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xiaomizhengzaisidiaoxingjiabidebiaoqian，biandeyuelaiyueguile。

10yue29ri，xiaomizhaokaixinpinfabuhui，xinfabudexiaomisu7 ultraliangchanbanyushoujiagaoda81.49wanyuan，erciqianfabudexiaomisu7biaozhunbanshoujiawei21.9wanyuan。tongshi，xinfabudexiaomi15qishoujialaidaole4499yuan。xiangbiciqianxiaomi14de3999yuanqishoujia，zhangjiayue500yuanzuoyou。

leijuncengxiaoyanmifenyaozhenxi3999yuanqishoudexiaomiqijian，yihoubuhuizaiyouzheiyangdejiage。xuduomifendiaokan，“womenzhishibianlaole，bushibianfule”。

guoqu“xingjiabi”yizhishixiaomidelinghun，ranerjinjinianxiaomikaishizouxianggaoduanhua，buguanshishoujihaishiqichedejiagedouzaiwangshangzhang，zhujianbianchengnianqingrenmaibuqideyangzi。

neime，xiaomiweiheyaogaoduanhua？pingshenmegaoduanhua？gaoduanhuazhilushangyouhuipengdaonaxiekunnan？

高攀不起的小米

xiaomizuijindezheichangxinpinfabuhui，dajiazuiguanzhudeshijiushixiaomisu7 ultrahexiaomi15。

leijunzaiyanjiangguochengzhong，yizhiweizuihouxiaomisu7 ultrajiagedegongbuzuopudian。

taxianshipingjiazheikuancheshixiaomisu7xilielimiandingweizuigaoduan、xingnengzuiqiangdeyikuanchexing，shidibiaozuikuaisimenliangchanche。

deque，xiaomisu7 ultrazuidamalidadao1548ps，lingbaijiasujinxu1.98s，shejizuigaoshisu350km/h，zheixieshujudouhenxiyinyanqiu。

ranhouleijunyizhiqiangdiao，xiaomisu7 ultrabuhuibianyi，youdianxiaogui，bingqiejiangqigenbaoshijietaycan turbo gtjinxingduibi，biaoshi“quanmianlingxian”。

zhidaozuihouxuanbuwanjiage，taixiachuanlaixixiluoluodezhangsheng，changmianyouxieganga，zaiyetingbudaoxiaomishouji1daigongbu1999yuanjiageshitaixiaxingfendehecaishengle。

youwangyoudiaokan，“xianzaibaoshijieshoujiadiepo40wanyuanle，shizaimaibuqixiaomisu7 ultrakeyixianmaibaoshijieguoduyixia”“cengjingduixiaomiaidabuli，xianzaiduitagaopanbuqi”。

haiyouxiangdangyibufenrenzaizhiyi，xiaomishibushipiaole？

duiyuzheixiezhiyi，leijunyiyouyuliao。tazaidangtiandefabuhuixianchangshuo，zijizhenzhengguanxindewentishixiaomijingxinweidajiazhunbeidechanpin，“zhibuzhizheigejiaqian？shibushizhendechaoguolexiangyaoderendeyuqi？”

jiujingzhibuzhi，haishiyaodengdaochezijiaofuzhenzhengtiyanhoucaijianfenxiao。

chuleqiche，xiaomideshoujiyebiandeyuelaiyuegaoduanhua。

zaizheicifabuhuishang，leijunbiaoshi：“xiaomidegaoduanhuazhanlveyijingzhixingle5nianshijian，fabule5daichanpin。jintianfabudexiaomi15，jiangshiyoushiyilaitiyanzuiliuchang、waiguanzuijingzhi、shouganzuihaodexiaopingqijian。”

cicifabudeshuzixiliezhong，xiaomi15shoujiawei4499yuanqi、xiaomi15 proshoujiawei5299yuanqi。dabufentongjijigoujiangshoujiachaoguo600meiyuan（yuewei4281yuan）dejixingdingyiweigaoduanji。zheiyiweizhe，xiaomishuziqijianjiquanbumaijinlegaoduanhuamenjian。

mumu（huaming）shiguhuijidemifen，congxiaomi1daikaishijiuzaizhichixiaomi。zheiliangnian，mumumingxianganjuexiaomiyuelaiyueguile，tayeyouxieyihuo，bushizhudagaoxingjiabima？maidezheimeguishibushilichuxinyuelaiyueyuanle？

shishishang，xiaomigaoduanhuazhanlvezaozai2020nianjiukaishile。dangnianxiaomi10xilieshoucichongjigaoduanshichang。2022nian，xiaomizhengshijianggaoduanhuamingqueweijituanzhanlve，tichuquanmianduibiaopingguo。zaiquniandegerenyanjiangshang，leijungengshicheng“xiaomidegaoduanhuazhilushibiyouzhilu，gengshishengsizhizhan”。

congshujushangkan，2024niandiyijiduxiaomigaoduanzhinengshoujichuhuoliangzaiqizhengtizhinengshoujichuhuoliangzhongdezhanbidadaole21.7%，tongbitishengle1.4gebaifendian。canalysshujuxianshi，2024niandierjiduxiaomizaiquanqiugaoduanshichangshizhanlvwei2%，tongbizengzhang71%。

zheiyiweizhe，xiaomizaigaoduanhuadelushangyuezouyuekuai。zheishizhideqinghedeshi。

dantongshi，tayelixingjiabidebiaoqianyuelaiyueyuan。

neime，xiaomiweihemaozhebeidaliangfensizhiyishenzhipaoqidefengxian，yeyaojiandingzougaoduanhua？

为何坚定走高端化之路？

meijiaqiyerutongyisouchuan，chuzaixingyedachaozhong。suizhechaoshuizhuanxiang，qiyeyebudebugaibianhangxiang。

xiaomizhisuoyiyaojianjuegaogaoduanhua，yigezhuyaoyuanyinshishichangzengliangyuelaiyuenanwajue。

2017nianyilai，suizhezhinengshoujipujilvjianding，dabufenxiaofeizhebuzairezhongyuhuanji，shichangzengliangyeyuelaiyueshao。2022nian，zhongguozhinengshoujishichangchuhuoliangtongbixiadie13.2%，chuangdangshiyoushiyilaizuidajiangfu。

jinguanzengsufanghuan，dangaoduanshoujishichangrengbaochizengzhang。2022nian，gaoduanshoujishichangdexiaoliangnishizengzhang1%，duiquanqiushoujishichangshourudegongxianshoucichaoguo55%。

yejiushizheiyinian，xiaomijianggaoduanhuashangshengweijituanzhanlve。duiyuxiaomilaishuo，ruguojixuzouxingjiabideluxian，lirunjiangyuelaiyueweibo，wuyijiangzijibijinlesihutong。

lingwai，xiaofeizheduizhongdiduandeshoujimaidianyijinggandaopijuan，xiaomibixuconggaoduanhuazhongdachugengduomaidian、wanchugengduohuayang，cainengxiyingengduoxiaofeizhe。

genghekuang，huawei、oppo、vivodengjingzhengduishoudouzaibujugaoduanhua，xiaomibuzuojiuhuiluohou。

yinci，xiaomibujugaoduanhuadequeshibiyouzhilu，yeshishengsizhizhan。

jinnianyilai，zhinengshoujishichangbaituolexiahuaqushi，shixianlezengzhang：genjutechinsightsshuju，2024niandisanjiduquanqiuzhinengshoujichuhuoliangdadaole3.077yibu，tongbizengzhang3.8%，zheishilianxudisigejidubaochifusutaishi。

danshi，zhenggeshichangdezengsuxiangbiyiwangyirandafufanghuan。erqietechinsightsyuce，2025nianzengzhanglvjiangjiangzhi2%。suoxingdeshi，gaoduanshoujishichangbiaoxianyiranchuse，chengweigedashoujichangshangwajuezengliangdejuejindi。genjuidcfabudeshuju，2024niandisanjiduzhongguozhinengshoujishichangchuhuoliangyue6878wantai，qizhonggaoduanshoujishichangfenedadaole29.3%

suoyi，jinniangedaguochanshoujipinpaijitizhangjia，jinyibutuidonggaoduanhuazhilu：pconlinetongjifaxian，xiangbishangdaichanpin，vivo x200quanxizhangjia300yuan；oppo find x8quanxizhangjia200yuan；rongyaomagic7zhangjia100yuan；xiaomi15zhangfuzuida，zhangjia200-300yuan，qieqishoujiashangzhanglezuzu500yuan。

rangshoujichangshangchimigaoduanhuazhiludelingyigeyuanyinshi，tamendequechangdaoletiantou。canalysshujuxianshi，2024niandierjiduquanqiugaoduanzhinengshoujishichang（600meiyuanyishang），chuhuoliangqianwudechangshangjunshixianletongbizengzhang。

youqishi，xiaomigengshitongguogaoduanhuanadaoleshichangzengliang，jinyibutishengleshichangdiwei，zaizuijindefabuhuishang，leijunbiaoshixiaomijinniandierjiduyejitongbizengzhanggaoda32%，qishoujichanpinzaiquanqiuchuhuoliangbangdanshangwenjuqiansan。

qichefangmian，gaoshengyucexiaomisu7 ultramingnianxiaoliangwei4000liang，gongxian5%deqicheyewushouru。erjuleijuntoulu，su7 ultrayushou10fenzhongneixiaodingyijingtupo3680tai。

zibenjigouyetishengleduixiaomidexinxin，gaosheng、huaqishuangshuangshangdiaoxiaomimubiaojiazhi30gangyuan/gu。gaoshengyuji，xiaomi2024nianjiangjixuzaishouruhechuhuoliangfangmianshixiantongbifusu，bingtongguogaoduanhuahehulianwangshouruzengzhangweichiwendingdemaolilvheyunyinglirunlv；huaqizezaibaogaozhongqiangdiao，xiaomishoujiyuqichezaigaoduanchangfeneyouwangjinyibutisheng。

gaoduanhua，dequeweixiaomidakailecunliangshidaidexinzengliang，rangshichangkandaoletatongguodiedaishengjihuodexinfazhandekenengxing。

neime，daodishisheizaiweigaoduandexiaomifufei？

xiangdangyibufenrenrenwei，buhuiyouneimeduorenmaisu7，yinweiyouqianrenkanbushang，mifenmaibuqi，meixiangdaojingranzheimeqiangshou。

shishishang，yigeburonghushideyuanyinshixiaomiyuelaiyuetiejinnvxing。

wangluoliuchuanyigexiaofeipaiming：nvren>haizi>laoren>chongwu>nanren，nvxingdexiaofeinengliyuanyuandayunanxing。xiaomicengjingbeidangzuoshi“zhinanpinpai”，danxianzaizaishejishangyuelaiyueyinghenvxing，biruleijuntouluxiaomisu7shejideshougeyaoqiujiushiyanzhiheshouna，xiaomisu7nvxingyonghuyichao40%，shijinvchezhuhuojiejin50%。

cicixinpinfabuhuishang，xiaomi15tuichuledingzhiseban，kexuan 20 zhongyanse 40 zhongdapei。youwangyoucheng，leizongzheishiyouyicimiaozhunlenvxingdexinheqianbao。

高端化之路上的险阻

jinguanzaigaoduanhuashangjinzhanjiaoweishunli，danxiaomiyaozhenzhengjianghaozijidegaoduanhuagushibingburongyi。yinweimianxiangweilai，tahaimianlinzhezhongzhongtiaozhan。

首先就是强敌环伺。

cicixiaomi15fabuhou，xiaomichenggongmaijin4000yuanmenjian，xiayigegaoduanhuaguanjiandianjiangshi6000yuanyishangdegaoduanji。daoneishihou，xiaomimianlindezuidaduishoujiushipingguo、sanxinghehuawei。

pingguohesanxingyijingzaigaoduanhuashanglaolaozhanjulejingzhengyoushi，congquanqiugaoduanshichangfenelaikan，pingguogaoda62%，sanxing22%，huawei9%，xiaomijinwei2%。duanqinei，xiaomizaigenpingguohesanxingzheiyangdeqiangdijingzhengzhonghennannadaoduoshaozengliang。

tazhenzhengxuyaozhengmianjiaoliangdeshihuawei。

cong5gjishu，daoziyanxinpian，zaidaohongmengxitong，meiyixiangjishudouzaibangzhuhuaweizaigaoduanhuazhanchangshangzhanwenjiaogen。lingwaizaiquanchangjinglingyu，huaweitongyangshituzaiwudachangjingjianliqiyonghudegaoduanxinzhi，erxiaomizaijishulingyuxiangbihuaweishaoxianxunse。

lingwai，zaipinpaiwenhuafangmian，huaweiminzuqinggandesecai，xiangduizaigaoduanhualushanggengshunli，erxiaomiyouyudashanglenonghoude“xingjiabi”“zhongdiduan”biaoqian，hennanzaiduanshijianniuzhuanxiaofeizhexinzhi。

telaotede《dingwei》lilunzhichu，dingweibushiduichanpinyaozuodeshi，ershiduiyuqiyonghuyaozuodeshi。yejiushishuo，pinpaiyaozaiyuqiyonghudetounaolijinxingchanpindingwei，quebaochanpinzaiyuqiyonghutounaolizhanjuyigezhenzhengyoujiazhidediwei，erxiaomixianzaiyaozuodejiushizaiyonghuxinzhizhongzhenzhengzhanjugaoduanhuadiwei。

yaozhenzhengzuodaozheiyidian，haideshikaojishuchuangxin。

guanchazheicixiaomidezhengchangfabuhui，keyikanchuxiaomigengxianggenwaijiechuandichulaideshi，zijidegaoduanhuashijianlizaijishujichuzhishangde，erfeijinjinzhishikaoyingxiaotuidong。

biru，leijunjiuqiangdiao，xiaomijinnianyujiyanfatouruchao240yi，2025 nianyujida300yiyuan，chixutouru ai、os hexinpiandengdicengjishu。

xiaomifangmianhaibiaoshi，xiaomisu7 ultradazaidexiaomichaojidianjiv8s，youxiaomizizhuyanfaheshengchan，shimuqianzhuansuzuigao、xingnengzuiqiangdeliangchanzhuqudianji。xiaomi15quanxishiyongxiaomiquanxinm9faguangcailiao，duyoudeshuangcengweiqiangfaguangjiegou，pingmugonghaojiangdi18%，faguangxiaolvtisheng8.5%。

dangran，womenkanhaoxiaomidegaoduanhuazhilu，erzheitiaolubiranshiyoujishutuidongde。