文｜时代周报

xiaomishouji15xiliedezhangfuzhongyujiexiao。

10yue29riwan，zaixiaomi15xiliejixiaomipengpaios 2xinpinfabuhuishang，xiaomijituancmoxufeifabulexiaomi15xilieshouji。xiaomi15xiliebaokuoxiaomi15biaozhunban、xiaomi15liangyinban、xiaomi15dingzhiban、xiaomi15zuanshixiandingbanhexiaomi15proban、xiaomi15probanliangyinban。qizhong，xiaomi15biaozhunban4499yuanqishou。xiangbi4299yuandexiaomi14 12gb+256gbanbenzhangjia200yuan，xiaomi15proqishoujiazebishangyidaiguile300yuan。

ciqianzai10yue24ri，leijuncengzaishejiaopingtaishangtouluzhangjiaxiaoxi：“qunianwogendajiashuoguo，xiaomi14kendingshizuihouyicidingjia3999。jinnianyuanqijianchengbenshangzhangfeichangduo，lingwaiwomenzaiyanfashangtouruyefeichangda，xiaomi15queshixuyaozhangjia。”

xiaomishiyu2020niandegaoduanhuazhanlveyixingzhidiwunian，bencifabuhui，xiaomi15xilieweirao“gengzhinengdecaozuoxitong”yiji“gengqiangdadeaigongneng”dengguanjiancizhankai。xiaomijituanchuangshirenleijunzaixianchangbiaoshi，xiaomijinnianyujiyanfatouruchao240yiyuan，2025nianyujida300yiyuan，chixutouruai、oshexinpiandengdicengjishu。

元器件和研发拉高成本

shangyouxinpian、neicunhepingmuzhangjia，shishoujichangshangdangxiagongyingliandepubianqushi。

cicifabudexiaomi15xiliedazaideshixiaolong8zhizunbansocxinpian（xitongjixinpian）。tianfengguojizhengquanfenxishiguomingqiciqianbiaoshi，xiaolong8zhizunbandedankechengbendadao180meiyuan（yueherenminbi1281yuan），jiaoxiaolong8 gen 3jiageshangzhangle15%。

chucunqifangmian，xingyecongjinniankaishizhangjia。cunchuchangshangmeiguangcaibaoxianshi，2024cainian，nandshancunchanpinzuijinsangejidudeasp（pingjunxiaoshoujiage）fenbiehuanbizengzhang20%、30%、20%；darmyuncunchanpinfangmian，zuijinsangejidudeaspjunhuanbizengzhang20%。

屏幕方面，小米15系列手机屏幕的核心技术包括柔性屏和COP（Chip On Pi）技术。通过类似琥珀固化后保huneibukunchongfangshidelipofengzhuangjishu，liyongguangminshuzhibaohucoppaixian，shixianle1.38mmdebiankuangkuandu，tigaolepingmudekekaoxing。

tongshi，xiaomizaibencifabuhuishanggongbulepengpai os 2dexitonggengxin，gaixitongjiangdazaizaixiaomi15xiliexinjishang。xiaomijituanshoujibufuzongcaijinfanbiaoshi，zaixingnengfangmian，pengpaios 2ziyanweijiagoudiaoduqi，shicpukongzhuanshizhangjiangdile19%、gaofuzaichangjingipctishengle16%、guanjianxianchengzuidadiaoduyanshijiangdile46%。

zhideyitideshi，dazaipengpai os 2 dexiaomishoujizhichihepingguo macbook xiliebijibenhulianhutong。pingguoyonghuanzhuang“xiaomihulianfuwu”keshixian iphone shoujiyuxiaomishoujihuchuanwenjian，zaimacdiannaoshanggongxiangxiaomishoujipingmu，yijichakanpingguozhuanshugeshiwendangdenggongneng。

aiyeshipengpaios 2deyidakandian。cicixiaomitongguoaijishuzhongsulexitongyingyong，baokuo aixiezuo、aishiyin、aizimuheaimiaohuadeng。qizhong，aizimugongnengzhichiquanjushishifanyi，aixiezuozhichirunsegaixie，aishiyinzhichiquanjushengyinzhuanlu，nenggouqufenbutongshuohuarenbingshengchengzhaiyao；aimiaohuagongnengyunxuyonghujiandanhuizhicaotu。

jujinfanjieshao，xiaoaitongxuejiangshengjiwei“chaojixiaoai”。dangpingmuzhongchuxianjiazhao、fapiao、shenfenzhenghaodengxinxishi，zhiyaoduichaojixiaoaifachu“jiyixia”dezhiling，jiukeyijinxingjilu，zaixuyaoyongdaoshangshuxinxishinenggousuishidiaoqu、zidongtianxie。zaihezhinengjiajuchanpindeliantongshang，chaojixiaoaiyenengshixianzaiyonghurushuihouzidongguanbidianshidenggongneng。jinfanbiaoshi，chaojixiaoaishoupineicejiangyu10yue29riwankaishizhaomu，11yuezhongxunkaiqineice。

“性价比之王”跻身高端市场

gaoduanshoujideshichangkongjianzhengzhubukuoda。guomingqicengyugu，zhongguoshichanggaoduanshouji（4000yuanyishang）deshizhanlvjiangcong2023niande25%-30%tishengzhi2024niande30%-35%。

muqian，guoneizhinengshoujidepingjunxiaoshoujiagechixutisheng。idcshujuxianshi，2024niandisanjidu，zhongguo600meiyuan（4277yuan）yishanggaoduanshoujishichangfenedadao29.3%，jiaoquniantongqizengzhang3.7%。

yuxiaomieryan，jinglilexiaomi11shoucuo、xiaomi12hexiaomi13budayuqi，qigaoduanhuazhilucongxiaomi14kaishizhubumaixiangzhenggui。canalysshujuxianshi，xiaomi14xiliexiaoliangdedazhangzhijielagaolexiaomishoujizaiguojigaoduanshoujishichangdeshizhanlv。2024niandierjidu，xiaomizaiquanqiugaoduanshichangshizhanlvwei2%，tongbizengzhang71%，paizaipingguo（62%）、sanxing（22%）、huawei（9%）zhihou。

guoneishichangshang，idcshujuzhichu，2024niansanjidu，zhongguozhinengshoujishichangchuhuoliangyue6878wantai，tongbizengzhang3.2%。qizhong，xiaomipingjie14.8%deshichangfeneweilieguoneidisi，chuhuolianglianxu5gejidushixiantongbizengzhang。

xiaomizhangjiaqianxi，gaoduanjibiaoganpingguoyijinglileduolunjiangjia。cong2024nian1yuezhongxunqi，iphone15biankaiqiquanxijiangjia，putongbaniphone15dedaoshoujiashenzhijinru4000yuandang。linjinshuang11，“iphone16guanfanghanjianjiangjia1600yuan”decitiaodengshangresou，shoufayigeyuebianjiangjiadecaozuorangwaijiepoganyiwai。

suiraniphone16cicijiangjiashidianshangpingtaizijitaoyaobaobutieshuang11yonghudeyingxiaoshouduan，danyecongcemianxianshileiphone16deshichangfankuibujiyuqi。

mogenshidanlideyifenbaogaozhichu，iphone 16congyudingdaojintiandepingjunjiaohuoshijianwei14tian，shiguoqu5niansuoyouzhouqizhongzuiduande，zheiyiweizheiphone 16xiliexiaoliangdagailvbujiyuqi。zaicizhiqian，zhimingfenxishiguomingqibiaoshi，iphone 16xilieshougezhoumoyugouxiaoliangyue3700wanbu，jiaoquniantongqiiphone 15dexiaoliangjianshaoyue12.7%。

lingyizushujuyexianshichuiphone 16shichangbiaoxiandimi。bakelaiyinxingfenxishitim longhegeorge wangzaibaogaozhongzhichu，yinxuqiudiyuyuqi，pingguokenengxuejianledisijiduiphone 16xiliechanliang。lingbujiancaigoushujubiaoming，iphone 16xiliedayuekandan300wantai。

landiguojizhikuzhuanjiaweiyuanhuiweiyuanxiangligangxiangshidaizhoubaojizhebiaoshi，rengongzhinengdengxiangguangainianhuiyidingchengdushangcijishoujishichangjihuidedansheng，danjinjinianiphonedechanpinchuangxinlidumingxianbuzu。

aishishoujichangshangqiangzhangaoduanhuashichangshaoyoudelujing。jucanalysyuce，quanqiuaishouji2024nianshentoulvjiangdadao17%，2025nianjiangyueshengzhi30%。meidongshijian10yue28ri，pingguogengxinleios 18.1xitong，meiguodeiphone 16yonghukelvxiantiyancicixitonggengxindailaideapple intelligencegongneng。anzhaopingguociqiandeguihua，apple intelligencejiangzaimingniankaishitoufangdaozhongguo、faguo、riben、xibanyadengdi。pingguoaiduanzanquexizhongguoshichang，wuyiweiqijinhoudeshichangjingzhengzengjialenandu。

gaoduanshichangdaibiaozhepinpaixingxiang，tongshiyiweizheshoujichangshangzaishichangjingzheng、lirunkongjianheyonghuzhongchengdufangmiandejianshe。shiyishiyi，gaoduanjibiaoganpingguokaishikaojiangjiaqukucun，ping“xingjiabi”qijiadexiaomizejishengaoduanshichang。