wen｜ caijinggushihui chenjiying

编辑｜万天南

明星的尽头是探店？

zaishizhuangzhouzouxiu，zaibanjianglizhengyan，zaiwutaishangyinhang，zaiyingshijulibianlian，shimingxingdechuantongzhuchang，danzheixiedazhongzhikeyuanguandechangjing，zongshishaolexieyanhuoqiheqinheli。

yuqigaogaozaishang，buruyumintongle。

nvxingdangmingyuanrongyibeichao“taizhuang”，nanxingbanbazongyoubeixianqi“youni”，yinci，yuelaiyueduodemingxingtanlulechihuobense，zoujinjietouxiangweidexiaodian，zhengdangtandiandaren。

wukequnzaichengdouduanqile15yuanwuxianxubeidegaiwancha，panweibozaisuzhouxiaogoumianguanduchuangquanjiafuchifaxiti“panweibo”chenghao，dengziqizaishenyezhibojianlikuangxuan“zheibeizizuihaochi”deneimengkaoyangpai，luyibaoleifufuzaihaerbinlaojiadakazuidi12yuanguanbaodedongbeihefan，zhangxinzhezainanningjiebianxiaoxianglitiyanguangxitese“suanye”……

rujin，yuelaiyueduomingxingyongrutandiansaidao。mingxingtandianchaoqi，yingxiangjihe？dazhonghuimaidanma？

明星去探店，入场即顶流

zuijin，dajiakenengdoukandaoleluyibaoleiyijiahuidaoguxianghaerbin，zaidouyinlikuangxuandongbeishaokao、tieguodundetandianshipin。

luyimanlianqianchengdiduizhejingtoutoulu，weilepinchangzhengzonghaerbinshaokao，“wowufandoumeichi”。yikousucuijiaoxiangdelianrumianbao，yikouwaijiaolinendekaofeichang，luyichidaodagepengdu，yeredeyizhongheilongjianglaotiegaizhangrenzheng，“yiyankanchujiushilaoweishaokao”，“haerbinnvxuguoranhuichi！”

diankailiangrendedouyinzhanghao，tandianshipinzhongleifanduo，jiyouguanguanglufugong，canguanbowuguan，yeyoudakahaerbinhulinyuan、zhongyangdajie。

chuleluyibaolei，haiyoubushaoxiangzhangxinzhe、wukequn、dengziqizheiyangdegeshou，meidaoyizuochengshixunyan，jiuquwajueyixiadangdidemeishimeijing。

qianduanshijian，zhangxinzhe“weilaishizhongjiban”xunyandaoleguangxinanning，tamabutingtiqunanningshenmixiaoxiang，xuanshangledangdidetesekourouxiangchangfanhemingxiaochi“suanye”。wukequnqufujianpingtancanjiayinlejie，yebuwangqupingtandaoganshoufengturenqing。

haiyouxiangwangxun、hongjiantaozheiyangyanyuan，shenzhibatandianzuochengleyanyishiyezhiwaidedierzhiye，tamendedouyinzhuyedianjinqujianzhijiushiquanguogedimeishidashang。

zaidazhongyinxiangli，yuanbengaogaozaishangdemingxingmen，weihejitirujutandian，dangqiledazhongfandazi？

kansichongtu，qishiziqia。

jiediqiyudazhongyuanchengzhengbi，chongmanyanhuoqidemingxing，wangwanghuibodedazhonghaogan。

guoqu，mingxingzaiwutaishang，zaipingmuli，heguanzhongzhijian，cunzaizhejingweifenmingdeciyuanbi。erduanshipinhezhibojian，dapolezheigeciyuanbi。chihewanletandiandakazheixiechongmanshenghuoqixidechangjing，jiesuolemingxingmenreaishenghuo、shengdonglitidelingyimian，tamenbuzaishibianpingshulideerweizhipianren。

yizhouqian，zhengkaiquzhongqingdakaleyijiaxiaomianguan。douyinpinglunqulidewangyouyidianbubazijidangwairen，“zheibeizimeilinineimejinguo”“wodainiquchinaohuamian”“zhenxiangqingnichiwomenzheierzuihaochideshaokao”……

panweiboyirenchiwanshuangrenfenliangdawandequanjiafubanmianhou，“dianjiashuowangyouchibuwanpanweibotaocan”chenglewangluoregeng，panweibohaizaidouyinxiti“panweibo”xinchenghao。

zongguanmingxingfabudeshipin，xiangduieryan，chihewanleleidetandiandakashipin，tongchangshizuijiediqi、zuiyoudazhongyuan、hudongliangzuigao、liuliangzuihao、zhangfenzuiduode。

biru，hongjiantaozuijinheerzidakananjingdiyiyadeshipin，bofangliangchaoguoqianwan。zheiyangdegaobofanglianghegaoguanzhudu，ranghongjiantaohenshouyonghenjingxi，“zheishiyigeshenmegainian？yanhuajuyichangyou1000gerenjiusuanhenduole，duanshipinyouqianwanrenkan，zheideyanduoshaochang？”

panweibo2024nian9yueyilai，zonggongfabule9tiaoshipin，bofangliangtop2deliangtiaoshipin，douhemeishixiangguan，qizhong，zaihangzhoutandianxiaogoumianguandeshipinbofanglianggaoda1362wan，chaoguo34.5wanrendianzan。

mingxingfabutandianshipindejiedian，tongchangyeshiqidouyinzhanghaodezhangfengaofeng。feiguashujuxianshi，zuijinyigeyue，panweibodanrizhangfengaofengshizai9yue30ri，qiahaoshiqifabuxiaogoumianguantandianshipindediertian，danrizhangfen1.3wan+，shiqidangyuerijunzhangfenliang（2000zuoyou）deliubeiyouyu；xiangshengyanyuansunyuededouyinzhangfenqushiyezaifabutandianneironghouxingchengmingxianbofeng。

zaitandaoweishenmezheimerezhongyutandianshi，wangxunrenwei，tandianheyingshishiyeshihubuguanxi。yifangmian，yanyuanxiangyaosuzaohaobutongjiaose，tiyanshenghuohenzhongyao，tandianjiushijiechubutongrenhegushizuihaodefangshi；lingyifangmian，douyinzuoweizhongyaodeyingshixuanfapingtaizhiyi，yanyuanyikaomeishitandianhuodedeliulianghefensi，yenengfanbudaoyingshixuanfazhongqu。

zaimingyuanyuchihuozhijian，zaibazongyutandianzhijian，yuelaiyueduodemingxingxuanzehouzhe，jiangshichangtai。

大众喜提饭搭子

zaitandianshang，daduoshumingxingxianshaoxuanzeshechixiaofei，ershiqingxiangyuyanhuoqishizu、dazhongyenengfudandeqidepingjiaxiaofei——baxiaofeishuipinghedazhonglaqizhihou，mingxinghedazhongfangfogezheshipin，chenglekeyitongzhuoganfan、bajiuyanhuande“fandazi”。

luyifufuzaihaerbindetandianshipin，jiyouzuidi12yuanyifendedongbeilaohefan，yeyourenjunbuzubaiyuandehaerbinshaokao，shenzhijikuaiqianyigendeditankaoyumihetiangan；panweibodakadexiaogoumianguan，quanjiafutongkuanyejiubaiyuanzuoyou；yizhouqian，xianggangnanyanyuanzhenghaonantandiandechengdoujianghucaiguanhemalaixiyacai，yedourenjun70kuaizuoyou，wangyoukanwanhaijitatuijian，“tongrenyangroufen，yiwanzhiyaoshikuai”。

zaiyanyuanlvliangweitandianchengdouyijiachaoshoudiandedouyinshipinxia，wangyoupaidui“taojinhu”：“chichaoshoubuhanwo”“wozhengzaichimian，nizaichichaoshou”，haiyouwangyouzhuajinjihuituijianjiaxiangxiaochi，“chihuntunlaiwomenxinjiang，qingnichizuizhengzongde”。

yucitongshi，youyumingxingtandianweimeiweishizhan，budaiguanggaoyingxiaoshuxing，yincigengjukeguanxinghegongxinli。

zongzhi，mingxingtandian，jieshiqiguangfandeyingxianglihelurenyuan、buzuoguangzidechuncuixinghegongxinli，yijidakapingjiaxiaodiandeqinheli，shendedazhongrenke。dazhongchihuomenduiyumingxingtandianderenkedu、hudongxing、zhuanhualvyepubiangaoqi——mingxingtandian、dazhongbacaodebihuangaoxiaodacheng。

zheixietandianshipin，tiaodouqilebushaolaoshikemenhuaijiu、fugoudeniantou。

youweidouyinwangyoukanlewangxuntandiananhuihuainanniuroutangdeshipinhou，chanchongdadong，yourenyepaobaili，yourenquche5xiaoshi，jiuweidakatongkuan。

erjingguomingxingqinzirenzhengdelaozihaohepingjiaxiaoguan，yeshendexinkemendexinlai，jinerdaidongqichangxian。henduowaidiyoukechulaizhadao，zaicanyinxuanzeshangrongyicaikeng，mingxingtandian，rutongyanxuanguanbaguan，youkemenkeyiwunaogenfengbuhuicaikeng。

chulezhongcao、zhuanhuadazhongshikewai，mingxingtandianhaixiyintandiandarengenfengerchuang，weipingjiaxiaoguandaiqudierboshengyi。biruyouzhe30duowanfensidetandiandarenhuzigege，jiuzai10yuezhongxun，genfengpanweibo，daka“nengrangpanshuaidianjiyinian”dexiaogoumianguan，bofangliangguobaiwan，dianzanliangyedaole2000duo。zaidouyin“xiaogoumianguan（fuxingnanyuandian）”deweizhixia，yebufaputongwangyoutandiandakabingfushangdianping，“bacaopanpangtuijiandeyaohuamian，taihaochila”……

mingxingtandian，yegengxinlepingtaitandianneirongshengtai。tandianmoshi1.0yousurentandianfaduan；2.0moshi，zeyoujiarulezhuanyedechushituanti；mingxingtandian，youbatandiandairudao3.0moshi——“pingjiaxiaofei+dazhongshijiao+gaogongxinli+mingxingzhimingdu”，xiangbisurentandianhechushitandian，mingxingbenshendezhimingduhetandianqinhelixingchengjijuchongjidudefanchazhangli，juyoudutexiyinli。

sanzhongtandianmoshibingfeihuchiguanxi，ershigongcunliandong。birumingxingtandian，hainengyinfatandiandarengenfengerchuangdeng，jinerchengweilepingtaideliuliangyinqinghehuatiyinxian，daidonggengduochuangzuozhejiaru，chixufengmanzhepingtaineirong。

zongshang，pingtaifengfushengtai，mingxingshouhuoliuliang，dazhongxiti“mingxing”fandazi，mingxingtandianduofanggongying。

食客之外，还是文旅大使

yinglaimingxingkongjiangtandiandelaozihaohexiaocanguan，wuyishizuidadeshouyifang，mingxingchenglemendiandehuozhaopai，daidongleshikefengyong，dailailemendianyejibaozhang，yejingchangbaneixieyuanbenzangzaishenjiexiaoxiangdeyanhuoxiaodian，songshangdangdidemeishibangdan。

xiangshengyanyuansunyuejinnian8yuefabulediyitiaotandianshipin——“sunyuetuijianbeijingzhizikaorou”。tatandianhou，kaoroudianshengyibaohuo，shikepaiqilezhangdui，dianjiaxingfu“tucao”“dianyuandouleidaole”。

panweibozaidouyinfabudetandianxiaogoumianguandeyingxiangli，yepoquandaolequanwang。xiaohongshuheweiboshang，jiuyoubushaowangyoufabubiji，daka“panshuaitongkuan”。

bushaoxiaodianbeimingxingdakahou，genfengerlaideshikemenzaimendianpaiqilezhanglong。youxiaodianlaobanshenzhifadouyingenwangyoudaoqian，“zuijinyinkeliuliangtaida，youxiedifangzhaogubuzhou，haiqingdajialiangjie”。

ruguoshuo，mingxingyiyijizhilitandian，leisiyuxiagouzidiaomeishi，daidongdedapiwangyouzeleisiyusa“dawang”laomeishi——zaizheixiemingxingtandianshipindepinglunqu，gediwangyoubujingenfengdaka，yekaishilefanxiangzhongcao，zifaanlibendixiaodianhetesemeishi。

panweibodexiaogoumianguantandianshipinqu，rujinchengledaxingdetanshuipktai。gansuwangyoulituiniuroumian，“lamianbakuai，xiaocailiangkuai，niuroujiukuai，chamianfei，wozaigansudengnilai！”zhejiangwangyouliyaopanweibolaizhujidaka，“geniquxiazhujilizhaomianguan，buaichimianxingrendouaishangchimianle。”

“mingxingxiagou+dazhongsawang”deliandong，yedaidonglegengduocanyinqiyeshouyi。

yanxia，canyinxingyezhengzaijingliqiansuoweiyoudeneijuanhejingzheng。

jutianyanchashuju，jinnianshangbannian，guoneicanyinxiangguanqiyexinzhuceliangdadao134.7wanjia，zhuxiao、diaoxiaoliangzeshi105.6wanjia，jiandancesuan，bannianjingzengcanyinqiye29wanjiazuoyou。

jilieneijuandiejiaxiaofeidimi，daozhidapicanyinqiyepaihuaizaikuisunxian，lianyixianchengshicanyinyeyeweinengxingmian。jubeijingtongjijupilu，2024nian1-6yuebeijingxianeyishangcanyinqiyelirunzongewei1.8yiyuan，tongbixiajiang88.8%，lirunlvdizhi0.37%。

ermingxingtandiandakadaidongxia，dazhonggenfengbacaoyijifanxiangzhongcao，yinfadelianyixiaoying，zejicanyinqiyedailailenannengkeguidezengliang，chengweidaidongxianxiashitijingjifazhandeyinxian。

zheixietandiandemingxing，wangwanghaiyouqianzaidediershenfen——wenlvtuiguangdashi。

chunni、sunyue、wangyandengmingxingzaitandianqian，wangwangzuolebushaogongke，tamendeshipinli，bujuxianyutuijianmeishimeijing，yehuijieshaofengturenqinghewenhualishideng。

biru，chunnizai9yuefabudeqianmendajiedakashipinzhong，jizhanshileqianmendajiedelaobeijingtesemeishibingtanghulu、bainiantongguoshuanrou，haijieshaolewenhuadajialaoshe、bingxin、linhaiyin、liangshiqiu、linyutangdengyuqianmendajiedeyinyuanjihui，yijiqianmendajiedelishiyoulaideng。

yiqinhelishizudetandianshipinweizaiti，diejiaguangfandedazhongyuanyushengdongdeganranli，zheixiemingxingmendakadebuzhimeishimeijing，yezaiqianyimohuachuanbowenhua。

shise，xingye。chihewanleshizhongdoushidazhonggangxu，mingxingyepubianqidaiyudazhongshendulianjie、gaopinhudong。zhukeguanyinsudiejiazhixia，yuelaiyueduodemingxingrujutandian，bushiyishixingshi，ershizhangqiqushi。

erneixieyanhuoxiaodian，zhiyaobakonghaolepinzhi，naniehaolekouwei，yinglaimingxingdekongjiangtandian，yeshiyingdedekuizeng。