文 | DT财经

jinjinianhuoredetouyingyi，jinnianbuxiangle。querdaizhide，shidapingdianshi。

yiweibzhanniandudahuiyuantark（huaming）biaoshi：“qunianmaiguoyitaitouyingyi，danshimeicidouyaolachuanglian，yansehezhenshudougenbushang，dayouxidadenanshou，suoyijinnianjiubatouyingyichule，kaishiyanjiumaiyitaixindedapingdianshi。”

congluotukejizuixindeshujulaikan，2024niandisanjidu，touyingyi“liangexiajiang”，chujingjiannan。ercaidiandelingshouzongliangsuiranyouxiaofuxiahua，danshilingshouetongbizengzhang8%，dadao248yiyuan。qizhong，dachicundianshixiaoliangdafuzengzhang，daidongchanpinxiaoshoujiegoubuduanyouhua。

yejiushishuo，nianqingrenbujinyuanyimaidianshi，erqieyuanyiweijishuxianjindedadianshifuchugenggaodejiage。

jiehepingtaisousuoshujulaikan，nianqingrenjinniandequehenguanzhudianshixiaofei。bzhanzhanneishujuxianshi，“dianshi”dezhudongsousuoliangweiliedajiadianleimudiyi，24nianyonghuguankantongbi23nianzengzhangjin100%。

neime，xianzaidedianshixiaofeiyounaxietedian？shisheixiangmaidianshi？dianshixiaofeibeihou，duiyingzhezenyangdexiaofeixinlihejuecepianhao？

投影仪不香了，大屏电视“上位”

kaolvdaojiadianxingyeduidianshideshujutongjiwangwangyouyidingdeyanchi，suoyiwomencicizanbutaolunshuangshiyidedacuqingkuang，ershicong2024niandisanjidudeshujurushou。

rujinzhengtidedianshixiaofeiqingkuang，jiujingshizenmeyangdeni？

shouxian，zuirangrenyoutigandetedianshi：daping，zhendehenxiang。

luotukejishujutidao，jinniandisanjidu，75yingcunyijingqudai65yingcun，chengweilingshouliangdiyidachicun。

buguanshibzhanshangdeshipincepingfenxiang，haishiqitapingtaishangdetaolun，guanjiancidoulibukaidapingmuhechaodapingmu。

aoweiyunwangdeshujuyezhixianglexiangsidequshi。yi9yuedexiaoshouqingkuangweili，zaixianshang，75yingcunhe75yingcunyishangdedadianshidejunjiadoubiquniantongqigengdi，danlingshouetongbiquniandouyoutigao，zheiyiweizheerzhejinnianxiaolianggenghaole。zaixianxia，75cunyishangdedianshizegengshouhuanying。

qici，dapingdianshidedanjiasuiranxiajiangle，dandianshizhengtidejunjiazaishangsheng。

shishishang，jinniandapingdianshidanjiagengdideyuanyinzhiyi，shicong8yuekaishi，jiadianxingyeyouguojiabutie、yijiuhuanxindenghuodong。jugelizi，yuanbenxianshangyaoyiwanliudesuonidapingdianshi，zuizhongdaoshouzhiyaoyiwanyiqianduo。

yinci，henduorenzhuajinjihui“xiaofeishengji”，“chenzheguobuhuanxinshebei”，tuidongdianshizhengtichengjiaojunjiashangzhang。

aoweiyunwangdui“yijiuhuanxin”butieqianhoudecaidianjunjiahexiaoliangqingkuangzuoletongji，faxianyiminiled、120hz+gaoshua、75cunweishoudezhuliuchanpin，tongbixiaoliangcengcengwangshangzhang。

haiyouyigezhideyitidedaqushishi：mei10gexinchuchangdedianshili，you9gelaiziguochanpinpai。

tongyangshilaiziluotukejideshuju，2024niandisanjidu，zhongguodianshishichangqian8dapinpai（haixin、xiaomi、tcl、chuangwei、zhanghong、kangjia、huawei、haier）chuhuoliangdadao780wantai，zhanshichangfene96.1%。

zaijiliedejingzhengzhong，waizisidapinpaisuoni、sanxing、xiapuhefeilipudeyingxianglisuiranhaizai，danshishichangfenezhujiandiushi，guohuochengweizhuliu。

neimewentilaile：doushisheizaimaidapingdianshini？

谁在买大屏电视？

zhengruwenzhangqianmiantidaode，bzhanyonghuduidianshideguanzhuduzhengzaizhunianshangsheng，erbzhanyoushinianqingrenlejie3cshumajiadiandezhuyaopingtai。

yinci，bzhanhedianshixiangguandeshipinshuju、upzhuhefensihuaxiang，juyouyidingdedaibiaoxing。

congbzhanshujulaikan，jinnianguanzhudianshixiaofeidenianqingrenzhong，18suiyishangrenqunzhanbidadao87%。ruguocankaojinbannianyouhedianshipinpaihezuodeupzhufensihuaxianglaikan，neime18-24sui、25-30suihe30suiyishangzheisangenianlingduandezhanbifenbubijiaopingjun。

tamendaduofenbuzaiyixian、xinyixianchengshi，chuzaibiye、jiehun、huanxinjujieduandeyonghuduidianshideguanzhudugenggao。

jinyibujiehexingyediaoyanbaogaohezhenshidexiaofeizhecaifang，womenfaxianyouliangdaleirenqunzhideguanzhu。

yileishigangbiye、gangjiarudagongdajundenianqingren，xiangtishengzijishenghuodexingfugan，duidianshizheiyangdeyuledadanpinjiyuhouwang。

hupiao00houzhaoshitou（huaming）duzizufanghou，jiuxiangjifangjiantiange“pingmu”，“yizhizaitouyingyihedianshijizhijianjiujie，zuolehenduogonglveyihou，zuihouhaishijuedingmaidianshiji，suiranzhongledian，banjiadeshihoumeineimefangbian，danshipeigekeyidongdianshijijia，wanshangjiunengtangzaichuangshangkanju，zhendetaishufule。”

lingyileizeshibutongxianjichengshidexinzhongchan，youyidingdejingjishili，youjiehun、maifanghuozhexinjiazhuangxiudedasuan，dianshijiuchenglegangxuxiaofei。

aoweiyunwang《2024jia·shenghuoqushibaogao》dediaoyanjieguoxianshi，yinwei“xinfang/banjiaxingou”erjuedingmaidianshiderenqunzhanbidadao39%，paimingdiyi。

dingjuguangzhoude90houayu（huaming）jinnianjiuyinweizhuangxiuxinjia，maileyitai75cundapingdianshifangzaiketing。“laogongbijiaokanzhonglianps5dayouxidexingneng，baokuohuamianzhigan、zhenlv、secaidengdeng，benlaiyoukaolvguosuoni，danshichaochuyusuantaiduo，suoyixuanzelexingjiabigenggaodetcl，jiagedayuezaiyiwanchutouduoyidian。”

（阿羽给新家买的大电视，图源受访者）

buguo，ayusuiranyoujingjishili，danzaimaidianshizheijianshishang，yidianyebumahu。

congyikaishizaibzhanshangzuogonglve、chushai、quxianxiatiyan、diaozhengyusuan、zaicishaixuan、daozuizhongxiadan，qianhoujinglilechabuduolianggeyue。

ayutidao：“zuogonglvedeshihou，meiyoutedingguanzhunageupzhu，danhuigenjubutongdexinghao，sousuocepingshipinkanxiaoguo，ranhouzaisikaoshifoufuhezijidexuqiu。”

购买大屏电视背后，年轻人到底想要什么？

zaitouyingyijueqideneijinian，shejiaopingtaishangshibushihuichuxian“haiyoubiyaomaidianshima”“nianqingrenhaiaikandianshima”denghuati，taolunreduyewangwanghengao。

rujin，suizhedadianshiyuemaiyuehao，“nianqingrenbuzaixuyaodianshi”dedinglunbugongzipo，dandianshiduitamendeyiyiyebuzaishichuantongyiyishangde“sandajian”。

zaiyidingchengdushang，“dadianshi”zheibahuo，duiyingdeshinianqingrendeyizhong“gaopeidegan”xiaofeixinli。

womencongsangejiaodulaifenxi。

gongnengshang：yule“gaopeihua”，bumaipingti

tongchanglaishuo，yitaidianshideanquanshiyongnianxianyibanwei8-10nian，weilegenghao、gengzhangjiudetiyan，dabufenrendouhuizaiyusuanfanweineitiaoxuan“gaopei”shenzhi“dingpei”，bujiangjiu，bumaipingti。

ayurujinjiuduizijixinmaidedadianshihenmanyi：“da《heishenhua》deshihoumeigenmaodouhenqingxi，kan《zhenhuanchuan》deshihou，lian‘pangju’tiejiahuzidejiaodoukandeqingqingchuchu。”

xiangayuyiyangbeijizhideshiyongtiyandadongderen，buzaishaoshu。

bzhanupzhu@henrendadu zhenduijiatingyingyuandechangjing，xiangxicepinglehaixine5n prodeyinzhihehuazhi，tongguoshipinzhongcaoqiaodonglechao300wandegmvzhuanhua。up zhu@dianjuye yexianhouzhenduiwanheishenhuadengchangjingxiangxicepingleduotaixinghaodedadianshi，genjutadefenxiang，ziguobuzhengcedelianggeyuenei，tazaibzhandedaihuojiaoyizongeyijingchaoguole5000wan。

（UP主@电锯爷测评海信大电视的“黑神话模式”）

buguo，yebushipeizhi、canshulaman，nianqingrenjiuyidinghuimaidan。ruguoxuqiucuopei，neime“youdian”yekenengshi“quedian”。

ayubiaoshi，“zaixiangtongdeyusuanxia，youbutongfangxianglamanpeizhide，youdeshixianshixiaoguohao，youdeyinxiangxiaoguogenghao。dangshitclyoulingyikuansecaibiaoxiangenghao，gengxianliang，danshiwomengengxihuanrouheyidiande，kanqilaibuneimelei。”

xinlishang：“tazhide，woyezhide”

congshangwenkeyikanchu，zailixingxiaofeidelangchaoxia，nianqingrenyuanyiweigaokeji、gaokedanjiadeshuma3cleichanpinfufei，qiantishi“tazhide”，birumianbandenghexinlingjiandejishuhanlianggao、yinhuatiyanhaodeng。

chule“tahenhao，tazhidewohuaqian”，nianqingrenlingyizhongyinhandexinlishi“woyezhideyongyouzheimehaodedongxi”。

heguowangbutongdeshi，zheibushijianlizaixinkudagonghoudeziwokaoshang，buxuyaoxianfuchushenme“daijia”，cainengxinanlidedihuaqian，ershidaxindiliduizijihao，bazijideganshoufangzaidiyiwei。

tarkjingguozuogonglve，muqianbijiaoxihuandeshidadianshizai6000yuanzuoyou，jiejintayigeyuedaoshougongzidesanfenzhier。tabiaoshizheigeyusuanzaichengshoufanweizhinei，“fanzhengqiankeyizaizhuan，erqieyongqilaiyidinghuihenshuang，zheizhongkuaileshiwujiade”。

xiaofeijueceshang：yinghedeganhuoyouxinxiliang，yeshiyizhongqingxujiazhi

dadianshizuoweidanjiajiaogaodeshuma3cchanpin，renmenwangwanghuigengkanzhongyinghedeganhuocepingfenxiang——zaimuqian，nengtongshizhanshihuamianbiaoxianhegaomiduxinxiliangdezaiti，rengranshiyizhongzhangshipinweizhu。

zheiyeshiweishenme，zaiwomendecaifangzhong，shoufangzhemendoubuyueertongditidaolehuizaibzhanshangzuogonglve，congshipin、danmuhepinglunquzhongshenrulejiedadianshibeihoudejishuyuanli、juticanshudengzhuanyezhishi。

bengguanfensishuliangduoshao，zhiyaonengtigongyinghe、zhuanyexinxidezhongzhangshipinchuileiupzhu，nengbaminiled、pingmujishujiangdeshenruqianchu，nianqingrenjiuhui“yijiansanlian”，zhongcaomougexinghaodedadianshi。

yixietoubupinpaiyedongxidaolezheiyidian。genjufeiguashuju·bzhanban，jinbannianlai，haixin、tclhechuangweishitoufangbzhanupzhuzuiduodesandadianshipinpai。erzaizheisandapinpaihezuodeupzhuzhong，fensiliangzai500wannaizhi1000wanyishangdetoubuupzhushuliangzhanbizhiyou0.8%。

zuishouqinglaide“qiafan”upzhu，fanershifensishuzai10-50wandeyaobuupzhu（37.1%）hefensishubudao5wandeweibuupzhu（27.3%）。

biru@dashengloud，suiranfensishuliangzhiyou4000chutou，danshizaiduibihaixine8n ultrahee8n prodeshipinzhong，xiangxiduibijieshiledianshifengzhiliangdudezhongyaoxing、hrdbiaozhunzhongpqlianghuaganzhijishudeshiyong、beihoushiyongdeaihuazhixinpianqubiedengdeng，zuizhonghuodele29wandebofangliang，dianzanshuheshouzangshuyechaochuupzhudepingjunshuiping。

（尾部UP主@大声loud 的高播放量测评视频）

zai@dashengloud zheitiaoshipinxia，yiweiyonghuxunsu“xiaohua”leshipinlideganhuo，bingjianyaoshuchulezijizhangwodezhishidian，biaoshiduibizhixia，e8njiunengmanzuziji“youxi+guanying”dexuqiu。

（B站用户吸收干货后，根据自己的需求作出选择）

zheiyeyaoguigongyubzhanshangdenianqingrendexuexitaidu，tamenzongshihenyuanyigensuiupzhuyiqi“lijiecanshu、zhiyicanshu、chaoyuecanshu”。

bzhanshujuxianshi，2024nianyonghuhudongtongbizengzhang100%，yonghuzhudongsousuoliangtongbizengzhang183%，daibiaobzhanzuoweiyonghujuecedezuihouyihuan，duiyuyindaoxiaofeixingweiqidaoguanjianzuoyong。

zhideyitideshi，yinghedeganhuojibzhannianqingrendailaidebuzhixinxizengliang，haiyouqingxujiazhi。

dangshimianshanglongtongdijiangqingxujiazhidengtongyu“zhiyu”“kaixin”huo“meihao”shi，bzhannianqingrenxiangshoudeqingxujiazhi，shigaomiduxinxidailaideshuangganhechongshigan。

写在最后

guoquwomencengtongguoduibifenxibzhandez 100chanpinbangdan，faxianbzhannianqingrenshizhongmeibiandedifang，jiushiduiyinghekeji、xinchaoshiwudeguanzhu。

rujin，zaizheigepingtaili，youyuanyuanbuduandexinrenupzhuheyaoweibuupzhukeyiwajue，upzhumenyoujiaodadebianxiankongjian，zhenggeshengtaigengjiankang。qici，jiadianyonghuguimoda，dadao1.3yiren，chuyuxinhun/maifangjieduandebiligao，youxiaofeili，yegenghaoxue、gengyuanyijihaodeneirongzhengfankui。

congzheigejiaodulaikan，bzhanzuoweizhongwenhulianwangshengtailishaoyoude、yizhongzhangshipinjianzhangdeneirongpingtai，buguanshizhuanyekepu、cepingzhongcaohaishishenghuotiyan，douhenshiheduigaokedanjiadeshumajiadianzuoshenduzhongcao。

erhuidaodadianshibenshen，tabujinjinshiyigekewanxinghengaodedianzichanpin，yizhong“chaoliudelunhui”，yetigongleyoushenghuogandechangjing：xiabanhou，zhoumoshi，hepengyouweizuozaiyiqi，kankanzuixindeju，wanwanzuixindeyouxi，yiqiliaoliaotian，xiaodeqianyanghouhe。

yinci，jinguannianqingrenqianqizaibzhandengpingtaizuogonglvede“zhefuqi”henzhang，danzhiyaoxiadingjuexin，jiuhuimenshenghuadaqian，tuikaixinshijiededamen。