wen | touzijiepedaily

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海外版小红书火了，起底Lemon8

zuoweizijietiaodongdeyouyigebaokuan，lemon8shiruhebeichuangzaochulaide？

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2021nian9yue，shareezhengshigengmingweilemon8。zheiyimingchenglingganlaiyuanyuduyinxiangfangde“lemonade”，yisixiwangnengxiangtishendeningmengshuiyiyangfenxiangxinxianshiwu，er8zelaiyuanyushuxuefuhao“∞”，yuyizhewuxiandadadegainian。

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（lemon8jiemian，laiyuanyuyonghufenxiang）

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字节跳动，爆款制造机

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小红书与字节，终有一战

huiguguoqujinian，zijietiaodongcongweifangqiguoxiaohongshude“zhongcao”shichang。

zaozai2018nian，xiaohongshuyilunishiershang，yonghuzhichong1.5yishi，zijiejiukandaozheiyishichangdeqianli，xunsuzaizheiyiniantuichulezhongcaoshequapp“xincao”。

xincaodedingyijiandanmingle：“nianqingrendouzaiguangdezhongcaoshequ”。buguo，zhengshiyouyuxincaojiandancubaodetuichufangshi，zhijieyanxujinritoutiaoqiangsuanfa、qiangtuijiandechanpinluoji，erjinritoutiaodeyonghugengqingxiangyuliulanneirongerbushifabuneirong，zuizhong，xincaozai2019nianwujierzhong。

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zijiehaimeiyoufangqi。2023nian4yue，zhudatuwenxingshide“youshi”shangxian，zheishijiangjinritoutiaosousuoappjinxingshengjiertuichudexinyingyong。youshidingweiweishenghuojingyanleideshequxingchanpin，jihushibizhaoxiaohongshudemobanlaizuo。ercishi，xiaohongshuyonghushuyijingchaoguo2.6yi，bingkaishidalifazhandianshang，youshihaishimeinengxianqiduoshaoshuihua。

lvzhanlvbai，lvbailvzhan。jinguansangechanpindoumeiyoukandaoduoshaochengxiao，danlemon8queyiwaizaihaiwaiyinglaibaofa，beiyiweijiejinzijiedeyeneirenshidiaokanwei“qiangneikaihuaqiangwaixiang”。

yuzhixiangbi，xiaohongshudehaiwaishichangquebutaishunli。

guoqusannianjian，xiaohongshujielianzaihaiwaituichuleduokuanduliapp。baokuo2021nianfabudeuniikshishangshequ、2022niandehuwaishenghuoshequtakibyijimeizhuangshequhabu；haiyoujinjunribenshichangdeshenghuofangshishequs’more、mianxiangdongnanyashichangdespark、chongjioumeishichangdejiajufenxiangpingtaicatalogdengdeng……

tamenbingmeiyouyanxuxiaohongshuzaiguoneidehuihuang，bushiyizhibuwenbuhuo，jiushijigeyuehoucongcongguanting。eryouqudeshi，zheixiezhenduihaiwaigegeguojiahediquzhuanshudingzhideapp，haimeiyouyigexiaohongshulaideshouhuanying。

xiaohongshushouxianzaihuarenquandahuoyiba。rujindakaipingtaidebushaotiezi，dounengzailiuyanyupingjiashangkandaogeguodingwei。jushuo，zailiuxueshenghehuarenjiaoduodediqu，guowaishangjiayefenfenshenqingzhucelexiaohongshuhao，jinguantamenkanbudongzhongwen，danyiranbenzhuodishiyongfanyiruanjianfazheneirong。

zuijinjinian，dangbaidu、weibo、tiebadengshejiaoyusousuoshuxingdeappzhujianpangluo，yiqunrenzhengzaiconggegepingtaizhuanxiangxiaohongshu。yixieyouqudebianhuazhengzaifasheng：neipiduonianqian“youwentizhaobaidu”de90hou，daorujinyijingxiguanyushangxiaohongshuchagonglve；ercengjingliuzhuanyuhupudenianqingnanxing，yefenfenshangxiaohongshukaitonglezhanghao。

yuanbendingweinianqingnvxingdeshenghuoshequ，manmandapolenianling、xingbie、xingyeyijixingqubilei，qiuzhijingyantie、xingyehuati、shenzhishehuiyitidoukaishizaizheilichuxian。ercongquniankaishi，haiyoubushaotouzirengankai，“zuijinquxiaohongshufatiedevcyuelaiyueduo，zheilichengleziyuanjiaohuanchang。”

yidingchengdushang，zheiyeshizijietiaodonglvcixiachangdeyuanyin，erbulunshizijiezaiguoneideshishui，haishilemon8zaiguowaiyuxiaohongshuchuhaixiangyu，shuangfanghuoxuzhongjiangzoudaoduanbingxiangjiedeyitian。

cishi，xiaoyanyijingmimanzaidachangshangkong。