文 | 道总有理

jinnianyilai，guojihuangjinjiageyijingchaoguo30cishuaxinlishizuigaojilu。10yue26ri，guojiguijinshuqihuoxiaofushouzhang，comexhuangjinqihuobao2760.8meiyuan/angsi，zhouzhang1.13%。zaikanguoneijinjia，yishanghaiqihuojiaoyisuodehuangjinqihuojiaoyiweili，benzhouyiduchujilishigaodian630yuan/kehousuijiageyousuobodong，danrengweichigaowei。

huangjindezhangshi，bahuangjinxiaofeidejiageyetidaoyigexingaodu。23ri，shanghaihuangjinshipinxingyexiehuishujubianxianshi，zujinjiagefangmian，laofengxiangbao813yuan/ke、laomiaobao813yuan/ke、zhongguohuangjinbao813yuan/ke、zhoudafubao815yuan/ke。

zheibianjinjiakuangbiao，neibianjindianyijingkaishiqingcanghuodaobi。hangzhouqiantangqu，yijiakaiyejin11niandezhubaodianjuedingzai10yuedibidian，dianzhangbiaoshi，“jinnianzuidandeyigeyue，zhizuole40duowanyuanxiaoshoue，congyezheimeduonian，meijianguozheimedandeshengyi”。

jinjinian，suizhehuangjinliansuopinpaidefengkuangkuozhang，jindianruyuhouchunsun，bianbuzaichengshijixianchengdadaxiaoxiaodejiedaoshang，danxianzaichixuxinggaozhangdejinjiajiangzheixiejindianzhiyushuishenhuorezhong，yidapimendianhuojiangxiaoshi。

最惨的不是品牌，而是加盟商

buduanpanshengdehuangjinjiage，rangxiaofeizhewangerquebu。

“jinnianniandijiehun，congnianchukaishiyizhizaiguanwanghuangjinjiage，zhunbeiheshideshihougoumai‘sanjin’，meixiangdaojinjiayuezhangyuegao”，yiweishandongdenianqingrenbiaoshi。benlaitahenvpengyoujiubushihenxihuanhuangjinshipin，xianzaizheigejiaweizhijiedaxiaoleliangrengoumai“sanjin”deyiyuan。erzouzaijieshang，womenyekeyifaxian，bushaojindianmenkeluoque，yichanglengqing。

youjizhezaizhangshawuyishangquanduojiahuangjinshipinpinpaidianzoufang，juguancha，xiangbiqitapinleijutai，huangjinshipinxiaofeizhexiangduijiaoshao，zaiyigeshangwudecaifangqijianmeiyoukandaoyizhuangjiaoyi。

jindiandelaobancheng，xiangbiqunianzheigeshihou，muqiandejiagejihuzhangleyibei，bushaorendaodianlilai，yejiushikankankuanshi、baobaoyanfu，“jingchangyisuanwanjiage，gukemingxianjiubuyuanyimaile”。genjushijiehuangjinxiehuidezuixinshujuxianshi，erjidu，zhongguoshichangjinshixuqiuwei86dun，huanbixiajiang53%。ruguolazhangshijiankan，erjiduzhongguojinshixiaoliangjiaoshinianjunzhidilejinsicheng，wei2009nianyilaizuipiruandeerjidubiaoxian。

hanyichuandidaozhenggexingye，yixiejindianjuedingguandian，lingyixiezeweilejieyuechengben，banlixianzaideshangquan。

hangzhouqiantangquyipenggouwuzhongxinrukouchu，yuanlaikaozhediliweizhishengyihuobaodezhubaodian，jinjirikaishilebanqianqiandechuqingdacuxiao。kaiyeliangsannianshi，zheijiadiancengyizhibaochihonghuodeshengyi，meiniannengzuodao2000duowanyuanyeji，weiliegaipinpaiquanguojinbaijiajiamengdianzhongdiyi。zaikanxianzai，dianzhangwunaiyaotou，“kaiyejin11nian，jinguanbushe，danmianduixianshi”。

wuduyouou，hangzhouxiaoshanqudeyiweizhubaolaoban，qunianwuyishikaileyijiajindian，jinnian9yuediyijingguandianbukaile。

zheixieganbuxiaquxuanzebidiande，daduodoushijiamengdian，youqishijinwunianneikaidexindian，pangdadeqianqitourulazhanglehuibendezhouqi，zaiyudaojinniandexingqing，ruguozijinbuxionghou，mendianjibenhennanzhichengxiaqu。

toubupinpaideshujuyeshuominglezheiyidian。genjucaibao，disanjidunei，zhoudafuzaizhongguoneidizengjia85gezhubaolingshoudian，jianshaole230gezhubaolingshoudian，jingguanbi145gezhubaolingshoudian，zhuyaoweidianxiaojiaodidedixianchengshijiamengmendian。lingwai，jinnianshangbannian，liufujituan、zhoushengshengyefenbiejingjianshaomendian76jian、22jian。

huangjinjiamengdianbizhiyingdiandekangfengxiannenglichataiduo，budandanshiyinweizhiyingdianyoupinpaizhijieyunying，qieduofenbuzaiyierxianchengshi，ershikucunyalibutong。jiamengdianjinhuo，zhiqiandoupianxianghuangjinshipin，zheixiehuangjinshipindelirungao，danjinjiagaozhang，huangjinshipindexiaofeixuqiuxiahuazuiyanzhong，huangjinshipinmaibuchuqu。xiangduidi，jintiaojijinbidexiaofeifanershishangzhangde，kexizheixiejiamengdianmeiyouwoyoudaliangdejintiaojijinbi。

yiweishenzhendiqujinshipinjiagongqiyeyunyingzongjiancheng，rujinzheixiejindiandejinshipinbeihuojinejiaoyiwangzhoujiangyu50%。

年轻人的购买力还能支撑黄金市场吗？

jinxienian，huangjinshichangzhisuoyihuore，deyiyuxinyidainianqingqunti。zuichuyinfazheiyiqushideshinianqingrenxianqide“zanjindou”langchao，erhoutamenbujinzaixianshangkaiqilehuangjinrechao，haiyongjinlexianxiajindian，shenzhenshuibeiwanshan、jinzhandenghuangjinzhubaomendianyedoujimanleguke。youshujuxianshi，2023nian，nianlingzai25suizhi34suizhijiandenianqingquntizhujianchengweihuangjinxiaofeizhulijun，nianqingrengoujinbiliyicong16%zengzhangzhi59%。

congzhongguodamadao90houjizshidai，huangjindezhuliuxiaofeiquntichedifashenglegaibian，waijieyepubianrenweinianqingrendegaoxuqiujiangtuidonghuangjinshichangjinruyigefanrongdeshiqi。danrujinjinjiafengzhang，jindianbimen，yigewentizhidesikao，nianqingrenzhendenengqudonghuangjinshichangchixuxingzengzhang？

yigedaqushishihuangjinshoushizuoweizhenggehunjiaxiaofeileimuzhongzuigangxudeyigexiaofeipinlei，suizhejiehunlvdezoudizhengtishangshizhujiansuojiande。

genju《2024nian2jiduminzhengtongjishuju》xianshi，jinnianshangbannian，quanguojiehundengji343wandui，lihundengji127.4wandui，er2023nianshangbannian，quanguogongbanlijiehundengji392.8wandui，banlilihundengji131.7wandui。qishi2023nianzhidiehuishengyiqian，woguojiehundengjishuyichixuxiadieduonian，quniandehuishengzhishibufenjiehunjihuabeidanwuderentuichidao2023nianjiehundejieguo。

dangran，nianqingrenyinlingdehuangjinrebushishouchuantonghunjiachangjingdegangxudaidongde，yuejixuqiuhetouzixingxuqiucaishicijihuangjinzhubaoxiaofeishichangkuaisukuodadehexinqudongli。danzaijinjiagaozhang、goumailixiajiangdebeijingxia，womenkandao，yuejixuqiutuidongdehuangjinshipinxiaofeixiahua，touzixingdejintiaojijinbixiaofeizezaishangzhang。

juzhongguohuangjinxiehuitongjishujuxianshi，2024nianshangbannian，jintiaojijinbixiaofeiliangtongbizengzhangle46.02%，erhuangjinshoushixiaofeiliangtongbixiajiangle26.68%。

xiangjicunjin、huangjinetfdeng“shuzi”huangjintouzichanpin，jinlaiyefeichangfengkuang。

xiaofeiyulengertouzishengwen，ruguohuangjinjiagechixushangzhang，zheizhongfenhuajiangjixukuoda。yifangmian，yuelaiyueduodenianqingrenmaibuqihuangjinshipin，huizhuanxiangpingtichanpin；ru“jinbaoyin”，jinlaijinbaoyinzainianqingrenzhongxunsuzouhong，tabujinmanzule“huaxiaoqianbandashi”dexuqiu，hainengpinfanhuankuanshi，shenzhiyourenmailaizuoweihunjia“sanjin”。lingyifangmian，huangjintouzizhengzaixiyinyuelaiyueduodeputongxiaofeizhejinru，bushaorenmangmugenfeng；

zheizhongfenhuaduihuangjinshichangmeiyouhaochu。dangqianjingjixiaxing，xingjiabigenggaodejinbaoyintongyangnengmanzunianqingrendeyuejixuqiu，jishijinjiaxiadie，jinbaoyinhaishihuihehuangjinshipinqiangshengyi。zhiyuhuangjintouzi，nianqingrenyidankaishizhadui，huoxulibeishougeyejiubuyuanle，duocishishiyiranzhengminglezheidian。

密集的金店，是时候“清理”了

congzhoudafudengtoubuliansuopinpaidecaibaokan，huangjinshipindexiaofeidimirangtamenfenfenjiaoshangleyifennankandeyejibiao，zheicushitoubupinpaikaishishousuoqixiamendiandeguimo。tongshi，kucunjiyaxia，zhongxiaoguimodejindianmianlinshengcunweiji，guandiandeyebushao，yinci，jinjiaruochixushangzhang，yichangchedianchaohuojiangzaixingyeneixianqi。

buguo，zhanzaizhenggehuangjinzhubaolingshoushichangdejiaodushang，jindiandejianshao，kenengjiangweijinjiniangaosukuozhang、fengkuangkaidiandexingyeanxiazantingjian，zheiduishichangjiqiyeeryanweibishihuaishi。

cong2018、2019nianqi，gedahuangjinliansuopinpaimiaozhunxiachenshichang，tongguojiameng、shengdaidengfangshijiasutuodian，suizhedixianchengshidexiaofeireqingbeijihuo，mendianshuliangdedaguimozengzhanghuanhuilezheixiepinpaimingxiandeyingshouhelirunzengfu，yijipinpaiyingxianglidetisheng。raner，jindianzhouranzengduo，zhaduizaidaxingshangchangzhong，daozhitongyiquyuneidejingzhengkongqianjilie。

zheiliangnianwomenmingxiankeyifaxian，zhoudafu、zhongguohuangjin、zhouliufu、liufuzhubao……shimianshangfanshinengjiaodeshangmingzidehuangjinliansuodianpinpai，zaiyizuosan、sixianchengshishenzhishidadiandexianchengdounengzhaodao。erqietongyishangquanzhonghaibuzhiyijia，youshi，yitiaojieshangshaoshuoyeyouxiaoshijiabutongpinpaidejindian。

jindianshuliangyanzhongguozai，shouxiandailaidejiushijiagezhan，jiagezhandaxiang，youxiejindianbiaomianshangzhuandepenmanboman，shijishangyoukunanyan。yiweidianzhubiaoshi，“duiyujiagegengjiamingandexianchengxiaofeizhelaishuo，huobisanjiayijingshichangtai。womenmai550yuan/ke，gukezhuantoujiuqugebiwenjiage，tamenruguomai530yuan/ke，womenjiangdao520yuan/keyedouyaomai”。

zuoweiguoneihuangjinzhubaochanyeguimozuidadezhizaojiagongzhongxin，shenzhenshuibeideshangjiazhijianxianrulegengfengkuangdejiagezhan，yiweizaishuibeishichangkaidianshuniandeshangjiacheng，“xianzaizheiyangdejumianrangyixielaoshimaihuoshangjiahennanzhuanqian”。

jiagezhandaxianghou，jindiandelirunkongjianziranbeijiya，youqishishoujinjiachixuxinggaozhangdeyingxiang，duoshuxiaofeizhekaishiqingxianggoumaixiaokeshudeshipinhuojintiao、jinbizheileimaolijiaodidehuangjinchanpin，zheidaozhijindiandelirungengjiajianshao。

suoyishuo，youjinjiayinfadexingyexipaiqihuitaotaidiaoyipiyingyenengliruo、kangfengxianbuqiangdejindian，huoshiyixiegenfengjinruhuangjinshichangdezhongxiaochuangyezhe，zheijianghuanjiejindianshuliangguozaidailaidejingzhengyali，rangjindiancongjiagezhanzhongzouchu，bajingzhengdejiaodiangengduodizhuanyidaochanpinzhiliang、chuangxinjifuwushang。duipinpaieryanyeshiruci，toubuliansuopinpaizhengzaichixiafengkuangkuozhangdekuguo，zhiyouxingyeliangxingjingzheng，tamendeguimohuayoushicaihuiwengu。

qishi，zheiyeshihuangjinxiaofeirechaoguohouxingyefazhandebiran，yidandixianchengshideshichangzenglianghexiaofeiqianlibeitaokong，bianjidajiexiaoxiangdejindianchizaohuixianruyichangezhan，yinglaixinyilunxipaiqi。zhishi，xianzaitiqianleeryi。

zhiyusheihuozhe，sheixiaoshi，yichangshengsidekaoyanyirankaishi。