文｜明晰野望

zuozheshushifuyazi dianying《rangzidanfei》zhong，huangsilangkandaotishenbeisha，juewangdao：zaole，wochengtishenle！ranghuangsilangbengkuidedangranbushitishenyitiaoxingming，ershidaibiaozhetabenrendequanweihebukechupeng，yijingcongrenmenxinzhilibeimoqu。

cengjingkaochebiaogaogaozaishangdebaoshijie，zhengzaihuaruxiangsidejumian。

jitianqian，#baoshijieshoujiadiepo40wan#huatichongshangresou，youjingxiaoshangjichulezuidi35.80wanyuandeluochebaojia。zheidangranyoujifenbiaotidangdeyiwei，yinweiyouxuanpeizai，daoshoujiagehaishizai60gewzuoyou。

dankongbudeshi，xiaomisu7 ultraliangchanchedeyushoujia，zhijiegandaole81.49wanyuan。qianjiaohaibeixixuewei“mishijie”，houjiaozhijiebaxinzhimaoladaoledingjihaochejibie。baoshijieshibushiyegaigaohuyisheng：zaole，wochengxiaomile！

01、“保”降“米”升，车圈倒反天罡

yudaiwangguanbichengqizhong，danbaoshijiezaojiukangbuzhule。

shangbannian，baoshijiejiuyinchundianchetaycanmaibudong，rangbushaojingxiaoshangbeipoxuanzekuibenxiaoshou。bujinruci，baoshijiemacan、taycan、panameradengduokuanchexingjinqidouzaicanyujiangjiacuxiao。

baoshijiedegangaxianzhuang，zhishiwaizihaochepinpaidebingshanyijiao。“jiangjiabaoliang”zheibahuo，zaojiuyouleliaoyuanzhishi。

bashijianwanghuidiaozhengdaojinnian6yue，guanfangbaojia35.39wanyuandebaomachundianjiaochei3，luochejiazuidijiangdao17wanyuan，tichekaihuijiadejiageyebeiyasuozhi20wanyuanyinei。

wuduyouou，changshangzhidaojia32.18wan-40.08wanyuandeaodia4lluochejiayeyidudiepo20wandaguan，rumenbanjinxu19wanduo，dianfulehenduoxiaofeizhenaizhiyeneirenshiyiwangdejiagegainian。

jinguanshizaijiangjiafuduzuidade6yuefen，bbadexiaoliangyeburuyi：baomagongmaile56601liang，tongbiweizeng0.6%；aodigongmaichu56708liang，tongbijianshao19.1%。

yankanjiangjiameiyoudadaoyuqizengzhang，cong7yueqi，baomazhongguolvxiantuichujiagezhan，duiwaixuancheng“xiabannianbaomazaizhongguoshichangjiangzhongdianguanzhuyewuzhiliang，zhichijingxiaoshangwenzhawenda”。

baomajituandazhonghuaquzongcaijianshouxizhixingguangaoxiangfabiaolemingquelichang：“baomazhiliyuzhuiqiuyouyiyidejiazhichuangzao，erfeiwuweidejiagejingzheng。”

02、保时捷们，困在螺旋“降级杀”

baoshijiezai2001nianjinruzhongguoshichanghou，guole20nianhaorizi。

dan2022nianqi，baoshijiezaihuaxiaoliangchuxianmingxiandediefu，2022nianzhi2023nianzhongguoshichangzongjiaofuliangfenbiewei93286lianghe320221liang，fenbietongbixiahua2.5%he15%。2024nian，baoshijiefabudexiaoliangshujuxianshi，qiansanjiduqiquanqiuxiaoliangwei226026liang，tongbixiahua7%。qizhong，zhongguoshichangdiefuyouweimingxian，tongbixiahua29%，shiweiyidiefuchaoguoliangweishudeshichang。

duiyuzhongguoshichangxiaoliangdexiahua，baoshijiebiaoshi，zhuyaoyuanyinshichixujinzhangdejiagejingzhengyijibaoshijiezhuanzhuyuyijiazhiweidaoxiangdexiaoshou。

nitingtingbaoshijieshuolegesha：jiazhidaoxiang？

dangbaoshijiekaishitan“xingjiabi”，zheiqiaqiashuomingchuantonghaochepinpaizhengzaizaoyu“luoxuanshijiangji”。

yifangmian，qicheshichangneijuanyalicengcengchuandao，qichejingxiaoshangpubianchengya。

zheiliyaoshuoyixiahaochepinpaixiaoshouzhongdejingxiaoshangmoshi。jingxiaoshangzuoweipinpaiyuxiaofeizhezhijiandeqiaoliang，yongyougengduodelinghuoxinghezizhuquanlaiyingduishichangbianhua。dangshichangxuqiuxiahuahuojingzhengjiajushi，jingxiaoshangkenenghuicaiqujiangjiadengcuxiaoshouduanlaixiyinxiaofeizhe，tigaoxiaoshouliang。

huanyanzhi，jingxiaoshangshiquankuanfujicheqi，maichehuilairanhouzaimaijixiaofeizhe。youyujinhuozijinliangda，jingxiaoshanghuijiangmaihuilaidecheliangchanquanzhengdiyajiyinxingdaikuan，dangxiaofeizhemaichefuquankuanhou，jingxiaoshangzaiqushuhuilvbenranhoudengjichanquandaoxiaofeizhe。

zaixiaoliangbuhaodeqingkuangxia，cheqihaihuijijingxiaoshangyakucun，zheiyiweizhejingxiaoshangxuyaonachugengduodeqianqujinhuo。erjiagezhanxiademeiyicijiangjia，benzhishangdoushixiancongjingxiaoshangshenshanggerou——bijingcheliangyijingmaijilejingxiaoshang。

zheizhongqingkuangxia，zuixianshoushangdeyidingshibaoshijiejingxiaoshang。

ertamendenengliang，youjiangfanshijipinpai。jinnian5yue，zaibaoshijiejingxiaodianxiaoliangxiadiedeqingkuangxia，baoshijiezhongguoweiwanchengxiaoshourenwuxuanzeyaku，daozhijingxiaoshangzijinyalizengda。suihou，jiubaochubaoshijiejingxiaoshangyitingzhijinchezuoweiwuqi、gongkaibigongbaoshijiedeguozongbudexinwen。

houlaizheiyishijianyibaoshijiezhongguohequantishouquanjingxiaoshangfabuleyifenlianheshengmingerjieshu。danshuangfangdeguanxiyijingchuxianliehen，houzheweilemaichehuixueziranhuizaijiageshangbuduandongnaojin，shenzhibuxiyibaoshijiedepinpailiweidaijia。

这层循环，无解。

lingyifangmian，chuantonghaochepinpaizhangqiyilaidebusijinqu，yijingrangzhongshixinhaohuachewanchengchaoyue。

guoqu，yibbaweidaibiaodehaohuaqichepinpai，yizhishizhongguoqicheshichangzuiweiqiangshidecunzai。dansuizhewenjie、lixiangdengzizhugaoduanpinpaijiakuaijueqiyijijiagezhanjiaju，chuantonghaohuapinpaiyezaoshoudaojudadexiaoliangyali。

dangqian，guorenduihaohuadelijiefashengbianhua，chulemianzigengyaolizi。

bingxiang、shafa、dacaidiandengnenggouchushoukejidehaohuabubiduoshuo。zhinenghuashidai，guoneinianqingxiaofeizhekanzhong“gengxindejishu、gengzhinengdejiashitiyan”。henduodingjiguochanxinnengyuanhaohuache，jiuzaiheikejifangmianxiazulegongfu。shenmezhinengxiexing、yuanguidiaotou、yingjifushui，lingrenmubuxiajie。

biqi“chebiao”dailaideyouyuegan，zheixiekandejianmodezhede，caishi“zhenxiang”。

10yue25rishenzhenjingxiaoshangmacanjiangjiaxiaoxichuanchudangtian，baoshijieguanfangfachugonggao，duizhongguoyanfatuanduijinxingdaguimokuojian，baoshijiexiwangyicibuqizhinengzuocang、adasgaojifuzhujiashidengzhinenghuayanfanengli。

danxianzaicaikuojian，shibushiweishiyiwan？

03、“车标”的故事，讲到头了

leijunduisu7 ultradepingjiashi——yikuanxiaomisu7xilielidingweizuigaoduan、xingnengzuiqiangdadeyikuan‘kejijiaoche’”。

youyeneirenshishenzhirenwei，yiqizainiubeichedaopaochudezuikuaiquansu、1.8miaodelingbaijiasudengdengjishucanshukan，81.49wandedingjiarangleijunkuile。

buguanruhe，zheishuoming，xiaomifangqileqiguoqujianshoudexingjiabiluxian，kaishiwanggaoduan、gaoguigedegaopinpailuxianmaijin。

yishengyijiangjian，zhongguoqicheshichangdepinpaigejuzhengzaixipai。

jinliangnianbbaxincheyouhuilidubuduanjiadadeqingkuangxia，xiaofeizhekouzhongshenzhichuxian“yiqianmeiqianqumaibba，xianzaimeiqiancaimaibba”dexixueshuofa。

congpinpaidejiaodulaikan，guowaihaochepinpaizhijiejiangjiakenenghuiduipinpaixingxianghedingweizaochengfumianyingxiang，duixiaofeizhelaishuojiushilogodailaidexinzhibaohudewajie。

zhongguoqicheshichangdangxiasuomianlindeshichanghuanjingyijingchengxianchuqiansuoweiyoudebiange。chulejiage，canshuyebukebimianyaobeinachulailiuliu。

guowaihaochejutoumenbixuyaorenshidao，haodechanpinlihexingjiabicaishihaochepinpaizaishichangzhongzhangqilizudeguanjian。ruguobunengtigongchusedejiashitiyan、gaopinzhideneishihexianjindekejipeizhi，jishijiagezaidiyenanyixiyinxiaofeizhedemuguang。

buguanzaihaohuadeqichepinpai，douyijingbeizhongguoxinnengyuanjuanjinshidaidehunzhan。

jideguoqujinian，guochanchezhiyaozaijiageshangshaowei“shangshangqiangdu”，jiuhuichuxiangezhongzhiyi、chaoxiaosheng。rujinqueshifenghuiluzhuan——zhiyaozhijiabilaman，zongnengtianjiangfugefujie。fandaoshiwaizihaoche，kaishijintuiliangnan。

zheijiuyinzhengleneijuhua：bayijianshinulizuohao，ziyou“daru”tinibianjing。