文｜连线出行 卢倩莹

编辑｜马军

yuanfumeiguozhengzhengshinian，jiayuetingrengweifangqitadezaochemeng。

huoxushikandaoleijunkaozishenip，cemiantuidonglezaocheshiye，jiayuetingyeshitumofangleijun，tongguodazaogereniplaiboguanzhu。

zuijin，taxuanbuchuangjianquanqiuipshangyehuagongsi“chengzhangba！fendouzhe”，shitutongguosuzaogerenipde“fendouzhe”xingxiang，laiweifaladiweilaixiyingengduoguanzhu。

danyuleijunbutongdeshi，jiayuetingbingmeiyouduoshaofensijichu。leijunde“wanghongqiyejia”xingxiangyuanyuzhangqidejilei，erjiayuetingzileshibengpanyilai，shengyuyijingyanzhongshousun。

图源贾跃亭微博

jinguantaxiangxiaofangleijunzouwanghongluxian，danzaishichangxinrenqueshideqingkuangxia，zheitiaoluduitalaishuozhudinggengjiajiannan。

erzaocheduiyujiayuetinglaishuo，yeyilukanke。

faladiweilai（faraday future，ff）cengbeishiweitesiladejingzhengduishou，ff 91chexingyidubeimiaohuiweihaohuadiandongchededaibiaozuo。

raner，zi2017nianyilai，ffdeliangchanjihuaduociyanchi，jiezhi2023nian，ffjinjiaofulejiliangche，zheiyushichangyuqixiangqushenyuan。tongshi，gongsicaiwuzhuangkuangyemeikuangyuxia，2023nianshangbanniankuisungaoda1.57yimeiyuan，ershouruquejinyouququjiwanmeiyuan。

zheizhongjudadezijinquekourangffdeweilaigengjiamiaomang。

rujin，jiayuetinghuoxuxiwangtongguogerenipxiyinzibenshichangdeguanzhu，bangzhuffjiejuezijinduanquewenti。danxiangbiyuguoqutongguopptchenggongrongziderizi，rujintadegushiyijinghennanzaidadongren。

cankuxianshishi，ruobunengjinkuaitishengchannengbingwendingjiaofu，faladiweilaideqianjingjiangjixuchongmanbuquedingxing。

zaochekunjingnanjie，jiayuetingyenanchengleijun。

1、贾跃亭做IP，要学雷军？

jinnianlai，qiyejiamenfenfenxiangwanghongxingxiangkaolong，gerenipdazaochengweichaoliu。

xianzaidezhongguohulianwangzhong，zuihuodeqiyejiafeileijunmoshu。tatongguochenggongsuzao“fendouzhe”xingxiang，dailingxiaomicongshoujikuozhandaojiadian、qichedenglingyu，jinniangengshizhijiezhulilexiaomidiandongqichedexiaoliang。

yuanzaidayangbiandejiayueting，xianrankandaolezheiyimoshidechenggong，tazhengshitufuzhileijundezuofa，jiezhugerenipzaidujueqi。

zuijinjigeyue，jiayuetingdongzuopinpin。5yue，tazaiweibofabushipin，chengjianghuikaishitongguogerendeipshangyehua，zhuanqianhaizhaiyijizaoche。jigeyueyilai，tapinfanzaiweibogengxingerenshipin，neirongbaokuorichangshenghuohegongzuodongtai。

zaidao10yue9ri，jiayuetingzaiweiboshangzhuanfaleidwei“chengzhangbafendouzhe”detuiwen，wenzhangbiaotishi《jiayuetingxiehehuorenchengliipgongsi“chengzhangba！fendouzhe” zengyuff 10%gufen》。

图源“成长吧奋斗者”微博

wenzhongcheng，jiayuetingzhengxieshouhehuorenchenglilequanqiuipshangyehuagongsi“chengzhangba！fendouzhe”（grow fandor），bingzaimeiguohezhongguotongbuzhuce。gongsitongguoquanqiuiphehuorenhegongyinglianhehuorendemoshi，zhizaijiangjiayuetinggerendechuangyegushi、fendouzhexingxiangtuiguangquanqiu，yicibangzhutadediandongqichexiangmuffbaituozijinkunjing。

zhihoudejitian，jiayuetingyoufabuleshipinhebowen，biaoshi“haizhaihuiguoshiwobixuwanchengdeshiqing。”

yucitongshi，jiayuetinghaizaichangshidajianzhibodaihuodezimeitihao，raner，tadezhibozhilusihubingbushunli。

jiezhi10yue16ri，“chengzhangbafendouzhe”douyinzhanghaodefensiliangjinwei1.4wan。julejie，gaizhanghaocengfabuxiangguanshipin，huozan2.2wanzuoyou，danshipinxianyibeishanchu。lingwai，ciqianqishangpinchuchuangcengtuichule199jianshangpin，muqianzheixieshangpinyeyibeiqingkong。

图源“成长吧奋斗者”抖音账号

jiayuetinghuoxurenwei，dazaogerenip，shifaladiweilaipojudeyigetujing。erzhiyuweihexuanzezaicishijiasugerenipdejianshe，beihouyouzheduozhongyuanyin。

muqian，faladiweilaimianlinzheyanjundetuishiweiji。jinliangnian，gongsigujiacengyidudiezhibuzu1meiyuan，eryouyulianxuduoridiyunasidakezuidiyaoqiu，gongsihaicengliangcibeinasidakejinggaotuishi。

chulezijinwenti，jiayuetinggerenzhaiwuwentiyeweijizhongzhong。zaozai2020nian，tabianqidonglegerenpochanzhongzu，jiangbufenzichanzhuanyidaoxintuojijin，yongyichanghaizhaiquanren。raner，shichangduitanengfouzhenzhengbaituozhaiwuweijirengcunyilv。

yinci，tongguogerenipxiyinzijin，chengweijiayuetingyigekeyikuaisutuidongdecelve。

jiayuetingsuozuodeyiqie，jishiweilejiugongsi，yeshiweilejiuziji，danzheitiaoluzhudingnanzou。

2、贾跃亭难成雷军

jiayuetingheleijun，doushizhongguoshangjiedezhimingrenwu。

zaizaoxienianqian，jiayuetingdegerenipjiazhiheqiyejiaxingxiangbuxunyuleijun。raner，suizheshijiandetuiyi，jiayuetingdeshangyelujingzhujianzouxiangkunjing，erleijunzepingjiexiangduiwenbudekuozhanjixuqianxing。liangrendechuangyeguijizhujianbeidaoerchi。

jiayuetingdechuangyegushikeyizhuisudao2004nian，neishitachuanglileleshi，zuizaozhuanzhuyushipinyewu。leshicengshizhongguohulianwangdemingxingqiye，jiayuetingtongguodaguimode“shengtaihuafan”celve，xunsukuozhandaodianshi、shouji、tiyu、yingshizhizuodengduogelingyu，shitudazaoyigekuajiedekejidiguo。

leshidexunmengfazhanrangjiayuetingyiduchengweizhongguoshangjiedemingxingrenwu，tadeshangyebantusihuwusuobubao。jiayuetingzaizibenshichangshangjiangshudegushi，bujindedaoletouzizhedeqinglai，yexiyinlezhongduozhichizhe。

raner，zheizhongkuozhangmoshiyemaixialeyinhuan。leshidefazhansuduchaochulegongsizishendechengshounengli，zijinlianwentizhujianbaolu。dao2016nian，leshizijinlianduanliedexiaoxichuanchu，zheibujindaozhigongsidebengta，yejiangjiayuetinggerentuorulexinyongweiji。jinguantacengzaizibenshichangshangchizhafengyun，danzheiyibengpanshitaxunsucongyingxiongdieluozhishixinzhedexinglie，leshidiguosuizhiwajie。

zaileshiweijihou，jiayuetingbingweifangqitademengxiang。tazhuanxianglequanqiudiandongcheshichang，chuanglilefaladiweilai，xiwangtongguozaochexiangmuzhongxinjueqi。

图源贾跃亭微博

zichengliyilai，faladiweilaijinglileduociweiji。

2017nian，jiayuetingtuichuff91，xuanchengtajiangtiaozhantesila。raner，suizheliangchanyizaituichi，shichangxinxinzhujianxiaotui，gongsikaishibaoluchuyanzhongdezijinheguanliwenti。

2018年，法拉第未来曾获得恒大的20亿美元投资，这被视为挽救公司命运的关键。然而，由于双方在资金使用问题上的分歧，恒大yufaladiweilaidehezuopolie，gongsizaiduxianrucaiwuweiji。

2021nian，faladiweilaitongguospacmoshichenggongzainasidakeshangshi。danshangshihou，gujiaxunsuxiadie，2023nianshi，gongsigujiadiepo1meiyuan，mianlinbeituishidefengxian。

suihouyu2024nian4yue18ri，nasidaketongzhifaladiweilai，youyuqishangweitijiaojiezhi2023nian12yue31ride10-kniandubaobiao，yaoqiuzai60tianzhineitijiaofuheguidingdezhenggaijihua。4yue24ri，nasidakezaicifachutuishitongzhi，chengyouyugongsigupiaolianxu10gejiaoyirideshoupanjiadiyu0.10meiyuan，juedingjiangqizhengquancongzibenshichangzhaipai。

cihouyizhidao9yue，faladiweilaicaixuanbu，muqianyiquerengongsizhongxinmanzulenasidakedeyaoqiu。tongyue，faladiweilaihaixuanbu，gongsiyicongzhongdong、meiguoheyazhoutouzizhechuhuode3000wanmeiyuanrongzichengnuo，danzheibiqianheshiluodi，yiranshiweizhishu。

yinci，shishishang，jiayuetingcishidazaogerenip，gengduoshiweilefaladiweilaideshengcun。

图源贾跃亭微博

danjiayuetinghennanfuzhileijundeipfangfalun。

benzhidequbieshi，leijunde“renshe”xiangduiwenjian。chuangyezhijin，leijuntongguojianlixiaomishengtailian，zhubucongshoujituozhanzhizhinengyingjian、jiajuheqichelingyu。

jinjinianlai，tongguopinfandezhibo、yanjiang，leijunbuduanjiangshu“nifengfanpan”“caogenchuangye”degushi，yanranyishixiaomizuidadexingxiangdaiyanren。tadelizhigushiyuchanpinxiangfuxiangcheng，chengweixiaomiqichemaidiandezhongyaotuishou。

erjiayuetingsuiranzaonianyepingjieleshijileiledaliangzhichizhe，danzileshibengpan、zaochebushunhou，tadezhichizheyijingliaoliao。

zaizheiyidianshang，leijunhejiayuetingdegenbenchayizaiyuqunzhongxinrenjichudebutong。waijieduijiayuetingdexinrenqueshi，shidejiayuetingjishishitudazao“fendouzhe”xingxiang，yenanyihuodezugoudezhichi。

3、把车造好、卖好，才是关键

jiayuetingdezaochemengyijingzouguoleshinian，danfaladiweilaidejinzhanrengbujinrurenyi。

congleshidaofaladiweilai，jiayuetingyizhishizibenshichangshangjijushandonglidejianggushizhe。zaoqi，tapingjieppthejiqingdeyanjiang，chenggongxiyinledaliangziben，bingyidujiangfaladiweilaibaozhuangweiyutesilajingzhengdeweilaidiandongqichepinpai。

raner，gushishuodezaihao，ruguochanpinwufaduixian，zhongjiunantaoxianshidefanshi。

zigongsichengliyilai，ffdejiaofuliangjinjinwei14liang，qizhongyoulianglianghaishijiayuetingbenrenyijiffyuangongsuodinggoude。

图源贾跃亭微博

raner，jibianjiaofuliangrucizhidi，gongsizaianquanbaozhangfangmianyeweinengrangrenxinren。2024nian3yue，ffxuanbuzhaohuiciqianjiaofudequanbu11liangff 91qiche。zhaohuideyuanyinshiff 91qichedeanquanqinangjinggaodengcunzaiguzhangwenti，danganquanqinangkongzhidanyuan（acu）jiancedaoxitongguzhangshi，ruanjiancuowukenenghuizuzhianquanqinangguzhangjinggaodengliangqi。zheiyiweizheruguoanquanqinangzaipengzhuangguochengzhongweinengzhengquedanchu，jiangkenengzengjiachengyuanshoushangdefengxian。

weilewanjiushichang，9yue20ri，jiayuetingxuanbutuichugengjiadazhonghuadediandongchepinpaifaraday x。genjujiayuetingdejieshao，fxpinpaidedingweishichengweizhinengdiandongcheshichangde“fengtian”，bingjihuajinjunzengchengshihundongchexingshichang。fxpinpaijihuatuichudeliangkuanchexingzhong，fx5yujidingjiazai2-3wanmeiyuan，erfx6zedingweiyu3-5wanmeiyuanshichang，shoukuanchexingjihuazai2025nianxiaxian。

danjibianfaladiweilaituichulejiagegengqinmindechexing，qichannenghejiaofunenglinengfouzhichengqizheiyixiongxinrengrancunyi。2024niandierjiducaibaoxianshi，jiezhijinnian6yue30ri，gongsizhangmianzichanzongewei4.579yimeiyuan，fuzhaizongewei3.092yimeiyuan，jingzichanjinwei1.487yimeiyuan（yue10.62yiyuanrenminbi）。lingwai，faladiweilaiyunyinghuodongsuoyongxianjinjianshaozhizhiyou2910wanmeiyuan（2.08yiyuanrenminbi），xiangjiaoyuquniantongqidafuruijian。

图源贾跃亭微博

jiayuetingdezaochemengxiangzaoyudezuidazuai，shizhongshichannengbuzuhezijinduanque。faladiweilailvciyinzijinwentitinggong，suiranjiayuetingtongguogerenipxiangmuhezibenshichangdecaozuo，shituweigongsizhurugengduodezijin，yirannanyibaituocaiwukunjing。

chucizhiwai，faladiweilaisuomianduidezuai，haiyoutouzizheheshichangdexinrenweiji。gongsiwufachixuwendingdishengchanhejiaofucheliang，daozhigongzhongduiqichanpinheshangyemoshishiqulenaixin。jinguanjiayuetingzaiipshangyehuaxiangmuzhongchengnuojianggerenshouyideyibufentourufaladiweilai，danzheiduitianbujudadezijinquekouwuyishibeishuichexin。

duiyufaladiweilailaishuo，dangqianzuipoqiedewentibingbushijiayuetingruhetongguogerenipzhuanqian，ershiruhejinkuaibachezaohaobingliangchan。wulunipgushiduomeganren，zuizhongdouwufaqudaichanpinluodidailaideshijiyingxiang。