wen | leidacaijing xiaosa

编辑 | 深海

10yue10riwanjian，aimakejigonggaocheng，jinrishoudaogongsishijikongzhiren、dongshizhangjianzongjinglizhangjianjiashudetongzhi，qiyu2024nian10yue9rishoudaoyouchengdeshijianchaweiyuanhuiqianfadezhangjianbeiliuzhi、liandiaochadetongzhishu。jiezhibengonggaopiluri，gongsiweishoudaoxiangguanjiguandetongzhi，yeweibeiyaoqiuxiezhudiaocha。

xiannian55sui、dazhuanxuelidezhangjian，heqiziduanhuayu1999 nianzaitianjinchuangliaima，danyikaishitamenzuodeshizixingchedeshengyi，2004 niancaikaishizhuanmaidiandongzixingche。rujushijianbusuanzuizaodeaima，buxihuafei3000wanyuanpinqingzhoujielunzuodaiyan，xunsudakailezhimingdu。

da“yingxiaozhan”detongshi，aimadiandongchezaiqudaoshangzouxiachenshichangluxian，zaidixianchengshiguangpuxianxiajingxiaodian，youcidailaixiaoliangshangdetuwei。2021nian6yue，aimakejidengluagushichang，dangnianzhangjian、zhanggegefunvyi120yishenjiadengshanghurunbaifubang。

muqian，zhangjianbeiliuzhi、liandiaochadeyuanyinwaijieshangbudeerzhi。dan2011nianqianhou，zhangjianyugongsiqianfuzong、dongshiguxinjianzhijianjiufenbuduan，houzhexiangshuiwujiguanjubaowuxiaimatouloushuidengwenti，zuizhongguxinjianyinqiaozhalesuozuihezhiwuqinzhanzuibeipanruyu20nian。

jinxienian，diandonglianglunchesaidaowanjiazengduo，jingzhengyuelaiyuejilie，aimakejiyingshoujinglirunzengsuzhubuxiahua。zaicibeijingxia，gongsijixunxinzengzhangdian，bujindabijiamadiandongsanlunchechanneng，haihejiliyiqirugulezhidouqiche，shituzaidiandongsilunchelingyuzhanjuyixizhidi。danmuqianlaikan，zheixienuliduigongsiyejizhulishangbumingxian。

靠卖电动两轮车发家

tianyanchaappxianshi，aimakejichengliyu1999nian，weiyutianjinshi，gongsi2021nian6yue15rizaishangjiaosuozhubanshangshi。

chushengyuhenanshangqiudezhangjian，zhengshiaimakejideshikongren。tonghuashunifindshujuxianshi，jiezhiquniandizhangjian、zhanggegefenbiechiyouaimakeji68.78%he1.12%degufen。

gongkaixinxixianshi，1990nian，zhangjiandaxuebiye，beifenpeidaoshangqiuwuwenhuagongsigongzuo。dangshi，guoneiwuzhixiangduikuifa，yiliangdancheyesuanshixiqiwujian。zheizhongbeijingxia，“tizhinei”dezhangjianjuerancizhi，xiahaikaibanleyijia“shengtianyuchexing”maiqiledanche。

zaishangqiudedancheshichangshang，zhangjianzuodefengshengshuiqi，dantabumanzuzhizuopifa，xiangyaojinjunshangyoudeshengchanlingyu。yushi，1999nian，zhangjianlaidaolezhongguodiyiliangzixingchedanshengdidechengshitianjin，chuangbanletianjintaimeicheyeyouxiangongsi（aimadeqianshen）。

bansuizhexinshijizhongshengdedaolai，zhangjianheqiziduanhuazaitianjinkaiqileercichuangye，zhuyaoshengchanzixingche。zai2004nian，suizhequanguofanweineikaishijinmo，diandongliangluncheshichangkaiqileyemanshengzhangdejieduan，zhangjianzhuazhujihuidailingaimaburudiandongzixingchelingyu。bishi，shichangshangyiyouyadi、lvyuandengpinpai。

zaizhuanxiangdiandongzixingchedezuichuliangnian，aimadexiaoshoushichangzhuyaojizhongzaidabenyingtianjin，haimeiyoujianliqifushequanguodepinpaizhimingdu。2009nian，zhongjinhuafei3000wanyuanqianxiazhoujielunzuoweidaiyanren，kao“ai，jiumashangxingdong”deguanggaoyu，aimadiandongcheyixiazizoujinleqianjiawanhu。

zhihou，kaozheguanggaohongzhahezaixiachenxiangzhenshuaqiang，aimayu2010nianmaichu220duowanliangdiandongche，yiyuezuoshanglexingyelaodadeweizhi，qieyizuojiushi7nian。

zhideyitideshi，aimadiandongchedezhangmenrenzhangjian、zhangguanxiaoniaodiandongchedezhanghong、bubuxiandiandongsanlunchededangjiarenzhangrushijishiyijiaren，kancheng“zhongguodediandongchejiazu”。

eraimakejidezibenmeng，zaozai2012nianjiuyikaishichouhua，danqueyingezhongwentierbeigezhi。jumeitibaodao，2011nian9yuezhi2013nian3yue，gongsiqianfuzong、dongshiguxinjianyixiangshuiwujiguanjubaowuxiaimatouloushuiwentidengshouduan，duocixiangzhangjiansuoyaoqiankuan，jinegaoda2.35yiyuan，zheirangzhangjianjingshenyidu“bengkui”，bingsuzhufalvshouduan。

2014nian3yue，guxinjianbeigonganjiguandaibu。zuizhong，guxinjianyi2.35yiyuanqiaozhalesuozuiyiji3000wanyuanzhiwuqinzhanzuizaiyishenbeipanruyu20nian。danzai2016niandeershenzhong，guxinjianbaochu，aimakejiyouchaoguobaiyiyuandezhangwaizhang，yinfawaijieguangfanguanzhu。

tongshi，wuxiaimayeyinloushuiwentibeiwuxishiguoshuijujinxinglexingzhengchufa。jutieryan，wuxishiguoshuijuxiangwuxiaimazhuijiao2009nian、2010nianzengzhishuiheji1825wanyuyuan。

ciwai，wuxishiguoshuijuhaiduiwuxiaimacheyeyouxiangongsichuyizhuijiaoshuikuan50%defakuan，ji1000wanyuyuan。

jiugezhixia，aimakejishouciipowujierzhong。2018nian，aimakejicaizhongqishangshi，danzai2019nianbeizhengjianhui“quxiaoshenhe”。zhidao2020nian11yue，aimakejizhongyutongguolezhengjianhuiiposhenhe，bingyucinianchenggongguapaishangshi。

suizhegongsidengluzibenshichang，shirenzhangjianjiazudeshenjia，yeyoucishuizhangchuangao。2024nianhurunyanjiuyuanfabude《2024 hurunquanqiufuhaobang》shang，zhangjian、zhanggegefunvyi165yicaifuweiliebangdan1577wei。

公司业绩增长放缓

bannianbaoxianshi，aimakejigongzhuyingyewuweidiandongzixingche、diandongqingbianmotuoche、diandongmotuochedengdeyanfa、zhizaojixiaoshou，chanpinbaokuodiandonglianglunchehediandongsanlunchedeng。

raner，jinnianlaizaishichangbaohedutigao、shichangjingzhengjiajudebeijingxia，diandongliangluncheshichangjinrulecunliangjingzhengjieduan。

juairuizixundeyanjiushujuxianshi，2023nianzhongguodiandonglianglunchedexiaoliangyuewei5500wanliang，xiangbiqianyinianyousuoxiajiang，yuji2024nianxiaoliangzhengtijixuxiahuazhi5000wanliang。

zhengcecengmian，zicong2019nianyilai，zhengfuchutaileyixiliezhengceyiguifandiandonglianglunchexingyedefazhan。danyoudiandongchezixingcheyinfadeanquanshigurengshiyoufasheng，rujinnian2yue23rinanjingshiyuhuataiqumingshangxiyuanxiaoqufashenghuozai，zaocheng15renyunan。

duiyudiandongcheanquanwenti，xiangguanzhengfubumengaoduzhongshi。5yuefenshichangjianguanzongjufabule《diandongzixingcheyonglilizixudianchianquanjishuguifan》（gb 43854—2024），gaibiaozhunzhenduidiandongzixingcheyonglilizixudianchideanquanxingnengtichuleqiangzhixingyaoqiu。

duici，zuixinbannianbaozhongaimakejibiaoshi，gongsizuoweidiandonglianglunchexingyelongtouzhiyi，jijicanyudiandonglianglunchexingyeqiangzhixingguojiabiaozhundewanshan，tongshijiangzaichanpinyanfasheji、shengchanxiaoshoudengfangmiangenjuxingyejianguanyaoqiuzhubujinxingdiaozheng。

dangenjugongkaixinxi，aimadiandongzixingchechanpindezhiliangwentiquepinfa，jinjinzai7yuefenjiushucidengshanggedishichangjianduguanlijudezhiliang“heibang”。

7yue12ri，beijingshishichangjianduguanlijugongbulebeijingshi2024niandiandongzixingchechanpinzhiliangzhuanxiangjianduchouchajieguogonggao，qizhong54picibuhegechanpinzhong5piciweiaima。

7yue20ri，hainanshengshichangjianduguanlijugonggaolehainansheng2024niandiandongzixingchezhengchejiqichongdiandianchizhiliangzhuanxiangjianduchouchajieguo，gongjianchude20picizhiliangbuhegechanpinzhong3piciweiaima。

7yue25ri，guojiashichangjianduguanlizongjutongbaole2024nianshangbanniandiandongzixingchechanpinzhiliangguojiajianduzhuanxiangchouchajieguo，gongfaxian146picidiandongzixingchebuhege。zheiqizhong，aimadiandongcheyou5picichouchabuhege。

yejifangmian，xiangbiciqianlianxuduonianliangweishudezengsu，congquniankaishiaimakejiyejizengzhangmingxianfanghuan。tonghuashunifindshujuxianshi，2023nian，aimakejishixianguimujinglirun18.81yiyuan，jingliruntongbizengsujin0.41%，yingyeshourutongbizengsu1.12%。

jinnianshangbannian，gongsishixianyingshou105.91yiyuan，tongbizengzhang3.66%；guimujinglirun9.51yiyuan，tongbizengzhang6.24%。

duiyudiandonglianglunchexingyeweilaidefazhanqushi，aimakejiyujijiangchengxianchukxingfenhua，jijuyougaoduanhua、zhinenghuadengtezhengdechanpinyouzhegenggaomaolibinggengshouxiaofeizheqinglai，tongshigongmoxing、tongzhihuadejichugongnengkuanxingchanpinbingweiyinxiaoshoujiagedexiajiangerhuodegengduorenqundeqinglai。

muqian，aimakejizhengtuidongchanpinxiangzhinenghuahegaoduanhuafazhan。buguoyouguandianrenwei，suizhediandonglianglunchezengshichangjinrudaocunliangjingzhengjieduan，gaoduandiandongliangluncheshichangkenenghuifanghuan。

zaiwanlianzhengquanxiankejiluzhengquanyingyebuzongjingliqufangkanlai，jiumuqianshichangfenxi，duanqigaoduanhuarengranbuxianshi。congwoguorenkouliudonglaikan，zhengyouyixianchengshixiangsansixianchengshihuigui，yincixiachenshichangdezengzhangkongjianmingxianjiaoqiang，erxiachenshichangdexiaofeizheshouxuanyiranshizhongdiduanchanpin。

押注三轮车市场

zuoweidiandonglianglunchelongtou，jinnianlaiaimakejikaishifalisanluncheshichang。zuixinjigoudiaoyanzhong，aimakejibiaoshi，jinjiniandiandongsanluncheshichangchengxiangaosuzengzhangdequshi。

gongsikanhaosanluncheshichangqianjing，haichijuzizengjiachanneng。jinnian4yuefen，aimakejixuanbunitouzijiansheaimakejijituanfengxianchanyeyuanxiangmu，jihuazongtouziyue30yiyuan，yongyujinyibukuodagongsidiandongsanlunchechanpinchanneng。

5yue31ri，aimakejifabugonggaocheng，nizailanzhouxinqutouzijiansheaimalanzhouxinquchanyeyuanxiangmu，jihuazongtouziyue20yiyuan，yongyujinyibukuodagongsidiandonglianglunche、diandongsanlunchechanpinchanneng。

dancongyejigongxianeryan，mugongsidiandongsanlunchedeshouruguimorengjiaoxiao。genju2023niancaibao，quanniangongsidiandongzixingcheyingshouyue128yiyuan，diandonglianglunmotuocheyingshou58yiyuan，diandongsanluncheshixianyingshou14yiyuan。

aimakejixunzhaoxinzengzhangdiandelingyidongzuo，shikuajiejinrusilundiandongchelingyu，lianshouduofang“dajiu” zhidouqiche。

zhidouqichechengliyu2006nian，shiguoneizuizaodeyipizaochexinshili，qiguzhiyidugaoda80yiyuan。danzai2018nianxinnengyuanqichebutietuipodengdeyingxiangxia，zhidouqichekaishizouxiapolu，suihoujingliletingchan、caiyuan，zuizhongzouxiangpochanzhongzudejieju。

2023nian10yue，jiliqichejituan、aimakejichuangshirenzhangjian、zhidouqichechuangshirenbaowenguang、jinshajianglianhechuangtoudenggefangduizhidouqicheshixianzhanlvezhongzu。

zhongzuchenggonghoudezhidouqiche，zhongxintuijinchanpinshangshi。jinnian4yuefen，zhidouqichefabuleweixingdiandongqichezhidoucaihong，zhangjianheqiziduanhuachuxianzaifabuhuixianchang。

buguo，zaiyeneikanlai，dangxiaxinnengyuanqicheshichangxunsufazhan，xinlaocheqibuduanruju，jingzhengriqubairehua，liujizhidouqichesuoshudeweixingdiandongcheshichangkongjianyibuduo，ruguobunengxingchengguimohennanchijiuzuoxiaqu。