10yue30ri，ruixingkafei（otc：lkncy）fabule2024niandisanjidudecaibao。caibaoxianshi，ruixingkafeidisanjiduzongjingshouruwei101.81yiyuanrenminbi，tongbizengzhang41.4%，danjijingshourushoucipobaiyi，zaimeiguohuijizhunze（gaap）xiayingyelirunwei15.57yiyuanrenminbi，yingyelirunlvwei15.3%。ruixingkafeizaishouru、lirunshuipingfangmiandouchuangxialishixingao。

zaizhongguokafeixingyezhengtishoudaohongguanhuanjingyingxiangshi，ruixingkafeiyijiunenggoufahuizhongguotoubukafeipinpaideguimohuayoushi，tixianchukechixudezengzhangrenxing，bingchuangxiadanjiyingshoushishangxingao。zaizheibeihou，ruixingkafeichixubuduandizaimendianmoxing、chanpinchuangxinhegongyinglianshangzengqiangshichangjingzhengli，zuizhongtupoziwo，lianjiuledanjibaiyidekafeichuanqi。

门店规模中国居首

wanchengliangwanjiamendianhou，ruixingmendiankuozhangwenbutuijin，chixubaochizhezhongguokafeishichangshangmendianshuliangdiyidebaozuo，jiangguimoxiaoyingchixufangda。

jutilaikan，jiezhidaosanjidumo，ruixingkafeimendianzongshuda21343jia，qizhongziyingmendian13936jia，lianyingmendian7407jia，mendianguimowenjuzhongguokafeixingyeshouwei。zaiguojishichangfangmian，benjiduruixingkafeizaixinjiapojingzeng8jiamendian，jidumomendianzongshuda45jia。

jinxienian，ruixingzaichangguilianyingzhengcewai，fangkaileteshudianweidejiameng，yikaijingengduodeyiyuan、xuexiao、jingqudengdianwei。zairuixingkafeimeizhougengxindexinkaimendianliebiaozhong，baohanlegaoxiao、yiyuan、yuanquyijifengbixieziloudengteshudianwei，suishimanzubutongchangsuodekehuquntixuqiu。

duibijiezhi2023nianniandidemendianshuju，ruixingzaiqiansanjikaisheziyingmendian3338jia，lianyingmendian1787jia，congzongliangshangkan，ziyingyulianyingmendiandebiliyizhibaochizaijiejin2:1dejiankangzhuangtai，qielianyingmendiandeshouruzengzhangxiangduikeguan。

congmendianyunyingcengmianlaikan，ruixingkafeidefazhanmoshiyijingzhujianchengshubingjuyoukefuzhixing。

caibaoshujuxianshi，ruixingkafeidisanjiduziyingmendianshouruwei75.01yiyuanrenminbi，jiao2023niantongqide51.41yiyuanrenminbizengzhang45.9%。disanjiduziyingmendianmendiancengmianlirunwei17.46yiyuanrenminbi，ziyingmendianmendiancengmianlirunlvwei23.3%，2023niantongqiwei11.85yiyuanrenminbi，mendiancengmianlirunlvwei23.1%。disanjidulianyingmendianshouru23.41yiyuanrenminbi，jiao2023niantongqide18.41yiyuanrenminbizengzhangle27.2%。 

baozhangruixingyoukuaiyouwenxingchengshuwanjiamendianyunyingdebeihou，libukaichengshudegongyingliantixi、chixubuduandexinpinyanfanengli，yijiduixiaofeirenqunxizhiruweidedongxi。

mendianyoushilianjiegongyinglianpingtaihexiaofeizhedezhongyaoshuniu，zheizhonglianjiegaoxiaoerjingzhun。ruixingkafeiyituozhihuigongyinglianpingtai，jinxingquanliantiaoyewuliufugai，shixiancongchanpin、caigou、mendiandinghuodaocangchupeisongdeyewuchuanlianjixietongjuece，manzuzhongduanxiaofeizhexifenhuadekouweixuqiu。

产品创新持续不断

zaifuzadeshichanghuanjingxia，ruixingkafeibaochigaopindechanpinchuxinlv，zai2023niangongtuichu102kuanxinpin，jinniansangejiduxinpintuichudeshuliangfenbiewei22kuan、30kuanhe28kuan。yucitongshi，ruixinghaiweirao“shangwukafei，xiawucha”gainian，nulimanzuxiaofeizhededuoyuanxiaofeixuqiu，rangchanpinxianshixianlequanshiduan、quanchangjingdefugai。

zaizheixiexinpinzhizhong，douyoubufafachuquandebaokuandanpin，weiruixingxiyindailaigengduogekeliu。erruixingdekehushuliangdemeiyicichuangxingao，yedoulibukairuixingdelianmingcelve。zheixielianmingjingzhundibuzhuodaolexiaofeishichangshangdeyonghuxihaoyijichaoliu，buduantongguolianmingipyukafeitiyandepengzhuang，weixiaofeizhedailaiqingxujiazhi，tongshiyetishengleruixingdepinpaihaoganduyuyonghuzhanxing。

jiezhi2024nian10yue30ri，ruixingkafeiyuhuangyouxiaoxiong、liaocaoxiaogou、《heishenhua：wukong》、yuanmengzhixing、xiantiaoxiaogou、labubu（paopaomate）、wujuhongloumeng、zhimajie、dahuaxiyou、meiguidegushidengduogeipjinxinglianming。

zheixieipzhizhongdaduoweibutongquancengdedingliuip，zaijinniansanjidu，ruixingdelianmingcelveyechixuyinbao，chengweizhongguocanyinxingyezhumudejiaodian。lirushijinnian8yue19ri，ruixingkafeiyu《heishenhua：wukong》tuichulianmingchanpinheishenhuatengyunmeishijixiangguanzhoubianchanpin，ciwai，peihegeleilianmingheyingxiaohuodong，ruixingbaochigaopindechanpinchuangxinjiezou，kequankediandechuangxinchanpinbaokuo，shouyuexiaoliangtupo4400wanbeideqingqingmoli·qingrucha，shouzhouxiaoliangtupo1333wanbeidexiaohuangyouxilie，yijichuchengnatie、xiaobailinatiedeng。

zheixielianminghuodonghechanpinchuangxinxiaoguomingxian，jiezhisanjidumo，ruixingkafeileijijiaoyikehushutupo3yi，sanjiduyuejunjiaoyikehushuda7985wan，chuanglishixingao。

夯实供应链长板

mendiankuozhanghechanpinchuangxinshiruixingnenggoushixiandanjipobaiyishenhuadetuidongli，yeshitanenggouzaihongguanhuanjingdongdang，kafeisaidaogaodujingzhengdegejuzhongbaochizengzhangdeguanjian。

zhengtishangkan，zhongguodekafeishichangrengchuyu“juanmale”xiadesishazhuangtai，jibianruci，kafeijutouhetouzifangrengrankanduokafeiweilaidezengliangkongjian。

genjushanghaishiwenhuachuangyichanyecujinhuifabude《2024zhongguochengshikafeifazhanbaogao》xianshi，2023nianzhongguokafeichanyeguimodadao2654yiyuan，yuji2024nianjiangzengzhi3133yiyuan，jinsanniannianjunfuhezengzhanglvda17.14%。

jutidaorenjunbeiliangshang，aimeizixunfabude《2023nianzhongguosurongkafeixingyechanpinchuangxinzhuantiyanjiubaogao》shujuxianshi，jinshinianlaizhongguorenjunkafeixiaofeiliangchengjiaodafududetisheng，renjunkafeixiaofeiliangcong2013niande3.2bei/niantishengdao2022niande11.3bei/nian。2022nianquanqiurenjunkafeixiaofeiliangwei75.2 bei/nian，zhongguorenjunkafeixiaofeiliangyuandiyuquanqiupingjunshuiping。

danyexuyaokandao，suiranzhongguokafeishichangrengranyouzengliangkongjian，dansuizhezhenggesaidaozhujianchengshu，yechuxianlemataixiaoying，shichangyoushijianghuijinyibujizhongdaoguimojiaoda、huayuquanjiaoqiangdetoubupinpai。ciwai，zaimuqiandejingjizhouqibianhuazhong，juyouguimoyoushidepinpaiyecainenggoujinyibuyingduitiaozhan，zengjiakangfengxiannengli。erruixingkafeimuqianzaizhongguokafeishichangdegejuzhizhong，xianranyijingjubeileqiangyoulidejingzhengyoushi，bingqiehaizaijiangtabuduanfangda。

shishishang，ruixingkafeichixukuodashichanglingxianyoushideguanjianzaiyu，youmendianshuliangheyonghushudailaideguimoxiaoyingdaidongqiyexingyehuayuquanheyijiaquanbuduantisheng，jinerkeyiweixiaofeizhetigonghaohebuguideyouzhikafei。danshuodaodi，guimoyishangliansuokafeipinpaizhijiandejingzheng，gengduoqujueyugongyinglianshangdejingzheng，ruixingjinnianzaiyuanliao、gongyinglianquanliantiaodedongzuopinpin，weijiexialaidechixukuozhanghebaokuandazaobeizu“danyao”。

jinnian3yue，ruixingshougekafeixianguojiagongchulichang“yunnanbaoshanxianguochulijiagongchang“jinrushiyunyingjieduan，4yue，touzi1.2yimeiyuan、nianchannengda3wandundejiangsuhongbeijidizhengshitouchan。jinnian8yue29ri，ruixingkafeichuangxinshengchanzhongxinzaiqingdaozhengshidonggong，zongtouziyue30yiyuan，yujinianhongbeichanneng5.5wandun。

daiqingdaojidijianchenghou，gaichuangxinshengchanzhongxinjiangyuruixingfujian、jiangsuliangdahongbeijidigongtongxingchengnianchannengda10wandundehongbeigongyingwangluo，jinerbaozhangchao20000jiamendiandegaopinzhichanpingongying。

jinnian6yue，ruixingkafeizaibaxifuzongtongdejianzhengxia，qianshuleyixiliecaigouyixiangshu，jihuadao2025niandicongbaxicaigouyue12wandunkafeidou。xiayibuhaijiangjiasuzaidongnanya、feizhou、zhongmeizhou、nanmeizhoudengkafeichanquguodecaigoubuju。

zheiyixiliedecaozuo，yiweizheruixingyijingwanchenglecongxianguochuli、shengdoucaigoudaocangchu、hongbei、baozhuang、wuliudaomendiandequanliantiaomeiyigezhongyaojiediandebuju，gongyinglianzhangbanbuduandedaohangshi，zuizhongrangruixingzaimendiangaosukuozhangzhishi，baozhangshangyougongyingliandaozhongduanmendiankafeizhizuodepinkongyiliu、sudugaoxiao。

ciwai，zaigongyingliandegaoxiaoyunzhuan，younenggoujinyibuzhichiruixingkafeizaichanpinchuangxinshangdexiaolv，congerquebaotanenggouzaimendiankuozhangdetongshi，yekeyichixubuduanditongguofengfuduoyuandechanpinxiyinkeliu。youcixingchenglegongyinglian、mendianbujuhechanpinchuangxindebihuan，gongtongtuidongruixingkafeideyejichixubuduandijiankangfazhan。

ruixingkafeidongshizhangjianshouxizhixingguanguojinyibiaoshi：“jinguanmianduirengranfuzadeshichanghuanjing，danpingjiedutedeshangyemoshi、buduankuodadeguimoyoushi、chixudechanpinchuangxinnenglihelingxiandepinpaiyoushi，gongsiyejichixuwenjianzengzhang，shoucishixiandanjiduyingshoutupobaiyidaguan，shouruhelirunjunchuanglishixingao。weilairuixingkafeijiangjixushenhuamendianbuju，chixuchanpinchuangxin，qianghuapinpaiyoushi，jiadagongyingliantouru，yijinyibugonggubingkuodashichanglingxianyoushi。”