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杭州网红大楼,没有网红

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wen | meirirenwushe xieziyi

编辑 | Yang

运营 | 虎鲸

luodihangzhou,dakailvyouappdebendituijian,nihuikandaoxihu、leifengta,qiantangjiang,yijigengweixiandaidejingguan——yizuowanghongdalou。wangluoshang,zheidonglouyijujilewushudezhibocongyezheerwenming——“qianwannvzhubodejia”“yidongloudegdpkanbiyigexian”,zaigezhongxiyinyanqiudemiaoshuxia,tajianjiandichengweilehangzhoudedoushichuanshuozhiyi。

zheidongloushilijingguojizhongxin(houwenchenglijingguoji),zuoluoyuqiantangjiangpan。“hulianwangzhicheng”hangzhou,yuzheizuobei“wanghong”guanmingdedalou,sihugouchenglemouzhongqianzaidehuwen。cengjing,yipipidezhuimengzhelaidaohangzhou,lijingguojishitamenluojiaodediyizhan,fendouyuyexindegushicongzheilikaishi。zhibuguo,yourenzuizhongbanjinlejiangduiandebieshuhaozhai,yourenzhiliuxiayigelikaidebeiying。

网红大楼的两面

zouchuqianjiangshijichengditiezhan,yidonggaosongdelvsebolidashashifenxianyan,zheilijiushilijingguoji。hehulianwangshangdehuobaobutong,loulixiandeanjingshenzhiyouxielengqing。

tashiyizuojiudianshigongyu。datangjinbihuihuang,quekongkongdangdang。jiweizukekaozaishafashang,shuashoujidafashijian,dengzhezhongjiejietamenshangloukanfang。baoanchuanzhejiudianmentongdezhifuzuoyouxunshi,shibushitixingfangke,“buyaojiangtuidazaichajishang”。ruguodaideshijiangouzhang,nihuikandaochuanzheshishangdenianqingnannvzoujinzouchu。

丽晶国际大堂。图 / 每日人物摄

zheiliyeshihangzhouxiaoshanqudecbdzhongxin,liangtiaoditiexianjiaohuidedifang。lijingguojiyuzhouweidegaolou,gouchengleqiantangjiangliangandezhuangguantianjixian。zaihangzhou,qiantangjiangyidongdexiaoshanqu,shixindekaifaqu,leisiyushanghaihoukaifadepudongxinqu。zaiyixielaohangzhourenyanli,duoshaoyeyouxieshanghairen“ningyaopuxiyizhangchuang,buyaopudongyijianfang”deyisi。napazaishangxiabangaofengqi,zheilizhaizhaidejiedaoyebuduche。jiequanjing,zhinengjiandaoliugoudenianqingrenhewaimaiyuan。

wolaidaozheidongjiufushengmingde“wanghonglou”,shixiangnongqingchu:zhendeyouhenduowanghongzhuzaizheilima?tamenxuanzezheilideyuanyinshishenme?

yixiexianeryijiandedaanshi:lijingguojijihubeizhibodianshanghemcnjigoubaowei,tajupengchuliugenghongdewuyouchuanmeizhiyou4gongli;ditie20fenzhongjikezhida“wanghongdaka”shengdidebinjiang;xindedibiaoxingjianzhu,ruyayuncun、shijichenggongyuan,haiyouyanchanghuibuduandeaotidalianhua,doulizheilibuyuan。

dangwoyiqiuzuzhedeshenfenxunwenzhongjie,yiweisishiduosuidenanxing,yongyizhongdudingdeyuqiqiangdiaozheilimeiyou“wanghong”,“doushiwangshangchaozuode”。woyouzhaodaoleyiweinvzhongjie,tatanchengdishuo:“zhaowozufangdeyoulianggejiduan,yaomejiuhenxihuan,zhiyuanyizhulijingde,yaomebeiwangshangdexinxiquantui,buganzhude。”

“wanghongdalou”debiaoqianjilijingguojidailailezhimingdu,yejiqitazhuhuzaochengleyingxiang。2022nian,dongbeinvhaisunyulingzhuzaizheilishi,zuoyouhaojigelinjudoushizuozimeitide。youshishuadaotongchengzhibo,tayikanzhuangxiufenggeheweizhi,jiuzhidaoshihezijizhuzaitongyigelou。

丽晶国际内,等待出租的房子。图 / 每日人物摄

sunyulingbushiwanghong,yemeiyoucongshizhiboxiangguangongzuo,tadangchuxuanzezhuzaizheili,shiyinweifangzuzugoubianyi——daiyangtaideyishiyiting,zujinzhiyao3000kuaizuoyou。duibizhouweidefangyuan,tongyangpeizhidegongyulouguileyue500duoyuan,erfangzu2000yuandeanzhifangxiaoqu,youliditiezhantaiyuan。tashizuoguanggaotoufangde,gongsijiuzailijingguojipangdexiezilou,buxingshijifenzhongjiukeyidaoda。

zhujinquzhihou,sunyulingkaishiganshoudao“bianyidedaijia”。lijingguojizonggong39ceng,meicengdagaiyou48hu,liangbiangeyou6gedianti。shangbanzaogaofeng,xiangdangyuyoujibaigerentongshidengdaiyibudianti,“deng10fenzhongshichangshi,jideshihouhaijingchangyourenfashengkoujiao”。houlai,sunyulinghepengyoumosuojingyan,tamenyigedunhuoti,yigedunketi,nagexianlaijiuganjinpaoguoqu。

haiyougeyindewenti。lingchen2dian,linjuhaizaizhibo,shuidemimihuhudesunyulingturanbeichaoxing。tazudeshiyichu“1gai5”defangjian(yigedapingcengbeigeduancheng5gexiaofangjian),shengyincongsimianbafangchuanlai。“youyiduipaizimeitishipindeqinglv,taliangbanyeyaomedaku,yaomedaxiao”。xiangdaodiertianhaiyaogongzuo,tazhinengqiaoliangxiaqiangbiaoshitixing。haiyoucihoubanye,linjuzhiboshizaitaichao,tazhihaobaojingxunqiudiaojie。

2015nian,lijingguojizhengshijiaofanghou,henduo5zhi6migao,74zhi200pingfangmideloft,beifangzhumenmoqidi“1gai7”“1gai8”。paichusuodeminjinggaosuwo,zheidong26wanpingfangmidechaodadantijianzhu,cengzhulejin2wanren。jihushiyigexiaozhenderenkoubeisailejinqu。

laizheilisongwaimaideren,jishiwenqinglemenpaihao,rengrankenengmishizaisusheyiyangzhangzhangdezoulangli。fangdaomendebeihouhaiyougejian,mendebeihouhaiyoumen——5gegejiantongchangshilouxia2jian,loushang3jian。xiangsunyulingsuoshuo,zheiligaotihubiyijigeyindewenti,rangtajishihuidao30pingfangmidefangjian,yezongshigandaoyouxieyayi。zheizhongganshoubingbushiyangtaishangdeyangguangjiunengchongdande。

丽晶国际楼内,像宿舍一样的长长走廊。图 / 每日人物摄

“1gaiduo”shiweiletouzi。24suideliguozaishangrenjiatingchusheng,lijingguojikaipanmeiduojiu,tafuqinjiuyiyiwanduoyuanyipingfangmidejiage,zaizheilimailefang。tasuandeqingzheibizhang,“ruguozhengzuchuqu,zujinzhiyou1wanduo,danshifencheng6jianchuzu,keyishouhui2wanduo”。anzhaozheiyangdezushoubi,youxiefangxingbuchushinianjiunenghuiben。

daliangdezhuhu,yecuishengchuloulifengfudeshangyeshengtai。zailijingguojili,youmeijiadian、lifadian、jianshenfang、yijigezhongcanyinxiaochi。dabufendeshenghuoxuqiu,dounengzaizubuchuloudezhuangtaixiamanzu。louneihaiyanshenglegezhongpaotuifuwu,youxiezuhuzaijiazizhihundun、tianpin,dounengsonghuoshangmen。

zheisihuyeshizhiboxingyederen,gengyuanyixuanzezheilideyuanyin。jiangzijideshenghuobanjingyasuodaozheidonglouli,cainengbagengduodeshijian,liudaojingtouqian。

wozhanzailijingguojideyiloudatang,youxuyaoshuakademenjin,kuankuodexuanzhuanlouti,hekanshangquhengaojideshafa。judadediaodengxia,zhenggedatangxiandejincancande,shifenyaoyan。danzoujinqu,meiyishanfangjianmendebeihou,doushigezideshenghuojiongjing。

zhiboxingyehezheidonglouyiyang。zhanzaiyuanchukan,zheifengongzuochongmanmeili,mingliangrenaodezhibojianli,shibuduanxiangshangfangundejinqian。danshijishang,dangzhubomencongpingmuzhongtiaochulai,jiuhuifaxian:meigerendekongjiankenengxiangdangxiaxiao,xianshiyuanmeiyoujingtouqianneimeguangxian。

一楼大堂,一位住户牵着狗回家。图 / 每日人物摄

钱塘江的网红链条

zaihangzhou,ruguoyongqiantangjiangchuanqiyitiaowanghongjuzhudidebishilian,xianran,lijingguojichuyuzheigeliantiaodediduan。

zuidingliudewanghongyouzuiqiangdezhuanqiannengli。2019nian,“zhiboyijie”weiyabagongsibandaolebinjiang,binghaozhiqianwan,maixiale4taojiarungongguandegongyu。zheidongloujuliyayunhuizhuhuichangzhiyou500mi,weiyazhijiedatongle1000pingfangmidedapingceng,jujiabangongliangbuwu。neinianshuangshiyi,tadedaihuochengjiaoedadaole53.2yi。

jiarungongguan10gongliwaideyinxinghui,chuyugengdingjidehaozhaixulieli。wangshangliuchuanzhe“sanchuangyinxinghui,banbiwanghongquan”,zhongduotoubuwanghongjujiyuci,birucengjingdetaobaonvzhuangxiaoguanxueli。lingyiweimaihuonvwangzhangdayihaozijin3000wanyuan,rushouqianjiangxinchengdapingcengdikaijinzuo,yuweiyadehaozhaigejiangxiangwang。

wushuzhumengdenianqingrenshenchuzheigeliantiaozhongdemouyihuan:binjiangyanjiang、aoti、qianjiangshijichengdejiangjingdapingceng,shierxianwanghongdezuiai。haiyoujiarungongguanheyinxinghuizhijiandebinshenglu,beichengwei“wanghongyitiaojie”,shuyiwanjidesanxiandaoshibaxianwanghong,juzhuzaidaoluliangpangsanluodegongyu,ruzhongxinggongyuebanweiraozheneixiedingjidapingceng。

zaiqiantangjiangnananbaimi,yuwanghongmengongshangtongyipianjiangjingdelijingguoji,yeshicaifudeqidianzhiyi。

lijingguojiganshanglechengshikuozhang。“congxihumaixiangqiantangjiang”,shibishidehangzhouhanchuxindekouhao。qiantangjiangbeiandeqianjiangxincheng,yunanandeqianjiangshijicheng,shichengshiguihuazhongdeshuanghe cbd。qianjiangshijichengzhantongleditie,yayunhuijiangzaifujinjuban,chuzaicweidelijingguoji,kanzhezhanxindeshangyedalouyipianpianbadierqi。

zhuzaizheilijuyoujigaodexingjiabi,yepeideshangwanghongmenwangshangzoudeyexin。zhongjieyanxinyizhijidelijingguojidezufangshengkuang。2021nianyiqian,zhiyaoyoukongchulaidegeduanfang,buguanshenmedaxiao,henkuaijiukeyizudiaole。“haiyouhenduoneizhonggangkaishidexiaozhubo,yebuquanshiwanghong,youtiaojiandejiuzuyizhengtao。100duopingde,huozheloushanglouxia300pingde,doushikanzijideshili。”

丽晶国际出租的隔断房,门的旁边还有门。图 / 每日人物摄

yixieqingzichandegongsijianglijingguojizuoweizhibojidihuogongzuoshi。2020nian,yangfeifeijuedingquzuozhubo。talaidaolelijingguoji,bingruzhileloulideyijiazhibogongsi。neishiyige100duopingfangmideloft,haiyousiwumingzhubohetayiyang,meitianzaizhibojianlichangge、liaotian。

wenyuzhiborurizhongtiandeshihou,dianshangyezhujianxingqi。meicixialou,chuanguo10mitiaogaodejinsedatang,yangfeifeijingchangkandaohenduonvshengzaizheilipaizhao。takandechulai,tamendoushisijiqingdefuzhuangmote。sijiqingfuzhuangshichangbeiyuwei“zhongguofuzhuangdiyijie”,tazaihangzhoulaochengqu,julilijingguojiyue10gongli,haigezheyitiaoqiantangjiang。zhubomenzailiangdiwangfan,yibianshichuhuo,yibianshidaihuo。

yigegengdadebeijingshi,“wanghong”benshenyezaibiandefanhua。genjuqunianzhejiangshengshangwutingjiancedeshuju,hangzhouyoutoubuzhibopingtai32jia、jin5wanmingzhubo,zhiboxiangguanqiyezhuceshuliangliequanguodiyi。xiangdangyuzaihangzhou,mei244gerenlijiuyouyigeshizhubo,mei12gerenli,jiuyouyigecongshizhiboxiangguanxingye。

“bushishuowanghongdouaizhuzheier,shiyinweizheierdezhuhutaiduo,wanghongdejishubijiaoda。”zailijingguojizhushi,sunyulingdeganshoushizheiyangde。

zailoulidemeijiadian,woyeouyudaoliangweizhubo。yiweishizhuangrongjingzhidenianqingnvhai,tayibianzuozhijia,yibianhedianyuanliaoqitazaizhibojianmaineikudejingli。haiyouyiwei40duosuideayi,xunwenzhenengbunengkuaidianjieshu,yinweiyihuierliudiantajiuyaokaibole。

zhibo,zheigekanqilaihuatuanjincudexingye,buduanxiangneixiexinliyoukewangderenzhaoshouhuhuan。

正在直播的女主播。图 / 电影《受益人》海报

dingweizailijingguojizhongxin,zaiqiuzhiruanjiansousuo,zuiduodezhaopinjiushiwenyuhedianshangzhubo。gengduodegongsilaiziyugebideshanshuishidaidasha——yidongbilijingguojigengxin、gengguidegongyulou。wojuedingquneiliyingpin,yilejiexianzaidexingqing。

woqumianshideshiyijiagangchenglibujiudezhibogongsi。zaimianshiguandejieshaozhong,gongsilaobanshiyuanxianyyyuyinde“yige”,“haiyouyinianhetongcaidaoqi,peileyiyiweiyuejinyeyaolaidouyinzhibo”。mianshiguanxiangwotaotaobujueditanqiletamendeshilihehongweilantu:laobanganggangzaiaotidalianhuakailegerenyanchanghui,yangkun、jikejuanyidengmingxingdoujitapengguochang。tamenjihuaxianjilei1zhi2niandejingyan,zaizhubutuozhandaodianshangdaihuo,“yinweihekuaishouxinbadeguanxihenhao”。

mianshideshihou,wohennanbubeineizhongcaifuchushoukejideganjuedadong。“bukanyanzhi,yinweiyoulvjing。bukanshenfen,yinweihuiyourenshe。bupabuhuiliaotian,yinweiyunyinghuijiaoni。”tamendegonghui,zaiquanguogedizhaolejiejinbaimingzhubo,goujianleyigepangdade“jiazu”zhibowangluo。laobanyehuilianxiandaizhedajiabo,“zheiyangnengfenyixieliuliang”。yunyingjuli,yiweibodejiudezhubo,xianzaiyigeyuekeyizhengdaoliuqiwanyuan。

“yaoqiujiushibubailan,zhiyaokenxue,nulijiunengzhengqian。”caogenkaonulinixidexushi,zaimianshiguanzuilijianglebuzhiyibian,ruguonengjianchimeitianbo6gexiaoshi,jiuhuili“caifuyurenqi”yuelaiyuejin。

zhuandaoqian,ziranhuibanqugenghaodedifang。xianzaizhuzaishanshuishidaidashaderen,henduoshiconglijingguojibanguoqude。lijingguojiyijiaxiangcaidiandelaoban,jingchangjiwanshangxiawanboderenzuoshaokao、kaifapiao。bannianshijian,tayanjianzheyiweinvhaihuanshangbaoshijiepalameila,zhudaolegengyaoyandelaifushizhongxin。

zhongrenduiyu“wanghong”dexiangxiang,jiuzheiyangjixugouzaozhexingyedeshenhua。

泡沫破碎

haozhailiderenzuixianfashengbianhua。2021niandi,xueli、weiyaxianhouyintoutaoshuikuanbeifa,zhujiandanchugongzhongshiye,cengjingfengguangwuxiandexiaoguannvwanghezhiboyijie,guanghuanbuzai。daojinnian9yue,zhangdayixuanbuguanbishinianwangdian。xingyedebianqianyinzhengleyijupinglun,“shidaibutaikenenghuidaoshinianqianle”。

duiyugengduo“wanghong”eryan,guoqu“lulianjiunengzhengqian”dewanfa,neizhongyibenwanlidexingyemoshi,yiqubufufanle。

woyudaodesuoyourendouzaishuo,xingyebianjuanle。zhibochengleyifenpinshijian、pintili,yijipinxiaoyidegongzuo。wozaimeijiadianyudaodenianqingnvhaijiaosongli,jiuzhuzailijingguoji。tameitianbuxingbudao10fenzhong,jiunengdaopangbianxieziloudeneiyigongsizhibo。gongsishixingdeshipinpaizibo,jizaiguanfangzhanghaoshang24xiaoshilunbo,tameitianbowugexiaoshi,youshicongzhongwukaishi,youshiyaobodaowanshangshiyidian。

dakaiduanshipinpingtai,meitiandounengshuadaowushudezhubo,zaixiangsidefangjianbeijingzhong,anshi、shunzhejiaobenshuochutaici。zaiyigeyouyigeshanghuadeyemianzhong,xiangtongdeqingjingzaibutingdizhongyan。

zhibodaihuoyijingchengweiyizhongdakashangbandegongzuo。gudingdegongweihegongzuoshizhang,jixiaoyuxiaoshouliangguagou。zuoweiyuangong,buyongguanguanzhongyouduoshao,“yinweigongsiyoutouliu”。dangtongshixiabo,lundaotadeshijian,miandui30-40renfudongdezaixianrenshu,songlibuduanzhongfuzhexiangtongdetaici,“baobaomen,mashangdaojishi,zaibumaijiulaibujile”。“shidemashang”“kuaidiankuaidian”,bingbuzaijingtoulidenantongshi,youshiyegenzhefachujishengyaohe。

“zaibumaijiulaibujile。”zheijuhuajishiquanfuguanzhong,sihuyezaishuoziji。songliganshoudaoyigemingxiandebianhua,zheiyixingyijingzhuanbudaoshenmeqianle。tameigeyuedeshenghuofei、fangzujiaqilaichaoguoyiwan,ganghaohezhibodeshouruchiping。yiqianzaizhibojianmaikouhongdeshihou,yunyingmeitianrangtahuanzhuangzao,“zuichundoucapole”。zaibutongdejingtouqian,tahaimaiguoyifu、meitong......jiuzheiyangyizhichengdaoxianzai。songlishuo:“ruguoshiliangnianqian,wodouhuituijianzheixing,xianzaikuaidaotoule。”

“juan”delingyimianshi,saidaoyuefayongji,“xiaobai”ruxingyuelaiyuenanle。1998nianchushengdearun,zaijinnianqingmingguohou,juedinglaihangpiao。tayitian3-4changmianshi,qudaoguogezhonggeyangdemcngongsi,douchuandichutongyigexinhao:zhixuyaoyoujingyande。arunzhiqianzaijiangxijiujiangzuoguowenyuzhubo,yubodejinglifanerbeishiweihuiyou“gongzhubing”。gengzhongyaodeyidiandeshi,zaizhiboxingye,26suidenianjiyesuanda。

cengyoumeitibaodao,2021nian,zhubohaishuyujiafangshichang,neishirencaijinque,xinrenkeyihenkuaidudangyimian。“jinianqian,boyinzhuchideyingjieshengnengnadao1.2wandedixin,jinnianhenduoyoujingyandelaozhubodixinhaimeidao1wan。”2023niankaishi,congyerenshuzhujiangongdayuqiu,zhenggexingyecongjiagexugaodepaopaozhongbeixiangxialahui。

“zhuboxingyebushiyuleye,ershiyigejingjixianxiang。”zhuyongxiangshizhejiangchuanmeixueyuanjiaoshou,zaitahetuanduizhuanxiede《zhubojingjichanyegaodiqianyanbaogao》yishuzhong,tarenweiyiqianyemanshengzhangdeshidai,chenglilehenduozhibogongsi,“zhubo、yunying、zhongkong,shenmerendoufeichangque”,danxianzaichaoshuituiqu,manmanyehuiguilezhengchang。

丽晶国际待出租的办公间。图 / 每日人物摄

zhibobingbushilingmenjiande。zhuyongxiangjianchi,xingyeyaoxiangzoudeyuan,zhishaozhuboyinggaizhaodaozhuanyehezhiyexing。“yiqianzhibogangqilaideshihou,wowenxueshengdeyijian,tamenhaiyouxiekanbushang,danxianzai,dajiadetaiduyijingwanquankaifangle。”zhuyongxiangjianguohenduoboyinzhuchizhuanyedexuesheng,qudaoleyixiemcngongsi,bingmeiyoumashangqudangzhubo,ershixianxuexixuanpin。“ruguoshuoyiqiandezhiboxiangjiaomai,yihoujiuhuibiandexiangxiaofeiguwen。”

“wanghonglou”yuxingyetongpin,tademingyunyefashenglebianhua。

2021nian,yinweiweiguiyongdian,lijingguoji13cengyihurenjiachuxianhuozai。huoshihenkuaijiubeikongzhi。meiguojitian,youguanbumenjinxingshangmenjiancha,suihoubiankaishilezhenggai:youanjiandefangjianbeizhenggai,chaoguo6hudeweiguigejianchuzubeiqiangzhichaichu,feizizhudelouti,genghuanbufuheanquanbiaozhundemudiban,suoyouzhuhudoupeishanglexiaofangqicai。

neicidejingfangtongbaoxianshi,you6renbeijuliu:weifarenyuan3ren,fangdong1ren、erfangdong2ren,fakuanfangdong1ren、erfangdong3ren。zaicijinrugonggongshixian,lijingguojishenshangdesihuduoleyixiefumianbiaoqian。

qianjiangshijichengpaichusuoyiweiminjinggaosuwo,qunianyayunhuiqijian,weilezhengzhiliudongrenkou,tamenaijiaaihuduilijingguojidezhuhujinxingmopai。anzhaodengjideyezhumingdan,xianzaidezhuhuzhisheng8000ren,“jihuzouleyibanle”。

zhidaoxianzai,paichusuodouyou6rendezhuanmenxiaozu,zaowanlunliuzhishoulijingguoji。zaitamenyanli,zheiliheqitadeputonggongyudaloumeishenmequbie,duiyuwangshangliuchuandeyixieyaoyan,tamenyeyouxiewunengweili。

网红的离开

henduolijingde“wanghong”zoule。neitianshangwu,wozailouxiadezufangxinxilanliulanfangyuanshi,beiwuliuweifangdongweileqilai。zufangwangji,tamenhaiyouyiduikongfang。yuezuwuqianyuandeqianzhiboshikongle,shebeihailiuzailimian;yuezuyiwanduoyuandegongsihuisuobanzoule,menshanghaibaoliuzhepinpaidelogo。

zuoweiyidong“wanghonglou”,shijishang,zheili“wanghong”yuansuzhengzaibiandeyuelaiyueshao。laiziwenzhoudefangdongayi,caozhezhejiangputonghuagaosuwo,tayouweizuozhibopeixundezuhu,beilinjutousuzaoyintaida,zhihaobandaowaimian。

搬家的住户,还有直播设备。图 / 每日人物摄

“lijingfangzudejunjia,jianglesiwubai”,fangwuzhongjieyanxinjieshao。jibianruci,qunianqiangshoude“sanqiandanjian”,xianzailiangqianwuyezubuchuqu。kandaowangshangduizheilidefumianpingjia,tahuihenwunai,“zhujinlainihuifaxianhenduodoushidagongren,youtebieduorenyangxiaogou,wanshangxiabanlejiebanliugou。louxiayoutanzikeyichixiaoye,dajiadouhuizaiqunliwenchutanlemei。”

likaideliyougezhonggeyang,buguanshizhuandaoqian,haishimeiyouzhuandaoqiande。“wanghong”zaijianshao,xianzaidezuke,jibenshangdoushigangbiyededaxuesheng,huoshifujindebailing。

yiniandezuyuejieshu,banjianeitian,shisunyulingjuedezuijiefangderizi。tabudaobantianjiuqingwanlexingli——yinweishibeifengekaide,neijiangongyuzhaizhangzhaizhangde,meiyouchufang,zhishizhuobanshangjiaqidiancilu,zaipeiyigechouyouyanji。guoqu,taxiabanhuilaijiuzailouxiamaisushi,huilaidaigeersai、daotoujiushui。zhujinxindexiaoqu,tayoulezijidechufang,keyibuneimepinfandimaiwaimaile。

ruguohuijiayigerendounengzhibodehua,hebizhuzailijing,youhebiliuzaihangzhouni?hangpiaoyigeyue,arunyouhuidaolejiujiang。meitianwanshang7diandao9dianchangge,lingchen0diandao3dianliaotian,tajinhuyangedizhixingzhezheitaozhiboshijianbiao。xuanzezaiwanshangbo、huwaibo,doushiyinweiliulianggenghao。meitian6dianchumen,yilushangdouyourendazhaohu。“yinweizaibendizhibo,tuijiandeyedoushitongchengde,bachengderendoushuadaoguowo。”zheishishenghuozaixiaochengshideqinqiegan。

zuowei“zhibozhicheng”,hangzhoudeshangxiayougongyinglianwanzheng,zhengfuyechutaileduoxiangrencaijilizhengce。renmendelikai,huoxuyedaibiaomouzhongcankuxing。dangyigexingyezhujianbiandewendingheguifan,queshiyouyixierenbeishaixuandiaole。

zhengshiyinweiliudongxinghenda,xingyelihaiyouyige“qianguize”,larenjinlaishiyoutichengde。20suichutoudeliziyi,cengzaizhibogongsizuoyunying。ruguotanengjieshaoxinrenruzhi,biruzhaomanliuge,jiukeyidadaoyigejixiao,you2000kuaiqiandejiangli。zaiduozhaoyigeren,haihuidedaogengduoqian。kejibianruci,dajiayiranshihenkuaijiulai,henkuaijiuzou。

liuxialaide“wanghong”,gengxinfengyizhong“yanghuoziji”deshenghuozhexue。liziyishizaihangzhounianshudaoyiban,xiulexue。zheiyinian,tazailijingguojidejiubazuoguojianzhi,xianzaizaizhibojianmaimeitong。“yinweiwomenshiyiqungangbiyededaxueshengma,xianzangouzheiyigeyuejiuhao。”duitalaishuo,zhuanqian,tihuikuaile,caishizuizhongyaode。

dangshizailijingguojikanfangzishi,neimingnanzhongjieyeshuo,“burangzuodianshangdehua,hangzhourenkouyaoshaosanfenzhiyi。”zuijin,tagangshoudaoyigezhuanzudefangzi。zuhushiyiweiyingyulaoshi,zhizhule20tian,yinweimeiyouzhaodaoheshidegongzuo,zuihoutuizulikaihangzhoule。zhongjiegantan,“huaduoshaoqianbanduodashier。guangchifan、zufangzizheiliangkuaijibenshangdouxiaohaoniyiduobandeqian。”

fangdongliguo,zijijiuzhuzailijingguoji,tahaizailoushangzuleyijiangongzuoshi,zhuanzuonianqingrenxiangqinpaidui。daxuebiyehou,liguocenghuilaojiaanjidangtiyulaoshi,suanshirulebian,dantajuedegongzitaidi,haishixiangzuoshengyizhuanqian,chuangbanlexianzaide“hongniang”gongsi。tashuo,tadehuiyuandoushi“xiaoshanbendi、youcheyoufang、gaojingzhirenqun”,“yijingchenggongcuohesanshiduoduile”。

zhanzai30loudeyangtai,tazhixiangyibianshuo“zheiliyaojianxindeshangchang”,youzhixianglingyice,“zheiyaoguihuayipianxindedalou”。“yigechengshi,zonghaishihuanyingneixiegaoxueliyounenglideren,neixielikaideren,doumeirenqingzijidedingwei。”taxiangxin,chengshibuduankuozhang,yongyuanzhuangdexiaxinderen。

hangzhoudetianjixianshang,bolimuqiangfanshezhechengshideguanghui。ruguoxialou,nihuikandaojiaoshoujia、gongchengche、congcongdewaimaiyuan,quehennanzhaodaoyuanyitingxialaideren。youqizaiyidong“wanghongdalou”,xiangyaojiechudao“wanghong”,qishibingburongyi。wocengbaituoyiweiluweidianlaobanbangwoliuyi,neitianwanshang,zhongyudangzhetademian,wojiandaoleyiweinvhai。tajiuzhuloushang,zijizuoyulezhubo。

woshizhedatantadeshenghuo,bulunshizuozhubode,haishiguanyuzheidongloude。tabaoyuanqilezhiboxingyedeqianguize,ruheweihugen“dage”deguanxi,“youxierenhaihuihetamenjianmian,buguo...”tatidaozheidongloudeyixiechuanyan,“doushiyixienandexihuannazheixiequle,nishuonvdezenmehuiqushuozheizhongshiqing?”

tameiyougenwojiangdetaiduo,henkuaijiulikaile,xiaoxiaodeshenying,youyiciyinmeiyudalouliwushudegezijianzhizhong。

抬头看丽晶国际,就像一栋绿色的玻璃大厦。图 / 每日人物摄

(除朱永祥外,其他涉及人物为化名。陈婧瑄对本文亦有贡献。)

参考资料:

[1]《杭州折叠:从网红大楼到群租房》锐见Neweekly

[2]《西溪的码农,滨江的网红,消逝的大平层》字母榜

[3]《杭州网红楼盘往事》冯仑风马牛

[4]《钱塘江畔豪宅和它的网红业主们》五环外

[5]《杭州电商主播“卷”起来了!普通主播趋于饱和,历史、社会、心理……有专业背景和经验的越来越多》都市快报

[6]《直播播不停,主播还是个好职业吗?》潮新闻

[7]《“244个杭州人里有一个主播”火上热搜后 我们该如何看待主播?》潮新闻

本文为转载内容,授权事宜请联系原著作权人。

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杭州网红大楼,没有网红

一批人被筛选掉了。

wen | meirirenwushe xieziyi

编辑 | Yang

运营 | 虎鲸

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网红大楼的两面

zouchuqianjiangshijichengditiezhan,yidonggaosongdelvsebolidashashifenxianyan,zheilijiushilijingguoji。hehulianwangshangdehuobaobutong,loulixiandeanjingshenzhiyouxielengqing。

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丽晶国际大堂。图 / 每日人物摄

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丽晶国际内,等待出租的房子。图 / 每日人物摄

sunyulingbushiwanghong,yemeiyoucongshizhiboxiangguangongzuo,tadangchuxuanzezhuzaizheili,shiyinweifangzuzugoubianyi——daiyangtaideyishiyiting,zujinzhiyao3000kuaizuoyou。duibizhouweidefangyuan,tongyangpeizhidegongyulouguileyue500duoyuan,erfangzu2000yuandeanzhifangxiaoqu,youliditiezhantaiyuan。tashizuoguanggaotoufangde,gongsijiuzailijingguojipangdexiezilou,buxingshijifenzhongjiukeyidaoda。

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丽晶国际楼内,像宿舍一样的长长走廊。图 / 每日人物摄

“1gaiduo”shiweiletouzi。24suideliguozaishangrenjiatingchusheng,lijingguojikaipanmeiduojiu,tafuqinjiuyiyiwanduoyuanyipingfangmidejiage,zaizheilimailefang。tasuandeqingzheibizhang,“ruguozhengzuchuqu,zujinzhiyou1wanduo,danshifencheng6jianchuzu,keyishouhui2wanduo”。anzhaozheiyangdezushoubi,youxiefangxingbuchushinianjiunenghuiben。

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一楼大堂,一位住户牵着狗回家。图 / 每日人物摄

钱塘江的网红链条

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丽晶国际出租的隔断房,门的旁边还有门。图 / 每日人物摄

yixieqingzichandegongsijianglijingguojizuoweizhibojidihuogongzuoshi。2020nian,yangfeifeijuedingquzuozhubo。talaidaolelijingguoji,bingruzhileloulideyijiazhibogongsi。neishiyige100duopingfangmideloft,haiyousiwumingzhubohetayiyang,meitianzaizhibojianlichangge、liaotian。

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yigegengdadebeijingshi,“wanghong”benshenyezaibiandefanhua。genjuqunianzhejiangshengshangwutingjiancedeshuju,hangzhouyoutoubuzhibopingtai32jia、jin5wanmingzhubo,zhiboxiangguanqiyezhuceshuliangliequanguodiyi。xiangdangyuzaihangzhou,mei244gerenlijiuyouyigeshizhubo,mei12gerenli,jiuyouyigecongshizhiboxiangguanxingye。

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zhibo,zheigekanqilaihuatuanjincudexingye,buduanxiangneixiexinliyoukewangderenzhaoshouhuhuan。

正在直播的女主播。图 / 电影《受益人》海报

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zhongrenduiyu“wanghong”dexiangxiang,jiuzheiyangjixugouzaozhexingyedeshenhua。

泡沫破碎

haozhailiderenzuixianfashengbianhua。2021niandi,xueli、weiyaxianhouyintoutaoshuikuanbeifa,zhujiandanchugongzhongshiye,cengjingfengguangwuxiandexiaoguannvwanghezhiboyijie,guanghuanbuzai。daojinnian9yue,zhangdayixuanbuguanbishinianwangdian。xingyedebianqianyinzhengleyijupinglun,“shidaibutaikenenghuidaoshinianqianle”。

duiyugengduo“wanghong”eryan,guoqu“lulianjiunengzhengqian”dewanfa,neizhongyibenwanlidexingyemoshi,yiqubufufanle。

woyudaodesuoyourendouzaishuo,xingyebianjuanle。zhibochengleyifenpinshijian、pintili,yijipinxiaoyidegongzuo。wozaimeijiadianyudaodenianqingnvhaijiaosongli,jiuzhuzailijingguoji。tameitianbuxingbudao10fenzhong,jiunengdaopangbianxieziloudeneiyigongsizhibo。gongsishixingdeshipinpaizibo,jizaiguanfangzhanghaoshang24xiaoshilunbo,tameitianbowugexiaoshi,youshicongzhongwukaishi,youshiyaobodaowanshangshiyidian。

dakaiduanshipinpingtai,meitiandounengshuadaowushudezhubo,zaixiangsidefangjianbeijingzhong,anshi、shunzhejiaobenshuochutaici。zaiyigeyouyigeshanghuadeyemianzhong,xiangtongdeqingjingzaibutingdizhongyan。

zhibodaihuoyijingchengweiyizhongdakashangbandegongzuo。gudingdegongweihegongzuoshizhang,jixiaoyuxiaoshouliangguagou。zuoweiyuangong,buyongguanguanzhongyouduoshao,“yinweigongsiyoutouliu”。dangtongshixiabo,lundaotadeshijian,miandui30-40renfudongdezaixianrenshu,songlibuduanzhongfuzhexiangtongdetaici,“baobaomen,mashangdaojishi,zaibumaijiulaibujile”。“shidemashang”“kuaidiankuaidian”,bingbuzaijingtoulidenantongshi,youshiyegenzhefachujishengyaohe。

“zaibumaijiulaibujile。”zheijuhuajishiquanfuguanzhong,sihuyezaishuoziji。songliganshoudaoyigemingxiandebianhua,zheiyixingyijingzhuanbudaoshenmeqianle。tameigeyuedeshenghuofei、fangzujiaqilaichaoguoyiwan,ganghaohezhibodeshouruchiping。yiqianzaizhibojianmaikouhongdeshihou,yunyingmeitianrangtahuanzhuangzao,“zuichundoucapole”。zaibutongdejingtouqian,tahaimaiguoyifu、meitong......jiuzheiyangyizhichengdaoxianzai。songlishuo:“ruguoshiliangnianqian,wodouhuituijianzheixing,xianzaikuaidaotoule。”

“juan”delingyimianshi,saidaoyuefayongji,“xiaobai”ruxingyuelaiyuenanle。1998nianchushengdearun,zaijinnianqingmingguohou,juedinglaihangpiao。tayitian3-4changmianshi,qudaoguogezhonggeyangdemcngongsi,douchuandichutongyigexinhao:zhixuyaoyoujingyande。arunzhiqianzaijiangxijiujiangzuoguowenyuzhubo,yubodejinglifanerbeishiweihuiyou“gongzhubing”。gengzhongyaodeyidiandeshi,zaizhiboxingye,26suidenianjiyesuanda。

cengyoumeitibaodao,2021nian,zhubohaishuyujiafangshichang,neishirencaijinque,xinrenkeyihenkuaidudangyimian。“jinianqian,boyinzhuchideyingjieshengnengnadao1.2wandedixin,jinnianhenduoyoujingyandelaozhubodixinhaimeidao1wan。”2023niankaishi,congyerenshuzhujiangongdayuqiu,zhenggexingyecongjiagexugaodepaopaozhongbeixiangxialahui。

“zhuboxingyebushiyuleye,ershiyigejingjixianxiang。”zhuyongxiangshizhejiangchuanmeixueyuanjiaoshou,zaitahetuanduizhuanxiede《zhubojingjichanyegaodiqianyanbaogao》yishuzhong,tarenweiyiqianyemanshengzhangdeshidai,chenglilehenduozhibogongsi,“zhubo、yunying、zhongkong,shenmerendoufeichangque”,danxianzaichaoshuituiqu,manmanyehuiguilezhengchang。

丽晶国际待出租的办公间。图 / 每日人物摄

zhibobingbushilingmenjiande。zhuyongxiangjianchi,xingyeyaoxiangzoudeyuan,zhishaozhuboyinggaizhaodaozhuanyehezhiyexing。“yiqianzhibogangqilaideshihou,wowenxueshengdeyijian,tamenhaiyouxiekanbushang,danxianzai,dajiadetaiduyijingwanquankaifangle。”zhuyongxiangjianguohenduoboyinzhuchizhuanyedexuesheng,qudaoleyixiemcngongsi,bingmeiyoumashangqudangzhubo,ershixianxuexixuanpin。“ruguoshuoyiqiandezhiboxiangjiaomai,yihoujiuhuibiandexiangxiaofeiguwen。”

“wanghonglou”yuxingyetongpin,tademingyunyefashenglebianhua。

2021nian,yinweiweiguiyongdian,lijingguoji13cengyihurenjiachuxianhuozai。huoshihenkuaijiubeikongzhi。meiguojitian,youguanbumenjinxingshangmenjiancha,suihoubiankaishilezhenggai:youanjiandefangjianbeizhenggai,chaoguo6hudeweiguigejianchuzubeiqiangzhichaichu,feizizhudelouti,genghuanbufuheanquanbiaozhundemudiban,suoyouzhuhudoupeishanglexiaofangqicai。

neicidejingfangtongbaoxianshi,you6renbeijuliu:weifarenyuan3ren,fangdong1ren、erfangdong2ren,fakuanfangdong1ren、erfangdong3ren。zaicijinrugonggongshixian,lijingguojishenshangdesihuduoleyixiefumianbiaoqian。

qianjiangshijichengpaichusuoyiweiminjinggaosuwo,qunianyayunhuiqijian,weilezhengzhiliudongrenkou,tamenaijiaaihuduilijingguojidezhuhujinxingmopai。anzhaodengjideyezhumingdan,xianzaidezhuhuzhisheng8000ren,“jihuzouleyibanle”。

zhidaoxianzai,paichusuodouyou6rendezhuanmenxiaozu,zaowanlunliuzhishoulijingguoji。zaitamenyanli,zheiliheqitadeputonggongyudaloumeishenmequbie,duiyuwangshangliuchuandeyixieyaoyan,tamenyeyouxiewunengweili。

网红的离开

henduolijingde“wanghong”zoule。neitianshangwu,wozailouxiadezufangxinxilanliulanfangyuanshi,beiwuliuweifangdongweileqilai。zufangwangji,tamenhaiyouyiduikongfang。yuezuwuqianyuandeqianzhiboshikongle,shebeihailiuzailimian;yuezuyiwanduoyuandegongsihuisuobanzoule,menshanghaibaoliuzhepinpaidelogo。

zuoweiyidong“wanghonglou”,shijishang,zheili“wanghong”yuansuzhengzaibiandeyuelaiyueshao。laiziwenzhoudefangdongayi,caozhezhejiangputonghuagaosuwo,tayouweizuozhibopeixundezuhu,beilinjutousuzaoyintaida,zhihaobandaowaimian。

搬家的住户,还有直播设备。图 / 每日人物摄

“lijingfangzudejunjia,jianglesiwubai”,fangwuzhongjieyanxinjieshao。jibianruci,qunianqiangshoude“sanqiandanjian”,xianzailiangqianwuyezubuchuqu。kandaowangshangduizheilidefumianpingjia,tahuihenwunai,“zhujinlainihuifaxianhenduodoushidagongren,youtebieduorenyangxiaogou,wanshangxiabanlejiebanliugou。louxiayoutanzikeyichixiaoye,dajiadouhuizaiqunliwenchutanlemei。”

likaideliyougezhonggeyang,buguanshizhuandaoqian,haishimeiyouzhuandaoqiande。“wanghong”zaijianshao,xianzaidezuke,jibenshangdoushigangbiyededaxuesheng,huoshifujindebailing。

yiniandezuyuejieshu,banjianeitian,shisunyulingjuedezuijiefangderizi。tabudaobantianjiuqingwanlexingli——yinweishibeifengekaide,neijiangongyuzhaizhangzhaizhangde,meiyouchufang,zhishizhuobanshangjiaqidiancilu,zaipeiyigechouyouyanji。guoqu,taxiabanhuilaijiuzailouxiamaisushi,huilaidaigeersai、daotoujiushui。zhujinxindexiaoqu,tayoulezijidechufang,keyibuneimepinfandimaiwaimaile。

ruguohuijiayigerendounengzhibodehua,hebizhuzailijing,youhebiliuzaihangzhouni?hangpiaoyigeyue,arunyouhuidaolejiujiang。meitianwanshang7diandao9dianchangge,lingchen0diandao3dianliaotian,tajinhuyangedizhixingzhezheitaozhiboshijianbiao。xuanzezaiwanshangbo、huwaibo,doushiyinweiliulianggenghao。meitian6dianchumen,yilushangdouyourendazhaohu。“yinweizaibendizhibo,tuijiandeyedoushitongchengde,bachengderendoushuadaoguowo。”zheishishenghuozaixiaochengshideqinqiegan。

zuowei“zhibozhicheng”,hangzhoudeshangxiayougongyinglianwanzheng,zhengfuyechutaileduoxiangrencaijilizhengce。renmendelikai,huoxuyedaibiaomouzhongcankuxing。dangyigexingyezhujianbiandewendingheguifan,queshiyouyixierenbeishaixuandiaole。

zhengshiyinweiliudongxinghenda,xingyelihaiyouyige“qianguize”,larenjinlaishiyoutichengde。20suichutoudeliziyi,cengzaizhibogongsizuoyunying。ruguotanengjieshaoxinrenruzhi,biruzhaomanliuge,jiukeyidadaoyigejixiao,you2000kuaiqiandejiangli。zaiduozhaoyigeren,haihuidedaogengduoqian。kejibianruci,dajiayiranshihenkuaijiulai,henkuaijiuzou。

liuxialaide“wanghong”,gengxinfengyizhong“yanghuoziji”deshenghuozhexue。liziyishizaihangzhounianshudaoyiban,xiulexue。zheiyinian,tazailijingguojidejiubazuoguojianzhi,xianzaizaizhibojianmaimeitong。“yinweiwomenshiyiqungangbiyededaxueshengma,xianzangouzheiyigeyuejiuhao。”duitalaishuo,zhuanqian,tihuikuaile,caishizuizhongyaode。

dangshizailijingguojikanfangzishi,neimingnanzhongjieyeshuo,“burangzuodianshangdehua,hangzhourenkouyaoshaosanfenzhiyi。”zuijin,tagangshoudaoyigezhuanzudefangzi。zuhushiyiweiyingyulaoshi,zhizhule20tian,yinweimeiyouzhaodaoheshidegongzuo,zuihoutuizulikaihangzhoule。zhongjiegantan,“huaduoshaoqianbanduodashier。guangchifan、zufangzizheiliangkuaijibenshangdouxiaohaoniyiduobandeqian。”

fangdongliguo,zijijiuzhuzailijingguoji,tahaizailoushangzuleyijiangongzuoshi,zhuanzuonianqingrenxiangqinpaidui。daxuebiyehou,liguocenghuilaojiaanjidangtiyulaoshi,suanshirulebian,dantajuedegongzitaidi,haishixiangzuoshengyizhuanqian,chuangbanlexianzaide“hongniang”gongsi。tashuo,tadehuiyuandoushi“xiaoshanbendi、youcheyoufang、gaojingzhirenqun”,“yijingchenggongcuohesanshiduoduile”。

zhanzai30loudeyangtai,tazhixiangyibianshuo“zheiliyaojianxindeshangchang”,youzhixianglingyice,“zheiyaoguihuayipianxindedalou”。“yigechengshi,zonghaishihuanyingneixiegaoxueliyounenglideren,neixielikaideren,doumeirenqingzijidedingwei。”taxiangxin,chengshibuduankuozhang,yongyuanzhuangdexiaxinderen。

hangzhoudetianjixianshang,bolimuqiangfanshezhechengshideguanghui。ruguoxialou,nihuikandaojiaoshoujia、gongchengche、congcongdewaimaiyuan,quehennanzhaodaoyuanyitingxialaideren。youqizaiyidong“wanghongdalou”,xiangyaojiechudao“wanghong”,qishibingburongyi。wocengbaituoyiweiluweidianlaobanbangwoliuyi,neitianwanshang,zhongyudangzhetademian,wojiandaoleyiweinvhai。tajiuzhuloushang,zijizuoyulezhubo。

woshizhedatantadeshenghuo,bulunshizuozhubode,haishiguanyuzheidongloude。tabaoyuanqilezhiboxingyedeqianguize,ruheweihugen“dage”deguanxi,“youxierenhaihuihetamenjianmian,buguo...”tatidaozheidongloudeyixiechuanyan,“doushiyixienandexihuannazheixiequle,nishuonvdezenmehuiqushuozheizhongshiqing?”

tameiyougenwojiangdetaiduo,henkuaijiulikaile,xiaoxiaodeshenying,youyiciyinmeiyudalouliwushudegezijianzhizhong。

抬头看丽晶国际,就像一栋绿色的玻璃大厦。图 / 每日人物摄

(除朱永祥外,其他涉及人物为化名。陈婧瑄对本文亦有贡献。)

参考资料:

[1]《杭州折叠:从网红大楼到群租房》锐见Neweekly

[2]《西溪的码农,滨江的网红,消逝的大平层》字母榜

[3]《杭州网红楼盘往事》冯仑风马牛

[4]《钱塘江畔豪宅和它的网红业主们》五环外

[5]《杭州电商主播“卷”起来了!普通主播趋于饱和,历史、社会、心理……有专业背景和经验的越来越多》都市快报

[6]《直播播不停,主播还是个好职业吗?》潮新闻

[7]《“244个杭州人里有一个主播”火上热搜后 我们该如何看待主播?》潮新闻

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