wen | touzijiepedaily

山姆依旧火爆。

10yue18ri，shanmuhuiyuanshangdiandongguandianzhengshikaiye，zheishishanmuzaidongguandeshoudian，yeshiquanguodedi50jiamendian。

99.9yuandeliulianyigexiaoshi“qingkong”，199yuandefeilipuzuyuanmoqi、159yuandexiapuchuifengji、849.9yuandewuliangye……xianchangrenchaoxiongyong，meishiqugengshibeiweideshuixiebutong。

“bukaiwanxiao，ganjuedongguanshanmujintianyouyiyiren！”zheiyangdexianxiangyijingbushidiyici，zuijinjinian，shanmuzaizhongguodekuozhangsudukaishijiakuai，erjihumeiyijiaxindiankaizhangdouredukongqian。yushanmuyouzhetongyangredude，haiyoutongshihuiyuancangchudiandekaishike、yijiyizhongguobentudepangdonglai。

youciwangqu，yichangzhongchanzhengqiangzhengzaidaxiang。

东莞山姆首店开业，又被挤爆了

shangwu9dian，weiyudongguanliaobudeshanmumendianzhengshikaizha，cishi，zheiliyijingrenshanrenhai。

(来自沃尔玛官网）

zheijiamendianzhandi65000duopingfangmi，jiaqilaibi9gezuqiuchanghaida，mendiankaichuleshangxiasanceng，yiercengyongyugouwu，sanceng、dinglouyijidixiashidouyongyutingche，haisheyou9michangliangcenggao×3midegouwutongdao，zhuanmenyonglairongnajudadekeliuliang。

zuoweishanmujinjunzhongguo28nianyilaidedi50jiamendian，dongguanshanmudianzaikaiyeqianzuozulezhunbei，juxingmiqimaorongwanju、“hongyunchui”zaoxingcaihongtang、finutebulangxiongzaoxinglingshizuhe、duiyingquanguodi50jiamendianzaoxingdelegao……xiyinnianqingrenpaiduidaka。

“99.9yuanyigedeliulianyigexiaoshiqiangguang”。renliuxiongyong，zaishishiditushang，dongbukuaisuganxianliaobufangxiangheshanmufujindeliaobujinfuluduanyijingduchengleshenhongse。

shangyicirucirenaohaishizaijinnian1yue，gebishenzhenyinglaihuananshoujiakaishike。

zheijiadianhaimeikaizhangjiuyijingzhuanlejin1800wanyuandehuiyuanfei，yourenconglingchen4dianpaidui，kaiyejifenzhongneijiuba1999decaomeixiong、109decaomei、2wanyuandemaotaidengshangpinyiqiangerkong。rujinhuobaoshengkuangzaicizhongxian。

yibianshixianxiaxiaofeidimi，yibianqueshishanmu、kaishikebeijibao，zuichumianxiangzhongchandehuiyuancangchugouwuchengweilewanghongmoshi，bushaorendiaokan，“yuanlaizhiyouwoyigerenzaixiaofeijiangji”。

ciqian，shanmuhuiyuandiandehuobaochengdujiuyijingkejianyiban。xiaohongshushangde“shanmubimaiqingdan”jujile110duowanpianxiangguanbiji，xianyuhaicuishengchuleshanmudaigouyewu、shanmutiyankashoumaidengdeng，genjupeisongdeyuanjinjulihaichuxianle“shanmufang”，erbushaoxianggangrenfanxianglvyou，shanmuhuiyuandianyechenglebiqu“jingdian”zhiyi。

2023nian，shanmuzaizhongguoyingshouyijinggaoda843yi，pingjunmeijiamendiannianxiaoshoueda16.7yiyuan，bufenrexiaodiandenianshourushenzhichaoguo30yiyuan。erzaibuzu50jiamendiandezhongguo，shanmuhuiyuanshuyichao500wan。

shanmuhuiyuandian，wuyichengleyigelingshoujingdianfanben。

所有人都在学山姆，中产争抢大战

shanggeyue，zhongguolingshoujiefashengleyijiandashi——mingchuangyoupinyi63yiyuanshougouyonghuichaoshi29.4%deguquan，yiyuechengweiyonghuidediyidagudong。zheixiangturuqilaideshougouyinlaibushaozhiyisheng，mingchuangyoupindangtiangujiaxiadie，chabuduodiediaoleyigeyonghuideshougoujia。

mianduizhiyi，zhudaozheichangshougoudemingchuangyoupinchuangshirenyeguofuquexinxinmanman，tazaicihoudefangtanzhongtidao，zuozheiyangdebujushishiduonianqianjiuyijingzaisikaodeshi，yudaoyonghuizhishiyigeqiji。zhengrutagongkaihuiyingdeneiyang——mingchuangyoupinheyonghuiyaolianshoudazaoyige“zhongguobanshanmuhuiyuandian”。

shanmukaishibeiyuelaiyueduodezhongguolingshoushangtiqi，erzheiyibeiguangfanyanjiuheduibiaodeshangyemoshi，danshengyuyigechuanqirenwushanmu·woerdun（sam walton）。

congerzhanhouyijianzahuodianqijia，daole70niandaimo，shanmu·woerdunyijingchenggongjiangwoermadazaochengmeiguolingshouyedejutou。danwoermadezengzhangwentiyizhikunraozheta。yiciouran，woerdunzaifangwenyijiadaxingpifashangshifaxianyizhongxindegouwufangshi，yushi，juedingjiangzheizhongmoshiyuwoermadedijiacelvexiangjiehe，zaikaiyijiadian。

1983nian，meiguoekelahemazhoudemideweisitechengkaichudiyijiayishanmubenrenmingmingdehuiyuanshangdian，meigegukezhiyaojiaona25meiyuanjiukeyiyongyouhuiyuanzige，congeryipifajiagenadaodapigaozhiliangdeshangpin。zheiyimoshimashangxiyinyipimeiguozhongchan。

shijishang，zaishanmudanshengzhishi，meiguojiuyijingyouleyijialeisidehuiyuandianprice club，yejiushicostcokaishikedeqianshen，huiyuanshangchaozaozaicishijiuyijingxiaofanweizaimeiguoliuxingqilai。

90niandaichu，shanmuhuiyuandiankaishijinruguojishichang，1996nianzhengshiruzhuzhongguo，zaishenzhenkaichuleyazhoudiyijiadian。danzuikaishijinruzhongguodeshanmubingbushunli——xiangbiwoerma，shanmudetiqianfufeizhiduheangguidehuiyuanfeiyongyuzhongguodangshidexiaofeixiguangegeburu。

henzhangyiduanshijian，xingyefenxichangchangbashanmuzuoweifanmianliziyuwoermaduibi，danjibianruci，shanmurengranmeiyougaibianzijidemoshi，yibianjiannandihuanmankuozhang，yibianlipaizhongyijianchihuiyuanfeizhangjia，zhidaozuijin10nianjian，qingkuangchuxianlefanzhuan。

suizhezhongguozhongchanshuliangbaofa，gouwutiyanheshangpinshaixuanchengweixiaofeizhedeshouxuan，shanmudehuiyuanzhimoshihuole。

guoneidiyigekandaozheiyimoshideshihema。2020nian7yue，hemachengli“xhuiyuandian”，jiezheshanmuzuishouhuanyingderuishijuan、kaoji、liulianqiancengdangaoyefenfenjinruhemadexuanpinmingdan。zheiyeshicihouhuiyuandiandazhandekaishi。

hemachuangshiren、qianceohouyiduizheiyimoshijiyuhouwang，tacengtourudaliangdejinglilaizuoxhuiyuandian，binggongkaitandao：“hemaxhuiyuandianshizhongguodiyijiaduibiaocostcoheshanmuhuiyuandiandexiangmu。”jinguanzaihoulaidelingdaocenggengdieyualineibubiangezhong，xhuiyuandianyizaitingzhi，danhemashizhongmeiyoufangqizheiyitansuo。

yeguofutongyangbiaoshi，zheiyangdemoshizhiyoutiliangpangda、gongyinglianwanbeidetoubupingtaiyounenglichangshi，hemameiyouzuocheng，zheirangtazhaodaolewandaochaochedejihui。

erjiuzailianggeyueqiandegudongjiaoliudahuishang，dongfangzhenxuandeceoyuminhongzhiyan，“weilaixiwangyituoxindongfangyue800gejiaoxuedian，dazaodongfangzhenxuanhuiyuandian”，erzaicizhiqian，tayijingduociqiangdiaoduibiaoshanmu，chaoyueshanmu。

yishijian，shanmuchengweilesuoyourendexuexiduixiang。

中国版山姆在哪里

liangnianqian，zuizaoluodishenzhendediyijiawoermaxuanbuguandian。zheijiawoermagangjinruzhongguodalushi，mendianyongjishengkuangbushujinrideshanmu。

neishi1996nian，woermajiangmuguangmiaoxiangdayangbiandezhongguo，zaishenzhenluohuqukaishediyijiawoermagouwuguangchang，bishizhongguobentudui“chaoshi”gainianhaihenmosheng，woermashoudaoyizhongrepeng，woermagongsihaijiucixuxiahongyuan：yaozaizhongguochuangzao1000yimeiyuandexiaoshouqiji。

duanduanershiduonianjian，shehuixiaofeifashenglefantianfudidebianhua，congwoermadaojialefu，zaidaoyonghuichaoshi，hongjiyishidedamaichangkaishijianjianluomo，fanerjiannanqiushengdecangchuhuiyuandianhuole。

jiuqiyuanyin，shanmucongdanshengzhichujiuzhuazhulezhongchanqunti。

suizheduonianlaijingjixunmengfazhan，zheiyiquntizaiguoneidetiliangbixiangxiangzhonggengjiapangda。jinguanrujindahuanjingyousuobianhua，danzhongchanquntirengranjubeikeguandexiaofeinengli，youqijinjibaiyuandeshangchaohuiyuanbingbuzaihuaxia。

tamendexiaofeikongjiankaishizhujianbeilazhang，ershanmudehuiyuanfeizaishaixuanyibufenrendetongshi，yejilelingyibufenrenrentonggan。zhengruyourendiaokan，“shanmutingchechangnikanbudao20wanyuanyixiadechezi”。

zheizhizhonghaijiarulexiangwangxinchaoshenghuodenianqingqunti。ciwai，yiweixiaofeitouzirenpengyouyetidao，shanmu、kaishikedengzuoweiquanqiuhuiyuanzhilingshoulongtouqiye，xianxiakeguangxingzaiyidingchengdushangmanzulexiaofeizhe“yanerbisheshen”dengfangmiandetiyangan，“suizhedamaichangmoshizhujianbeixianshangpeisongjizhan，xianxiazhideguangdexintiyanxique，zheiyeshishanmuriyishoudaohuanyingdeyuanyinzhiyi。”

dangxianianqingrenzuikanzhongdechulejiage，haiyoushijian。beigongzuohehulianwangjizhandabufenshijiandenianqingquntiyijingmeiyoulefumubei“huobisanjia”denaixin，gengduoshihou，tamenxiwangyourennenggoudaitizijilaitiaoxuanchanpin。

danbulunshidamaichanghaishichuantongdianshangpingtai，tongyizhongleixingdeshangpinnenggouduodajishizhong，dangxuanzebianduo，shijishangyejiuchenglemeiyouxuanze。zhengruyiweixiaofeizhesuoshuo，“buzhidaomaishenmedeshihou，shanmuyijingchenglebiaozhunpeizhi。”

zheijiushejidaoleshanmude“shangpinli”，yeshibushaowanghongmendianhezhibodianshangxuexishanmuzuiduodedifang。

shanmudesku（kucunliang）kongzhizai3000-4000zuoyou，zaijingtiaoxixuanxia，bujinbaozhenglechanpinzhiliang，haijihunengbaozhengmeiyigepinleidouyoubaokuan，birulvlvchuquandekaoji、qingningzhi、ruishijuandeng。yiweichangqushanmugouwudexiaofeizhezhiyan，shanmudechanpin“keyibizheyanjingmai，zhishaobuhuitairongyifanche”。

zheixiechanpindegongyingshangzaigonghuoqianjiubeiyaoqiuqianyue，bulunpinpaiyouduozhiming，gaikuanchanpinzhinenggonghuojishanmuyijia，dutedechanpinyeshideshanmuyoulewanghongxiaoying。jiuerjiuzhi，daibiaozhezhongchanshenfenxiangzhengyuchanpinxiquexingdeshanmuyechengweilewanghongdakadian，shenzhiyouxiaofeizhemeiguangyitangshanmudouyaopaizhaofapengyouquan。

xiangbibushaotanhuayixiandewanghongmendian，shanmudejueqibingbunengbeikanzuoyigeqiji，ershixuqiubianqiandejieguo。bushaodalaoyanjiuguoshanmu、pangduolai、yijiadengshangyemoshihoudoucenggankaiguo，“moshibaizaineili，bupayourenchao，danshiyaochaohaoquebingburongyi。”

suoyourendouzaiqidaizhezhongguobanshanmuchuxian。