文｜雷科技

10yue8ri，xiaomijituanzongcailuweibingzaishejiaomeitishangxuanbu，yuanxiaomicivixiliechanpinjinglihuxinxinzhengshijierenredmishoujichanpinjingliyizhi，danbingweigongbucivixiliedexinrenchanpinjinglirenxuan。jinguan“lungang”shixiaomijituandeshanghaiyedianwangzhiyi，civixiliezaishichangshangdebiaoxianyijijirenzheshangweigongbudeshishi，yerangmifenmenchanshenglexiexubuan。

xiaomizhongguoqushichangbufujingli、redmipinpaizongjingliwangtengsuihouhuiyingcheng，civixiliebuhuibeiquxiao，bingqidaihuxinxinjiangcivixilie“gaoyanzhi、paizhaohao”detexingrongruredmishouji，dailaigengjuxiyinlidexinchanpin。

ciqianyouchuanwencheng，civi4 prokenengshixiaomizaigaixiliezhongquanlitourudezuihouyikuanjixing，ruguoshichangbiaoxianrengweidadaoyuqi，civixiliehuomianlinbeibianyuanhuadefengxian。suirancivixilierengranhuijixutuichuxinpin，danzaishichangshangdedingweiyuziyuanqingxiechengdu，kongpahuiyoujiaodadebuquedingxing。

潮流手机是不是伪命题？

xiaomicivixiliedeqianshenshixiaomiccxilie，chuciliangxiangyu2019nian，yi“chic&cool”weizhuti，zhugongnianqingrenqunti。xiaomiccxiliezuichuyouchanpinjingliweisiqifuze，yinqizhongyangmeiyuanbeijingerzhuzhongchanpindeyishusheji。

zaiccxiliezhuanxingweicivixiliehou，youhuxinxinjiebang。civixiliedeshoukuanjixingyi“shishangqingbo”weiliangdian，xunsuxiyinledaliangnianqingyonghu。huxinxinshouciliangxiangfabuhuibianyiqiduteqizhiyingde“zuimeichanpinjingli”dechenghao，yinfakejiquandereyi。

dangran，chanpinjinglisuirannenggouyinqireyi，danshichangnengfourenke，haiyaokaochanpinlishuohua。

xiaomicivixiliezhudachaoliusheji，zheiyuxiaomishoujicongqianzhuiqiugaoxingneng、gaoxingjiabidexingxiangyouxiebufu，yizhiyuxiaomicivi 1hexiaomicivi 1szheiliangkuanchanpintuichuhou，beixiaofeizhetucao「gaojiadipei」。jugelizi，tongnianjiaozaoshiqifabuderedmi note 10 pro，dazaitianji1100chuliqi，dingjiazuigaozhiyao1999yuan，erxiaomicividazailexiaolong778gchuliqi，qibujiajiugaoda2599yuan。liangkuanjixingtongshibaizaixiaomizhijia，xiangxinbushaomifendouhuixuanzexingjiabigenggaoderedmi note 10 pro。

huoxushikaolvdaoxiaomizaizhenggeshichangjixiaofeizhedeyinxiang，civixiliezaiwanghoujidailiyeshibuduanlagaopeizhi，tongshidingjiayeyizhizaijingpinmendezhongjiawei，shenzhizaixiaomicivi4 proshangdailailelaikayingxiang。mingyanrendounengkandechulai，xiaomidequehenxiangzuohaocivixilie。

danwunai，civixilieyizhibutaishoushichangdeguanzhu，jinguanzaicivi4 proshangxiaoliangyuanchaoqiandai，danyujingpinxiangbiyemeiyougaochutaiduo。juzhihuixinpiananneirenfabudexiaolong7+gen 3he8s gen 3liangkuanxinpianjixingdexiaoliangbangdan，xiaomicivi4 proweizhenwoneo6de6.4bei，erredmi turbo 3zedadaolezhenwoneo6de14.2bei。

xiaomicivixilieqishishixiaomishoujideyicijijumaoxiandechuangxinchangshi，qizuichudemubiaojiushikaituogengduozhuiqiushishang、qingbo、zhigandeyonghushichang，gengtongsudishuo，jiushixianxiashichang。kechangniankazai2kjiaweilidecivixilie，zaitazhishangyoubiaoxiangengquanmiandeshuzixilie，zaitazhixiayouxingjiabigenggaoderedmi notexilie，gengbietioppo、vivo、rongyaozaizheigesaidaochangnianshengengjileidefensiqunti。

Civi需要更精准的定位

qianmianwomenliaodaoxiaomishoujihenzaojiukaishichangxiankaituochaoliusaidao，dancivibingmeiyouweiqidailaitaiduoyoushi，neimexiaomishibushizhudingjiuwufazaizheigefangxiangshangfazhanni？dangranbushi。

tongyangzhudachaoliudexiaomimix flip，yijingfabubianyinqiquanwangreyi，xiaoliangyuangaoyutongqifabudexiaozhediepingshoujijingpin，tongshiyechuangzaolexiaomizishenzaizhediepingshoujipinleidexiaoshouxinjilu。xiaomikeyishuoshixiaozhediepingshoujizuiwanjinchangdezhuliuchangshang，zaitazhiqian，sanxing、huawei、oppo、vivo、rongyao，shenzhishichuanyindouyijingtuijinguoduiyingchanpin，bufenpinpaiyijingjinxingleduocidiedai。zhikanshijianxiandehua，xiaomibengaishiwanquanmeiyouyoushide。

kesheiyemeiyouxiangdao，jiushishichangdoubukanhaodexiaomimix flipquemaibaole。

mix flipzhisuoyinengmaibao，wufeijiushizishenchanpintuxianlezugoudechayihua。qiyi，mix flipshitongdaixiaozhediepinglihanjiandidazailexiaolong8 gen 3qijianxinpiandejixing，zheiwanquanfuhemifenzhuiqiuxingnengdexuqiu；qier，mix flipzaishejishangzouqingshefeng，paoqilecivineizhongqingchunshishangfeng，zheishiqishouzhongquntikeyifugaigengguang，bushoufenggejuxian。

lingwai，yebudebutidaoyumix flipyitongfabudeneikuanbianxieshidayinji，yushoujibentijiehe，keyichuangzaochuleisipailidexiangjidewanfa。zheiyangdechuangyi，yerangmix fliphezheikuandayinjiyitongmaiduanhuo，xuqiuzuigaofengshiqi，shenzhigaodabaiwanrenyuyueqianggou。

civixilieyumix flipdejingkuangbutong，taderenwushizai2-3kjiaweilizhanwenxianxiashichang，tongshidingweiyesuodingzaisheji、qingbohezhuzhongzhigan。zheidaozhicivixiliezaizhangshijianlijintuiliangnan：jibuganyongshangqijianjijishu，yebuganxiatangengdijiaweilingyu。biru，tongzai2021nianfabudeoppo reno 6 pro+yijingkaishizhuizhuzhangjiaojingtou，vivo s12 prozhusheyeshengjidao1.08yixiangsu，tiqianbujuzhongduanyingxiangdazhan，xiaomicivizexiandepingpingwuqi。

shishishang，henduomifenduiyucivixiliedetaiduyizhidoushiyouaiyouhen，zhengrudangshimoudianshangpingtaibaiyibutieqingkucunshixiaomicivi 1sjinrudaoqianyuanzuoyou，shunjianbeiqianggouyikong。zheiyeyinzhengle，xiaofeizhemenbingbushikanbudaocivixilie，ershiduizheigexilieyouzhegenggaodeyaoqiu。

线下市场还会给Civi机会吗？

suizhexiaomizhijiazaiquanguogedipushesudujiakuai，womenyenengkandaocivixiliezheileishifenyilaixianxiaqudaodejixingkaishishoudaoguanzhu。birucivi4 pro，chuliqi、yingxiangquanmianshengjizhihou，yehuodelebusudexiaoliang。

danxiaomishizhonghaishimanleyibu。

civi4 prozuidadeliangdianzaiyudazailexiaolong8s gen 3yidongpingtai，zheikehaocheng「xiao8 gen 3」deqijianjixinpian，jicivixiliedailaileshiwuqianlidexingnengzhichi。danzheiyangdezuofaqishirangcivi4 probianchengpiankesheng，bijingtazhiyou7.45mmdehoudu，hennanmanzuqijianxinpiandesanrexuqiu。

ertongshiqidexianxiajixing，chulerongyao200 prozhiwai，jihudouqingyisexuanzelexiaolong7huotianji9000xiliexinpian。lingyigezhimingquedianzaiyu，xiaomihaishimeiyoujiangqijianjishuxiafangdaocivixilie，lirudianchijishu，rongyaoshuzixilieyongshangqijiantongkuandeqinghaihudianchi、vivoyejianglanhaidianchixiafangdaosxilie，zheishidetamenzaibaochiqingbozhigandetongshihainenghuodechaozhangxuhangli。

danhuayoushuohuilai，civi4 prozicongnadaolelaikayingxianghou，shichangfengpingmingxianshangleyigetaijie，jiaruxiaominenggouzuohaodianchijishu，tongshipeiheshixialiuxingdejiangu、naiyongfangxiangdamoyifan，huoxunenggourangmifenmenhuixinzhuanyi。

shichangyanjiujigouidczaiyifenbaogaozhongtidao，dangqianzhongguoshoujishichangdexianshang、xianxiaqudaochuhuoliangbilidazhishi3:7，zaifeiyixianchengshili，dazhiyouchaoguoqichengxiaofeizhezhuzhangzaishitidianpugoumaishouji、dianqichanpin。ercounterpointdeyifenshujuyexianshi，kaozhes19xiliehex100xiliedechaogaorenqi，vivozaicilingpao2024niandierjiduzhongguoshoujishichangchuhuoliangpaixingbang。

civixiliedemingyunbujinguanhuxiaomidechanpinxianbuju，gengshejidaoqipinpainianqinghuahechaoliuhuadezhanlvexuanze。duiyuxiaomieryan，civixiliedaibiaolepinpaijinrunianqingrenshichangdeyuanjing，jitongguoshejimeixuehechayihuadeyonghutiyanxiyinxinyidaixiaofeizhe。

jinguancivixiliedangqianmianlinzhongzhongtiaozhan，danxiaomizaichaoliuchanpinxianshangrengzhanxianlechixuchuangxindeyongqi。weilai，xiaomiruguonenggouzaicivixilieshangjinyibudamopeizhi、diaozhengdingjiacelve，zhuazhuchaoliushichangdetongdian，bujinnengmanzuxiaofeizhedeqidai，yehuoxunengweimifendailaiyikuanzhenzhengjuyouchaoliufuhaogande“baokuan”chanpin。

zhengrushichangyanjiujigouzhichudeneiyang，zhongguodezhinengshoujishichangyiranzaizengzhang，xianxiaqudaoduixiaofeizhedexiyinlirengranqiangjing。zaizheitiaodaolushang，xiaomixuyaodebujinshiyongganchangshi，gengshiminruideshichangdongchayujishuchuangxin。civixiliedeweilaisuiweikezhi，dantadecunzaiwuyirangwomenkandaolexiaomizaichaoliushichangshangbuduantupodejuexin。