wen | 《zhongguoqiyejia》jizhe zhangwenjing

编辑 | 米娜

jigeyueqian，diaoyebazijizuodeyanjingxiangmutingdiaole。

diaoye，benmingmengxing，shiafujingyou、diaoyeniunan、santikongqijinghua、xuepankaochuan、helijiadenghenduopinpaidechuangshiren，tayeshixiaofeihehulianwangquandechuangyemingxing。

2022nian，tazuoleyigexinxiangmu——dongxisuyanjing，zhizaizuo“5000yuanyanjing”depingti。yinianduoyiqian，diaoyehaiduizheigexiangmuxingzhibobo。tarenwei，putongyanjingdiandeyanjingdoushi“laji”。zenmeyinglini？“zheibujiushidanglaobandelequma？jiushizheimefeng！”tayongtiancaichuangyezhebandeyuqishuo。

今年8月，雕爷坦言，这个项目结束了，“因为眼镜项目本身是一个消费升级方向的产物，未来几年可能完全找不到属于它的生态位。”

过去半年多，他最深的感受是，永远不要和趋势作对，哪怕是壮士断腕、忍痛赔钱离场。他后悔没有早看到一句话，“你只需富一次”。

这是巴菲特十多年前在一次股东汇报上说的，给他带来的启示是：如果你已经开始变富，后面所有的冒险都必须要控制好风险，如果借用了杠杆，且风险无法控制，财富很可能会清零。

suoyi，tabuzaimaoxian，tingdiaoyanjingxiangmu，bingcongquniankaishihuigouafujingyouguquan，“jitouzirenhaiqian”。

diaoyemeiyoutidaodeshihelijia——tayu2014nian3yuechuanglidexianshangmeiyefuwupingtai，cengbeitarenweishizuizhongyaodeyicichuangye，shikenenggaibianrenmenshenghuofangshidechuangye。lianggeyueqian，diaoyeshuoyaokongzhihaofengxiandeshihou，helijiadefengxianyijingwubuzhule，yiboyouyiboshouyiren、xiaofeizhe、yuangongshangmenxianghelijiazhuitaoqiankuan。

《zhongguoqiyejia》huoxi，tamenxianghelijiazhuitaodeqiankuan，bujinbaokuoshouyirenfuwufei、yuangongxinzi、xiaofeizhetuikuan，haiyoushouyiren、yuangongkouzhongde“jindingjihua”、baiyibutiejileisixiangmutouzizijin。“shaozeshuwanyuan，duozejishiwan，zuiduodeyouliangbaiduowan。”yiweishouyirencheng。

jinri，《zhongguoqiyejia》jiuhelijiamuqianqingkuang、jiejuefangan、zijinquxiang、shangshijidagudongdengwenti，lianxihelijiaceoliangjiqing（huaming“zhongping”）。10yue25ri，helijiatongguogongguangongsixiang《zhongguoqiyejia》falaihuifuhan，duixiangguanwentijinxinglehuiying。

helijiacheng，gongsizaineibujichazhongfaxianyouweiguicaozuo、shuadanxingweideng，zhuanqugongsiewaijilifeiyong，yincigongsizaijichadetongshi，duocidiaozhengshouyirenfuwufeiyongzhifuzhengce，yidingchengdushangranghelijiachengshoulezhengchangjingyingfanchouneibuyingchanshengdefankuanyali。

helijiayefourenle“touzi”zhishuo，cheng“jindingjihua”shiduishouyirenfazhanxinkehujiarupingtaijiyudefanyongjiangli。“wosizaicishengming，helijiaconglaimeiyousuoweiderongzi、chuzhi、mujizijindexiangmu，yemeiyourenhechengnuotouzihuibaodexingwei。”

muqian，helijiashouyiren、yuangong、xiaofeizherengzaixunqiugezhongtujing，xiwangnengzhuihuihelijiaqiankuan。helijiachuanglizhichu，chuangshirendiaoyecengshuo：“zheijianshibixuyaozuo，helijiaganchenglewojiutashile，ganshulewoyetashi。”xianzai，diaoyezaoyiconghelijiadeguanlizhongdanchu，2023niantajieshoucaifangshicheng：“jinbaoliugudongshenfen，buzaicanyuguanli。”helijiaxiang《zhongguoqiyejia》biaoshi，muqianhelijiadedagudongshialibaba。

yanxiadewentishi，ruguo“ganshule”，sheilaiweihelijiadejiejumaidan？

01 上门追讨欠款

9月25日，一些手艺人、员工彻夜难眠，这是当月河狸家承诺还款的最后截止日。

在河狸家平台上，化妆师、美甲师、按摩师等被称为手艺人，他们向河狸家支付押金后即可入驻平台，通过平台接单并完成服务，河狸家按比例抽成，再向手艺人支付服务费用。也有一些手艺人拥有自己的线下门店，与河狸家签署合作协议后，入驻平台。

由于河狸家迟迟未能支付欠款，手艺人上门追讨。9月份，河狸家拿出了一份协议，其中承诺，2024年9月至2025年4月，每个月9日至25日，河狸家按历史手工推广费总额的10%至15%向手艺人支付。

但在9月25日之后，她们意识到，这份协议形同废纸。

据一位手艺人透露，到了9月25日，包括她在内的很多手艺人并没有收到来自河狸家的任何款项，也有一些人收到了，但仅几十元、几百元，相对于河狸家拖欠他们数十万元、数百万元的款项，几乎可以忽略不计。

9月14日，位于北京东北四环的河狸家北京公司，一位员工百无聊赖地坐在前台，公司内员工不多，显得空荡荡的。两位员工在门口沟通手艺人上门追讨欠款deqingkuang，bingbubihuiwairen，sihuxiyiweichang。

helijiaqianyuangongwangtiangaosu《zhongguoqiyejia》，2024nian5yuekaishi，meizhoudouyouyiborendaogongsitaoyaoqiankuan。dao9yuechu，tiantiandouyourenshangmen。

shouyirenlileiyu2022nianchuruzhuhelijiapingtai。yizhiyilai，helijiatuixing“t+7”zhengce，jishouyirenwanchengfuwu7tianhou，jikejianggaibifuwusuohuoyongjintixian，bingjinrushouyirengerenzhanghu。dan2024nian2yuekaishi，lileifaxian，helijiapingtaiwufatixianle。tazhaodaohelijiayunying，duifangyigezhongliyoutuituo。

dengdao2024nian4yue，henduoshouyirenyishidao，gongsikenengchuxianwenti，zhijieshangmentaoyaoqiankuan，danzuihou“qianyebufa、gongsibanzoule”。lileigaosu《zhongguoqiyejia》，muqianhelijiashangtuoqiantayongjinjiyajinyue1wanyuan。

helijiashangshuduifufangandeshijiduifuqingkuangruhe？xieyizhong“shougongtuiguangfei”jutibaokuoshenmekuanxiang？helijiabingweizhengmianhuiying，jinxiang《zhongguoqiyejia》biaoshi，gaifanganshizhendui2024nian9yue1riqianweifafangdefeiyongyue。

duiyu2024nian9yue1rizhihoudedingdansuochanshengdeshangmenshouyirenfeiyong，helijiachengtuichulelishishangzuikuaidetuiguangfeifafangfangan，pingtaihuizai3rineijiesuan，“muqiangaifanganzaigedikaishiluoshituijin，shouyirenjieshouduhenhao。”danyoushouyirenhehelijiaqianyuangongcheng，muqianbingweiduixian。

2024niangangruzhihelijiadewangtian，bujiuhoujiufaxianlebumiao，“meiyouyigeyuedegongzishizhunshifade”。weici，gongsijichule“huashi”liyou，biru“shouyirendapiliangtuikuan、gongsizhanghubeijianguan”“gongsijijiangshangshi，bunengyoutaidadezijinliudong”“fafanggongzidezhanghuyoualijianguan，fagongziliuchengxudedaoalishenpi”，zaidaohoulai，liyoubianchengle“xitongshengji”。

7yuekaishi，tameiyouzaishoudaorenhexinzi。aodao8yuedi，tatichulelizhi。muqian，helijiarengtuoqiantalianggeyueshuwanyuandexinzi。juqitoulu，bushaoyuangongyitiqizhongcai。shaoshuyuangongsuiranrengzaizhi，danbushaorenqingjia，yebuzaiqugongsishangban。

helijiazaihangzhou、beijing、chengdoudengduogechengshidegongsi，yintuoqianwuyezujin、dianfei，bangongshilihuorenquloukong，huobeiqiangzhitingdian。

danyixielaoyuangongshenzhibuganlizhi。yiweihelijiaqianyuangongxiang《zhongguoqiyejia》toulu，“tamendaduotouleqian。”tasuoshuodetouleqian，shizhi“jindingjihua”，yijileisixiangmu。

xiangbixinzi、yongjin，“jindingjihua”huoshihelijiadeyigegengdadekulong。

02 神秘的“金鼎计划”

zhangmingcengzaihelijiaduanzangongzuoguo，lizhihouzaiqiantongshidejieshaoxia，touzile“jindingjihua”。jiezhimuqian，rengyou15wanyuanshangweizhuitaohuilai。

zhangmingcheng，helijiafangmianguanyujindingjihuadeshuocishi，“weijiexialaideshangshizuozhunbei，zugoudadezijinliuhuiranghelijiadeshangshijinchenggengshunli。”

zaidangshizhangmingdeyanzhong，helijiashimeiyepingtaidedujiaoshou，beikaoali，qieyijingliduolunrongzi，conggefangmianlaikan，gongsiyinggaishikaopude。jiashangyiweizaigongsigongzuojin10niandetongshidetuijian，chuyuxinren，zai2022nianzhangmingkaishitouzi“jindingjihua”。

“zuikaishitajiujiao‘jindingjihua’，houlaihaiyoushenmebaiyibutieziyuanzhihuandengbutongmingcheng，danqishibenzhishangdoushiyiyangde，jiushibaqiantoujinqu，meigeyuedingqifanyidingbilideyongjin，tongchangshi1.5%。”zhangminggaosu《zhongguoqiyejia》，touzi“jindingjihua”bingweiqianhetong，junyouhelijiayunyingrenyuanzhijiejieshao，yaoqingcanjia。

duifanggaosuzhangming，tazhixuyaoshuaxinyongka，tongguoshuadandexingshijinruhelijiazhanghu。ciyue，helijiahuifanhuizheibizijin，rangzhangminghaixinyongka，daixinyongkayouleedu，zaijiangzheibiqianshuajinhelijiazhanghu。tamenjiangzheichengwei“gunzhang”，erzhangmingmeigeyuekeyihuode1.5%defanli。

zaiyinianduoshijianli，zhangmingmeiyuetouru10wanyuan。jinnian4yue，zhangmingxiwangchechutouzi。helijiatongshigaosuzhangming，helijiarujinfazhantaishibiyiwanggenghao，youmiaohuilehelijiameihaodeshangshilantu，jiertuijianlehelijiatuichudefandianda2.66%dexinhuodong。zhangmingzaicizhuijiale5wanyuantouzi。

dandaole7yue，yixiebumiaodejixiangkaishichuxian。shouxianshifanyongtuola，yuanbenyuedijiunengdaozhangdefanyong，zhidaociyuechudouwufadaozhang。yucitongshi，zhangmingfaxian，helijiajiangzijin“kandegenglaole”。ciqian15wanyuanbenjin，helijiameiyuedingqikeyiquanefanzhizhangmingzhanghu，daole7yue，quefenwei3bifanhai。ranerdao9yue，zheibizijinchedifanbuhuilaile。

xianxiamendianjingyingzhewangmeiyuzhangmingleisi，dantatouzideshi“baiyibutie”。

2021nian，wangmeidemendianyuhelijiaqianshuxieyi，bingruzhuhelijiapingtai。juqijieshao，tongguogaipingtaihuodededingdan，pingtaichoucheng20%。zaihelijiayudouyinhezuohou，youdouyintuiliuhuodededingdan，helijiahedouyingongfencheng51%，mendiankede49%。

houlai，helijiatuichu“youxuanmendian”huodong。2022nianqi，wangmeimeiyueyishuadanxingshixianghelijiazhanghuzhuanru10wanyuan，jikehuodetongchengsousuogengkaoqiandepaiming、liulianggenghaodeziyuanwei。buguo，dangshibingwurenhefanli，qiemeigeyuedounengzhengchangtichuzheibizijin。zheizhongmoshichixuleyinianduoshijian。

2023nian9yue，helijiayunyingrenyuangaosuwangmei，helijiatuichu“baiyibutie”，moshiyu“youxuanmendian”xiangtong，danmeigeyuekehuode1.5%delixi。

tongyangchuyuduihelijiadexinren，zaizhihoudeshuyuezhong，wangmeimeigeyuexianghelijiatouruersanshiwanyuan，zuigaofengshida50wanyuan。zhidao2024nian3yue，wangmeishuajin20yuwanyuan，houyingerenxuyao，xiwangtichuzheibizijin，quefaxianwufatixianle。helijiayunyingrenyuanjichudeliyoushi：“gongsiyinshangshishenhe，zijindongjiele。”

cihou，yuwangmeiduijiedeyunyingrenyuanhuanlehaojibo，zheibiqianqueyizhimeinengtuihuizhiwangmeizhanghu。

wangmeicheng，helijiayunyingrenyuangaosuta，“jindingjihua”yu“baiyibutie”benzhishangxiangtong，zhenduixianshangshouyirentuichudejiao“jindingjihua”，duixianxiamendiantuichudejiao“baiyibutie”。

helijiadui“benjin”“touziren”zhishuoyuyifouren。zaihuifuhanzhong，helijiacheng：

“‘jindingjihua’，shijishiduishouyirenfazhanxinkehujiarupingtaijiyufanyongjiangli。gaijihuademeiyiweicanyuzhehegongsiqiandingdedoushichengjiaodingdanfanyongjianglidehetong，hetongmingqueyuedingjiangliyijuweizhenshidejiaoyidingdan。gongsiyoushouyirenqiandingdehetongzuoweizhengjuzhengmingshangshushishi。”

“yincibingbucunzai‘touziren’he‘benjin’deshuofa。jindingjihuaguidingshouyirendachengyidingdegtv，bixushizhenshijiaoyibingweifashengtuikuandeqingkuangxia，pingtaigenjuhetongyuedingdeanzhaobutongdezhouqi（yuedu、jidu、banniandu）jiyujilifanhai。”

buguo，yixieshouyirenhehelijiayuangonggaosu《zhongguoqiyejia》，shijiqingkuangbingfeiruci。tamencheng，canyu“jindingjihua”de，bujinyoushouyiren，haiyouhelijiayuangong，shenzhiyuangongshenbiandeqinpenghaoyou，tourujinejiwanyuan、jishiwanyuan、shangbaiwanyuanbudeng。

yiweihelijiaqianyuangongbiaoshi，jindingjihuajiushiyigeshouyihengaodetouzixiangmu，yuelilv1.5%zhi2%。zaihangzhou，jindingjihuadayueyu2022nianzhongqidong，beijing、shanghaizekaishidebijiaozao。youyushouyida，jiazhiciqiangongsiyunzhuanzhengchang，youhenduohelijiayuangongyecanyuletouzi。henduo“jindingtouzi”canyuzheshenzhimeiyouqianhetong，“quankaoliyiyoudao”。

03 上市和大股东疑云

zaihelijiadeguanlizhong，“shangshi”he“dagudongali”beigaocengpinfantiji。

wulunshishouyiren，haishiyuangong，junxiang《zhongguoqiyejia》biaoshi，helijiayizhixuanchengjiangshangshi，“hanlehenduonian”。

zhangming、wangmeijuntidao，helijiaxiangtamentuiguangjindingjihua，jiushiyi“shangshi”weishuoci。“gongsishuoyaoshangshi，rangwomenshualiushui，zhangmianliushuiduo，gongsicaikeyirongzishangshi。”wangmeishuo。

2024nian4yue，youxiaoxicheng，helijiazai10zhounianshouyirenshengdianshangzhengshixuanbuqidongipo。

而后来，章鸣为自己4月份追加的5万元投资而后悔时，却发现，“不少人都在4月份被河狸家运营‘抓’回来，请他们帮忙冲业绩，继而陆续在这个时间节点又重新投资了‘金鼎计划’。”

同时，河狸家鼓励手艺人购买期权，或定期参与“金鼎计划”，奖励期权。

而在河狸家内部，上市同样迷雾重重。河狸家前员工林蔚告诉《中国企业家》，河狸家内部说是计划上市，已提交IPO，但真实性未知。最初，他对于河狸家所宣传的上市深信不疑，也因此入职河狸家，但河狸家逐渐出现问题，他开始产生怀疑。

另一位河狸家员工对上市之说却嗤之以鼻，“我自身经历过公司上市，这个公司的所有情况都不是上市的前兆。”

duici，helijiahuiyingcheng，“yaoqiushouyirenduoshualiushui”weibushixiaoxi。

“ciqianwomenzaineibujichazhong，faxianshaoshuyuangongtongguoyindaoshouyiren，tongguoxinkaishedexujiaxiaofeizhezhanghuheshouyirenzijidefuwuzhanghu，zhizaoxujiajiaoyidingdandebihuan。ercongzheixiexujiadejiaoyizhong，dalianghuoqugongsidecuxiaojianglifeiyong。zheishiyizhongdianxingdeneibutanfuhezhiwuqinzhandexingwei，womencongweiyaoqiuyeyangejinzhigongsideyunyingrenyuanyaoqiushouyirenshuadan。”helijiazaihuifuhanzhongshuo。

然而耐人寻味的是，自称河狸家CEO梁吉庆多年微信好友的吴伟zai9yuechucengxiang《zhongguoqiyejia》fanying，qibangzhuliangjiqing“shuadan”beipian。

今年8月初，梁吉庆称“业绩有缺口”，请吴伟bangmangweihelijiatianmaodian“chongyeji”，chengnuo30tianhoufanhaizijin，bingjiyuyidingfandianjiangli。liangjiqingfalailianjiehou，tagoumaile1wanyuandehelijiafuwuka。danyigeduoyuehou，dangtazhaodaoliangjiqingyaoqiutuikuanshi，liangjiqingcheng，yizaizoutianmaotuikuanliucheng，haixujitiancainengtuikuan。zhihoushucicuihai，liangjiqingrengjichutongyigeliyou。julejie，zaitagongkaizhengquhou，helijiatuihailezheibizijin。

guanyuipo，helijiazehuifu，“youyugongsizhangchenghexiangguanzibenshichangguanlizhiduzhongdexinxipiluguiding，bubianjutipilu。”

chuleshangshi，helijiadelingyigeguanghuanlaiziyu“diyidagudongalibabajituan”。helijiaduoweiqianyuangonggaosu《zhongguoqiyejia》，tamenshibeihelijiadealibeijingxiyin，congerjinruhelijia。helijiaduiwaiyeyizhiyialiweigongsibeishu。

jubaodao，2014nian4yue，zaicongidgzibennadaotianshilunrongzihou，helijiagongjinglilesilunrongzi，touzifanghaibaokuokuandaizibencbc、qimingchuangtou、guangxinziben、maixingtouziguanli、lidingtouzidengjigou。2020nian8yue，alibabajituanduihelijiazhanlvetouzishuyiyuan，chengweihelijiadediyidagudong。

linyuzhiyan，helijiazaihangzhoudemingqi，zhuyaoshikaoali，yinweialishizuidagudong。“diaoyezhishichuangshiren，lingdaoduiwomenchuandadejiushi，alishizuidagudong。”dantajinjiezheyoushuo，“wangchuanalichezile，buzhizhenjia。”

erduiyuhelijiaciqianjichude“fafanggongzidezhanghuyoualijianguan，fagongziliuchengxudedaoalishenpi”zheiyiyanchifafanggongzideliyou，wangtianyegandaoyihuo，“congneibutingshuo，aliqueshitouziguoqian，danshizhihoujiumeiyouzaichixutouqianle，kenengzhitouguoneiyici。”

alibabajiujingshibushihelijiadediyidagudong？

tianyanchaxianshi，beijinghelijiaxinxijishuyouxiangongsi（xiacheng“beijinghelijia”）gongyou6mingziranrengudong，qizhongmengxing（jidiaoye）chigu72%，weizuidagudong、shijikongzhiren。hangzhouhelijiaxinxijishuyouxiangongsizeyoubeijinghelijiahehangzhouyouhaoneirongwangluoyouxiangongsifenbiechigu70%、30%，houzheyouziranrenzhengxiangyu100%chigu。

guanyudagudongqingkuang，helijiahuifu《zhongguoqiyejia》，“youyugongsichenglishi，touzirenzhongyouwaizijijin，suoyizaiguquanjiagoushangcaiyonglebiaozhundeviejiagou。zaizheigejiagouxia，helijiaxianggangyouxiangongsi100%konggubeijingmengxiangchengbaoxinxijishuyouxiangongsi，erzuoweijingneidewaiziqiye，beijingmengxiangchengbaoyoutongguoyixiliekongzhixieyi（baokuowaijiekandaodeguquanzhiyaxieyi），kongzhijingneijingyingshitibeijinghelijiaxinxijishuyouxiangongsi。2020nian8yue，alibabajituanjinxingzhanlvetouzi，chengweihelijiadedagudong。”

zaihelijianeibu，linyubiaoshi，queshinengkandaoyixielaizialideyingxiang，birushiyonghuaming，youbiruxiaofang“shuang11”，zaihelijiadazao“919”denggeleicuxiaojierideng。

danchucizhiwai，sihuzaiwugengduo。shishishang，wulunshihelijiaceoliangjiqing，haishichuangshirendiaoye，benshenyualipoyouyuanyuan。liangjiqingchushenyuali，cengrentianmaomeizhuangyurihuapinleidefuzeren。erchuangshirendiaoye，ju《caijing》zazhibaodao，yinweiduimayunhealimoshidechongbai，weizijiqule“diaoye”zheigehuaming。

04 资金“饥渴”

helijiadezijinwentihuocongqunianxiabannianjiukaishixianxianle。

zaihelijia，fuzeduijieshouyirenduandeshiyunying。helijiaqianyunyingrenyuanlinyucheng，2023nian9yue，jiuyoushouyirenfankuitixianchuxianyanchi。houlai，tazhujianjiedaoyuelaiyueduoleisidefankui。

“dao2023niandizuoyou，gongsichuxianleyizhongqiguaidexianxiang——yongqiantiqian，jiyifangmianbujishouyirentixian，lingyifangmianrangyunyingrenyuanzhaoshouyirenyaoqian，canyujindingjihuadenggezhonggaoshouyitouzi。”linyuxiang《zhongguoqiyejia》jieshi，“jugelizi，jiaruyiweiyunyingduijiedeshouyirena、b、c、d，yigongdaifafang5wanyuan，taxuyaolingzhaoyiweishouyirenetoujinlai5wanyuan，zheiyanga、b、c、ddeqianjiunenghenkuaidaozhang，fouzezhinengdengzhe。”

zaiciqijian，yunyingrenyuanmeitianchengdanjudadeyali。zheiyangdezhuangkuangyizhichixudao2024nianchunjiehou，tuoqianshouyirenshourudexianxiangyuelaiyueyanzhong。ciqianhenshaochuxiantixianchaoyigeyuehaiweidaozhangdexianxiang，danchunjiehouchuxianle，zhidao2024nian3yue，1yuefendetixian（ji12yuedeshougongshouru）rengweidaozhang。

yixieshouyirenkaishidaogongsitaoyaoshouru，yunyingrenyuanbeiyaoqiuchumianchuli。“danshishishang，womenbubishouyirenzhidaodeduoduoshao，gongsimeiyougaosuwomenrenhexinxi，meigeyuedouzhishuo，xiageyuejiuhuifuzhengchangle。”linyushuo。

2024nianshangbannian，gezhongjixiangdouxianshichuhelijiaduizijindejidukeqiu。

linyutoulu，chulejindingjihua，helijiahaituichuleyuemanyingka、qiquandenggeleihuodong，junshileisidegaoshouyixiangmu。“shibushituichuyigehuodong，rangyunyingrenyuanqugenshouyirentan。”

zuoweimeiyetoubuo2opingtai，helijiaweiheruci“queqian”？

zaoqi，diaoye“xiangkeleyaoyiyangqurongzi”，xishigufenyezaisuobuxi，bixuyilunlunrongxiaqu。tacengzai《mbajiaobuledechuangfuke》yishuzhongtidao，“helijiahenshaoqian，rijunliushuifengzhichaoguo1000wanyuan，keshigangkaishiyifenqiandelirundoumeiyou……zuopingtaitaiweixianle，conggailvshangjiang，nenghuoxialaidoushixiaogailvshijian。”

河狸家与滴滴、kuaidedechengzhangmoshijiweixiangsi，doushiyonggaoedebutiexiyinyonghuqianlaixiaofei。2015nian，helijiarengmeigeyuekuisun2000wanyuanzuoyou。

吴伟cengjingyeshio2opingtaichuangyezhe，conghelijiagangchenglishijiukaishiguanzhuzheijiaqiye。guoquduonian，daliango2opingtaidaobi，danhelijiajianchizhijin，qiechengweichuileitoubuqiye，tajuedepoweibuyi。

zaitakanlai，zheizhongmoshibenshenbingbukekong，rongyipaodan。yuchuxinghuowaimaipingtaibutong，meijiashi、huazhuangshidengshouyirentongguopingtaijiedan，yukehushuxihou，sixiajiedanjike，bubiwanquanyilaiyupingtai。“suoyi，helijiaduiyushouyirendeguankongnengliyaoqiuhengao。”

yiweihelijiaqianyuangongyerenwei，zheizhongmoshinanyizuoda。tatoulu，pingtaishanghuoyuedeshouyirenqunti，pingjunmeigechengshibudao200ren，shuliangbingmeiyouneimepangda。

taciqiansuozaidemeijia、meijiebankuai，shouyirenmeigeyuedaozhanggongzi，xiangchaoguo1wanyuanbingburongyi。ruguoshouyirenshourubugao，yiweizhepingtaisuohuodedeshouruyemeiyouxiangxiangdekeguan。zaitakanlai，zheibushigangxudexuqiu，yebingbushitebiegaopindexiaofei。

“congwosuozaibankuaiqingkuanglaikan，yingyeebuhuitaigao，bingbuzuyizhichenghelijiashangshi。”shangshuyuangongcheng。

eryanxia，helijiashouyirenheyuangonggengguanxindeshi：tamendeqian，daodiqunale？

05 隐去的创始人

buguanhelijiadiyidagudongshialihaishidiaoye，keyiquedingdeshi，diaoyesihuyijingwanquanconghelijiadejingyingguanlizhong“danchu”le。

duoweiyuangonggaosu《zhongguoqiyejia》，diaoyezaihelijiameiyourenhecunzaigan，genbenjiumeijianguozheigeren，yemeiyourenhuitizheigeren。2023nian5yue，diaoyezaijieshoumeiticaifangshiyebiaoshi，qizaihelijiazhibaoliulegudongshenfen，buzaicanyuguanli。

但最初并不是这样。

2013nian，dango2olailindeshihou，diaoyejuedezheishiyicilishixingdedajihui。tazhuomochu20duogekeyizhenghexianxiaziyuandeo2omoshi，zuizhongxuanzelemeijia。2014nian3yue，tachuanglihelijia。

河狸家本质上是一个O2O平台，客户通过APP下单，美甲师上门提供美甲服务。后来，河狸家的业务拓展至美甲、美容美睫、手足护理、化妆造型、美发、健身等。

最初的核心团队有很多人来自阿里巴巴，其中就包括联合创始人和CEO梁吉庆，她曾主导搭建天猫美妆，雕爷找上她时，她已经离开天猫，准备创业。

在《MBA教不了的创富课》中，雕爷讲过河狸家早期融资的故事，这个故事他在多个场合中讲过。

据雕爷讲述，2014年年初，他准备启动河狸家项目，就去找IDG的李丰做参谋。等他说完了，李丰说：“你的想法跟我一样。你必须让我投资，因为你的前两个项目我都错过了。”

当时，雕爷打算自己先拿几千万元试试水，并不想要他们的钱，只好随口开了一个天价，把这个仅仅存在于他脑海中的“想法”估值到1.5亿元人民币。本意是想吓跑李丰，没想到李丰比他还疯，爽快答应了。

diaoyecheng，2014nianqiutian，yijiazhimingfengxiantouzizaiblunrongziduihelijiadeguzhijiejin10yiyuanrenminbi。dao2015nian2yue，helijiawanchengclunrongzi，guzhijin3yimeiyuan。zheiyilun，tabenrenyegentoule750wanmeiyuan。“clunzhihou，wobenrenzaihelijiasuozhandegufen，jiuzhishengxiabaifenzhisishijile，sangshile‘jueduikonggu’diwei（dangran，xiangduikongzhirengranbubian）……”tashuo。

diaoyejuede，helijiashizijiyoushiyilaizuidagejudeyicichuangye，qianchedaoneimeduoshouyirendefanwanwenti，bixuzhuanzhutouru。suoyihelijiaqidonghou，tabaafujingyoujiaojibierendali，chulehuiqucanjialihui，qitashijianquanbujilehelijia。

tazuoguomeirong，zuoguoafujingyou，zuoguocanyin。zheixiechuangyegaibianletademingyun，rangtayongyoulecaifu，dantabingbuganxin。taxiwangliuxiayigecunzaiyuzheigeshijiedehenji，shenzhicongmouzhongchengdushanggaibianrenmendeshenghuofangshi，gaibianshijie。helijiacongmouzhongchengdushanglaishuo，chengzailetadeyexinhexiwang。

diaoyeqishibingbutaidongmeijia，duiyuqiyeguanlixijieyechangchangshouzuwucuo。helijiadeshijiguanliyunyingyouceoliangjiqingfuze，diaoyegengduoshizhidinggongsizhanlve、jiliyuangong。danbuzhicongshenmeshihoukaishi，diaoyechediconghelijia“yinshen”le。

diaoyeduizijiderenzhi，shiyigetianmaxingkongdechuangyezhe，erjuebushiyige“fadusenyan”dezhixingzhe。

tacengjianyinianqingren，yuqixiandugemba（gongshangguanlishuoshi）zaiquchuangye，haiburuxianquchuangye，dengyudaotianhuabanle，zaiqushangxueyuandugeemba（gaojiguanlirenyuangongshangguanlishuoshi）。yinweimbadesuoyoukecheng，doushizaixunlianrendelixing，danguodulixing，xiangxianglihexingdongliyidinghuixiajiang。mbadezuijiachulushizhiyejingliren。

chuangyezhe，zaitakanlaiyinggaishiyigekongxiangjia，anzhaoxiangxiang，huachutuzhi。gaihaofangzihou，denggaijinxingshiyonghuoxiushanle，jiulundaombamenchushoule。

tatanyan，tazaiguobuzhiyicigentouhou，caidongde，zijiconglaijiubushiyigedangceodeliao，“wogenbenbuhuizhixing”。jiranruci，neijiudangdongshizhanghaole，baceodeweizhijiaojizhiyejingliren。

diaoyebeihou，zhuizheyizhangchuanchuangyegongsidemingzi，tademeiyigexiangfajihudouzhuanhuachengleyigegongsi。raner，rujinzheixiegongsidaduoshudemingzidouyinruchenyanle。yexuzhengruhelijiayiweiyuangongsuoxingrongde，“sihutaderenwuzhishibazheigecaotaibanzidaqilai”。

文中人名均为化名

参考资料：

《MBA教不了得创富课》，机械工业出版社，雕爷

《“隐形独角兽”美业服务平台河狸家为何深陷拖欠款项等质疑？》，每日经济新闻，陈晴、杨卉

《雕爷孟醒：胡同串子“洗白”记》，《财经》杂志，陈庆春

《雕爷遇见孟醒》，南方人物周刊，黄剑

《雕爷自述：我把眼镜项目停掉了，人永远不要和趋势作对》，刀姐doris