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降价、门店倒闭,宝马真的不行了吗?

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wen l zhijincaijing yifan

jinguancunzaiyidingdejingjixingkeguanyinsu,danbudebuchengren,guochanxinnengyuandechongji,zhengrangbbazaizhongguoshichangjintuiliangnan。

9yuefen,zuoweicheqixiaoshouwangji,lixiang、qirui、wulingdengguochanxinnengyuanpinpaijunshixianxiaoliangyuezeng。fanguanzhixia,zuoweiguoneiyixianchuantonghaohuapinpai,benchi、aodi、baomajinguanrengzhanjuyidingshichang,danzengzhangbiaoxianbufuyiwang。

genjugongkaipilushuju,9yuefenbbazhongaodixiaoliangzuigaodadao52200liang,tongbijianshao20%。

benchijinsuiqihouwei51095liang,canzhaoqiqunian9yue6.24wanliangdezaihuaxiaoliang,zetongbixiahua18%。

erzaisandahaiwaihaohuapinpaizhong,baomadiandiwei44801liang,tongbixiahua30.82%,diefuzuida。

lingcongxifenremaichexinglaikan,bulunshiaodidea7l、a6l,haishibenchicji,yijijiangjiabuzhidebaoma3xi、5xi,tongbixiaoliangjunweixiahuazhuangtai,bbasihuwanbaiyuguochanxinshili。

youqishibaoma,zuoweidazhongshuzhipinpai,zaizheilunxiliezhanzhongjiejiebaitui,youqishizaifabubeichengzuo“shishangzuichou”5xihou,xiaoliangzhixianxiahua。shangbannianzaijiangjiacelvexia,baoma5xishixianchudifandandaidongzhengtixiaoliangzougao,dan7yueguanxuantuichujiagezhanzhihou,jinru8、9yuexiaoshouwangjiyilai,quelianfanzaoyuxiaoshouhuatielu。

jinri,baomaquanqiushoujia“5s”dianbeijingxingdebaodianbidian。tongshi,baomarengzaijiamajiangjia,18wanbaomai3huigui,minixilieyexuanbuxianshijiangjia6wanzuoyou,xinbaoma5xipingjunyouhui8-10wan,baoma525luoche30wanchutou。

suoyi,baomazhendebuxinglema?

宝马节节败退

zaihuidazheigewentizhiqian,xuyaolejiebaomaweihehuizaixin5xifabuzhihou,jiejiebaitui。

zhongguozuoweibaomaquanqiuzuizhongyaodeshichangzhiyi,yizhishibaomayejidezhongliudizhu,ernianqingrenwufaraokaide3xi,yijijinnianlaibeishouhuanyingdejiazhang5xi,rangbaomazaiguochanxinnengyuanjueqizhiqian,zhuandepenmanboman。

gengweizhongyaodeshi,zuoweidingjia40-50wandebaoma5xi,goucheyonghunianlingyijingcong45suiyishangzhubuxiatanzhi35suizuoyou,yonghuquntidenianqinghua,sihurangbaomakandaoxiwang。

erqiesuizhenianqingchezhudejiaru,tamendeshejiaofenxiangnengli,yezaichixufangdabaomadepinpaijiazhi,yiqiesihudouzaichaomeihaodefangxiangfazhan。

buguo,suizheyiyuxiaoliweizhudeguochanxinshilichenggongzouchupeiyuqi,yijizhengceduixinnengyuanpinpaideqingxie,xinshilimenpingjieshushiduhehaohuadubuyayubaoma,danjiagequeyaobianyihenduodengyoushi,shixiankuaisuzengzhang。

zuoweiguochanxinnengyuandefengxiangbiao,cong2022niansanjidukaishi,lixiangbianlvxianshixianyingli,daomuqian,lixiangjihuyueyuepaizaiwuchuantongcheqibeijingdexinshilixiaoliangbangdiyi,qileijixiaoliangyechaoguo100wanliang。

danyuxiaolidingjiayubaoma3xihe5xigaoduzhongdie,yincizaiyonghujishujibengudingdeqiantixia,tongjibiexinshilidexiaoliangzengzhang,shibicanshibaomashichangfene,qiejiagezhandachaozhixia,shichangdeguanwangqingxujiannong,yezaijinyibusuojianbaomaxiaoliang。

lingcongtongjibiepinpailaikan,zuoweibbalidexingjiabizhiguang,aodia6lyizhishidazhongxinghaohuajiaochedexiaoshouzhiwang,yeshijiagezhanguancheliduzuida、xiangyingzuikuaidepinpai。

duiyonghueryan,dajiakanzhongpinpai,danchengshideshentirangtamenduijiagegengjiamingan。

yinci,congtongyejiaodueryan,xinshilicanshibaomashichangfeneshibuzhengdeshishi,erzaitongjibieli,xiangshang,baomazhudanianqingcaozongdepinpaixingxiang,nanyihandongbenchiguyoudegaojingzhiyonghu,xiangxiaduijiagezhandeguanchequeburuaodi。

youqishizaijiageshangdeyouyubujue,rangbaomatongshipojudexianji。

zongxiangweidu,nianqingrenchengweizhuliduibaomaeryanshibashuangrenjian。tamenyongyougengqiangdexiaofeiyu,yijigengduangengzhijiedejuecelujing,qiegengjufenxiangyiyuan。

dannianqingrenzaixiaofeijueceyinzishang,quegenbaomayiwangkehuchabiejida。

yifangmiangengzhuzhonghengxiangduibi,cezhongpinjiabi,erfeijinweipinpaimaidan。zaidangqianshichanggejuxia,yingjianweidu,baomabingwujueduiyoushi。

ershitamengengzhuzhongchanpinwaiguandengzhiguanganshou,erbaomazuixinshejishicaodaoxiade5xi、3xi、xinkuanx3dengciqianguoneirexiaochexing,jihudoucaizhonglezheiqunnianqingrende“choudian”shang。nianqingrenhuiweipinpaimaidan,dandabufenqingkuang,buhuiweichoumaidan。

youyonghuzaixiaohongshutucaocheng,“benyiweibaoma5xiyijinggouchou,zhidaoxinx3chulai,caifaxian5xidemei。”

jinguanbaomakeyijiangqiguinaweichaoqianshejixiadezhentongqi,danzhentongqiguohou,beicanshidaijindeshichang,hainengrangbaomashouhuoyichangfanshenzhangma?

门店跑路?

jiejueyonghuxinrenweijihuoweibaomadangxiaguanjian

duiyubaomazhunianxiahuadexiaoshoubiaoxian,jinguanzhukeguanyinsujunzai,danhuiguibenzhi,yingxiangqiguoneixiaoliangdegenben,rengshijingjiwenti。

zaidangqiandahuanjingxia,30-40wanyusuankexuanzechexingshizaitaiduo,erqiehenduobaiwanjichexingpeizhijunkezaicijiaweigoude。ruguobushiduipinpaitebiezaiyi,shouwosansishiwandeyouxianxuanze,haizhenbuyidingshibaoma。

yinci,duiyubaomadafubujiyuqidexiaoliangbiaoxian,keyishuoshishidaidachaoxiadeyizhongbiran,yekeyirenweishibaomazaipinpaihejiagedeyouyubujuexia,cuoshishichangliangji。

bijingduiyubaomaeryan,qipinpaixiaxianjiaobiyadi、guangqi、fengtian、richandengpinpaiyaogaotaiduo,yeyiweizheqikequnjishugengxiao。danfendangaoderenduole,baomafendangaodechanziquebingmeiyoubianda。

duiyubaomadexiayibu,genxiaoliangxiangbi,huoxuzaijingxiaoshangqudaobaozhuzijidepinpaishengyugengjiazhongyao,zhiyaoyonghudexinxinhaizai,zongyouwandaochaochedeyitian。ruodangyonghuchajuebaomayecunpaolufengxian,xinrenweijizhixia,bupaichubeidongchelizhongguoshichangdekeneng。

zuoluobeijing,baomaquanqiushoujia“5s”diandedaobi,duibaomaeryanwuyishiyigezaogaodexinhao,ersousuo“baoma4sdiandaobi”,zheibingfeiweiyi。

yinci,dangxiabaomayiqiegongzuodezhongxinyingshiwenzhujingxiaoshangqudao,qianghuaxiaofeizhexinxin,bijingduidaduoshuyonghueryan,xinxinjiushihuangjin。

本文为转载内容,授权事宜请联系原著作权人。

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降价、门店倒闭,宝马真的不行了吗?

jiejueyonghuxinrenweijihuoweibaomadangxiaguanjian

wen l zhijincaijing yifan

jinguancunzaiyidingdejingjixingkeguanyinsu,danbudebuchengren,guochanxinnengyuandechongji,zhengrangbbazaizhongguoshichangjintuiliangnan。

9yuefen,zuoweicheqixiaoshouwangji,lixiang、qirui、wulingdengguochanxinnengyuanpinpaijunshixianxiaoliangyuezeng。fanguanzhixia,zuoweiguoneiyixianchuantonghaohuapinpai,benchi、aodi、baomajinguanrengzhanjuyidingshichang,danzengzhangbiaoxianbufuyiwang。

genjugongkaipilushuju,9yuefenbbazhongaodixiaoliangzuigaodadao52200liang,tongbijianshao20%。

benchijinsuiqihouwei51095liang,canzhaoqiqunian9yue6.24wanliangdezaihuaxiaoliang,zetongbixiahua18%。

erzaisandahaiwaihaohuapinpaizhong,baomadiandiwei44801liang,tongbixiahua30.82%,diefuzuida。

lingcongxifenremaichexinglaikan,bulunshiaodidea7l、a6l,haishibenchicji,yijijiangjiabuzhidebaoma3xi、5xi,tongbixiaoliangjunweixiahuazhuangtai,bbasihuwanbaiyuguochanxinshili。

youqishibaoma,zuoweidazhongshuzhipinpai,zaizheilunxiliezhanzhongjiejiebaitui,youqishizaifabubeichengzuo“shishangzuichou”5xihou,xiaoliangzhixianxiahua。shangbannianzaijiangjiacelvexia,baoma5xishixianchudifandandaidongzhengtixiaoliangzougao,dan7yueguanxuantuichujiagezhanzhihou,jinru8、9yuexiaoshouwangjiyilai,quelianfanzaoyuxiaoshouhuatielu。

jinri,baomaquanqiushoujia“5s”dianbeijingxingdebaodianbidian。tongshi,baomarengzaijiamajiangjia,18wanbaomai3huigui,minixilieyexuanbuxianshijiangjia6wanzuoyou,xinbaoma5xipingjunyouhui8-10wan,baoma525luoche30wanchutou。

suoyi,baomazhendebuxinglema?

宝马节节败退

zaihuidazheigewentizhiqian,xuyaolejiebaomaweihehuizaixin5xifabuzhihou,jiejiebaitui。

zhongguozuoweibaomaquanqiuzuizhongyaodeshichangzhiyi,yizhishibaomayejidezhongliudizhu,ernianqingrenwufaraokaide3xi,yijijinnianlaibeishouhuanyingdejiazhang5xi,rangbaomazaiguochanxinnengyuanjueqizhiqian,zhuandepenmanboman。

gengweizhongyaodeshi,zuoweidingjia40-50wandebaoma5xi,goucheyonghunianlingyijingcong45suiyishangzhubuxiatanzhi35suizuoyou,yonghuquntidenianqinghua,sihurangbaomakandaoxiwang。

erqiesuizhenianqingchezhudejiaru,tamendeshejiaofenxiangnengli,yezaichixufangdabaomadepinpaijiazhi,yiqiesihudouzaichaomeihaodefangxiangfazhan。

buguo,suizheyiyuxiaoliweizhudeguochanxinshilichenggongzouchupeiyuqi,yijizhengceduixinnengyuanpinpaideqingxie,xinshilimenpingjieshushiduhehaohuadubuyayubaoma,danjiagequeyaobianyihenduodengyoushi,shixiankuaisuzengzhang。

zuoweiguochanxinnengyuandefengxiangbiao,cong2022niansanjidukaishi,lixiangbianlvxianshixianyingli,daomuqian,lixiangjihuyueyuepaizaiwuchuantongcheqibeijingdexinshilixiaoliangbangdiyi,qileijixiaoliangyechaoguo100wanliang。

danyuxiaolidingjiayubaoma3xihe5xigaoduzhongdie,yincizaiyonghujishujibengudingdeqiantixia,tongjibiexinshilidexiaoliangzengzhang,shibicanshibaomashichangfene,qiejiagezhandachaozhixia,shichangdeguanwangqingxujiannong,yezaijinyibusuojianbaomaxiaoliang。

lingcongtongjibiepinpailaikan,zuoweibbalidexingjiabizhiguang,aodia6lyizhishidazhongxinghaohuajiaochedexiaoshouzhiwang,yeshijiagezhanguancheliduzuida、xiangyingzuikuaidepinpai。

duiyonghueryan,dajiakanzhongpinpai,danchengshideshentirangtamenduijiagegengjiamingan。

yinci,congtongyejiaodueryan,xinshilicanshibaomashichangfeneshibuzhengdeshishi,erzaitongjibieli,xiangshang,baomazhudanianqingcaozongdepinpaixingxiang,nanyihandongbenchiguyoudegaojingzhiyonghu,xiangxiaduijiagezhandeguanchequeburuaodi。

youqishizaijiageshangdeyouyubujue,rangbaomatongshipojudexianji。

zongxiangweidu,nianqingrenchengweizhuliduibaomaeryanshibashuangrenjian。tamenyongyougengqiangdexiaofeiyu,yijigengduangengzhijiedejuecelujing,qiegengjufenxiangyiyuan。

dannianqingrenzaixiaofeijueceyinzishang,quegenbaomayiwangkehuchabiejida。

yifangmiangengzhuzhonghengxiangduibi,cezhongpinjiabi,erfeijinweipinpaimaidan。zaidangqianshichanggejuxia,yingjianweidu,baomabingwujueduiyoushi。

ershitamengengzhuzhongchanpinwaiguandengzhiguanganshou,erbaomazuixinshejishicaodaoxiade5xi、3xi、xinkuanx3dengciqianguoneirexiaochexing,jihudoucaizhonglezheiqunnianqingrende“choudian”shang。nianqingrenhuiweipinpaimaidan,dandabufenqingkuang,buhuiweichoumaidan。

youyonghuzaixiaohongshutucaocheng,“benyiweibaoma5xiyijinggouchou,zhidaoxinx3chulai,caifaxian5xidemei。”

jinguanbaomakeyijiangqiguinaweichaoqianshejixiadezhentongqi,danzhentongqiguohou,beicanshidaijindeshichang,hainengrangbaomashouhuoyichangfanshenzhangma?

门店跑路?

jiejueyonghuxinrenweijihuoweibaomadangxiaguanjian

duiyubaomazhunianxiahuadexiaoshoubiaoxian,jinguanzhukeguanyinsujunzai,danhuiguibenzhi,yingxiangqiguoneixiaoliangdegenben,rengshijingjiwenti。

zaidangqiandahuanjingxia,30-40wanyusuankexuanzechexingshizaitaiduo,erqiehenduobaiwanjichexingpeizhijunkezaicijiaweigoude。ruguobushiduipinpaitebiezaiyi,shouwosansishiwandeyouxianxuanze,haizhenbuyidingshibaoma。

yinci,duiyubaomadafubujiyuqidexiaoliangbiaoxian,keyishuoshishidaidachaoxiadeyizhongbiran,yekeyirenweishibaomazaipinpaihejiagedeyouyubujuexia,cuoshishichangliangji。

bijingduiyubaomaeryan,qipinpaixiaxianjiaobiyadi、guangqi、fengtian、richandengpinpaiyaogaotaiduo,yeyiweizheqikequnjishugengxiao。danfendangaoderenduole,baomafendangaodechanziquebingmeiyoubianda。

duiyubaomadexiayibu,genxiaoliangxiangbi,huoxuzaijingxiaoshangqudaobaozhuzijidepinpaishengyugengjiazhongyao,zhiyaoyonghudexinxinhaizai,zongyouwandaochaochedeyitian。ruodangyonghuchajuebaomayecunpaolufengxian,xinrenweijizhixia,bupaichubeidongchelizhongguoshichangdekeneng。

zuoluobeijing,baomaquanqiushoujia“5s”diandedaobi,duibaomaeryanwuyishiyigezaogaodexinhao,ersousuo“baoma4sdiandaobi”,zheibingfeiweiyi。

yinci,dangxiabaomayiqiegongzuodezhongxinyingshiwenzhujingxiaoshangqudao,qianghuaxiaofeizhexinxin,bijingduidaduoshuyonghueryan,xinxinjiushihuangjin。

本文为转载内容,授权事宜请联系原著作权人。