文 ｜ 酷乐志

10yue18rizhi10yue20ri，youpaopaomatezhubande2024ptsshanghaiguojichaoliuwanjuzhanzaishanghaishibozhanlanguan3haoguanlongzhongjuban，benjieptsyi“wanxinhuigui huanjingzhelu”weizhuti，weiraozhanhuijinxinglequanfangweizhongbangshengji，yigengfengfudeneirong、gengjinmidehudongdazaochenjinshiguangzhantiyan。xianchangjijielequanqiushubaiweizhimingyishujia，dailailedaliangchaorenqiipchanpin，weiquanqiuguanzhongdazaoleyichangshengdadechaowanipshengdian。

2017nianshoujiechaowanzhanzhijin，ptsbuduanziwojinhua，zhubuchengzhangweiquanqiuchuangzuozhezhanshichuangyidezhongyaopingtai。tongguoptszheiyiyishushenghui，paopaomatebuduanwajuebingfunengyishujiadetongshi，yezaibuduantuidongzhebutongwenhuabeijingchaoliuipzhijiandemiqiejiaoliu。bansuizhepaopaomatequanqiuhuazhanlvedetuijin，ptschaowanzhanranggengduorentihuidaochaowanipdedutemeili。

首次推出泡泡街区 全面升级逛展体验

zi2017niandiyijiechaowanzhanhengkongchushiyilai，paopaomateyizaiquanqiuchenggongjubanleshiduojieguojichaowanzhan，xiyinlechaoguo30wanmingguanzhonghe500duominglaizimeiguo、yingguo、xibanya、riben、hanguo、malaixiya、xinjiapodengdideyishujiacanzhan。2021nianchu，paopaomateguanxuanjiangmeinianliangjiedebts/stsguojichaoliuwanjuzhanzhongbangshengjiweipop toy show，yiquanxindeshijueshibiexitong、genghualidepinpaizhenrong、gengdadechaoliukongjianyijigengweifengfudehudonghuodong，dazaomeiyichangchaowanshengyan。

lianxujubanduonian，ptszishenyezaibuduanxunqiuchuangxin。jinnianzhanhuixianchang，xuduozishenguanzhongdediyifanyingshi“jiezouyuelaiyueman，danbiandeyuelaiyuehaowanle”。biruzhiqiandeguangzhanguanjiancishi“yepai”、“qiangpao”hebuting“maimaimai”，yidaozhanhuilinjinjiuxinshengjiaolv，xianzaiyouyugoupiaojizhideyouhua，duiyupaizhangduidejiaolvyijingdadajianqing，goumaichanpindeshijianjianshao，dantiyanzhanhuideshijianzengjiale。

jinnianpaopaomateshoucijiangpinpaizhantaiquyuzhengtidazaoshengjiweile“paopaojiequ”，weigegedulidezhantaiyingzaotongyidejiequfenwei，tongshihaixinzenglechaoliuyishushenghuobankuai。xianchangbujinyouchaowanshouban，haiyouiptesemeishi、jimudasai、mingxingyanchudeng，biruzaiyouxijianianhuaxianchang，youdalianghudongyouxidengdaixiaofeizhejiesuo。

zhanhuixianchanghaiyouxuduoyulebiaoyanhuodong，guanzhongkeyisuijixuanzexianchangqingtingzhimingyishujiayuchaowandegushi，yekeyicanyupop blocksjimuxinpinpindadasai，huozheguankanshuochangmingxingdexianchangyanchu。zaiptsshougongfangquyu，guanzhongkeyihuashenshouzuodaren，dazaozhanhuixiandingyanshengpin，qinshenganshouchaowandezhizuomeili。ciwai，weileyouhuaguanzhongdetiyangan，jinnianzhanhuixianchangshoucikaipilecanyinxiuxiqu。tongguodiandichuangxinhebianhua，quanmianshengjiguangzhantiyan。

ptsguojichaoliuwanjuzhanfuzerenzhangxiaoyangjieshao，ji4yuefenptsbeijingguojichaowanzhanquanxinshengjiwei“chaowanjie”hou，shanghaiptsyezuolexuduochuangxin，xiwangnenggoudapozhanhuidanyidemaimailuoji，rangguanzhonghuodelequwuqiong、fengfuduoyuandecanzhantiyan，gengchenjinshitiyanchaowanheipdailaideliliang。

聚合全球创作者 打造顶级IP盛会

jinnian8yue，paopaomatedierjiehaiwaipop toy showzaixinjiapojuban，chaobaiweichaowanyishujiadaochang，dailaileyichangshijueyuyishudeshengyan，santianzhanhuigongxiyinlejinsanwanrenciruchang。yiluzoulai，ptsbuduanchendianyingxiangli，zhujianchengweiquanqiudingjiipshenghuizhiyi。rujin，ptsyijingchengweilianjiequanqiuyishujiahexiaofeizhedezhongyaopingtai，bangzhuyishujiahefensizhijianzhongjiangengjiajinmidelianjie，tongguorongruduogechaowanxifenshichangdeneirong，zhanxianchaowanlingyudeduoyuanfanrong。

meinianxianchangdeyishujiahexinpindoushibeishouguanzhudehuanjie，jinnianzhanhuixianchangbufuzhongwang，dakayunji，xingguangyiyi。molly、skullpanda、the monsters、dimoo、hironodengdaliangchaowanxingyetoubuipdeyishujiajunqinlinxianchangqianshou，hefensiqinmihudong；xingxingren、zsiga、kubodengqianliipxishudengchang；crybaby、peach riotdengipyezhongbangliangxiang。tongshi，xianchanghaiyoudaliangzaixiaoquancengneipojuyingxianglidechuangzuozhe，tongguoptsdepingtaihuodegengduoguanzhu。

jinnianzhanhuixianchangfabuleyixiliezhongbangxinpin，ruskullpandazhiji、zimomo fuzzy-mossshouban、the monstersguangzhanhuishouban、mollyxinyuehuangguanshouban、hirono x xiaowangzixilieshouban、paopaomenglikaomianbaobingxiangtiexiliedeng。benjieptsdezhushijueip skullpandayejianghuashenhuanjingtiyanguan，xianchangdailaishoukuanmaoronggongzi“rouyuren”defashou，yuxianchangfensigongtongkaiqiyichangmenghuanzhilv。

和年轻人同频共振 IP成潮流生活方式

yinianyidudeshanghaiptsbujinshifensiqiaoshouyipandechaowankuanghuanshengdian，yeshiguanchanianqingyidaishenghuofangshidezhongyaoqiemian。zhanhuixianchang，chulechaowanshouban，xinzengdechaoliuyishushenghuobankuaidazaoleyigechenjinshideshenghuotiyanchangjing，paopaomateyuzhongduoyeneilingxiandeyishujiajudengpinpaigongtongchengxianleyichangguanyuchaoliuyishuheshenghuomeixuedeshenduduihua，shixianchaoliuwenhuaxinweidudetuozhanyutansuo。

chaowaniptongguoduoyanghuapinleichuangxin，buduanrongrunianqingrenderichangshenghuo。cengjingpaopaomatedechaowanshoubanshibaizaibangongzhuoshangdexiaoquexing，rujin，congjinzhuketingdemega、jimu，daozhanlingbeibaodemaorongguajian，chaowanyuxiaofeizhedehudongyuelaiyueqiang，xindechaoliushenghuofangshiyingyunersheng。

paopaomatezhiliyunianqingrentongpingongzhen，jijidongchanianqingrenxiaofeiqingxudegengdie，buduanyinlingxiaofeichaoliu，bingtongguoippinleichuangxintuokuanxiaofeichangjing，jiashenhexiaofeizhedeqingganlianjie。biruquniankaishibaohuodetangjiaomaorong，tangjiaogongyibujinrangmaorongwanjudemianbubiaoqinggengjiaxianhuo，tongshigengbianyuzhanshihedapei，chengweinianqingrende“baodazi”，yinlinglexingyexinfengxiang。ciwai，paopaomateshangbannianzaigedachengshikaishelexiaoyeipshenghuofangshileikuaishandian，quanxintuichulefuzhuang、jiajujizhoubiandengzhongduopinlei，dutedeshejiyuyanyinfafensiqinggangongming，shouhuolechaogaorenqi，zhutuiipshangbannianshixianyingshou2.5yiyuan，tongbizengzhang124.3%。

xinpinleidekaituoyejinyibukuozhanglepaopaomatedeyewubianjie。qiyuchaowan，buzhiyuchaowan，paopaomatezhengzaiweibutongdeipzhaodaozuishihetadechanpinkaifafangxiang，2024nianmaorong、jimudengpinleidebaofagengjinyibuzhangxianlechaowanipqiangdadeyanzhannengli，yechengweiipjiazhiwajuexingzhiyouxiaodexinlujing。