文｜视听圈

zaishengjiban“yijiuhuanxin”zhengcedecijixia，2024niandeshiyiguoqingcaidianshichanghuiyinglai“fusu”ma？daanshi，liangyaoyouxiao！

jinri，aoweiyunwang（avc）quanqudaotuizongshujuxianshi，2024nianshiyicuxiaoqi（24w38-23w40，09.16-10.06），zhongguocaidianshichangxiaoliangwei204wantai，tongbizengzhang14.4%；xiaoewei94yiyuan，tongbizengzhang28.1%，chengxianchuliangeshuangzengdejumian。

yiweixingyerenshibiaoshi，jinnianshiyicaidianshichangbujinshijinwunianlaishouci“liangezengzhang”，erqiezengjiabilidoudadaoyichengyishang，zheiyeshijinnianlaigegezhongyaojiedian，zengfuzuidadeyici。

ciwai，jinnianshiyicaidianzhouqibujinxiaoliangguimo“zengzhang”，tongshi，zaichanpinjiegoushengjishangyezaijixu“kanzhang”。liru，dachicunjumudianshi，minileddianshi、liangzidiandianshiyijigaoshuadianshidengpiangaoduancaidianjixuzaishiyiqijianquanmianzouqiaoshichang。

juxi，jinnianshiyicaidianzhouqi，75cundapingdianshiyiranbabangdiyi，danshizengsuzuikuaidequeshi85cunjumudianshi。tongshi，85cunhe86cunchanpinyuquniantongqixiangbizhangshixunmeng，zhengzaixiangshichangdierchicunfaqichongji。

aoweiyunwangshujutongji，shiyicuxiaoqizhongguocaidianshichangzengzhangzuikuaideshi85yingcun，qizhongxianshangshichang85yingcunchanpinxiaoliangfenewei13.0%，jiaoquniantongqizengzhangle6.7%；xianxiashichang85yingcunchanpinxiaoliangfenewei17.8%，jiaoquniantongqizengzhangle7.5%。75yingcunchanpinxiaoliangfeneyaoyaolingxian，xianshangshichang75yingcunchanpinxiaoliangfenewei24.8%，jiaoquniantongqizengzhangle5.2%；xianxiashichang75yingcunchanpinxiaoliangfenewei30.4%，jiaoquniantongqizengzhangle3.0%。

yiweixingyerenshixiang《shitingquan》fenxibiaoshi，85cunjumudianshichengweijinnianshiyicaidianshichangzengzhangbiaoxianzuiweimengliedechicun，zheishuomingyigeshishi：“da”youkeweidecaidianxingyede“zhuti”。tongshiyezaifanyingchucaidianchicungengdadexiaofeishengjihejiazhizhuanbian。ruhegengdagenghaobingqiejiagegengmei，jiangchengweilezhanxindexingyejingzhengxinsaidao。

congshiyixianshijishuxifenpinleilaikan，mini ledheliangzidianjixuzaishichangduanshouchong，chengweizhongguocaidianxinjishushichangdezengzhangzhuli。

aoweiyunwang（avc）jianceshujuxianshi，xianshangshichangmini ledchanpinxiaoliangfenewei28.9%，jiaoquniantongqizengzhangle26.4%；xianxiashichangmini ledchanpinxiaoliangfenewei27.4%，jiaoquniantongqizengzhangle20.2%，zengzhangsuduzuiweixianzhu。

er8kheoleddengqitapiangaoduandianshipinleizejiranduixiaoshouladongzuoyongxiangduijiaoxiao，bujinbenshenshichangzhanbipiandi，erqiezaiyouxiao“tiliangguimo”zhong，haizaitongbi“weisuo”。qizhong，oleddianshizheigepinleishiyiqijianbujinxianshang、xianxiazhanbidouweidadao0.5%，erqiehaizaishuangxianshichangjixutongbizai“xiahua”。ciwai，8kdianshitongyangyeshimianlinzhe“shichangbushouchong”dejumian。

zheiyeyiweizhe，jinniangaoduanxianshijishude“kaweizhan”zhong，minileddianshiyijingxingchengle“yaoyaolingxian、yijiaduda”dejumian。rucibeijingxia，duiyuyabao8k、oleddengjishudecaidianchangshanglaishuojiangmianlinzhegangade“xuanze”。

点评：jinnianshiyiguoneicaidianshichangyinglaijiuwei“liangeqizeng”，yijidachicunchanpinxiaofeixuqiuqiangjingfandan，zheichengqilecaidianchanyezhuanxingbiangede“xinyinqing”，zheiduiyushenchu“dimi”duoshidecaidianxingyelaishuoshikandaole“xiwang”。zheihuigengcijilecaidianchangshangzaijiexialaideshuangshiyidacu，jiezhushengjiban“yijiuhuanxing”dezheiji“liangfang”，ququanlituozhanshichangxinjumian。