wen  | techxingqiu zhaiyuanyuan

zhibosaidao，yongjinlewushushitutongguoshuimianzhibochuangzaocaifushenhuadezhubo。

tamenshixuesheng、baoma、yulezhibozhubo，zaidouyin、bzhan、xiaohongshudengpingtai，huashenweiyigegezhumiantianshi，weishimiandenianqingrenshangyanshibabanwuyihongshui。

ruguoniliuyiguoshenyedeshejiaomeiti，huoduohuoshaodouhuishuadaozheileizhibo：youxiezhibomeiyouzhenrenchujing，zhibojianjiandandasheyizhangfuheshuimianzhutidebeijingtu，quanchengtuchuyushengzhibo；huoshigouhuosheng，daziranyinxiang，huochairanshaojiashangxiayu、leiming、niaomingsheng；haiyouxieshishenyediantaidezhiboban，zhuboweiwangyoumenjiangshuiqiangushi。ciwai，haiyouhenduoshiyonggezhongshebeidaoju，zhizuoyixiedutedeshengyin。

qianjinianbaohuodeshuimianzhibo，rujinyigezhongxingshihuoyuezaigedashejiaopingtai。

shimianchengjiuleyigezhibosaidao。《2024shijieshuimianbaogao》jieguoxianshi，dangqianquanqiushimianrenshuyichaoguo20yiren，jinzhongguorenjiuyou3yi。wushurenzaizhumianzhibolixunzhaodaoweijie，bujinguoneiwangyou，haiwaiwangyoutongyangchenmiyuzhumianzhibobukeziba，weizhumianzhibokejin。

一个直播间深夜数万人在线

shenyebaohuodezhibo，buzhiliaotianhuocaiyileiyulezhibo，zhumianzhibojianyejimanlewanshuidenianqingren。

zhumianzhiboyebeichengweiasmrzhibo，asmrzhiboweiyingyu“autonomous sensory meridian response”desuoxie，jizifaxingzhijuejingluofanying。zhirentitongguoshi、ting、chu、xiujuedengganzhishangdeciji，zailunei、toupi、beibuhuoshentiqitabuwei，chanshenglingrenyuyuededutecijigan。zhumianzhubozebeichengweiwangluohongshuishi。

lingchenzuoyou，wangwangshizhumianzhibojianzuirenaodeshihou。jinri，techxingqiujinrudouyinyigeyongyou70duowanfensidezhubozhibojian，wanshang12dianguohou，tongshizaixianrenshuguowan。zheixierenbushuijue，zhishiweilelingtingzhubozaizhibojianbiaoyandegezhongzhumianyin：“xitou、caier、xiayusheng、gouhuoranshao、mojiaoshichufayin”。

zhumianzhuboyibanbutaihuizaizhibojianshuohua，jishishuohua，yeshizaihuifuwangyouyiwen，huozhengxunquerenwangyouxuqiushicaihuixiaoshengshuohua。suoyiweilezengjiazhibodehudongxing，zhubomentongchanghuishedingyixiezhibojiandianzanmubiao，piruwangyoudianzandao10wan、20wandengbutongmubiaoshi，zhubomenkeyibangmangshixianyizhongzhumianyin。

kejindewangyou，keyixuanzedianbo，huochadui。zheixiehua10yuan、20yuanmaijishigedoubidashang“mojing”“liwutong”dengliwujiukeyidacheng。youxiezhuboweilezhangxianzijizhibodeshouhuanyingchengdu，huimeitianfangchujigegudingdianbominge，wangyoudianboyidanxuyaohuafei10-30yuan，dianboyige“xitou”yinxiao，zhubojiuliyongshebeigongjubiaoyan5fenzhongdexitouyin。jiedanhouruguowangyouzaixiangdianbo，zexuyaoduozhifuyixieqian，weichaduimaidan。

fensishaodezhubo，zhibojianmeineimeduoren，dianbodegengshao，yijiaquanyinergengdi。suoyitamenjiuhuigulidajiadianzan，dianzanyueduo，zhibojiantuiliubianhuiyueduo。

gezhepingmu，wangyoumenmilianshangzhumianzhibo。yourenshizhumianzhiboweidianzianmianyao，shuimiankunraozhedefuyin。buguoyeyourenrenwei，cileizhiboweizhishangshui。shejiaomeitishang，yeyouduizhumianzhibodetaolun。

suiranwufalianghuazhumianxiaoguoruhe，dandequebushaorenduizhumianzhibochenmi。wangyouhewencheng，zijizuijinyigeyuekaishiguanzhuzhumianzhibo，yijinglianxukanmouweizhubozhibolianggeduoxingqi。kanjiuleyehuidianbo，zuixihuanxitou、mutoutang、xiayu、taikongsha。shenyetingwanzhibojiuhuiyunniangshuijue。

jutajieshao，shenbianbushaowaiguopengyouyezaikancileizhibo。zhumianzhiboyijingbuzhichengdangongnengzhibodezuoyong，tahaiyuqitazhiboyiyang，chengdanqilepeibandexiaoguo，tigongqingxujiazhi。

dangran，zhumianzhiboyebujuxianyuwanshang。bijing，renleishengwuzhong、gongzuoduoyangxing，shuimianshijianduoyuanhua，quantianduanshuimianderendouyou。shuimianzhuboyouxiezhiboshijianshizaiwanshang，youxiezeshishangwuchang、xiawuchang。zhishigenyejianzhiboxiangbi，baitianshijianduanzhumianzhibojianrenshubijiaoshao，tongchangzaijibaihuoshuqianren。mouzhumianzhuboxiawuchangzhibojianyouwangyoufenxiang，shangbanshijiantingzhumianzhibo，henjieya。

门槛低同质化严重，直播一个月就公开收徒

nianqingrenpengqileyigezhibosaidao，danxianzaizheigesaidaoyijing“renmanweihuan”。

zhumianzhibokeyishuo，shimuqianweishubuduozhangfensudubijiaokuaidechuileizhibozhiyi。shuimianzhuboxiaotangkaishizuozhumianzhibobuguoyigeyuedeshijian，jutatoulu，yuanbenyiweihennan，danmeixiangdaozhibodiyizhoushixiaoguojiubucuo，yiwanzhibozhangfen100duoren，guankanrenshugaoda1wanduo，haishouhuolejiqian“shuzuan”（xiaohongshupingtaideyizhongxunihuobi‌）。

xiaotangcheng，zijiyougepengyouzaidouyin、xiaohongshulianggepingtaizuozhumianzhibo，sangeyuedeshijianjileileshijiwanfen。

shouwoshijiwanfensi，biankeyitigaozijideshangyejiazhi。xiaotangbiaoshi，“shuzuan”buzhiduoshaoqian，shourujihukeyihulvebuji。zhumianzhibochangguanrenduo，zhangfenkuai，zhuyaoweiyihoujieguanggaoshangdanzuozhunbei。

chulejieguanggaohaikeyizijishoutu。xiaotangzijizhiboyigeyueshijian，yijingkaishigongkaishoutule，weixueyuantuichule198yuan-1688yuandetaocanjiaoxuefuwu。zhenrenchujinghuowurenzhibo，zhuruzhenrenyushengbuchujing、wurenyushengbuchujing，wurenminjiangushizhibo，wurenjingdianlaogefangyinle，doukeyijiaoxue。

zhishi，duixingyelaishuo，zhubomentongzhihuadexuexiziliaobao，yerangzhibojiandezhumianzhibobiandetongzhihua。butongdezhishi，gerenqiaodongshangyejiazhidenengliyouduoda。

zhangbinzuowurenzhumianzhibochabuduoyoubanniandeshijian，benrenbuchujing，benzhishangshuyulubo，jiangyusheng、gouhuoshengdengluboshengyinzaizhibojianbofang。jutajieshao，zhumianzhiboshuyutadefuye，yinweiwurenzhibobuchujing，wufakaikouyaodashang，suoyizhibojiandashangbijiaoshao，tadebianxianfangshizhuyaokaoshoutuheshangpinchuchuangdaihuo，shoutufeiyongshi588yuan。gezhongbianxianfangshidiejia，meiyueshouruzaijiqianyuanzuoyou。shoutujiaoxueziliaobaogenshichangshangxiangchabuda。

zhubomenzhibojiandedaojuyemeishenmechayi。ciqianzuoguozhumianzhibodeliweixiangtechxingqiubiaoshi，shebeidaojuzaitaobaodoukeyimaidao，touruchabuduozaiyiqianduoyuan，zhibohaixuyaomaideng、maikefengdengshebei，suanxialai，qianqitouruzai3000yuanzuoyou。duizhubolaishuo，daojushangjihumeiyouchuangxinkeyan。

zhubomenweilechayihua，zhinengzuochuweixiaodiaozheng。piru，youzhubozhibojianhuizhijieliechusuoyoudianboxiangmu，xinjinruzhibojiandewangyoukeyikuaisukandaozhubobiaoyandezhumianxiangmu，haiyouzhubohuishezhixiangmutoupiao，babiaoyanxiangmuxuanzequanjiaojiwangyou，toupiaoduodeyouxianbiaoyan。

chucizhiwai，zhubomenxiangyaojishentoubuzhubo，bianyaokaoyanzhiheyunqi。liweiqunianbianmiaozhunlezhumianzhibo，duanduanxuxudezhibo，dangshikenengshiyunqihao，meizuoduojiubianzhangdaoleyiwanfensi，zhibojianyeshijibairenjiqianrentongshizaixian。

danjinnianchu，taiduorenyongruzhumianzhibosaidao，shichangkaishibianhonghai。zaitakanlai，xianzaizhumianzhiboyijingbaohe，suibianyisoudoushizhumianzhubo，zhibomenjianbeilagao。xianzaizuozhibo，yaozuohaobuzhuanqiandexinlizhunbei，meiyoucaiyigenyanzhi，huihennanjianchixiaqu。

变现难，一场直播能赚50元都算巨款

shuimianzhubocengjingyigaoshouruwenming。guowaiyouwanghongkaozhiboshuijuemeiyuehuode1400duowanyuanshouru。danxianzaizhuboliuliangxiahua、shouruxiajiangyichengzhiboquanxingyexianzhuang，zhumianzhuboziranyewufaxingmian。

suiranxianzairengyouxuduobaoma、xueshengquntizhunbeijinruzhumianzhibosaidao，danliweiyijianjuetuichu。zaitakanlai，zhumianhennanbianxian。hulianwangzhibozhuyaoyikaoguanggao、daihuo、dashangsanzhongfangfabianxian，danshizhumianlizheisanzhongfangshidouhenyuan。zhumiandefangshi、shouzhongrenqun，douzhudingletawufaxiangqitazhiboyiyangzhuandepenmanboman。

shouxian，zhumianzhibojibenshiwurenshenghuozheeryuban，wufaxiangqitazhuboyiyangreqingdejieshaochanpin。qici，yonghuguankanzhumianzhibodemudejiushiweilerushui，zhibochangjingbushihedashang、daihuoyijiguanggao。

“liuliangshizhenda，bianxianshizhennan”，liweicheng，zhumianjiushizaixianrenshugao，dandoushicourenaode，meirendashangsongliwu。zhiboxiyinderenqunbenshenjiushinianqingren，xiaofeinengliyouxian。

erqie，xianzaizhubomenyuelaiyuejuan，quankaoaoshizhang，xinzhubozuoshangwuchangzhumianzhibogenbenmeiliuliang，quanshidazhubodeliuliang。xiaozhuboruguohaixianggendazhubofenyibeigeng，jiuzhinengquaolingchenshijianduandezhibo，juanzhiboshijian，juanzhiboshizhang。wanshangyizhiaoye，zhumianzhubomenxishengzuoxi，diandaozuoxi，wanshangzhibobaitianshuijue，zuihouhaizhuanbudaoqian。

jishidaojibaiyuandeshouru，rangzhubomenzhibodedonglizhijiedierugudi。liweibiaoshi，yichangzhibo，nengyoujibaikuaishourujiubucuole，yibandoushijishikuai。wangyoumendoushi“mojing”dianbo，zhubodaoshoulijiu5yuan。yiweizhumianzhubocheng，nianchuzuozhumianhainengzhuanjibaikuai，shouruyebucuo。guowannianwanjiazengduo，gezhongjuanshizhang，shenzhiyouxinzhuboyitianershisixiaoshidouzaibo，xianzaiyichangzhibonengzhuan50yuandousuanjukuan。

zhibomenjiandi，zhiboneirong、jishutongzhihua，rangzhubomenhennantigaodianbojiage。yinweimeirenyuanyimaidan。zhumianzhibobianxian，muqianjizhongzaizhibojiandianbo、shequndashang、zhibodaihuo（chuchuang、zhibodaihuo）、shoutu、maikechengdengjizhongfangshi。

yige300wanfensidetoubuzhubo，kanchengzhumianzhibosaidaodetianhuaban，rujinyebuzenmezhumianzhibo，zhuanquzuolezhibodaihuo。zaitadedouyinzhanghaozhuyexia，keyizhiguandekandaozhumianshipindeshouhuanyingdu。yigefufeidezhumiankechengshipinheji，bofanglianggaoda1.2yi。zuigaodebofangshipinheji，shenzhigaoda2.6yi。jutajieshao，yinweishoushang，yijinghaojigeyuemeizhibo，yiqianmeicizhibobolianggexiaoshi，xianzaiyigebanxiaoshi。zhumianzhibochabuduochengleyinliufangshi，daihuocaishizhuyaozhiboneirong。

“tianhuaban”shangqieruci，liujizhumianzhubobianxiandefangshijiqiyouxian。liweicheng，zhumianzhibobianxian，yaomezuocabianzhumian，yaomejiushisixiapaizhumianshipin，yeshifufeikechengdeyizhong。

dancabianzhumianzhudingzhibozhiluzoubuyuan，yidanbeipingtaifaxian，jiangmianlinchufa，shenzhibeifenghaodefengxian。wurenzhumianzhiboyeyoufengxian，zhumianzhubozhangbinbiaoshi，zijiyezaikaolvzhuanxing。pingtaiduiwurenzhumianzhibodedajilidu，dourangzhumianzhibonandudouzeng，chongmanlebuquedingxing。