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编辑 | 杜仲

2024nian10yue29ri19:00，yureleyigeyuedexiaomifabuhuizhongyuruqijuban。

zhangda3gebanxiaoshidefabuhuiyiranshidianxingdexiaomishidazahuifengge，shouhuan、shoubiao、xiyiji、kongdiao、dianshilunfandengchang，danzuireliedehuanhushenghaishibeiguanzhongliujileqiche，lianxiaomi15xilieshoujidouchenglepeichen。

zaidangqiandexiaofeidianzilingyu，qichewuyishigengremendehuati，zhinengshoujizezaixiaoliangyuyuluncengmianjinxiantuishi。2023nian，sandashujugongsiidc、canalys、techinsightsduiyuquanqiushoujixiaoliangdezongjielveyouchayi，fenbieshi11.7yitai、11.4yitai、11.5yitai，danxiangtongdeshilianniantongbixiahuadequshi，quanqiushoujixiaoliangyidieluozhishinianlaidezuididian。

yingjianpeizhiyuwaiguanshejidegaodutongzhihua，rangshoujishichangwufazouchumanzhangdexiaxingzhouqi，danbianhuayezaiyunniang，chulejiagejugaobuxiadezhedieping，haiyou“wanwujiekeai”dedongfeng。duiyudabufenyonghueryan，renshouyitaideshoujishitiyanaidejuejiarukou，yushigechangshangpobujidaidijiang2024niandingyiwei“aishoujiyuannian”。

dancongshichangfankuilaikan，aishoujihaimeinengzouchufabuhuidezhibojian。

AI手机，加量也加价‍

weileqiangdiaoaidezhongyaoxing，xiaomipengpaios 2lvxiandengchang。

pengpaioszaiqunian10yueshoucifabu，qudailemiui，xiaomi15xilieshishoukuandazaipengpaios 2deqijianshouji。zaicicifabuhuiqian，xiaomijituanzongcailuweibingjiucengduocifaboyure，weiaishoujidehuatidujiama。

zaicicifabuhuishang，xiaomijituanshoujibufuzongcaijinfanzhujianglexiaomipengpaios 2defabuhuanjie，jieshaoleaidongtaibizhi、aidianyinggansuoping、aixiezuo、aishiyin、aizimuheaimiaohuadengaigongneng。

tongshi，xiaoaitongxueshengjiwei“chaojixiaoai”，shixiaomiqijianjiaizhushou，jinguanzheizhongmingmingfangshilvexiancihuiliangdekuifa，danyeweixiacishengjiliuxialezugoudekongjian，jiuji、dingji、chaoqiang、zhiqiang、zhizun……kanchengsaiboyangchong，shumabaobei。

jujinfanjieshao，chaojixiaoaijubeizhengzhaoguanli、richenganpai、pingmuzhinengtiquhequanjujingzhunjiansuogongneng，keyichulizhaopian、wendangheshipindengduozhongneirong。dangpingmuzhongchuxianjiazhao、fapiao、shenfenzhenghaodengxinxishi，keyirangchaojixiaoaibangmang“jiyixia”，zaixuyaoshisuishidiaoqu、zidongtianxie；hangbanxinxi、huiyiyaoqingyekeyi“jiyixia”，zhijieshengchengdaorilizhong；haikeyicongshangqiangeshipinzhongkuaisuzhaodaomouyizhenhuamian，ru“xiaogouzaicaopingshangwandeshipin”。

zai2023niandixiaomisu7jiaruhou，xiaomide“renchejiaquanshengtai”wanchenglebihuan，erzheiyeshixiaomiaideyoushisuozai。jujieshao，jiezhimuqian，xiaomipengpaiosdekuaduanzhilianjishuyijinglianjielequanqiuchaoguo10yitaishebei。chaojixiaoaikeyihezhinengjiajuchanpinxiangliantong，shixianzaiyonghurushuihuochumenhouzidongguanbidianshidenggongneng。

duiyumiaozhunquanwuzhinengyijirenchejiabihuandehuaweihexiaomieryan，tongguocaozuoxitongdatongduoshebeidexietongyunzuo，keyijiangyonghuzuidachengdudibangdingzaitongyishengtaizhong，qiangzhangengduodegoumaili。

xiaomizaifabuhuishangzhongdianjieshaolezheifangmiandenengli。chaojixiaoaikeyiliyongduomotainengli，jianhuayonghumianduihailiangshebeishifuzadecaozuo，datongganzhi－lijie－zhixingdequanlianlucaozuo，qieshijiejueyonghushenghuozhongyinshiyongzhinengshebeichuxiandegaopin“xiao”wenti。

dangran，jibianshichangdao“kejipuhui”dexiaomi，yexuyaoyonghuwei“xinkeji”zhifugengduodefeiyong。

xiaomi15xilieshixiaomichongjigaoduanshichangdeguanjianchanpin。zaicicifabuhuizhiqian，xiaomichuangshirenjianceoleijunjiucengduocifawen，mingquetidaoxiaomi15xiliejiangzhangjia，weixiaofeizheliuchulediaozhengyuqideshijian。

leijunzaifabuhuishangbiaoshi：“xiaomidegaoduanhuazhanlveyijingzhixingle5nianshijian，fabule5daichanpin。wokeyibaozheng，jibianzhangjia，xiaomi15yijiuwuchaosuozhi！xiangbiwangdaitongneicunbanbendezhangjiafudu，yekendingrangdajiajuede‘guideyouliyou’，xiexiedajialijie！”

keguaneryan，xiaomishoujizaizhangjiafangmianbingbujijin，gaoduanhuazhanlvetuixingle3nian，jixiangbaituoxingjiabidebiaoqian，youbuxiwangxianrugaojiadipeideyulunzhaoze。

congjiagelaikan，xiaomi15zuidipeiwei12gb+256gbbanben，qishoujia4499yuan，xiangjiaoxiaomi14tongbanbenzhangjia200yuan，danyekandiaole8gb+256gbqishoujia3999yuandebanben，jiandanlaishuojiushiyi“jialiangyejiajia”defangshidiaogaoqishoujia。

banbenbutong，zhangjiafuduyebutong，xiaomi15de16gb+1tbbanbenshoujiawei5499yuan，bi14xilietongbanbenzhangjia500yuan。ciwai，xiaomi15tuichuzuanshixiandingban，peiyuzuanshixiangqianzhongkuang，shoujia5999yuan。

leijunzaifabuhuishangtidao，“judiaoyangongsizuixindebaogao，womenshoujidequanqiushichangfenedaole14%，biquniantongqizengjiale1gebaifendian，wenjuquanqiuqiansan。”

counterpointjinqigongbudeshujuzuozhenglezheiyishuofa。qishujuxianshi，2024nianq3，quanqiuzhinengshoujixiaoliangtongbizengzhang2%，zheishizi2018nianyilaishoucizaidisanjidushixiantongbizengzhang，yeshilianxudisigejidushixiantongbizengzhang。qizhong，xiaomiyi14%deshichangfenepaizaidisanwei。

dangfusuchengweiguanjianci，shoujichangshangkaishixiangshuliangyaozengliang，xiaomiduiyugaoduanhuashichangdekeqiushiyoushichangdequshijuedingde。idcshujuxianshi，2024niandisanjidu，zhongguo600meiyuanyishanggaoduanshoujishichangfenedadao29.3%，xiangbiquniantongqizengzhang3.7gebaifendian。

zhinengshoujipingjundanjiachixutisheng，gaoduanshoujishichangkongjiankuoda，yijingchengweishoujichangshang“bizhengzhidi”。shoujichangshangchongjigaoduanshichangdelujingyeyufaqingxi，fenbieshizhediepingheaishouji。

qizhong，zhediepingshoujishiyizhongxindexingtai，aishoujizeshigongnengcengmiandeshengji。congshichangbiaoxianlaikan，zhediepingshoujidexiaoliangjishuyuzengzhanglvdoudiyuaishouji，juidcyuce，2024nianquanqiuzhediepingshoujixiaoliangyuewei1068wantai，ertongnianquanqiuaishoujichuhuoliangjiangdadao1.7yibu。

xianran，aishoujishineitiaogengqingxidelujing。

“AI手机元年”

dangaichengweizhinengshoujixiayijieduanjingzhengdejiaodian，shoujifabuhuizaicichenglegejiazhanshijiroudewutai。

zai“aishoujiyuannian”，2024niandeshoujixingyeqishikeyifenweilianggejieduan，gechangshangzaishangbannianjiyuqiangduo“aishouji”dedingyiquan，weiraodamoxingcanshujinxinghuashineijuan，erdaolexiabannian，tiyandeyouxianjibiandegenggao。luoliecanshusuiranjiandancubaoquebugouyouxiao，yonghutiyancaishiwangdao，tiyanzhizhengyeshiyonghuxinzhizhizheng。

shoujishichangyouliangge“lengzhishi”：sanxingshiquanqiuxiaoguan，vivoshizhongguoxiaoguan。

10yue10ri，vivojubanleyi“tongxin·tongxing”weizhutide2024kaifazhedahui，fabulequanxinaizhanlve“lanxinzhineng”。

vivocongsangefangmianyongaizhonggouxitongtiyan。yishizhonggourenyushebeidejiaohutiyan，rangjiaohugengzirangengfuhezhijue。ershizhonggourenyushuzishijiedefuwutiyan，rangzhinenggengjiagerenhua，congerrangshoujichengweizhinengdegerenzhuli。sanshizhonggourenyuwulishijiedelianjietiyan，birurangshoujichengweishizhangtiyanwulishijiedegongju。

jitianhou，vivofabulex200xiliesankuanxinji，tongyangzouxinyidaicaozuoxitongyuziyandamoxingronghedeluxian，lanxinxiaovyujoviyuyinzhengshihebingweiyijianhuanxingde“xiaovsousuo”，bingtuichulexindexiaovquansougongneng。

vivodelaohuojioppoyezaijihutongqifenbiezhaokaileliangchangfabuhui，xianshizaikaifazhedahuishangfabulexinyidaicoloros，houzaichanpinfabuhuishangfabulefind x8xiliexinpin。

oppodeshengjiyeshiweiraoai。

coloros 15dedaibiaoxinggongnengshiyijianwenping，tongguoyuyinduihua、quansoudengfangshi，rangxitongzidonglijiepingmuneiwaineirong，binggenjushibiedeneirongtigonghuidahuojianyi，huogenjuzhilingjinxingxiutu、wenjianzhuanhuangeshi、guihuachuxingluxiandengcaozuo。

oppotidao，muqianzhinengshoujixingyeyibuzaimanzuyuyijianxiaochu、wenshengtu、hudongwendadengyingyongcengchuangxin，ershishituyongaizhonggouruanjianxitong，ronghemoxing、suanli、shujuhefuwudeshengtai，tigonggenggaojiededuomotaijiaohunengli，zheiyuvivodeluxianbumouerhe。

zaioppochanpinfabuhuideqianyitian，rongyaojubanlemagicos 9.0fabuhui，rongyaoceozhaomingyanshile“yijuhuadiankafei”degongneng。xiangbiyulanlvchangzaijishucengmiandexuanran，zheizhongsiliangboqianjindefangshigengjuhuatidu。

“yoyo，woyouxiekunle，bangwodianyibeikafei。”tingdaozhaomingdianzhilinghou，rongyaoxinbanzhinengzhushouyoyozidongkaishijinxingdiankafeiwaimaicaozuo，yoyofeichang“sihua”dishibielepingmuxianshineirong，genjushoujizhurendexiaofeixiguanhelishidingdan，monidianjidongzuo，zidongxuanzekafeidian、kafeileixing，zuizhongchenggongtiaozhuandaojiesuanzhifuyemian，zhenggeguochengmeiyourenweiganyu。

bujinruci，zaijiedao“quxiaoshoujizidongxufei”dezhilinghou，yoyo“jieguan”leshouji，zaizhifubaoheweixinshangzhaodaoleyidingyuexiangmubingjinxinglequxiaozidongxufeidecaozuo。

zaizhaomingkanlai，weilaiaidefazhanhuichaohurenmendexiangxiang，bingqiefazhansuduyehenkuai。“rongyaozhengzaigousiduiyonghugengduo、gengmohudezhiling，zheigenweilaizhenggexunlianmoxinghexiaofeizheduitashiyongdeyitushixiangguande，womenhuichixugenjinzheizhongbianhua。”

2024nian10yue，shenchubangdanqianpaideshoujichangshangjihudoudailaileaishoujixinpin，huaweimeiyoutuichuyingjian，ershidailailehongmengcaozuoxitong。huaweizaifabuhuishangtuichulepangudamoxingjiachideshengjibanaizhuli“xiaoyi”，jiangyuanshengainenglirongrucaozuoxitong，bingzhanshilexiaoyituwenshibie、quanxuanchaxun、wenjianyaodianzongjie、runsewenan、xiaoyibangjibangxiebangshuo、shengyinxiufudengaigongneng。

dangran，huaweiqishitongyangzouzai“renchejiaquanshengtai”deluxianshang，youyuchanpinxiandepangza，yeshi2024niankaifabuhuizuipinfandechangjia，qizhongbangxinpinmate 70xiliedefabushijianrengran“daiding”，danbuchuyiwaidehuayejiangshiyikuan“aishouji”。

juguanchaoxinxiaofeibuwanquantongji，vivocong2018niankaishitouruai，muqianyileijitourushubaiyiyuan；rongyaojinniannianchushigongbu，zaiaifangmiandeyanfatouruyichaobaiyiyuan；oppofangmianzebiaoshi，weilaijinianzaiaifangmiantouruwushangxian。

2024nianaishoujidelianggejieduan，tixianchushoujichangshangsiweideshengji。guoqu，aizaishoujishangdegongnengyiappdefangshichengxian，yejiushigejiashengjiqiandeyuyinzhushou，huozhedisanfangchangshangdeyingyong，xuyaozhuanmendehuanxingcainengjinxingcaozuo，danzheishishouji+ai，erbushiaishouji。

aishoujixuyaojiangainenglirongrudicengcaozuoxitong，jinerzhonggouyonghudeshiyongfangshi。zaiciguochengzhong，yuluncengmiandetantaolingxianyujishuyanfadesudu，zheijiuzaochengle“leishengdayudianxiao”dejumian，aishoujizaigezifabuhuishangdoudebukekaijiao，dansixiayikan，zheixieaishoujisihumeinengzouchufabuhuidezhibojian。

zaizhenzhengdeaishoujiwenshizhiqian，shoujixingyedeyanfaguanxingshiyouyonghutiyanqudongde，yonghuxuyaoshenmegongnengjiugaijinshenmegongneng，zheishishichangxihuanqiangdiaode“maidian”。danaishoujidezhongjixingtaishangweixingchenggongshi，biruai pinshenzhicengchangshiyongkechuandaishebeidefangshihuidaaishoujidewenti。

zaixingyedemeiyigezhuanzhedianshang，douyaoyouyanfasiweizhongxinyinlingyonghutiyan，birunuojiyashidaideyonghunanyixiangxiangyidonghulianwangshidaidemianmao，macheshidaidechuxingzheyezhinengqidaizhaodaoyipi“paodegengkuaidema”。

aishoujiyuannian，nanyichengweiaishoujideshichangfengshounian。

围剿苹果‍

zhediepingheaishoujishiliangtiaozhuxian，erlingyitiaoanxianyeyijingqingxi，jiushi“weijiaopingguo”。

leijunzaixiaomifabuhuishangqiangdiao，xiaomihyperconnectquanmianzhichipingguoshebei，rangpingguoyonghuyenengrongruxiaomishengtai。biru，pingguoshebeianzhuangxiaomihulianfuwuhou，keyishixianwenjianhetupiandehuchuan。tongshi，xiaomishoujikeyichakanpingguozhuanshugeshidewendang，bingqiekeyizaimacshangtongguomiaoxiangzhuomianjinxingcaozuo。jinfanduicibiaoshi，zheishiyizhongshengtaidaronghe。

zai9yuedepingguofabuhuihou，opposhouxichanpinguanliuzuohujiufangchuleyizhangfind x8heiphonededuibizhao。oppoxinjifabuhuishang，zhezhongjieshaolefind x8dezhijiaobiankuang、shikuangzhaopian、“lingdongdao”dengsheji，beiyeneichengwei“ophone”。

oppo find x8xilieshenzhitongyangxinzengleyige“xiangjikongzhi”deanniu，yeshizuoweiaiderukou，erzheishiiphone 16xiliedehexinmaidian。

liuzuohuhaobubihuiyupingguodeduibiao：“yaozuogaoduan，yidingshizhijiegenpingguo、sanxingjingzheng。oppojiuyaozhuanbianpingguoyonghu，zhibanjishizheiliangniandequshi，henduoyonghuxihuanzheizhongsheji。”

zhaomingyetidao：“zaiaizheigesaidao，muqianwomenyinggailingxianpingguodehenduoyingyong。congqitafangmiankan，pingguozailiuchangxingshanghaishiyouhenmingxiandeyoushi，zairenjijiaohu、anquandengzhuduofangmian，yeyouhenduodifangzhidexuexi。chaoyuepingguoduiyuwomenlaishuogengduoshijilizijidefangshi，youyigeqiangdadeyoushangzaineilizuoweibiaoganheyangban。”

jiuqigenyuan，apple intelligencezaibufenshichangdequexi，shiiphone 16xilieshoujixiaoliangbujiadehexinyouyin，pingguo“rangchu”deshichangzeshiguoneishoujichangshangzhengduodeduixiang，zheizhongzhanlveyituyijingbuzaixuyaoyanshi。

tianfengguojifenxishiguomingqitoulu，iphone 16shouzhoumoyugouxiaoliangyue3700wanbu，tongbibaodie12.7%。ciwai，jinniandisijidudaomingnianshangbannian，iphone 16xiliejiangkandan1000wantai。

pingguoshiaishoujishichangdehoulaizhe。jupingguoguanwangxinxi，apple intelligenceyingyubanmuqianzaimeiguoshichangshangxian，jiangyu12yueluxukuodazhiaodaliya、jianada、aierlan、xinxilan、nanfei、yingguodengguojiahediqu。mingnian，apple intelligencejianggengxinzhongwen、fawen、riyu、xibanyayudengqitayuyanbanben。

（来源：苹果官网）

danzhichizhongwen，budaibiaojinruguoneishichang。duiyupingguoaiheshizaiguoneishangxiandewenti，pingguoceodimu·kukejinribiaoshi，“womenzhengzainulituijin，zheibeihouyouyigefeichangjutidejianguanliucheng，womenxuyaozouwanzheigeliucheng，yexiwangjinkuaijiangtadaijizhongguoxiaofeizhe。”tingjunyixihua，rutingyixihua。

zaochengzheizhongxianxiangdegenyuanshipingguozaizhanlvecengmiandeyaobai。2024nian，pingguojiesanleyanfashiniandezaochetuandui，jiangbufentuanduizhuanrushengchengshiaixiangmu，danyijingluohouyushichangdejiezou。weilejishituichuaishouji，pingguo“jinjizhaoshang”，henkuaijiuxuanbuleyuopenaidehezuo，jiangchatgptjichengdaoapple intelligencezhong。

weiletizhenxiaoliang，kukeyinianliangcilaihua，pingguoyehanjiandicanyuleguoneidianshangpingtaideshuangshiyihuodong。iphone 16xilietianmaoqijiandianquanxikelingqu500yuanyouhuiquan，canyuyijiuhuanxinzuigaokehuode1100yuanbutie。zai10yuezhongxunjinxingguanfangqudaodejiangjia，duiyupingguoeryanyeshifeichangxinqidetiyan。

yiqiedegenyuan，haishiai。

danbukehushideshi，iphone 16xiliedeshichangbiaoxianrengxushuangshiyijieshuhouzaizhongxinguancha，duiyupinpaiyijiajiaogaodepingguoeryan，jiangjiashishoufushidide“dashaqi”。pingguoaidezanshiquexi，weiguochanchangshang“weijiaopingguo”liuchulechuangkouqi。

彩蛋‍

xiaomifabuhuidezhongbangchanpinshiyikuanxinche，beidingyiweidianfengxingnengkejijiaochedexiaomisu7 ultraliangchanban。zhisuoyiyaojiashangliangchanbandehouzhui，yinweizheishiyiliangweisaidaoershengdechexing，liangchanbanzeshixianle“kejiekesai”demubiao，shiyitaikeyihefashangludesaiche。

（来源：小米官博）

leijunbiaoshi，xiaomisu7 ultrashuaxinleniubeisaidaosimenchequansujilu，chengweiniubeishishangzuisusimenche，xiaomisu7 ultraliangchanbanzeshi“dibiaozuikuaidesimenliangchanche”。

dingjia81.49wanyuandexiaomisu7 ultraliangchanban，rangxiaomiqichezhijiekuarulegaoduanhuademenjian，yenanguaileijunduizaocheaideshenchen。