10yue17rixiawu，shanghaiguangbodianshitai（shanghaiwenhuaguangboyingshijituanyouxiangongsi）yi“gengdoushi gengzonghe gengguoji”weizhuti，shoucifabu2025dongfangweishihuanxinjihua。zheishijishanghaiguangbodianshitai9yue25rifabu《jiefangsixiang xitongbiange zhuiqiuzhuoyue quanlidazaogengjuguojiyingxiangli、jishuchuangxinlihechanyejingzhenglidexinxingzhuliuquanmeitijituanxingdongfangan》zhihou，lvxiantuijinzhuliumeitixitongxingbiangedeyixiangzhongyaojucuo。

dangqian，shanghaiguangbodianshitaizhengjujiaozishenyoushilingyu，jiakuaishenduronghefazhan，dalijingjianjingbanpindaopinlv，qizhongjiangchebingzhenghedongfangweishizhongxin、jilupianzhongxin、rongmeitizhongxin，dazaoxinderongmeitizhongxin，juliduanzaodongfangweishitoubuquanmeitipingtai，yigengyouzhideshitingneirong、gengronghedechuanbopingtai、gengtiexindeshoushitiyan，weiguangdatingzhongguanzhongtigonggenghaodeshitinggonggongfuwu。

huanxindahuishang，shanghaiguangbodianshitaitichujiangbingchi“quantaibanweishi”，jijituidongquantaiyouzhineirong、pinpailanmu，jiakuaixiangdongfangweishizhupindaohuiju；jiandingshixing“kaimenbanweishi”，yugengduoshehuizhizuojigougongchuangjingpinneirong，xieshouneirong、shangyeheguojisanda“pengyouquan”，julidazaowuge“xin”，jijingpinhuijudexinbanmian、chuangyiduoyuandexinjiemu、rongheshitingdexintiyan、doushiqizhidexinshijue、qingchunhuolidexinmiankong，rangdongfangweishigengdoushi、gengzonghe、gengguoji。

guanzhongmenshuxidedongfangweishijiangchengxianzenyangdexinmianmu，jutilaikan：

新闻新出发：天下大事，看东方卫视

dongfangweishijianchixinwenlitai，shizhongbaochishengjiweishizhongxinwenjiemushizhanghexinwenneirongchuanboli、yingxianglilingxiandiwei。jinnian1-9yuequanguo71chengdeshoushishujuxianshi，dongfangweishixinwenjiemuguanzhongderenjunmeitianshoukanshizhangjin2xiaoshi，guanzhongnianxingzaiquanguoweishizhonglingxian。zheishiquanguoshuyiguanzhongduidongfangweishidexinrenhexuanze。shanghaiguangbodianshitaijiangjinyibuzuoqiangquanfangwei、duojiaodu、litishidequanweibaodao、shendubaodaohexianchangbaodao，quanmiantishengxinwenbaodaoderuidu、taiduhewendu。daliduanzao“dadoushidexinwenshijiao、shuangxunhuandexinwenlianjie、rongmeihuadexinwenbiaoda、quantianhoudexinwenzhibo”dexinwentese。xinwentuanduijiangbaochi24xiaoshigaoxiaoyunzhuan，baozhangtufashijianfasheng1xiaoshineikuaisuqidongzhibofanyingjizhi，jianchengduopingduoduanduolianronghedechuanboshengtai。

zaicijichushang，dongfangweishizaixinwenjiemushang，haijiangshixianjiemuchuangxin。zhongdianjujiaocaijinghekechuanglianggelingyu，jingxincehua，chuangxinbiaoda。yituoshanghaizuoweiguojijingjizhongxin、guojijinrongzhongxin、guojimaoyizhongxindeyoushi，quanxintuichugaoduanfangtanjiemu《dianfengduihua》，yaoqingcaijinglingyudakaduihuatamendedakapengyouquan，zhuizongshijiejingjifazhanqianyandongtai，jujiaojingjijinrongremenhuati，yizhuanye、gaodu、jianjieweibiaochi，yongqingsongfangshitantaoyinghewenti，weiguanzhongtigongyouzhishi、youyangfen、youyinlingdegaopinzhidanbugaolengdecaijingfenxi。yituoshanghaiguojikechuangzhongxindeduyouziyuan，dazaoquanxindekejichuangxinjiemu《maodian》，jindingqianyankexuedeguanjianmaodian，yuzhanlvekexuejiazhankaishenduduihua，yongrongmeitishijueyuyantongsuchengxiankexuejiaduikexuerediandesikaohejiexi，yongshenruqianchudefangshiyinlinggongzhonglijieqianyankeji，tishengkexuesuyang。

pinpaigengxin。pinpaisixiangzhenglunjiemu《zheijiushizhongguo》yejiangtuozhanxinchangjinghezoujinxinshouzhong，jiemuzujiangqianwang“jinzhuan”dengguojia，jinyibumianxianghaiwaiguanzhong，dakaizhongguoyushijieduihuadexinchuangkou，weizhongguohuayuzouxiangshijietigongxinfanshi。

miankongshangxin。jiangmianxiangquanshehuimuxuanyouxiuzhuchiren，tuichuyi“85houzuhezhongdiandangang、95houzuheqingchunliangxiang、00houzhubochaoqidengchang，shuangyuzhuboguojifengfan”weibiaozhidexinwenzhuboxinmiankong，rangxinwenbobaozhanxiangengduonianqingtai、qingchunli。

纪实新传播：“新纪实”看遍家国天下

weimanzuguanzhongduigaopinzhijilupiandeguanshangxuqiu，2025nian，dongfangweishijiangzengkaijilupianbochulanmuheshiduan，zengjiajingpinneironghebochushizhang，dafutishengjilupiandeshitingfuwunengli。zhongdiandazao“sandai”“sanyuan”：

“sandai”jisantiaojiemudai。zaibaochimeizhouerhuangjinshiduan“xinjishi”zhoubojilupianjiemudaidejichushang，meitianzaoxinwenqian，jiangzengjiayixiaoshiqingchenjilupianjiemudai，yongqingxindeziranrenwendengticaijilupian，weiguanzhongkaiqimeihaodeyitian。meiwanyejiangzengkaiyixiaoshijilupianjiemudai，weishenyeguanzhongtigonggaopinzhideshitingneirong。

“sanyuan”jisangechanpinyuan。diyigeshiyuanchuangjingpinjilupian，shanghaiguangbodianshitaiyouxiujilupianchuangzhituanduizhenshichuanmeimingnianjiangtuichuduobudazhizuojingpin，baokuo《fengfan：chenyundegushi》《wenyunzhongguo》《duihuadongmeng》《dajiangnan》《zhongrenzhishi》deng。tongshi，pinpaiip《qianlang》dierji、《womendeguojiagongyuan》disanji、《renshengzuihouyici》yekaishicehuazhizuo。diergeshihaineiwaigongchuangpian，jiaqiangyubbc studios、discovery、guojiadilidengguojizhimingjilupianchuangzhijigou，yijizhongdianguangdianjigou、toubuxinmeitipingtaiquanfangweishenruhezuo，zaichuangtou、zhizuo、faxing、rencaipeiyangdengduofangmianduibiaoguojizuigaoshuiping，hezuochujingpinchuangjingdian。disangeshiyinjinpian，dongfangweishijiangjiaqianghaiwaiyouxiujilupianjingxuanyinjin，biruyiyubbcdachengxieyi，weilaisannianbbc studiosziranlishibuzhizuodetoubujilupian，doujiangzaiguoneilvxianyoudongfangweishishoulunbochu。xiayuechu，bbcchaogaoqingxiliejilupian《yazhou》jiujiangzaidongfangweishiyubbctongbujinxingquanqiushoubo。meiniandeshanghaidianshijieqijian，haijiangjinxinghaineiwaiyouxiuhuojiangjilupianjizhongzhanbo，rangguanzhongpengyouzuojiazhongguantianxia。

chucizhiwai，jiangzhenrenxiuyujishishoufaxiangjiehe，dongfangweishixieshouzhongguoguojiadilizazhi，quanxinchuangzhidehuanbaoleijilupian《yiluqianxing》dierjijiangzaimingnianyuanyuetuichu。ciwaihaijiangtansuojishi+zongyi、jishi+yinlehui、jishi+yinlejudenggengduochangjinghuadejishizuopinxinyangtai。ranghenduoguanzhongniannianbuwangde《jilupianbianjishi》，yejiangzhongxindingwei，zhongxinbaozhuang，dengludongfangweishi，weiguanzhongtigonggengduojilupianbeihoudegushi。haijiangduishanghaiguangbodianshitai“jiadifenghou”dejilupianziyuankujinxingzhongxinshuli，jingxuanyouxiuzuopinjinxingerduchuangzuo，lizudangxiahuiwangguowang，jieyongxinjishuxinmeijiexinbiaoda，ranggengduojingdianjishizuopinzhonghuanxinsheng，ranggengduoguanzhongzuodaoji“xixin”ye“lianjiu”。

国传新平台：创设英语电视新闻杂志

guanzhuguoji、duiwaichuanbo，shidongfangweishichuantongyoushi。dongfangweishihaiwaipindaojingguojin 20 niandetuozhan，yijingshixianlezaimeiguo、jianada、yingguo、faguo、xinjiapodeng199geguojiahediqudeluodixinhaofugai，fugairenkouchaoguo 1 yi。shanghaiguangbodianshitaiyuquanqiu30duogetongxunshehezhuliumeitijianlilechangtaihuahezuojizhi。2025nian，dongfangweishijiangjinyibufahuizaimeiguo、yingguo、deguo、alianqiu、riben、xinjiapodengguojiahediqudezhuwaijizhezhanyoushi，yiquanqiuliandongdebaodaofangshi，goujianqi“lizushanghai、mianxiangquanguo、fangyanshijie”dekaikuoshiyehequanqiuzhongdaxinwenshijiandekuaisufanyingjizhi。

shanghaiguangbodianshitaichenglileguojichuanbozhongxin，julidazao“shanghaieye”（modouyan）zheiyihexinguojichuanboshipinip，jianqianghaiwaixinmeitijuzhenjianshe，zaiyoutubekaishe24xiaoshichengshiwaiyufuwuzhiboliu。dongfangweishijiangyituo“shanghaieye”，mingnian1yueqi，meizhouyizhizhouwuquanxintuichu15fenzhongyingyudianshixinwenqingzazhi《shanghaieye》。dongfangweishijiangchengweishougekaishechangguiyingyujiemudetoubuweishipingtai。jiemujiangyishengdongqingqiaodexingshi，weiwaijirenshitigongtiexindechengshizixunheshenghuofuwu，tuijieshanghaishanglvwentizhanronghexiangmuhehuodong，bangzhuwaiguopengyougenghaodilejieshanghai、rongrushanghai、xiaishanghai。ciwai，dongfangweishiyingyujiemuhaijiangbochu《heyizhongguo》《jiaguowanli》《wozaimeiguoxuezhongwen》dengshanghaiguangbodianshitaichuangzhidejingpinshuangyujilupianhezhuantipian。

dongfangweishijiangchongfenfahuizishenyoushi，tishengguojichuanboxiaoneng，cujinwenmingjiaoliuhujian，rangshijiejianzheng“zhongguojiyu”he“shanghaimeili”。

剧综新看法：“大制作”与“小而美”相得益彰

dongfangweishibochudedianshijuhezongyi，lilaiyiqidoushiqizhi、dajupinxianghexinxianduoyuanerweiguanzhongsuoqinglai。mingniandongfangweishidejuzongjiemuxianjiangchengxianchu“dazhizuo”yu“xiaoermei”xiangdeyizhangdetedian，gengjiazhibotai、gengqudoushihua、gengjuguojifan。

juchanggengfengfu。zhelidazaogenggaopinzhidehuangjinjuchang，tongshikaipijingdianjuchang、haiwaijuchang、huaijiujuchang，manzuguanzhongduoyuandeguanjuxuqiu。

haojugengxijing。shichangqidaiyijiudehuchanxianshizhuyidoushiju《sanshijiuershiba》、guzhuangdaju《zanghaichuan》、wuxiaju《fushanhai》、hongsediezhandaju《qianlijiangshantu》dengdoujiangyuguanzhongjianmian。haijiangzhenduinianqingguanzhong，tebietuichuxuanyi、qingchunchengzhanghekuaniandaidengbutongticaidejingpinjuji。

duanjugengjingcai。chulepinzhidaju，shanghaiguangbodianshitaihailianhezhongguowangluoshitingxiehuigongtongfaqi“zhongguojingpinweiduanjupinzhidongfangjihua”，tuichuweiduanju“juchangqihang”“pinzhibiaogan”“gaofenglundao”“zongyichuangxin”“chuangtoulanhai”dengwudaxingdong。zaidongfangweishituichushougeriboweiduanjuzhanbodai——《pinzhidongfang·weijuchang》，yi“xiaoermei”weiduanjufengfudayingping。muqianyijingyubaokuodouyin、kuaishou、huacezaineide20jiaweiduanjupingtai、zhizuogongsidachenghezuo，quedingleshoupizhanbojumu。tuichu“weiduanju+zongyi”chuangxinjiemu《kaibo！qingjingxiju——duanjuji》，yizhanshidatongweiduanjuipxuanjiao、chuangtou、zhanyandaofuhuazhizuoquanliantiao，shixian“weiduanjushangxing”。

zongyigengyouqu。duobuchuangxinzongyijiemuyouwangyuguanzhongxiangyueyingping，jiyoutuxianguojifandedaxingkuaguoyinlejingyanjiemu《yazhouzhisheng》、kuaguotiyanzhenrenxiu《bieyangrensheng》，yeyoujiediqide《xijuzhizhan》he《jinwanbujiaban》，gengyou《zhongguohaozhubo》zheiyangzhuazhuzhibojingjifengkou、lizuyuquanmingongchuangdexinzongyi。jinpaizongyijiemuyejianggenjuguanzhongdexihaohexingqudian，dongtaidiaozheng，ru《jixiantiaozhan2025》jiangshishiduiyuanhuanxinherenwuhuanxin，《womendege2025》jihuaquanchengjinxingzhibo。

ipgengxianming。lizuyushendurongrushanghaidechengshiwenlv、shenghuofangshihexiaofeichangjing，mingnian，dongfangweishijiangcehua“jingcaishanghai”xilie，quannianjiangtuichuchaoguo20changxianshangxianxiawanhuihuodong，zhongdiandazaoyou《mengyuandongfang·kuanianshengdian》、《chunmandongfang·chunjiewanhui》he《langyuedongfang·zhongqiuwanhui》dengzuchengde“dongfang”xilieip，heyou《dianshijupinzhishengdian》《weiduanjupinzhishengdian》he《yingshiyinlepinzhishengdian》dengzuchengde“pinzhishengdian”xilieip，yichengshiweiwutai，tuxianhaipaiwenhuaxinbiaoda。

民生新表达：融入都市走进生活

doushixingshidongfangweishixianmingdepindaoshuxing，yeshiqimeilisuozai。2025niandongfangweishijiangjinyibulizushanghai，zoujinshenghuo，rongrudoushi。

changjinggengminsheng。shanghaishi“renminchengshi”zhongyaolinianshoutidi，mingnian，dongfangweishijiangquanxintuichuquanguoweishishoudangguangbo、dianshi、wangduantongbuzhibodeminshengjiemu《dachengxiaoshi》。jiemuyichangjinghua、kaifangshideshiminyishitingweijibenxingtai，yi“zaixianjiejuejinanchou”weihexinrenwu，huijidingcengsheji、jicengzhihuihezhuanjiajianyan，congjietiyijianshichufapotiyileishi，zhanxianchaodachengshizaishehuizhiliguochengzhong，jianxingquanguochengrenminminzhudeshengdongshijian。pinpailanmu《mengxianggaizaojia》yejianggengshenrudizoujinputongrendeshenghuo，jujiaoyanglao、shequgaizao、chengshiweigengxindengdoushiguanqiedian，weigengduojiatingyuangengduomengxiang。

dakagengshishang。tuichuchengshimeixuejiemu《aishanghai》，tongguotanzhan、kanju、dakashishangdibiao，dazaofuyoumeixuenongdudedoushiwenhuashenghuozhinan。wenhuatanfangleijiemu《xiayizhan》，jiangzouchushanghaiditieyanxian，yanshenxiangzhangsanjiaodechengjitieludai，chenjinshitiyanshenghuoquweidexinchangjing、zhanxianzhangsanjiao“baoyouqu”rentebiedeshenghuofangshi。

saishigengguoji。meinianshanghaidouhuijuxingduochangguojijitiyusaishi，dongfangweishijiangdazao“shangsaichang”tiyuzhibolanmu，weiguanzhongjingcaichengxianshangma、shangting、shangfan、shanghaichaojibeideng“shang”zitouguojidasaiheguojidingjitiyusaishi，zhulishanghaidazaoshijieyiliudeguojitiyusaishizhidou。

视听新体验：融合传播引领新风尚

mingnian，dongfangweishijiangzaiweixingdianshi、youxiandianshi、iptv，yijiyidongkehuduanquanxiankaibo4kchaogaoqingpindao，chengweidiyipichaogaoqingbochudeweishipindaozhiyi。4kjishujiangweiguanzhongdailaidutedeshitingxiangshou，gengqingxi，gengliuchang，quanjingsheng，chenjinshi，shenzaijiazhongrulinqijing。

tongshi，pindaoshijueyejianghuanranyixin，yunyongsecai、tuxiang、fuhaodechuangzaoxingyanyi，jiezhuaidengshouduan，tongguodiejiachengxiang、xuanrandengshijuejishushengji，dazaosijibutongdeshijuezhuti，jifaquanxindeshijuehuoli。tongshijiangtongguotaibiaoyuchengshibiaozhixingjingguandechuangxinronghe，goulechuyuedongdeshidaigan，rang“zheilishishanghai”shenrurenxin。

zuoweitoubuquanmeitipingtai，dongfangweishibuzhishidianshizheiyizhongkanfa，jiangjiakuaijiaobutuijinyuyidongduanzhupingtai“kandongfang”deshenduronghe，jiaqiangduizhupingtaineironggongji，shixiantaiwangtongpinhulianhudong。tongshi，yigengjiakaifangdexintaihezitai，tuozhanchuanboxinqudao，jihuoshitingxinchanneng，xieshougengduochuangyizhizaoshang、neirongshengchanshang、jishugongyingshang，zaironghechuanbozhong，yongbaifenbaichengyiweiguangdaguanzhongfengxiangengduojingpinlizuo。

“zhuoerdute，yueershengji”，zhanzaiquanxindeqidian，dongfangweishijiangyirujiwangdilingtingguanzhongdexinsheng，zhenshiguanzhongdeyijianhejianyi，xiangyingguanzhongdehelixuqiu，buduanyouhuajiemupinzhiyufuwushuiping，weipingmuqiandemeiyigeni，tamengqihang，huanxinchufa！