshenshang。yichayinchangjiandelianmingweili,yigedanbeidebaocaichengbenkenengjiuzailiangdaosanyuan,baokuobeizi、gaizi、beitao、xiguanhebeituo,pinfandelianminghuodongyerangjiamengshangdelirunkongjianjinyibubeiyasuo。

jieguoshi,xieruchayinpinpaiyejizhongdedanyidianpuyingyeekanqilaipojuyouhuoli,danduijiamengshanglaishuo,shijishourudadazhekouqiemaolilvjidi。

yiyigeyue16wandeyingyeeweili,kouchuzhekou,qishijishouruzhiyou13wan,zaijianquchaoguo30%deyuancailiaochengben,shijilirunzhiyoubudao8wanyuan,kouchumeiyue5geyuangongde2.8wanyuangongzihe2wanyuandefangzu、shuidianfei,haiyaohuajiwanyuanquyuliukucun,yigeyuexinkuxialai,tadelirunsuoshengwuji。

tongyangzuoweierxianpinpaijiamengshangdelinyazaoyulegengyanjundewenti,chuleqitapinpaidejingzheng,tahaizaoyulelaizibenpinpaifangde“zijirendazijiren”。

tadedianpushispinpaizaizheigechengshidediyigejiamengdian,qianqiqudelefeichanghaodeyeji。suiji,gongsizaizheigechengshikaisheleqibajiajiamenghezhiyingdian,haizhijiezaitadedianpupangbiankaileyijia,qiangshijiyatadeshengcunkongjian。

pinpaifangdekuozhangxianranbujinshiweilezhanlingshichang,pinpaihaidingshangletadehuangjindiduan。gongsicengtichuyi25wanyuanshougoutadedianpudexiangfa,kaolvdaodianpudezongchengben70duowan,zhangmubujinmobuping,fanerhaihuidaokui,tajujuele。

raner,zicongjujuehou,tafaxianzijidedianpukaishizaoshoupinpaifangdewulidiaonan,congweishengbiaozhundaofuwuzhiliang,pinpaifangzaimeiyigexijieshangdouguofenkeqiu。

“wojuedetamenjiushimingdebuxingyaolaiyinde。”linyagankai。

muqian,taxianruleyigeliangnandejingdi:jixujianshoujiuyaomianlinchixudedimaoliheyingyekunnan,guanbihuochushouzeyiweizhejishiwandetouzikuisun。

pubiannanguoderizili,xichahebawangchajichenglejinzitadingduande“xingcunzhe”。

“zheiliangnianyejiuzheiliangjiahaikeyizhuandian”,buzhiyigejiamengshangzheiyanggaosuduojiao。

duojiaodiaochadaomouerxianchengshideshuju,shuyishaoxiancaodeyueyingyee9.3wan,shijishouruzhiyou6.1wan;molinaibai10tianneideliushui11wan,shijishourushi7wan,qiewuliaochengbenchaoguole40%”,erbawangchaji,meigeyuedeliushuidayue50wan,lirunkeyiweichizai5wanzuoyou。

tongshi,xichajinqibimiandijianeijuandexinzhengce,mingquetichubaohujiamengshangmianshoudijiachongji,ranghenduoqitapinpaidejiamengshangyanhong。

9yue18ri,xichazaineibuxinzhongbiaoshi“mendianguimobingbushichayinxingyedeguanjian”,chengnuobuzoutongzhihualuxian,budajiagezhan,zhiliyutigongdutedepinpaitiyanhechanpinchayihua,jiexialaijigeyuejiangyangebakongkaidiansuduheshuliang。

zheitiaozhengceganggongbu,jiuzaijiamengshangzhongyinqileguangfandetaolun,“xichaxinpinduo,erqiekedanjiayizhibaochizai19yuanzuoyou,youhuihuodongyemeineimelipu”“congzheifengxinlaikan,xicharuguozhendenengzuodaoyangebakongkaidiansuduheshuliang,yesuanduijiamengshangbijiaofuze”.....

jingyigankaidao,dangqian,xuduopinpaihaizaitongguojiangjiahecuxiaohuodonglaizhengduoshichangfene,xichadezuofaheduijiamengshangdebaohurangtagandaoxianmu。

dandaduoshushihou,zheiyangdexianmuyezhishiyizhong“yangwang”。toubupinpaiwangwangyiweizhegenggaodemenjian,rangjingyimenkewangbukeji。xianeryijiandeyinglinenglibeihou,qishaixuanjiamengshangdetiaojiangengweiyanke。

liru,bawangchajiyaoqiujiamengmendianmianjizhishao70pingmi,qiezaibufenxiachenshichangmianjiyaoqiugengda;jiamengshangchulexuyaozhifurengong、fangzudengchengbenwai,haixuyaozhishaozhunbeihao100wanyuandezijinchubei。

“touzi500wankaiyijiabawangchaji,100wankaijiaxicha,80wankaijiaruixingkafei,50wankaijiamixuebingcheng”,xingyeneicengzheiyangjiandangaikuo,danzheixieshuzizhishijichuxian,shijiyunyingzhongsuoxudeliudongzijinheziyuanzhichengdouzhiduobushao。

“xicha、bawangchaji、suannaiguanguandouhenyange,qizhongbawangchajishizuiyande,jishiyouqian,yebuyidingnengtongguojiamengmianshi。”youjingxiaoshangxiangduojiaobiaoshi。

zaishejiaomeitishang,wangyoumenfenxianglezijijiannandejiamengshenqingjingli。

yourentidao,yukefugoutonglezhangda40fenzhong,caihuodeyigetijiaoshenqingdejihui,jiamengguochengbaokuolianggejieduandeshenhe:shouxianshixianshangchushen,ranhoushimianshihuanjie,ermianshideanpaipaidaolelianggebanyuehou。

lingyiweiwangyouyebiaoshi,tahuafeizai3geyuehuodelebawangchajidejiamengquan,danhaixuyaodengdaiyaohaohequedingdianwei,zheigeguochengkenengxuyaobanniandaoyinianzhijiu,zaiciqijian,shenqingrenzhinengzaichubeichizhongdengdai。

duojiaolejiedao,toubupinpaizaicongchubeichizhongxuanzejiamengshangshi,jiangdianpudianweideshipeixingfangzaishouwei。

“birupinpaixiangjintongzhouwanda,neijishiyou100gerenzaipaiduidengdaijiameng,douyijingmianshitongguole,douyoukaidianzige,haishisheinengbangdingtongzhouwandajiujisheikai”,wangmiaoxiangduojiaobiaoshi。

yiyangdexushibeiyanshendaozhenggecanyinsaidao,haidilaogangganggongbudejiamengshenqingbiaozhizhong,jiuyouyigexuanxiangshi“shifouyongyouwuyeziyuan”,dan“wangpu”bujinyiweizhediliweizhiyouyue,gengyiweizhejiamengshangyongyoushenhoudegenjiherenmai。

bufenpinpaiduidianweideqiangliezhuiqiudailaileyixiliefuzuoyong,“pinpaimeigeyuehuijinxingyiciyaohao,cong50gehouxuanrenzhongxuanchuyige,dandianweiwangwangdoushiyuxianjuedingde。womenzheixiexinjiamengshangzhishizaibangzhupinpaiwanchengmianshiliangdekpi,taochudangdirenxinmuzhongdelixiangdianweihou,huibeipinpaimaijilaojiamengshang”。

yiweilaizizhejiangdeyonghufenxiangletadejingli,“mianshideshihouwenwoneigedianweinengbunengnaxia,woshuojueduimeiwenti,jieguotongguohougaosuwoneigedianweitamenyaozijianpai,dasidouburangwozuo”,bushaorenzaipinglunqufuhe,“henduopinpaidoushizheiyang,kanhaoledianweidadianhuazixunbeitaolehua,ranhoumeiguoduojiukandaoyijingzaizhuangxiu”,zheixieyouzhideweizhizuihouchangchangbianchenglegongsineibudeziyuan。

laiziguangdongdeyiweijiamengshangjinyibuzhichuleshijidewenti,“tamenshuoshizijijingying,danshijishangshizaixianglaojiamengshangchushoujingyingquan”,jibianshizishenjiamengshangyemianlinzhebeipinpaineibuziyuanpaijidewenti,bushaopinpaicunzaineibudeliyishusong,xiangkaidehaodianweibeiyouxiananpaijihegongsi“guanxihao”dejiamengshang。

lingyifangmian,xingyejingyanyechengweilezhongyaodekaoliangyinsu。zhangpengfenxiangletaqunianshenqingdejingli,“woshenqingdebawangchaji,tamenyaoqiujiamengshangbixutongshijingyingwujiayishangdeqitadianmian,bingqieyongyouzhishao40rendeyuangongtuandui”,zheiduiyutalaishuojibenshangnanyishixian。

buguantoubuhaishiyaobu,duishichangdeminruibawoheshijidepanduanzhiguanzhongyao。wangmiaojiushiyigedianxingdelizi,tazai2021nianjiamengleyigetoubupinpai,jinyongshigeyuejiushixianlehuiben,dangnianjiuxuanzelemaidiao,zhijiezhuanlejishiwandezhuanrangfei。tatanyan,xianzaiyijinghennanchuxianzheiyangdeshichangqiji。“meiyoufengkoule,buyaozuochayinjiameng,fengyijingtingle。”

shuyishaoxiancaodejinqizaoyuchengweilexingyedeyigesuoying,zheiyiboguandianchao,bujinshishuyishaoxiancaoyijiadekunjing,ershizhenggexingyezhongyaobupinpaigongtongmianlindewenti。

“leiqishimaidebijiaozao,dangshikuozhangdetaikuaile,gefangmiankenengzhichengbuqizheimegaotiliang”,wangmiaofenxishuo,tongyigejiagedaitongyigetiliangdejingzhengduishoujingzheng,zuihouzonghuiyouyigeluoxialaide。xinchayinxingyedekuaisufazhanqi,xiangshuyishaoxiancao、guming、chabaidaodengdoucaiqulexunsukuozhangdecelve,zheiyeweiweilaimaixialeyinhuan。

yishuyishaoxiancaoweili,qimendianshuliangzaiduanduanjinianneikuaisuzengzhang。2020nianxinzeng3898jiamendian,zongshuda4561jia;2021nianxinzeng2653jiamendian,zongshuda7115jia;2022nianxinzeng786jiamendian,zongshuda7544jia;2023nianzhijinxinzeng1658jiamendian,zongshuda8325jia,chule2022nian,meinianxinzengdouchao1000jia。

suizhepinpaikuozhang,yixiewentiyezhujianbaoluchulai。jiamengshangxiangduojiaotoulu,“shuyishaoxiancaoyi‘banbeidoushiliao’weimaidian,daozhichengbenbenlaijiubudi。”ciwai,xiaofeizhefankuiyebiaominglepinpaidewentisuozai:“quefaxindebaokuanchanpin,meiyouxingchengshenkedepinpaijiyidian,chanpingengxinsudutaiman”,“zaixianzairenrendoujiangjiankangdeshidai,shuyidezhaopaijuranmeifadiaozhengtianduniganxin?”xianran,zaitongjiaweidenaichapinpaizhong,xiaofeizheyouyuelaiyueduodexinxuanze。

tongshi,congzhenggechayinjiamengsaidaolaikan,suizheyuelaiyueduodapaicongyixianchengshizouxiangersanxianshenzhigengxiachendequyu,ruxingyunka,shuyishaoxiancaodengzaixiachenchengshizhanjuxianfayoushidepinpai,shichangyezaibeibuduanfenshi。

“kuozhangzhinengyangaiwenti,danbunengjiejuewenti。shuyiyaodaxicha、bawangchaji,yaodachayanyuesezheiyangde“yuanlaoji”dediyupinpai,haiyaozijihezijida,rizidangranyuelaiyuenan。”wangmiaoshuo。

“jinniankenengshixipaidekaishi”,wangmiaoguanchadao,shichangzhengzaijingliyichangcankudeyoushenglietai,“yixiediweiduchengshidepinpaixiangyaojinrugaoweiduchengshi,huozhequyuxingpinpaixiangyaochengweiquanguoxingpinpai,jihubukenengle。”

chayinxingyedeyixiexiaopinleipinpaiyouqiruci。

yiningmengchaweili,quanguoningmengchazhuanmendiandeshuliang2021nianshixianbaofashizengzhang,nianzengzhanglv103.3%,ningmengchayechenggongchuxianle1000jiajiamengdianyishangdepinpai,fenbieshi1739jiadeningji、1633jiadelinlihe1307jiadelinli。

yankanzheningmengchadeshengyicongguangdonghuodaolequanguo,danwangmiaoduicizhijietanyanbingbukanhao,haizhijiezhichule“pinpaidebeixiangkuozhangkenenghuizaijinniandongtianmianlinfengxian”dewenti。

yifangmian,ningmengchapinleicunzaizhemingxiandejijiexingzhigu。ningmengchadechanpinjiyinjuedinglezaichangwenxiakenengnanyimanzuxiaofeizhedekouweixuqiu,zhinengzuolengyin,eryidanjinrudongji,xiaoliangbianhuixianzhuxiahua。

“tongchangdaole11yuedi,guangzhouhezhusanjiaodiqudeyejihuixiajiang30%。zheishichangjianxianxiang。”wangmiaobiaoshi,zaiguangdongzheiyangxiangduiwennuandediquxiaoshoudouchengwenti,beifangchengshimianlindetiaozhangengda,youqishizaidongbeidiqu,10yuefenqiwenjiuyizhoujiang,duilengyindexuqiudadajiangdi。

jinguanyixieningmengchapinpaishitutongguozhuanxingweizonghechayinlaiyingduibeifangdedongjishichang,birutuichukougangengqingshuangdereyin,danyeneirenshirenweizheibuguoshi“pinpaifangweilehuanjiejiamengshangdejiaolvertichudeshuoci”,shijishangzaireyinlingyu,xiaofeizhekexuanzedechayinpinpaigengduo,ningmengchapinpaigenbenmeiyoujingzhengli。

lingyifangmian,chengshiwendudechayizhijiedaoxianglepinpaixuanzhidewenti。zaibeifangdiqu,xiaofeizhezaidongjichuanzhehouzhongdeyurongfujinrudainuanqideshangchanghou,duilengyindexuqiucaihuiyousuozengjia,danzheiyeyiweizhepinpaizaixuanzhishigengshouxianzhi,gengqingxiangxuanzeshangchangdian,yinweitamentigongleyigexiangduiwennuanqiekeliuliangdadehuanjing。danzheibujinduiziyuanjichengbenyaoqiugenggao,yemianlingengduojingzheng。muqian,beifangdechengshushangyequ,pubianyijingbeigeleizonghechayinpinpaiqiangzhan。

jinnian,zheixieshichangshangdechayinjutoumenyeguanchadaolexifendeningmengchazengzhangqushi,zhengzaitongguotuichudijianingmengchalaizhengduoshichangfenehexiaofeizhedezhuyili。

duojiaoguanchafaxian,dangqian,ruixing、mixuebingcheng、gumingdengkafeidian、naichadianjunyoushouningmengchaleichanpin,qiedafudujingjia,youdepinpaishenzhijiangningmengchadejiageyadizhi10yuannaizhi4yuanyibei,zhijiechongjizhuanzhuyuningmengchadechuileipinpai。liru,ningjidezhaopaiyashixiangningmengchajiage20yuanyibei,yuelaiyueduoxiaofeizhebiaoshinanyijieshou,“buruqumai4yuandemixuebingcheng”。

“keyiyujiandeshi,jinniandehuanjingxia,daliangbeishangdeningmengchajiamengshangjiangmianlin‘handong’,shenzhikenengzaiciyinfayibodaobichao。”wangmiaobiaoshi。

zhanzaidangxiajinyibuguancha,chayinshichangdemingxianqushishixingyeneibuliudongxingdejiangdiheneixunhuandejiaju。

guoqu,naichajiamengshangzhongbufameiyoujingyandexinshouxiaobai,danjinnianzheizhongqingkuangbiandeshaojian。yiweizishenjiamengshangxiangwomentoululexingyedexianzhuang,“jinianqiankaichabaidaodejiamengshang,jinniankenengyoukaileguminghuozhehushangayidengqitapinpai,zheixierenbuhuiguanbiyuanlaidedianpuershizhuantouqukaixindian,jingyingduogepinpai。”

yejiuyiweizhe,shichangshangdexinzengcanyuzhezhengzaijianshao,tianpingchaozhedajiamengshangqingxie。

“womenjianguodejiamengshangzhong,shenzhiyourenjingyingzhe1000duojiaruixingkafei。nengzhuandekeyiyizhizhuan,zhishaobukui。wanbuxiaqudejiupeiqian,lichang。dianshiyuelaiyueduode,renshiyuelaiyueshaode,meiyouxinzengdehuoshuijinlai。hepinpaiyiyang,jiamengshangyeshiyigecunliangshichang。dangxiaoxiamibeichidiao,shengxiadejiuzhiyoudayudebosha。”

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