wen | xincaijing lushiming

编辑 | 大 风

cengjiheshi，baomabeishiweicaifuyuchenggongdexiangzheng，chengweiwushuxiaofeizhexinzhongdemengxiangzhiche。ranersheinengxiangdao，duanduandejinianshijian，zheigeyiyou108nianlishilaopaihaohuacheqi‌‌，quezaizhongguoshichangzaoyuleqiansuoweiyoudehandong。

jiuzaijinri，baomaquanqiushoujia5sdianbeijingxingdebaoqichexiaoshoufuwuyouxiangongsi（xiacheng"xingdebao"）bidiantingye。

judianwaisuotietonggao，beijingxingdebaochengshouzhengtijingjihuanjingyingxiang，muqianmianlinyanzhongzijinyali。jituanzhengzaijijixunqiuzijinzhuruhuoqitajituantuoguandefanganjiejuemuqianmianlindekunjing。baomapinpaishouquanyiyu2024nian10yue20rizhongzhi，muqiangongsizantingxinchejishouhouxiangguanyewu。

xiaoliangdejisuxiadie，baomasihubingbuyuanwang。ciqianxianshixuanbutuichujiagezhan，jinjiezheyou“chuerfaner”dafuxiadiaoshoujia。fanfuhengtiaodexingwei，rangbaomadepinpaijiazhiyijingyanzhongshousun。

dangran，chuantonghaohuapinpaidetuibaibingbuzhishibaomayijia。suizheqicheshichang“jiagezhan”chixu，yijiguochanhaohuapinpaidebuduanjueqi，daozhichuantonghaohuapinpaijingxiaoshangquntipubianxianruleyanzhongkuisundejingdi。

rouyankejiandeshi，zhongguohaocheshichanggejuzhengzaifashengjuliebianhua。

反复横跳，宝马重回价格战

zongguanquanqiu，zhongguoqicheshichangdejingzhengzhijiliekanchengwuyulunbi。

weiqiangzhanshichangfene，jinliangniangedaqichezhizaoshangfenfencaiqujiangjiacuxiaoshouduan。chuantonghaochejutourubaoma、benchi、aodi，weigongguqishichangdiwei，yebeipotoushenjiagezhan。

ranerzaichixudejiagezhanbeijingxia，baomajinniansuocaiqudeyixiliecelvexiandepoweifeijie，lingrennanyizhixinzheijingchuziyijiayongyoubainianlishideqichezhizaoshangzhishou。

zaozaijinnian5yue，baomai3 35lchexingjinglileyicijudadejiagexiadiao，yuanbendeguanfangshoujiawei35.39wanyuan，danzaitongguoyixilieyouhuizhihou，gaichexingdeluochejiagexunsujiangzhi18.95wanyuan，bingsuihoujixuxiatanzhi17wanyuan。judadejiageluocha，yinfalexiaofeizhedeqianggourechao，cheliangyudingshenzhiyidupaidaole8yuefen。

huoxushijuedezijiyouxingle，youhuozhexiangguanfangsuoshuodeneiyangshiweilebaozhenglirun、weichipinpaijiazhi。jinru7yuehou，baomapotianhuangde“gaodiao”xuanbuyaotuichujiagezhan，xuanzejiangliangbaojia，duokuanchexingzhangjiajiwanyuan。

shishizhengming，baomadadacuoguleshichangdefanying，yizhiyudiudiaodexiaolianggengduole。

yibaomai3weili，zai6yuefenkaiqidaejiangjiashi，zhongduanxiaoliangcengyidugaoda6952liang，dan8yuefenjinshouchu2144liang，shenshicandan。ciwai，jubaomazhongguofabudeshuju，8yuefenbaomazaihualeijixiaoliangwei3.48wanliang，yuquniantongqide6wanliangxiangbibaodie42%，jiejin“yaozhan”。

youyisideshi，7yuefenbaomaxuanbutuichujiagezhanshi，haidedaolebenchi、aodidengyoushangmendeshengyuan，houzhefenfenbiaoshijijiangzhangjia，zhibuguojinjinzhishikoutoushangdezhichi，gaiyouhuiderengranyouhui，shenzhijiagebiandegengdi。xianzaikanlai，hennanshuobaomajiujingshi“toutie”，haishibeibenchiaodijihuyoule。

zhi9yuefen，baomadexiaoliangxingshirengweidedaogaishan，dangyuezongshou4.48wanliang，tongbixiahua30.82%。tianjintianbao、xuzhoumingzhibao、shanghaibaoxindengquanguobushaobaoma4sdianyejunchuxianlejiaochenan，tingyedengwenti，yiduchuyushouhoubaoliuzhuangtai。

mianduirucijudadeyali，baomabudebuzhongxinhuiguijiagezhan，zhibuguozheici“didiao”lexuduo。

juxincaijinglejie，muqianbaomaqijianchundianchexingi7zaiguoneiduodi4sdiandejiangjiafududadaole38%，zuigaoxiadiaoyida55.5wanyuan，luochejiagelaidaole66.33wanyuan。zhiyu2024kuanbaomai3 edrive 35 lbanben，luodijiazaicilaidaole19wanyuanzuoyou。

zaicijiangjianengfoutizhenxiaoliang、wengujingxiaowangluo？duibaomaeryan，qianjingbingbuminglang。bijingzaizhongguoshichang，jinpingchebiaojiunengqingsongquebaoxiaoliangdeshidaizaoyiguoqule。

合资豪华，被彻底拉下神坛

buzhishibaomayijia，baokuokaidilake、linken、jiebaoluhudengerxianhaohuapinpaizainei，yijibenchi、aodi，naizhibaoshijiedenghaohuashuxinggengqiangdepinpai，rujindoumianlinzhebutongchengdudeyali。

butierxianhaohuapinpaiyeba，tamenyibinlinbengkuidebianyuan，jiubbaeryan，jinjiniandezhengtixiaoliangjunchuxianledafuxiahua。

jinnianqiansanjidu，benchizhongguoshichangjiaofuliangwei512200liang，tongbixiajiang10%。youqishidisanjidu，benchizaihuaxiaoliangxiadie13%，shichangshouruxiajiang16.6%zhi50.9yiouyuan。

zhiyubaoma，disanjiduquanqiuxiaoliang54wanliang，tongbixiadie13%，qizhongzhongguoshichangdiefudadaole29.8%，shixiahuafuduzuidadeshichang。erzhenggeqiansanjidu，baomajituanquanqiuxiaoliangxiadie4.5%zhi175.4wanliang，qizhongzhongguoshichangdiefuwei13.1%，yiranshisuoyoushichangzhongdiefuzuidade。

xiangbibenchi、baoma，dazhongqixiadeaodisuiranyechuxianlexiahua，danxiangduilaishuohaisuancouhe。juzhongchewangxingyeshujujiancexianshi，zaiguoneishichangshang，aodi9yuedexiaoliangwei50130liang，tongbixiajiang23.6%，huanbizengzhang10.47%，weiliebbazhishou。

butongyubba，baoshijiecengbeiyuweizuiweibaozhidehaohuaqichepinpaizhiyi，zaihuatangzhuanduonian。kerujindezhongguoqicheshichang，yijingbuyunxuzheiyangdecunzaile。

qunian，zhongguochengweilebaoshijie2023nianquanqiufanweineiweiyixiahuadedanyishichang，tongbijiangfuda15%，erzheiyijingshiqilianxuliangnianzaizhongguoshichangxiaoliangxiahua。linggenjuguanfangshuju，2024nian1-9yuebaoshijiezaizhongguoshichangjiaofuliangyuewei4.33wanliang，tongbixiahuafudugaoda29%。

jinrigengshiyoumeitibaodaocheng，youshenzhenjingxiaoshangduibaoshijiemacanchexingdafujiangjia，qizhong2024kuanmacan2.0tdeluochebaojiazuidikeda35.8wanyuan，erzheikuanchexingdechangshangzhidaojiashi57.80wanyuan，xiangdangyudaleliuzhe。

weileyingduizhongguoshichangxiaoliangxiahuahelirunlvyasuodeshuangzhongyali，baoshijieyebeipujiangdafuxuejianqizaihuadejingxiaoshangwangluo，zhizaixuejianchengben、tigaoyunyingxiaolv，bingjianqingduilirunlvdeyingxiang。

zisansishinianqiantaruzhongguoshichangyilai，pingjiezaihaiwaijileidepinpaiyoushi，chuantonghezihaohuacheqizhangqizhudaozhezhongguogaoduanqicheshichang，shushizaijianjinwoshichanghuayuquan，juequleqichexingyedejuelirun。

yanxia，suizheqichegongyexinshidaidedaolai，diandonghuayuzhinenghuadelangchaoxijuanquanqiu，zhongguoqichechanyedefazhansuduchaohuguojiyuqi。tebieshiguoneizizhuhaohuapinpaidexunmengjueqi，yichedijiangchuantonghaohuacheqilaxiashentan。

加速蚕食，感受“中式”豪华

chuantonghaohuacheqideshuailuo，keguanlaishuoyujingjixingshiyoumiqieguanxi，danzhongguohaohuachepinpaidejueqi，yeshizhongyaodeyuanyin。

nenggouqingxideganshoudao，zainengyuanzhuanxinglangchaoxia，xiaofeizheguannianzhengfashenggenbenxingbianhua。

cengjing，chuantonghaohuapinpaiyinyiweiaodefadongji、biansuxiangjidipanjishu，rujinyibuzaishixiaofeizheguanzhudejiaodian。xiangfan，zhongguocheqizaidianji、diankongjidianchijishufangmiandezhuanzhang，zhengzhujianchengweishichangdexinchong。suizhediandonghuayuzhinenghuazhuanxingdebuduanshenhua，zhongguocheqizhengpingjiezheiyihuandaochaochedejihui。

dayuezi2022nianqi，guoneizhongduocheqibianfenfenshezugaoduanshichang，tuichuzijiadehaohuapinpaihuochexing。wulunshibiyadi、zhangchengdengchuantongcheqi，haishiyulai、lixiangdengxinxingshili，junjijicanyuqizhong。

jingguoliangsanniandefazhan，guochanhaochezhongyuqudelexirendechengji。

jugangtisetouyanfenxi，jiashejiang40wanyuanyishangdechexingdingyiweihaohuache，2022nianguoneihaohuacheshichangjibenbeiwaiguocheqilongduan，baoshijie、bba、luhudezongshichangfeneyuewei94%，zhongguocheqidefenejinweigeweishu。danjiezhidao2024nian5yuedi，zhongguocheqizaihaohuacheshichangdefeneyitishengzhi21%。

youqizaisuvhempvchexingshichang，rulixiang、huaweihongmengzhixing、tengshidengpinpaishoujia40wanyuanyishangchexingxiaoliangkuaisuzengzhang，chengweileshichangdexinchong。

jutichexingfangmian，sailisifabu9yuechanxiaoshuju，qixinnengyuanqiche9yuexiaoliangda37407liang，tongbizengzhang265.09%，qizhongyuhuaweilianhedazaodewenjiem9zaibujiuqianshixiandi10wanliangxiaxian，lianxu6geyuezaizhongguohaohuashichang50wanyuanyishangchexingxiaoliangzhongduoguan。

zaizhe，2023niantengshid9leijixiaoliangdadao127840liang，chaoyuelebiekegl8、bentianaodesaihefengtiansaineidenglaopaihezijingpin，chengweiquanpinleimpvnianduxiaoguan。zheiyichengjibujindapolechuantongranyoumpvdelongduandiwei，yeweizhongguohaohuaqichepinpaishulilexindebiaogan。

dangran，dichengben、dishoujia、gengfengfudepeizhihegenglingxiandezhinenghuabiaoxian，shizhongguohaohuapinpaideyoushisuozai，danyeyaobixuchengren，zaibufencengmianzizhuhaohuapinpairengranyubbadengchuantonghaohuapinpaixiangbi，rengcunzaiyixiechaju。weiyouxuexitarenzhizhang，fahuizishenzhiyou，cainengzoudegengjiu、gengyuan。

danwulunzenyang，zaixinnengyuanlangchaoxijuanquanqiudebiranqushixia，zizhupinpaizaihaohuacheshichangdefenejiangriyikuoda。jieshi，zhongguohaohuapinpaijiangbuzaishichuantonghaohuapinpaide“tidaixuanxiang”，ershizhenzhengyuzhibingjiaqiqudetongjijingpin。