文｜ACGx

10yueshoujiwanjiedeguochandonghua《zhanshenzhifanchenshenyu》（xiacheng：《zhanshen》），jubanlezijideshouguanqingdian——yichangsangexiaoshidelivezhuanchang。dangtiandaochangjiabinbaokuoyuanzuoxiaoshuozuozhe、donghuapeiyinyanyuan、yinledaoyan，haiyoudonghuaqizhongqishoupianweiqudeyanchangzhemen。

图源配音演员马正阳微博账号@NAOKI煦

zhuanmenweiyibudonghuajubanliveyanchu，yifangmianshuomingdonghuarenqibudi，lingyifangmianzenengganshoudaoguanfangyoubeierlai。

donghuaganggangkaiboshi，16shouzhutiqushizuopindexuanchuandianzhiyi。zhengpianpianweimeijibofangdebutonggequ，hedangjijieweisuoxufenweigaoduqihe，youqixiankeleduide《guozhangye》，peihe“gongsongzhaojiangjunkaixuan”zheijujingdiantaici，donghuawanjiehou，gaiqiaoduanrenglingxuduoguanzhongniannianbuwang。

jibianmeiyouzhuigengzuopin，shejiaopingtaishuadaopianduanyehuipeifuqiganranli，kejiandonghuayuyinlexiangfuxiangcheng：yinlebaozhengzuopindewanzhengxing，huamianganranlifanbei；huamiangenyinpinjiehe，shidechuanboliheyingxiangligengjiashenyuan。

buzhi《zhanshen》，jinnian《huajianghuzhibuliangren》jubanleshizhounianyinlehui，tengxunshipinyeyou6dadonghuaipzaishujiajinxingxunyan，bzhanyinlejiedejiemudanyibaokuopingtaichupindonghuadegequ。

cishiwomenzaihuiwangguochandonghuayinle，caifaxiantayijifanjinrunext level。

国产动画与音乐相伴发展

anzhaodonghuafazhandeshijianxianhuigu，biannengzhiguanganshoudaodonghuayuyinlezuoweiwenyuchanyedeliangdabankuai，xianglaimibukefen。

shanghaimeiyingchangdingshengshiqidemeishupian，peilejihudoushiminle、erge，zhidao1999nian，shichangjingjizhuanxingyaliyiji“heguojijiegui”desuqiu，cushimeiyingchangzhongjintuichushangyedonghuazhangpian《baoliandeng》，youzhimingyanyuanweijiaosepeiyin，haiyusuonichangpianhezuo，yaoqingsanweiyixiangeshouyanchangzhutiqu。liuhuande《tiandizaiwoxin》zhuanwei《baoliandeng》suozuo，lingwailiangshouzeshizaigeshouyifaxing、weifaxinggequjichushanggaidongdelai。gequdechengjibubizhuishu，《xiangnide365tian》《aijiuyigezi》fenbiechengweilelimin、zhangxinzhededaibiaozuo。

你可能会疑惑国产动画和流行音乐的配合为何来得这么晚，原因很好解释。此前，计划经济时期的中国动huawuxuguoduokaolvshichangyushangyeshuxing，ershizhiliyuyishujiazhishangdebuduantupo，jiashangzhongguoneidideliuxingyinleqibuhenwan，cong1979nianliguyilaoshide《xianglian》suanqidao《baoliandeng》wenshi，neididehuayuliuxingyinlefazhanbuguoershinian，zaiciqijian，huayuliuxingletanshangqieshigangtailiuxing、minyaogequdetianxia。

qianxinianhou，renmenzhujiangaobiecidaiji、cdji，yinglaihuayuletanshenxiandajiadeshidai，liuxing、yaogun、r&bdengduoyuanleixingzuopinhuodeshichangqinglai。xuduozhiminggeshoudouzaizheiyijieduanzhanlutoujiao，dangranyeyou“qianligu”jiarudonghuagequchuangzuoheyanchang。

dangshi，zhongrendui“donghuashijiertongkande”shenxinbuyi，danmeiyingchangdadandazaolexiaoyuanleduiticaidonghua《woweigekuang》，mianxiangqingshaonianqunti。gaizuoyidaliangdianzhengshiyuanchuangyinle，fuzeyanchangdegeshoubaokuohuyanbin、lingganleduideng，gequhedonghuayiqichengweilexuduo80、90houdetongnianhuiyi。neishi“ip”gainianshangweiliuxing，《woweigekuang》queyougaibianxiaoshuo、wutaiju、zhenrenju，jubaikexianshi，donghuayinleyuanshengdadieshouhuo60wanxiaoliang，chengjizhibidanghonggeshou。

ruguoshuo《baoliandeng》gequdehuobaoyuanyinpianxiangmingxingxiaoying，neime《woweigekuang》bianshiguoneidonghuashichangchucichangdaofeiertongxiangdonghuajujideyanshengkaifaqianli，zhengminglegequyuzuopinshendubangdingdekenengxing。

shijianzaiwanghoutuiyi，shuziyinlexunmengfazhan，zhongrendeyuleneironghuoququdao，congdianshixiangwangluoguodu。gaijieduandedonghuayinleyiyoujingdiandaibiao。

2007niankaibode《qinshimingyuezhibaibufeijian》，zhizuofangxuanjikejiyaoqingledangshiyiyoumingqidehuyanbin，danrendiyibudonghuadeyinlejianzhi、zhizuopeile，tahaizuoqu、bianqubingyanchanglezhutiqu《yueguang》。shizhijinri，《qinshimingyue》xiliedonghuagengxinwandiliubu，《yueguang》dangpiantouqude“chuantongyineng”shijinianweibian。ruofei《yueguang》fanchangnandutaigao，zheishougedashangwangluogequ、gufengquandefazhan，huoxunengjiangchuanchangduzaidukuosan，buguo，《yueguang》yijingfahuichuqiyingyoudezuoyong，jinguandonghuaxiliexuzuoyoudaliangzhengyi，zheishougeyiranshifensimendebaiyueguang。

xiliedonghuajiazuodezhangxiangengxinzhong，yishoujingdiandeyinlenengzhijiebianchengzuopindeguanjianjiyidian。bansuixiaoguanzhongmenmanmanchengzhang，fensimenduijingdianzhutiqudeyinxiang，shenzhihuibijuqingjiyiliucundegengjiu。

花样繁多的网络时代

hulianwangdefazhan，weizhongduochanyedaiqudianfuxingchongji，tongshitigongxuduojihui。zaiyinlehedonghualingyu，youyuweb 2.0dedaolai，gengduowangmincongneirongjieshoufangzhuanbianweineirongtigongzhe。jiezhuwangluo，donghuaheyinledechuangzuoziyoudutisheng，fenggechaozheduoyuanhuakuangben。

gaijieduan，donghuazhutiqushouhuolexuduoxinwanfa。

2012nian，mangaidonghua《shiwangelengxiaohua》mangaidonghuajihulianwangdailaixuxuduoduodenaodongzhenhan，renmenjingyayudonghuazheiyizaitiyunzangdenengliang，youranggengduonianqingrenyishidao，zaihulianwangshang，yulefangshihaiyoukanguochandonghua、manhuadexuanxiang。

yishijian，jiaoserenwutaicichengweiwangluominggeng，dajiaxiaokanjinrounazha，zhongfuzhe“jiaowonvwangdaren”，yeduipianweideegaoguichurap《ziguadongnanzhi》shangtoubuyi。zheishourapdechuangzuozheqishishidaoyanhemanhuayuanzuozhe，renrenshangxueshibeisongguodegushicihezhoujielun《shuangjiegun》ziyouhunda，daoyu《shiwangelengxiaohua》fenggegaodupipei，zouzaihulianwangliuxingqushizuiqianyan。

houlai，zibenjinrushichang，guoneidongmanchanyejiasufazhan。shichangshangyuelaiyueduofenggeduoyuan、ticaigeyidedonghuaxiangmu，donghuayinledexuqiujinyibutisheng，yibiangenghaodipipeizuopin。

《huyaoxiaohongniangwangquanpian》bianchuleshou“zhange”。《menghuihai》gufengpeiyaogun，younongsuopaiguzuoci，zhanchangyuanyaojingzuoqu，suteimabianqu，youmaounekoyanchang。chuangzuozhe、geshoufuzayougexingdeidbeihou，wangluoshuxingxianeryijian，qi“erciyuanaihaozhe”deshenfen，shidetamenqingchudonghuaguanzhongxiangyaoshenmeyangdegequ。zaoqihuoyuezaiwangluoshangdechuangzuozhe，chufadiandoulibukai“weiaifadian”zheigeci，wanquantuotaiyudonghuagushiqingjiedegeci，beishouguanzhonghaoping，yerongyiheerchuangjianjiyiqizaibilibili、tiebadengaihaozhejihedichuanbo。

jinguanneishierciyuanbiaoqianheribendonghualianxidegengjinmi，danqibujieduandeguochanwangluodonghua，xuyaojinglironghe、xuexi、jinbudeguocheng，yonggequpeihezuopinyujiaosesuzaodeyunyingcelveyeshiqizhongyike。

chengshushichangyouxuduo“zuoye”kechao，birudangshiribenanisong（donghuayinle）yichengdulixifenyinleleixing，donghuashengyoukuajiedanggeshou、yanchangjiaosegeweichangtai，duiciguoneiyeyouipjinxingchangshi。

qunxiangbaomande《yirenzhixia》，guanfangjiujigaorenqijiaosezhizuoguobushaozhuanshugequ。xinao、jiediqihaibushikeaibaqide《yaomeierfengbaobao》，shifenfuhebaoerjiededuteqizhi；“yirenzhixiaf4”ruguozhendechudao，yeyouzijidesoloqu，zhangchulande《xinyuanguizheng》、zhanglingyude《niandouzhang》、zhugeqingde《tingfengyin》、wangyede《dangejinghong》deng，xiangxinjiaosefenmendoucengxunhuanbofang。gequgecihanyiyujiaosejingli、xinggexixixiangguan，guanzhongmendefankui，zecemianyinzhengleguochandonghuadejiaosejingjizhidejixuwajue。

ranerdangtouzifengchaoguoqu，mianduiguanzhongbuduangengxindeneirongxuqiu，“shenmededonghuagengshoushichangqinglai？”zheiyiwenti，qieshibaizaichupinfangheneirongchuangzuozhemianqian。cihoudeguochandonghuashichangtezheng，xiangbiaihaozhemenxinzhongleran，zhidaojintian，wangwengaibiandonghuayiranwenzuoshichangzhuliuleixing。

dagaikaolvdaoyinlejubeixuanchuan、kuoquanxiaoying，toubudonghuazaiyinlefangmianhuafeidejingliheyusuanxianranzengjiabushao。donghuakaishimianxianggengjiaguangfandeguanzhongqunti，yinleyekaishiweidonghuachuanbochixufali。cishidetoubudonghua，leyuxuanyongdonghuaaihaozheyuanyijieshou、dazhongcengmianyouzhimingdudegeshou。

xiaojingteng、onerdouwei《douluodalu》yanchangguogequ，bulunzhutiquhaishichaqu，wuyiliwaidiqihejiaosechengzhangyijizhandouran、shuangdediaoxing。buguoruoyaoliaochuanchangduzuiguangde，haiyaoshu2020nianzhangshaohanwei《douluodalu》yanchangdexinzhutiqu《pojian》，suiranbufa“wuhun，zaifangsikuangyong”“zuochuihuyoushoudecao，shuangshengdelieyanchuqiao”zheileijinguanzhongkedongdegeci，danjinnianlaigeshoumenzaiwanhui、zongyijiemushangdeyanyi，rang《pojian》deshouzhongzouchuledonghuaguanzhongdefanchou。

nikanjinnianlaigepingtaidonghuapipeideshilichangjiang，liangzhishoudoushubuguolaile。《linglong》youzhangjingying、《modaozushi》youlinzhixuan、《tianguancifu》youzhangxinzhe、《zhuxian》youhuyanbin、《chenghetitong》youzhangyuan，gengjinyidiandexinzuo，《mushenji》zhutiqugeshoushichenchusheng，《zhangshengjie》zeqingletanjing……gequchengledonghuaxuanfadeyihuan。

dangran，bingfeisuoyouguanzhongdoudui“donghua+zhiminggeshou”dekuangjiazhaodanquanshou，ciqiandaiquanwei《fanrenxiuxianchuan》yanchangde《tiandixing》，liuhuanyanchangde《zhetian》zhutiqu《tagexing》，douzaodaoguoyuanzuofenhuodonghuafendepiping，fumianqingxubuzhenduiyanchangzhe，ershirenweiqi“ciqubufuhezuopinyijing/butiehejiaosejingli”。

zhanzaixingyejiaoduhepingtaixuqiujiaodu，tongguoyunyingyouxiaokuoquanbukehuoque，ipfensimenkanlai，gequhezuopindepipeiduyiranshizuiweizaiyideshiqing。

guanzhongxuyaodonghuadongziji，yexiwangyanshenggequdongzuopin。dabufenqingkuangxia，heshidedingzhiqumu，gengnengmanzuipfensiduidonghuagequdexuqiu。

动画带动歌曲人气，成为现实

youwangyouxiaochengguochandonghuadefazhanshi“yangwoqizuoshijueqi”，keshijishang，xingyedejinbubeisuoyoucongyezhe、aihaozhekanzaiyanli。zuichuwangluodonghuadingweijinwei“ipfangdaqi”，rujinwendingbochudenianfan、rongyidaxiangkoubeidejifan，douyoulegengduodiqi，quzhuiqiugengzhangxiandeipshengmingzhouqi，yijigengguangkuodeshangyejiazhikongjian。

huanjuhuashuo，guochandonghuayiyoushiliqufajuezijide“daihuo”qianli。zheilide“huo”zhidaisuoyouyanshengneirongheshangpin，ziranbaohandonghuayinle。

buzhizhutiqu、jiaosequ、chaqu、tuiguangqudengkegongyanchangdegequ，yuelaiyueduozhuanyedeyinlegongzuoshiweidonghuatigongpeilefuwu，yinlezhizuorenmaoliang、yangbingyindeng，jiuzaidonghuaguanzhongjiannadaolehaokoubei。

xianshidonghuazuopinzainianqingquntijianshouhuorenqi，daidongyinlerenbeidajiaguanzhu，xiang《huajianghuzhibuliangren》shoujidepiantouyinle，donghuahouxuduocishiyongguoqibianzou，tongyizhongxuanlvliuxialenonghoude、zhuanshuzuopindeyinji。suizhezuopinduonian、duojidebochuheyunying，yinleyudonghuadeguanxiyuefalaogu。

zhiyuneixieyuanbenjiujijugexingdedonghuazuopin，huoxushishoudaochuangzuozheshelieguangfandeyingxiang，yekenengchuyurangzuopinjinyibufenggehuademubiao，donghuayinlehuiquxiaozhongyinlesaidao“wabao”。

2018nian，《wuliuqi》dewuliuqihemeihuashisandadoushideyiwaiyiwen，daihuolechaqu《azhenaishangleaqiang》，juqingdewulitou、lveweixinaodexuanlv，yiqiedouqiadaohaochu。wutiaorenyanchangdezheishouge，zaicanjia《leduidexiatian》jinrudazhongshiyeqian，yinzheibuheimadonghuashoudaoguanzhu。

 

yinweibudai“donghuadingzhi”biaoqian，suoyidangzheileigequlikaidonghuayujing，chuandadeqingxutongyangnengrangtingzhedairuzijixiangxiangdeqingjingzhong。

leisianlihaiyouquniande《cangyuantu》，rangguanzhongjianshidaoyiyugequ《asulaze》deganranli，jinnian《zhanshen》gancuimeijigenghuanyishougequ，yuanchuangdingzhihexiaozhongwabao“quandouyao”，zaipingzheixiegequshangzongyi、kailive。

bunanganshoudao，donghuayuyinledelianxixianglaimiqie，gequzaiyingxiaofangmiandezuoyongburongxiaoqu。zhishixingyezuiguanxindeshangyehuananti，haideyikaodonghua、yinlechanyedezonghefazhan，yijiyouxiaozhenghe。

donghuaneirongdeyingxianglikuoda，cushidonghuayinlebeigengduorenzhixiao，kexinengzuodaozhenzhengchuquan、zouxiangdazhongdegequbuduo。yinlexingyemuqianyiliumeitiweichuanbozhongxin、xinaoshenqufengmi，tongshishejiaohefensiweihexindeyewudedaoqinglai，youshujuzhichu，2023nianyinleyanchuzongtishichangguimodadao264.19yiyuan，tongbi2022nianzengzhang122.33%。

图源：中国传媒大学《2024中国音乐产业发展总报告》

xiangqizaoxienian，tengxundongmancengtuichuguomanyanchanghui，jinnianremendonghuaipyijingnengdulikangqiyichangyanchulaihuikuifensi。donghuayinleburuxianxiayanchu，shiipfang、chupinfangmaichudezhongyaoyibu，daiweilai，ipchubeiheyingxianglikuozhandaoyidingliangji，xiangxindonghuayinlejiangjianfu“yingxiao”yiwaidegengduoshiming。