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80%doubeitongxiangrenchengbao,gaosugonglushangde“yinmishengyi”,nianchanzhi280yi

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80%都被桐乡人承包,高速公路上的“隐秘生意”,年产值280亿

“chulaiwanleyidaquan,zuizhidejingdianjingranshifuwuqu。”

图片来源|unsplash- Matthew Henry

文|电商在线 徐锟

编辑|王亚琪

“zhishiluguoshanggecesuo,jieguojinquhoujiuyizhengtianmeichulai。”

国庆长假的最后一天,王明yidazaojiuquchefancheng,xinlipansuanzhe:zaodiandaojia,jiunengduoxiuxiyihuier,weimingtiandegongzuojixujingli。dangtajiachejingguochangzhoushi,yuanbenzhishidasuanquyixiaweishengjian。

raner,cheshangweishirufuwuqu,yiqunxuxurushengdekonglongdiaosujiulvxianyingruyanlian。zuozaihouzuodexiaonverlikeliangyanfangguang,xingfendihandao:“konglong!baba,womenzaizheiertanxianba!”cheyitingwen,tabianpobujidaidichongjinlezheigekonglongzhutidefuwuqu。

这场突如其来的探险,让小姑娘彻底沉浸在了“恐龙王国”的奇幻世界里,任凭王明ruhehuhan,tadoubukenlikai。bujinruci,tahaiyangqiuzheyaomaixiaxuduokonglongshouban,zuoweizheiciqimiaolvchengdejinian。

rujin,yuelaiyueduodefuwuquyijingbuzaishijiandandexiejiaozhidi,tamenyaoshenyibian,chengweilebeishouzhuipengdewanghongdakadian。bulunshijiangnanshuixiangdeyuanlinyishu,oushizhuangyuandeguizufaner,haishimenghuanchengbaodetonghuaqixi……zheixiefuwuqujiede“dalaomen”gexianshentong,shidefuwuquyourulvtuzhongdeyigege“yinzangguanka”,dengdaizhelvkemendetansuo。

huoxuyourenhuixinshengyihuo,zheixiekansibuqiyandexiaozhenfuwuqu,weiheyaorucidafeizhouzhangdidazaohaohuajingzhi?

zheishijishangshiyimenshenzangbuludeshengyijing,shijiangcheliuyurenchaozhuanhuaweicaifudeshouduan。fuwuqubeihouyinzangzheyigeshubaiyidepangdashichang,ju《hangshangzazhi》2023niandeshujuxianshi,quanguogaosugonglufuwuqudenianzongchanzhigaodayue280yiyuan。ranerqizhongdebachengjingdouluoruletongyidiyuzhirendenangzhong。

zheixierenbianshilaizijiaxingxiaxiadeyigexianjishi——tongxiang。zaiquanguo3200duigaosufuwuquzhong,yueyou1600duishiduiwaichengbaode,erzaizheixieduiwaichengbaodefuwuquzhong,youyue1200duishiyoulaizijiaxingtongxiangdeshangrenchengbaojingyingde,zhanbigaoda80%。tongxiangdeqiyezaifuwuqushichangzhongzhanjulejuzuqingzhongdediwei,genjutongxiangrendafabudeshuju,tongxiangqiyezaiquanguogaosugonglufuwuqunianzongchanzhizhongdezhanbidadaole80%,chanzhichaoguo200duoyiyuan。

congxiridelengmenzhididaorujinderemenjingqu,fuwuqude“baogai”bujinweilvrenmendailaileqiansuoweiyoudejingxi,yerangzheiquntongxiangshangrenzhuandepenmanboman。

爆改景区,整花活儿

“chulaiwanleyidaquan,zuizhidejingdianjingranshifuwuqu。”

fenwenmeitao,jiutingleyichangjingcaidexiquyanchu;hualeershikuaidayang,jiutiyanleyibachenjinshidevryouxi;yilushang,haibaipiaolesitaofenggegeyidexiezhenzhao,congmenghuanchengbaodetonghuagan,daoxiandaikejideweilaifeng,zaidaoouzhougubaodefugufan,zuihoushilangmankatongchengdetianmidiao……jiangzhehudefuwuqujiluguodelvrendailailebuxiaodezhenhan。

congqian,fuwuqubuguoshijiayouzhanyuweishengjiandejiandanzuhe,ruofeiranyougaoqinghuobangguanggaoji,xianyourenyuanyizhuzu。neishidefuwuqu,wangwangjirenliuxiadeshi“zangluancha”dekebanyinxiang:tingchechangyongjibukan,paomiantongsanluoyidi,cesuoqianpaiqizhanglong,kongqizhongmimanzhenanyiyanyudeyiwei。ershangpingengshijiagaozhilie,yigenkaochangjingyenengbiaojiashiyuan,zhudayige“aimaibumai”。

danrujin,fuwuquxianranyijing“next level”le。

yangchenghufuwuqu,zhijiebasuzhouyuanlinji“ban”lejinlai,jinqushanggecesuodegongfu,zhijiechuanyuedaolejiangnanshuixiang,taitoushirenzaolantianbaiyun,ditoushitingtaishuixieyanyulouge,suishouyipaijiushidapian。

erqie,fuwuquhaitediweibutongnianlingduandeyoukezhunbeilefengfudewenhuahuodong。haizimenkeyitiyanvryouxihuozhequjiqirencantingxiangshoumeishi;laonianrenkeyixinshangxiqubiaoyan;nianqingrenzekeyizaijiangnanyuanlinzhongmanbu。zheiyangchenghufuwuqu,keweibalaoshaoyemendequchudouanpaidemingmingbaibai。

zicongyangchenghufuwuqubaohongzhihou,gedafuwuqufangfoyiyezhijiankaiqile“neijuan”moshi。changzhouhehufuwuqu,yiqiouzhouchengbaobandementoujianzhu,zaiyuanfangtiaowang,wanrupingtibanbendehuogewozi;erchangzhoudefangmaoshanfuwuquzehuashenweikonglongleyuan,fangforangrenchuanyuedaolezhuluojishijie; ningbocichengfuwuquli,gengshizhijiejianleyizuozhuangyuanta。

yourendiaokandao:“jiangzhehudiquderenminjiangfuwuqudazaoderutongouzhouchengbao、jiangnanshuixiang,shenzhishiufozaoxing,bujinrangwaidiyoukekandeyanhualiaoluan,jiulianwaixingfangkeluguokongpadouhuiwudawuzhuangdishangcuo‘feichuan’。” raner,meijingzhishifuwuqu“neijuan”deyibufen,fuwushanggegefuwuquyeshigengshangyicenglou。

liru,cichengfuwuqurukouchu,yikuaixingmudedianzizhishipaishishigengxinzhegeleichexingdeshengyucheweixinxi,chedigaobielezhaocheweidefannao。jiuliancengjingchouqixuntian、baoshougoubingdeweishengjian,rujinyexiangfenliaorao,zhinenghuaguanlirangceweishiyongqingkuangyimuleran,paiduibuzaimangmu。xishoutaiquyugengshipeibeilehuazhuangjing、hushoushuang、mianqiandengjingzhiyongpin,ciwai,zheilideshuilongtou、chuifengjidengjuncaiyonggaoduanpinpaidaisen,peizhizhibiwuxingjijiudian。

zheixiewanghongfuwuquhaixixindongchalegeleiteshuquntidexuqiu。zhenduixiezichuyoudejiating,tebieshezhilemuyingshi,neibusheshiwenxinshushi,congrouruandeshafadaobianjiedereshuiqi,zaidaotiexindeyingerchuang,yiyingjuquan。duiyuzhangtujiashidesijipengyou,fuwuquzhunbeilelvdoutanghehuoxiangzhengqishuidengjieshuyinpin。

“nengrangnigandaobeizunzhong、youanquangan,shenzhigezhongjingshenxuqiuyenenghuodeshifanghemanzu。”yiweichangnianpaozhangtudesijiduijizheshuo。fuwuqudehexinshirangrenganjuedaozunzhong。

dangxiadefuwuquyibuzaijuxianyutigongjichufuwu,ershichaozhexiuxian、wenhuajishangyedengduolingyutuozhanyanshen。shenzhihaiyouhenduoyixiangbudaodefuwu。

biru,zaiguangdongkaiyanggaosudeyangjiangfuwuqu,zheilijurannengchengban“xiyan”。dazhaxie、qingzhengbaoyu、meijijiweixia……meizhuoshiliudaocai,daodaodoushiyingcai,gongbailezhengzhengsanshiliuzhuo。

“suiranfuwuqulimeiyouhaohuajiulou,danbandejiuxipaichangjueduibushushiqu。xiangxiangyixia,sheinengzaishiquliyourenbaoxiadashangchangdeyiloulaibaijiuxi?erzaifuwuquli,zheizhongchangjingjurannenggoushixian。zheilijiaotongbianli,tingcheweichongzu,weiyidequedianjiushi,laicanjiaxiyandebinkeyinweikaichedeyuangu,doubuganduohejiu。” jubanwanyandeliuxianshengdui《shenzhenshangbao》shuo。

fuwuqudeduoyuanhuafazhanzhishibingshanyijiao,rujintamensihuyichengweizhangxiandifangshiliyutesefengmaodeyizhangmingpai。gaosugonglufuwuquzuoweiyoukeshoudangqichongdeshijuejiaodian,chengdanzheliuxiameihaodiyiyinxiangdezhongyaoshiming。yinci,zheixiedifangdejianshewangwangbuxizhongjin,birujiangsuzhouyuanlindejingsuirongruyangchenghujingqufuwuqu,zhizairangguowangyoukenenggouqinshentiyanbingshenrulejiesuzhoudeshenhouwenhuadiyun。

zhurumeicun、hehuzheixieyuanbenbuqiyandexiaodifang,douyinyongyoulehaohuafuwuqueryaoshenyibian,chengweilebeishouzhumudewanghongdakadi,yindezhoubiandiqufenfenxiaofang,jingxiangtourudaofuwuqude“neijuan”shengjizhizhong,gezhongpingjitixiyeyingyunersheng,zuoweipingpanfuwuqupinzhidezhongyaocanzhao。

jinnian5yue,woguojiaotongyunshubuzhengshibanbule《quanguogaosugonglufuwuqufuwuzhiliangdengjipingdingbanfa(xiudingzhengqiuyijiangao)》。gaibanfatongguoyangedepingfenjizhi,jiangfuwuquhuafenweiwugedengji:wuxingji、sixingji、sanxingji、dabiaoyijibudabiao。pingdingneironghangaijichusheshi、zonghefuwu、yunyingguanli、zhihuiditan、anquanguanlidengpeizhileizhibiao,yijigonggongweishengjian、canyinfuwu、lingshoufuwu、qichefuwu、renxinghuafuwu、xinxihuajianshedengshuipingpingjialeizhibiao。zheiyipingdingbanfadechutai,bujinweifuwuqudepinzhitishengtigonglemingquedezhidaofangxiang,yejinyibutuidonglefuwuquxingyedeguifanhua、biaozhunhuafazhan。

erzaifuwuqu“kaijuan”debeihou,haiyinzangzheduoyanghuadeyunyingmoshi。

yijiangsuweili,dangqianjiangsufuwuqudejingyingmoshizhuyaokefenweisanlei。yishizhaoshangyinzimoshi,tongguo“zhengtizulin+waibaojianguan”defangshi,yinrushehuizibenduifuwuqujinxinggaizaoheyunying;ershi“pingtai+pinpai”moshi,youjiangsujiaotongkongguyouxiangongsi(jianchengjiangsujiaokong)qinzicaodao,duixianyoufuwuqujinxinggaizaohouzaijinxingshanghuzhaozu;sanshi“ziying”moshi,conggaizaodaoyunyingjunyoujiangsujiaokongyishoubaoban。

服务区有哪些“生意经”?

zuizaominruibuzhuodaofuwuqushangyeqianlide,feizhejiangjiaxingdaiguandexianjishitongxiangmoshu。

zaoxieshihou,tongxiangrenyanzheg320guodaoshoumaihangbaijudengjiaxiangtechan。raner,suizhehuhanggaosudetongche,guodaozhujianlengqing,tamendeshengyiyeshoudaoleyingxiang。dangdezhigaosulushangsheyoufuwuquhou,tongxiangrenbianmengshenglequfuwuquchengbaotanweijixuxiaoshouhangbaijudexiangfa。

dangshi,fuwuquzhuyaoyouguoyouqiyeyunying,shoumaidechanpinzhongleidandiao,jinxianyuhuotuichang、fangbianmianhekuangquanshuideng,qielianxuduonianchuyukuisunzhuangtai。dezhiyourenyouyichengbaotanwei,guoqibianxunsuyutongxiangrendachengxieyi。yushi,tongxiangrenfenbiezaihuhanghehuninggaosudeduogefuwuqunei,zuxialejigetanwei,shoumaihangbaijuheqitajiaxiangtechanruzongzideng。

chuhuyiliaodeshi,zheixiechanpinhenshouyoukehuanying,zheibujinjifalegengduotongxiangrentoushengaosufuwuquxingye,yecushitamenjinyibutuozhanyewu,chengbaoqifuwuqudecanyinyuchaoshibankuai。

youyuqianlaifuwuqudelvkewangwangxingsecongcong,yongcanhegouwudeshijiandoufeichangjinpo。tongxiangrenyincigaibianleyuanbenxiandiandanhouchaocaidechuantongmoshi,yinrulekuaicanmoshi,bingjiangxiaomaibuyouyuanbenshouhuoyuannaqushangpindefangshigaichenglecangchushichaoshi,ranggukekeyiziyouxuangoushangpin。

jibianruci,dansuizhesijiacheshuliangdezengzhanghezijiayoudepuji,fuwuquderenliulianghecheliuliangbuduanpansheng,cifanfuwushengjisihurengnanmanzuriyizengzhangdeduoyuanhuahegaopinzhixuqiu。

zhejianggaosutouzifazhanyouxiangongsiqixiadepinpaiyunyingfang“bailiting”cengzaijieshou《disanzhiyankanlingshou》caifangshibiaoshi:zaoqichengzufuwuqujingyingxiangmudeduoshigetihu,jingyingtongzhihuawentijiaoweiyanzhong。suizhegaosugongluquanguolianwangguantonghesijiacheshuliangdezhunianzengzhang,yunyingdanweizhubuyishidaobixujinyibutishengfuwupinzhi,yinrudaxingliansuopinpaihuoshitishengfuwuquzhengtijingyingpinzhishizuizhijieyouxiaodebanfa。

2014nian,jiaotongyunshubufabule《guanyujinyibutishenggaosugonglufuwuqufuwuzhiliangdeyijian》,mingquetichuyaozeyouyinjinshehuizhimingpinpai,tuijinzhuanyehua、liansuohuajingyingguanli。zaizhengceyindaoheshichangxuqiudeshuangzhongqudongxia,fuwuquzheiyiyongyoujuliangkeliuziyuande“jiazhiwadi”zhujianshoudaoguangfanguanzhu,chengweiyikuaizhishoukeredeshangyeretu。

tongnian,bailitingzhudongjieqiaxingbake,xiwangweizijijingyingdefuwuquyinruzheiyikafeipinpai。zaiciguochengzhong,xingbakebingweiwanquanyilaibailitingsuotigongdeliuliangshuju,ershicaiqulegengweiyanjindefangshi——pairenshididundiankaocha,cesuandanriruquliuliang、chexingjiegouyijixiaofeirenquntezhengdengguanjianzhibiao,bingyiciweijichujinxingzhuanhualvheyuqiyingyeedetuisuan。

dangnian9yue,xingbakezaijiaxingfuwuqudenanquyubeiqutongbukaiye,meidianrijunyingyeejiejin1.7wanyuan。tongqi,quanguofanweineixingbakemendiandeyuejunyingyeewei50wanyuan,pingjundaomeirizewei1.6wanyuanzuoyou。duibizhixia,jiaxingfuwuquxingbakededanriyingyeshouruyuchengshineimendianjibenchiping,zheiyishujuyoulidizhengminglepinpairuzhufuwuqudekexingxing。

shigeyinian,xingbakeyouruzhujiaxingshineizhanganfuwuqu,qixunmengshitouweihoulaizheshuliledianfan,jifalegengduopinpaiduiyufuwuqushichangdenonghouxingquyuruzhureqing。cihou,yixilieguoneiwaizhimingliansuocanyinpinpaifenzhitalai,baokuokendeji、hanbaowang、dqdengguojipinpai,yijimixuebingcheng、mianbaoxinyu、jueweiyabo、jixianghuntun、laoniangjiudengguoneipinpaiyejingxiangzaifuwuquneikaishemendian。

yinpinpinpaizaifuwuqushichangyouqihuoyue,ruixingkafeizaizhejiangdefuwuqukaisheliangjiadian,mixuebingchengyezaisichuanfuwuqukaidian,ciqianyizaishandong、henandengduogeshengfendefuwuquzhagen。guming、chabaidaodengpinpaiyexiangjijinrugaosufuwuqu。jiagefangmian,mixuebingchengsichuanpujiangdianyuchangguidiantongjia,shandonglinyidianlvegao1yuan;gumingshaoxingdianbufenchanpintijia;erruixingfuwuqudianjiagejiaochangguifeizhekoujiagaoyue9yuan,jiejinzhekoujiasanbei。

duiyuzheixiepinpaieryan,yingyeeguranshihengliangyejideyigezhongyaozhibiao,dangengweizhongyaodeshi,fuwuqusuojubeidegaorenliuliangtexing,yiweizhetamennenggouguangfanchudageleixiaofeiqunti,zheiduiyujianlipinpaiyinxiang、jiashenyonghuduipinpaiderenzhijuyoubukeguliangdejiazhi。

suizhegonglufuwuquxingtaibuduandidiedai,“fuwuqujingji”dejueqi,gonglufuwuquyijingcongtigongzuijiandandereshui、canshidechangsuo,yanhuadaolebijianjichang、shopping malldedaxingzonghecanyin、lingshoushangpinxiaofeizhongxin,zhurudahuaifuwuquyinrulezhimingdongdongxiepinpaicrocs,jiaxingfuwuquzeshelilechongmanwenhuadiyundeshudian——guangdekongjian,eryangchenghufuwuqugengshihuijulebosideng、mingchuangyoupindengzhimingpinpai,zhideyitideshi,gaifuwuqufeicanyinleiyetaizhanbiyichaoguo70%。

yangchenghufuwuquhemeicunfuwuqujunchuzijiaxingshikaitongtouziyouxiangongsizongjinglishenjianqiangzhishou。zheiweitongxiangjiqiyejiacengbiaoshi,weilairenmenzaifuwuqutingliu,jiangbuzaijinjinshiweilegoumaijiandandeyinpin,ershikeyizaizheilixuangoushoubiao、zhubaodenggaoduanshangpin。

danzheiyipinleidekuochong,wuyixuyaogengzhangshijiandeyanbian。

shijishang,fuwuquyujichangzaidazaomanzulvkexuqiudeshengtaifangmianyouzhegongtongzhichu,danliangzheyouyousuobutong。jichangyinhoujishijianzhang,chengkewangwanghuisichutansuo,gouwuyuxiuxianchengweitamenxiaomoshijiandezhongyaofangshi;erfuwuquzeweiyugaosuludebianjiezhidi,lvkekeyigenjuzishenxuqiuziyoujuedingshifoutingkao,qietingliushijianwangwangjiaoweijincou。zheiyangdetexingshidezaifuwuquzhong,weiyoucanyinshilvkezuiweipoqieqiebukehuoquedejibenxuqiu。xiangbizhixia,goumaiyiwudengxiaofeigouwuhuodongzeyinshijianjinpoernanyichongfenzhankai。yinci,duiyuxuanzeruzhufuwuqudepinpailaishuo,canyinpinpaiwuyijuyoudetianduhoudeyoushi。

流量想要变“留量”

2015nian,jinguanjiangsushengdegaosugongluliuliangzaiquanguopaimingdier,qifuwuququerengxianrulekuisundekunjing。juxinhuasheshujuxianshi,jinjiangsujiaotongkongguyouxiangongsisuoguanlide89gefuwuqu,zaigainiandujiuleijikuisunda2.58yiyuan。zheiyizhuangkuangbingfeijiangsuduyou,quanguoqitadiqudefuwuqutongyangmianlinzheyanjundetiaozhan。zaochengzheiyijumiandeyuanyinzhuyaozaiyu,jinguandangshidefuwuqusheshixiangduijichu,danrengxuchengdanbaokuorichangyunyingherenlichengbenzaineideduoxiangkaizhi,daozhijingyingyalijuda。

mianduiyibianshikuisun,yibianshipangdadekeliuliangzheiyimaodunxianzhuang,dangniangaigongsidedongshizhangjinxingleyifanshenrudejisuan。jiangsugaosugongluchukourijuncheliuliangyichaoguo100wanliang,qizhongkechezhanbigaodaliucheng。ruonengyou20%decheliangjinrufuwuqu,meichetingliu20fenzhong,qiemeirenxiaofei20yuan,neimeqijingjixiaoyijiangyuanchaochengshishangyezongheti。

raner,xianshiqueshidangshicheliangruqulvjinwei12%,tingliushijianyejinyou10fenzhong,renjunxiaofeigengshibuzu5yuan。

yinci,fuwuqumianlindezhuyaotiaozhanzaiyuruhejiangzheipangdadeliuliangyouxiaozhuanhuaweishijidexiaofeishouru。weici,chuangzaogengduodexiaofeichangjingchengweiledangwuzhiji。yifangmian,tongguogaishanhuanjing、tishengfuwuzhiliang,xiyinlvkezaicitingliugengzhangshijian,congerzengjiaxiaofeidekenengxing;lingyifangmian,zexuyaotigongduoyanghuadefuwuhefengfuduoyangdeshangpuxuanze,yimanzulvkedebutongxuqiu,jifatamendexiaofeiyuwang。zaizheiyangdebeijingxia,“meishi+meijing”dejiehecelveyingyunersheng,chengweilefuwuquliuliangbianxiandehexinshouduan。

ciwai,zhongduodaxingfuwuquyunyingshangjijizhiliyuziyoupinpaidetuozhan,zhizaijianggengduolirunliucunyuqiyeneibu,qizhanlvezhongxinjujiaoyuziyingcantingyubianlidianlingyu。julilaishuo,heilongjiangjiaotoujituanzaig10suimangaosushangdepingshanxiaxingheshangzhixiaxingfuwuqu,yichenggongkaishejiaotouyuemeicanting;xinjiangjiaotoushiyegongsiyituichule“yilugo”bianlidianpinpai。

hunangaosufuwuqugongsizeziyingle56jia“xianggaoyi”bianlidian,zheixiebianlidianyiwanghongshangpinhechaoliuxinpinweihexin,yinrulechaoguo300kuanxinpin。zaiyinpinyuxiuxianlingshiqu,jinkoushipin、xiankaorouchang、xianmokafeidengshangpinxunsuzouhong,chengweibianlidianderexiaochanpin。

fuwuqudegaizaobujinchenggongdijiangliuliangzhuanhuaweishijishouyi,gengtongguotishenghuanjingzhiliangyufuwuduoyangxing,jifalexindeliuliangzengzhang。xirineixieyinhuanjingbujiaerzaorenxianqidefuwuqu,rujinyihuanranyixin,biandejimeiguanyoushushi,canyin、yuledengsheshiyiyingjuquan,zheiyexiyinlegengduodekeliu,zheixiekeliujineryoucujinlexiaofei,xingchengleliangxingxunhuan。cong2016nianzhi2020nian,quanjiangsudefuwuquxiaofeishourushixianlejinliangbeidezengzhang,xiaoyigengshifanlesifan。lvkemenzaifuwuqudetingliushijianyecongchuantongde15fenzhongyanzhangzhi30fenzhong,qierengyoujixuzengjiadequshi。tebieshizaizhoumohejiejiari,ruyangchenghufuwuqu,qiyoukezhongjinsanchengshizhuanchengqianlaiyouwandefujinjumin。

zheiyangdegaizaobujinweifuwuqudailailexianzhudeyingshouzengzhang,gengjidaditishenglelvkedechuxingtiyan,tuidonglequyulvyoujingjidepengbofazhan。

neixiechenggongshixianzhuanxingshengjidefuwuqu,wuyibushiqiaomiaoyunyongleyindizhiyidecelve,chongfenzhanxiangezidedifangtese。lushanxihaifuwuqupingjieqidiliyoushi,dazaoleshuishangleyuan;changzhoufuwuquzeshenwaqilishiwenhuadiyun,yingzaolenonghoudewenhuafenwei。

raner,zheiyiqiedeqiantishizheixiefuwuqubenshenjiuyongyoupangdadecheliuyurenliujichu。yejiushishuo,gaizaobingfeiyibawannengyaochi,nenggoushiyongyusuoyoudidian。fuwuqudegaizaobixuzonghekaolvqiliuliang、diliweizhiyijirenwenbeijingdengduozhongyinsu。qizhong,liuliangshijuedingfuwuqushifoujubeigaizaoqianlideguanjianyinsu。zhiyouyongyouzugoudeliuliang,cainengxiyinyouke,jinerweihouxudeshangyemoshixuanzeheguimoquedingtigongyoulizhicheng。duiyuneixiecheliuherenliubuzudefuwuqu,mangmujinxinggaizaokenengbingbumingzhi。

力天高速董事长平weiliangzaijieshou《zheshangzazhi》caifangshi,yecengjiuruhepanduanfuwuqudeshangyejiazhifabiaoguoleisiguandian。tarenwei,panduanfuwuqudeshangyejiazhi,shouxianyaokansuolianjiechengshidejingjishili,qiciyaokancheliuliang。birushanghaidaohangzhoudeluduan,youyulianjielelianggejingjifadadechengshi,xiaofeinengliziranjiaogao;erguojiazhuyaoganxianrujingzhugaosu,lianjiebeijinghezhuhai,julizhangqietujingduogefadachengshi,yincicheliuliangyexiangduijiaoda。xiangbizhixia,neixieluduantiaojianjiaocha、liuliangjiaodidefuwuqu,qishangyejiazhijiuxiangduijiaodi。

zongdelaikan,tishengfuwuqudefuwuzhiliangguranshiyijianhaoshi,danfuwuqudegenbenshimingrengranshitigongfuwu。yinci,zaizhuiqiuchuangxinhetesedetongshi,juebunenghushiqifuwuhexindebenzhi。

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80%都被桐乡人承包,高速公路上的“隐秘生意”,年产值280亿

“chulaiwanleyidaquan,zuizhidejingdianjingranshifuwuqu。”

图片来源|unsplash- Matthew Henry

文|电商在线 徐锟

编辑|王亚琪

“zhishiluguoshanggecesuo,jieguojinquhoujiuyizhengtianmeichulai。”

国庆长假的最后一天,王明yidazaojiuquchefancheng,xinlipansuanzhe:zaodiandaojia,jiunengduoxiuxiyihuier,weimingtiandegongzuojixujingli。dangtajiachejingguochangzhoushi,yuanbenzhishidasuanquyixiaweishengjian。

raner,cheshangweishirufuwuqu,yiqunxuxurushengdekonglongdiaosujiulvxianyingruyanlian。zuozaihouzuodexiaonverlikeliangyanfangguang,xingfendihandao:“konglong!baba,womenzaizheiertanxianba!”cheyitingwen,tabianpobujidaidichongjinlezheigekonglongzhutidefuwuqu。

这场突如其来的探险,让小姑娘彻底沉浸在了“恐龙王国”的奇幻世界里,任凭王明ruhehuhan,tadoubukenlikai。bujinruci,tahaiyangqiuzheyaomaixiaxuduokonglongshouban,zuoweizheiciqimiaolvchengdejinian。

rujin,yuelaiyueduodefuwuquyijingbuzaishijiandandexiejiaozhidi,tamenyaoshenyibian,chengweilebeishouzhuipengdewanghongdakadian。bulunshijiangnanshuixiangdeyuanlinyishu,oushizhuangyuandeguizufaner,haishimenghuanchengbaodetonghuaqixi……zheixiefuwuqujiede“dalaomen”gexianshentong,shidefuwuquyourulvtuzhongdeyigege“yinzangguanka”,dengdaizhelvkemendetansuo。

huoxuyourenhuixinshengyihuo,zheixiekansibuqiyandexiaozhenfuwuqu,weiheyaorucidafeizhouzhangdidazaohaohuajingzhi?

zheishijishangshiyimenshenzangbuludeshengyijing,shijiangcheliuyurenchaozhuanhuaweicaifudeshouduan。fuwuqubeihouyinzangzheyigeshubaiyidepangdashichang,ju《hangshangzazhi》2023niandeshujuxianshi,quanguogaosugonglufuwuqudenianzongchanzhigaodayue280yiyuan。ranerqizhongdebachengjingdouluoruletongyidiyuzhirendenangzhong。

zheixierenbianshilaizijiaxingxiaxiadeyigexianjishi——tongxiang。zaiquanguo3200duigaosufuwuquzhong,yueyou1600duishiduiwaichengbaode,erzaizheixieduiwaichengbaodefuwuquzhong,youyue1200duishiyoulaizijiaxingtongxiangdeshangrenchengbaojingyingde,zhanbigaoda80%。tongxiangdeqiyezaifuwuqushichangzhongzhanjulejuzuqingzhongdediwei,genjutongxiangrendafabudeshuju,tongxiangqiyezaiquanguogaosugonglufuwuqunianzongchanzhizhongdezhanbidadaole80%,chanzhichaoguo200duoyiyuan。

congxiridelengmenzhididaorujinderemenjingqu,fuwuqude“baogai”bujinweilvrenmendailaileqiansuoweiyoudejingxi,yerangzheiquntongxiangshangrenzhuandepenmanboman。

爆改景区,整花活儿

“chulaiwanleyidaquan,zuizhidejingdianjingranshifuwuqu。”

fenwenmeitao,jiutingleyichangjingcaidexiquyanchu;hualeershikuaidayang,jiutiyanleyibachenjinshidevryouxi;yilushang,haibaipiaolesitaofenggegeyidexiezhenzhao,congmenghuanchengbaodetonghuagan,daoxiandaikejideweilaifeng,zaidaoouzhougubaodefugufan,zuihoushilangmankatongchengdetianmidiao……jiangzhehudefuwuqujiluguodelvrendailailebuxiaodezhenhan。

congqian,fuwuqubuguoshijiayouzhanyuweishengjiandejiandanzuhe,ruofeiranyougaoqinghuobangguanggaoji,xianyourenyuanyizhuzu。neishidefuwuqu,wangwangjirenliuxiadeshi“zangluancha”dekebanyinxiang:tingchechangyongjibukan,paomiantongsanluoyidi,cesuoqianpaiqizhanglong,kongqizhongmimanzhenanyiyanyudeyiwei。ershangpingengshijiagaozhilie,yigenkaochangjingyenengbiaojiashiyuan,zhudayige“aimaibumai”。

danrujin,fuwuquxianranyijing“next level”le。

yangchenghufuwuqu,zhijiebasuzhouyuanlinji“ban”lejinlai,jinqushanggecesuodegongfu,zhijiechuanyuedaolejiangnanshuixiang,taitoushirenzaolantianbaiyun,ditoushitingtaishuixieyanyulouge,suishouyipaijiushidapian。

erqie,fuwuquhaitediweibutongnianlingduandeyoukezhunbeilefengfudewenhuahuodong。haizimenkeyitiyanvryouxihuozhequjiqirencantingxiangshoumeishi;laonianrenkeyixinshangxiqubiaoyan;nianqingrenzekeyizaijiangnanyuanlinzhongmanbu。zheiyangchenghufuwuqu,keweibalaoshaoyemendequchudouanpaidemingmingbaibai。

zicongyangchenghufuwuqubaohongzhihou,gedafuwuqufangfoyiyezhijiankaiqile“neijuan”moshi。changzhouhehufuwuqu,yiqiouzhouchengbaobandementoujianzhu,zaiyuanfangtiaowang,wanrupingtibanbendehuogewozi;erchangzhoudefangmaoshanfuwuquzehuashenweikonglongleyuan,fangforangrenchuanyuedaolezhuluojishijie; ningbocichengfuwuquli,gengshizhijiejianleyizuozhuangyuanta。

yourendiaokandao:“jiangzhehudiquderenminjiangfuwuqudazaoderutongouzhouchengbao、jiangnanshuixiang,shenzhishiufozaoxing,bujinrangwaidiyoukekandeyanhualiaoluan,jiulianwaixingfangkeluguokongpadouhuiwudawuzhuangdishangcuo‘feichuan’。” raner,meijingzhishifuwuqu“neijuan”deyibufen,fuwushanggegefuwuquyeshigengshangyicenglou。

liru,cichengfuwuqurukouchu,yikuaixingmudedianzizhishipaishishigengxinzhegeleichexingdeshengyucheweixinxi,chedigaobielezhaocheweidefannao。jiuliancengjingchouqixuntian、baoshougoubingdeweishengjian,rujinyexiangfenliaorao,zhinenghuaguanlirangceweishiyongqingkuangyimuleran,paiduibuzaimangmu。xishoutaiquyugengshipeibeilehuazhuangjing、hushoushuang、mianqiandengjingzhiyongpin,ciwai,zheilideshuilongtou、chuifengjidengjuncaiyonggaoduanpinpaidaisen,peizhizhibiwuxingjijiudian。

zheixiewanghongfuwuquhaixixindongchalegeleiteshuquntidexuqiu。zhenduixiezichuyoudejiating,tebieshezhilemuyingshi,neibusheshiwenxinshushi,congrouruandeshafadaobianjiedereshuiqi,zaidaotiexindeyingerchuang,yiyingjuquan。duiyuzhangtujiashidesijipengyou,fuwuquzhunbeilelvdoutanghehuoxiangzhengqishuidengjieshuyinpin。

“nengrangnigandaobeizunzhong、youanquangan,shenzhigezhongjingshenxuqiuyenenghuodeshifanghemanzu。”yiweichangnianpaozhangtudesijiduijizheshuo。fuwuqudehexinshirangrenganjuedaozunzhong。

dangxiadefuwuquyibuzaijuxianyutigongjichufuwu,ershichaozhexiuxian、wenhuajishangyedengduolingyutuozhanyanshen。shenzhihaiyouhenduoyixiangbudaodefuwu。

biru,zaiguangdongkaiyanggaosudeyangjiangfuwuqu,zheilijurannengchengban“xiyan”。dazhaxie、qingzhengbaoyu、meijijiweixia……meizhuoshiliudaocai,daodaodoushiyingcai,gongbailezhengzhengsanshiliuzhuo。

“suiranfuwuqulimeiyouhaohuajiulou,danbandejiuxipaichangjueduibushushiqu。xiangxiangyixia,sheinengzaishiquliyourenbaoxiadashangchangdeyiloulaibaijiuxi?erzaifuwuquli,zheizhongchangjingjurannenggoushixian。zheilijiaotongbianli,tingcheweichongzu,weiyidequedianjiushi,laicanjiaxiyandebinkeyinweikaichedeyuangu,doubuganduohejiu。” jubanwanyandeliuxianshengdui《shenzhenshangbao》shuo。

fuwuqudeduoyuanhuafazhanzhishibingshanyijiao,rujintamensihuyichengweizhangxiandifangshiliyutesefengmaodeyizhangmingpai。gaosugonglufuwuquzuoweiyoukeshoudangqichongdeshijuejiaodian,chengdanzheliuxiameihaodiyiyinxiangdezhongyaoshiming。yinci,zheixiedifangdejianshewangwangbuxizhongjin,birujiangsuzhouyuanlindejingsuirongruyangchenghujingqufuwuqu,zhizairangguowangyoukenenggouqinshentiyanbingshenrulejiesuzhoudeshenhouwenhuadiyun。

zhurumeicun、hehuzheixieyuanbenbuqiyandexiaodifang,douyinyongyoulehaohuafuwuqueryaoshenyibian,chengweilebeishouzhumudewanghongdakadi,yindezhoubiandiqufenfenxiaofang,jingxiangtourudaofuwuqude“neijuan”shengjizhizhong,gezhongpingjitixiyeyingyunersheng,zuoweipingpanfuwuqupinzhidezhongyaocanzhao。

jinnian5yue,woguojiaotongyunshubuzhengshibanbule《quanguogaosugonglufuwuqufuwuzhiliangdengjipingdingbanfa(xiudingzhengqiuyijiangao)》。gaibanfatongguoyangedepingfenjizhi,jiangfuwuquhuafenweiwugedengji:wuxingji、sixingji、sanxingji、dabiaoyijibudabiao。pingdingneironghangaijichusheshi、zonghefuwu、yunyingguanli、zhihuiditan、anquanguanlidengpeizhileizhibiao,yijigonggongweishengjian、canyinfuwu、lingshoufuwu、qichefuwu、renxinghuafuwu、xinxihuajianshedengshuipingpingjialeizhibiao。zheiyipingdingbanfadechutai,bujinweifuwuqudepinzhitishengtigonglemingquedezhidaofangxiang,yejinyibutuidonglefuwuquxingyedeguifanhua、biaozhunhuafazhan。

erzaifuwuqu“kaijuan”debeihou,haiyinzangzheduoyanghuadeyunyingmoshi。

yijiangsuweili,dangqianjiangsufuwuqudejingyingmoshizhuyaokefenweisanlei。yishizhaoshangyinzimoshi,tongguo“zhengtizulin+waibaojianguan”defangshi,yinrushehuizibenduifuwuqujinxinggaizaoheyunying;ershi“pingtai+pinpai”moshi,youjiangsujiaotongkongguyouxiangongsi(jianchengjiangsujiaokong)qinzicaodao,duixianyoufuwuqujinxinggaizaohouzaijinxingshanghuzhaozu;sanshi“ziying”moshi,conggaizaodaoyunyingjunyoujiangsujiaokongyishoubaoban。

服务区有哪些“生意经”?

zuizaominruibuzhuodaofuwuqushangyeqianlide,feizhejiangjiaxingdaiguandexianjishitongxiangmoshu。

zaoxieshihou,tongxiangrenyanzheg320guodaoshoumaihangbaijudengjiaxiangtechan。raner,suizhehuhanggaosudetongche,guodaozhujianlengqing,tamendeshengyiyeshoudaoleyingxiang。dangdezhigaosulushangsheyoufuwuquhou,tongxiangrenbianmengshenglequfuwuquchengbaotanweijixuxiaoshouhangbaijudexiangfa。

dangshi,fuwuquzhuyaoyouguoyouqiyeyunying,shoumaidechanpinzhongleidandiao,jinxianyuhuotuichang、fangbianmianhekuangquanshuideng,qielianxuduonianchuyukuisunzhuangtai。dezhiyourenyouyichengbaotanwei,guoqibianxunsuyutongxiangrendachengxieyi。yushi,tongxiangrenfenbiezaihuhanghehuninggaosudeduogefuwuqunei,zuxialejigetanwei,shoumaihangbaijuheqitajiaxiangtechanruzongzideng。

chuhuyiliaodeshi,zheixiechanpinhenshouyoukehuanying,zheibujinjifalegengduotongxiangrentoushengaosufuwuquxingye,yecushitamenjinyibutuozhanyewu,chengbaoqifuwuqudecanyinyuchaoshibankuai。

youyuqianlaifuwuqudelvkewangwangxingsecongcong,yongcanhegouwudeshijiandoufeichangjinpo。tongxiangrenyincigaibianleyuanbenxiandiandanhouchaocaidechuantongmoshi,yinrulekuaicanmoshi,bingjiangxiaomaibuyouyuanbenshouhuoyuannaqushangpindefangshigaichenglecangchushichaoshi,ranggukekeyiziyouxuangoushangpin。

jibianruci,dansuizhesijiacheshuliangdezengzhanghezijiayoudepuji,fuwuquderenliulianghecheliuliangbuduanpansheng,cifanfuwushengjisihurengnanmanzuriyizengzhangdeduoyuanhuahegaopinzhixuqiu。

zhejianggaosutouzifazhanyouxiangongsiqixiadepinpaiyunyingfang“bailiting”cengzaijieshou《disanzhiyankanlingshou》caifangshibiaoshi:zaoqichengzufuwuqujingyingxiangmudeduoshigetihu,jingyingtongzhihuawentijiaoweiyanzhong。suizhegaosugongluquanguolianwangguantonghesijiacheshuliangdezhunianzengzhang,yunyingdanweizhubuyishidaobixujinyibutishengfuwupinzhi,yinrudaxingliansuopinpaihuoshitishengfuwuquzhengtijingyingpinzhishizuizhijieyouxiaodebanfa。

2014nian,jiaotongyunshubufabule《guanyujinyibutishenggaosugonglufuwuqufuwuzhiliangdeyijian》,mingquetichuyaozeyouyinjinshehuizhimingpinpai,tuijinzhuanyehua、liansuohuajingyingguanli。zaizhengceyindaoheshichangxuqiudeshuangzhongqudongxia,fuwuquzheiyiyongyoujuliangkeliuziyuande“jiazhiwadi”zhujianshoudaoguangfanguanzhu,chengweiyikuaizhishoukeredeshangyeretu。

tongnian,bailitingzhudongjieqiaxingbake,xiwangweizijijingyingdefuwuquyinruzheiyikafeipinpai。zaiciguochengzhong,xingbakebingweiwanquanyilaibailitingsuotigongdeliuliangshuju,ershicaiqulegengweiyanjindefangshi——pairenshididundiankaocha,cesuandanriruquliuliang、chexingjiegouyijixiaofeirenquntezhengdengguanjianzhibiao,bingyiciweijichujinxingzhuanhualvheyuqiyingyeedetuisuan。

dangnian9yue,xingbakezaijiaxingfuwuqudenanquyubeiqutongbukaiye,meidianrijunyingyeejiejin1.7wanyuan。tongqi,quanguofanweineixingbakemendiandeyuejunyingyeewei50wanyuan,pingjundaomeirizewei1.6wanyuanzuoyou。duibizhixia,jiaxingfuwuquxingbakededanriyingyeshouruyuchengshineimendianjibenchiping,zheiyishujuyoulidizhengminglepinpairuzhufuwuqudekexingxing。

shigeyinian,xingbakeyouruzhujiaxingshineizhanganfuwuqu,qixunmengshitouweihoulaizheshuliledianfan,jifalegengduopinpaiduiyufuwuqushichangdenonghouxingquyuruzhureqing。cihou,yixilieguoneiwaizhimingliansuocanyinpinpaifenzhitalai,baokuokendeji、hanbaowang、dqdengguojipinpai,yijimixuebingcheng、mianbaoxinyu、jueweiyabo、jixianghuntun、laoniangjiudengguoneipinpaiyejingxiangzaifuwuquneikaishemendian。

yinpinpinpaizaifuwuqushichangyouqihuoyue,ruixingkafeizaizhejiangdefuwuqukaisheliangjiadian,mixuebingchengyezaisichuanfuwuqukaidian,ciqianyizaishandong、henandengduogeshengfendefuwuquzhagen。guming、chabaidaodengpinpaiyexiangjijinrugaosufuwuqu。jiagefangmian,mixuebingchengsichuanpujiangdianyuchangguidiantongjia,shandonglinyidianlvegao1yuan;gumingshaoxingdianbufenchanpintijia;erruixingfuwuqudianjiagejiaochangguifeizhekoujiagaoyue9yuan,jiejinzhekoujiasanbei。

duiyuzheixiepinpaieryan,yingyeeguranshihengliangyejideyigezhongyaozhibiao,dangengweizhongyaodeshi,fuwuqusuojubeidegaorenliuliangtexing,yiweizhetamennenggouguangfanchudageleixiaofeiqunti,zheiduiyujianlipinpaiyinxiang、jiashenyonghuduipinpaiderenzhijuyoubukeguliangdejiazhi。

suizhegonglufuwuquxingtaibuduandidiedai,“fuwuqujingji”dejueqi,gonglufuwuquyijingcongtigongzuijiandandereshui、canshidechangsuo,yanhuadaolebijianjichang、shopping malldedaxingzonghecanyin、lingshoushangpinxiaofeizhongxin,zhurudahuaifuwuquyinrulezhimingdongdongxiepinpaicrocs,jiaxingfuwuquzeshelilechongmanwenhuadiyundeshudian——guangdekongjian,eryangchenghufuwuqugengshihuijulebosideng、mingchuangyoupindengzhimingpinpai,zhideyitideshi,gaifuwuqufeicanyinleiyetaizhanbiyichaoguo70%。

yangchenghufuwuquhemeicunfuwuqujunchuzijiaxingshikaitongtouziyouxiangongsizongjinglishenjianqiangzhishou。zheiweitongxiangjiqiyejiacengbiaoshi,weilairenmenzaifuwuqutingliu,jiangbuzaijinjinshiweilegoumaijiandandeyinpin,ershikeyizaizheilixuangoushoubiao、zhubaodenggaoduanshangpin。

danzheiyipinleidekuochong,wuyixuyaogengzhangshijiandeyanbian。

shijishang,fuwuquyujichangzaidazaomanzulvkexuqiudeshengtaifangmianyouzhegongtongzhichu,danliangzheyouyousuobutong。jichangyinhoujishijianzhang,chengkewangwanghuisichutansuo,gouwuyuxiuxianchengweitamenxiaomoshijiandezhongyaofangshi;erfuwuquzeweiyugaosuludebianjiezhidi,lvkekeyigenjuzishenxuqiuziyoujuedingshifoutingkao,qietingliushijianwangwangjiaoweijincou。zheiyangdetexingshidezaifuwuquzhong,weiyoucanyinshilvkezuiweipoqieqiebukehuoquedejibenxuqiu。xiangbizhixia,goumaiyiwudengxiaofeigouwuhuodongzeyinshijianjinpoernanyichongfenzhankai。yinci,duiyuxuanzeruzhufuwuqudepinpailaishuo,canyinpinpaiwuyijuyoudetianduhoudeyoushi。

流量想要变“留量”

2015nian,jinguanjiangsushengdegaosugongluliuliangzaiquanguopaimingdier,qifuwuququerengxianrulekuisundekunjing。juxinhuasheshujuxianshi,jinjiangsujiaotongkongguyouxiangongsisuoguanlide89gefuwuqu,zaigainiandujiuleijikuisunda2.58yiyuan。zheiyizhuangkuangbingfeijiangsuduyou,quanguoqitadiqudefuwuqutongyangmianlinzheyanjundetiaozhan。zaochengzheiyijumiandeyuanyinzhuyaozaiyu,jinguandangshidefuwuqusheshixiangduijichu,danrengxuchengdanbaokuorichangyunyingherenlichengbenzaineideduoxiangkaizhi,daozhijingyingyalijuda。

mianduiyibianshikuisun,yibianshipangdadekeliuliangzheiyimaodunxianzhuang,dangniangaigongsidedongshizhangjinxingleyifanshenrudejisuan。jiangsugaosugongluchukourijuncheliuliangyichaoguo100wanliang,qizhongkechezhanbigaodaliucheng。ruonengyou20%decheliangjinrufuwuqu,meichetingliu20fenzhong,qiemeirenxiaofei20yuan,neimeqijingjixiaoyijiangyuanchaochengshishangyezongheti。

raner,xianshiqueshidangshicheliangruqulvjinwei12%,tingliushijianyejinyou10fenzhong,renjunxiaofeigengshibuzu5yuan。

yinci,fuwuqumianlindezhuyaotiaozhanzaiyuruhejiangzheipangdadeliuliangyouxiaozhuanhuaweishijidexiaofeishouru。weici,chuangzaogengduodexiaofeichangjingchengweiledangwuzhiji。yifangmian,tongguogaishanhuanjing、tishengfuwuzhiliang,xiyinlvkezaicitingliugengzhangshijian,congerzengjiaxiaofeidekenengxing;lingyifangmian,zexuyaotigongduoyanghuadefuwuhefengfuduoyangdeshangpuxuanze,yimanzulvkedebutongxuqiu,jifatamendexiaofeiyuwang。zaizheiyangdebeijingxia,“meishi+meijing”dejiehecelveyingyunersheng,chengweilefuwuquliuliangbianxiandehexinshouduan。

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