wen | bohucaijing kaikai 

suizhexinshilicheqibuduanshenrubbafudi，houzhedeshichangfenezhengbeibuduancanshi。jiuzaidajiakusizhuanxingzhidaoshi，aodiquepaochuleyiliaozhiwaideganlanzhi，xuanbuqixinkuanchexinga5ljiangdazaihuaweizhijiaxitong，zhengshijiaruhuaweizhijiade“pengyouquan”。

shishishang，jibianbbazheiliangnianshichulejiangjia、baotuanhezuo、jiasudiandonghuadengdafa，danyirannangaituishi。jinnianshangbannian，bbadequanqiujiaofuliangdouyoubutongchengduxiahua，zhongguoshichanggengshixiahuamingxian，qizhong，benchiheaodishangbanniandejinglirungengtongbixiahuachao40%。

mianduizheiyangdekunjing，aodixuanzejiang“linghun”jiaojilehuawei。erqie，ciciaodibuzouxunchanglu，qishoukuandazaihuaweizhijiajishudeshiranyouche，erbingfeidianche。

zuoweidiyigechipangxiederen，aodiyuhuaweijiu“youche+zhijia”dehezuo，huoxunengweiquanqiuqichechanyedefazhan，dailaixindeqifa，gengyouwanggaixieguoneihaocheshichangdexingeju。

01 燃油+智驾的“头啖汤”

aodiyuhuaweizaozaiduonianqianjiuyouhezuoyixiang。2018nian，shuangfangxuanbujiangzaizhinengwanglianqichelingyuzhankaihezuo。 suihou，suiranshuangfangmeiyoujinyibugongkaihezuoxijie，danyizhiyoubaochihezuogoutong，biruzai2021nian，aodizhongguoyanfafuzerenhuofumancenggongkaibiaoshi，“huaweikenengshiaodidezidongjiashihuoban” 。

jinnian4yue，aodijiangdazaohuaweizhengtaozhinengjiashifuzhuxitongdexiaoxichixufajiao，yeneikaishiduishuangfangdehezuofangshiyouzhuduocaice，dankongpahaiyoubushaonandianyaogongke。

shouxian，liangzhedejishuluojiwanquanbutong。suiranzhijiaxitongdeyingyongyijingfeichangchengshu，danneishiyinweidianchedehexinjiagouzhiyou“sandian”，tianranshihedazaizhijiaxitong；danranyouchedejixiejiegouzefuzaduole，zhijiaxitongyaokongzhibaokuobiansuxiang、chuandongxitong、fadongjidengyizhengtaoxitong，jiuyaojinxingdianfuxingdeshipeixinggaizao。

qici，dianchiyiranshihexinwenti。chuantongranyouchedezuocangjibenshangdouzhiyouyigexiaopingmu，genxinnengyuancheqianhoupaidoupeizhichaodapingmu，shenzhihainengfangbingxiang、dabianludepeizhiwanquanbutong。

yinweiyouchededianpinghenxiao，tadezhuyaorenwushiweicheliangtigongqidongnengliang，qicicaishiweichicheneidianqishebeideyunxing。zaizheiyangdeqingkuangxia，ranyoucheyaoruhejizhijiaxitong“chongdian”，yechengleyigetoutengdewenti。

dangran，jiejuefanganbingfeimeiyou，xiangfengtian、bentiandengzhutuidehunchajishujiushiqiyi。danaodihuibuhuizheimejiandandifuzhiyiwangdejishufangan，zehaiyoudaigongbudaan。

congguanfangtouludexiaoxilaikan，aodiweileyinruhuaweidezhijiaxitong，keyishuoshi“bie”leyigedazhao。

yishi，aodizhijiejiangqixiazuixindeppcranyouchepingtaijilea5lxilieshoufa，gaipingtaitongguodicengshengjicheliangdegongnengwangluo，shiranyouchenenggouyongyougengzhinenghuadebiaoxian。

ershi，aodiyuhuaweidehezuobujinxianyuaodia5lzheiyikuanchexing，juaodifangmiandeguihua，weilaijiangyougengduoaodichexingdazaihuaweizhijiaxitong，baokuoqixiashoukuanguochandiandongchexingaodiq6l e-tron，jianghuiyingyongaodiyubaoshijielianhekaifadeppehaohuachundiandongpingtai，yehuidazaihuaweizhijia。

dangran，huaweizheibianyeshichengyimanman，juxiaodia5ljiangdazaihuaweizuixindeqiankunzhijiaads3.0xitong，zheiyeshihuaweizhijiadiyicidengshangchunranyouche，xiangxinyehuinulidahaoyangban。

qishizaozaijinnian6yue，shangqidazhongxinyidaituguanl projiuhanchuyaodapo“youchezuobuhaozhinenghua”derenzhi，bingchenggaicheyongyoudazhongqijinweizhizhinenghuachengduzuigaodezhinengzuocanghezhijiaxitong。

congyixiecepingqingkuanglaikan，xiangjiaoyuxinnengyuanche，tuguanl prodezhijiaxitongsuanshizhongguizhongju，danzairanyouchequannei，zeyishiyicitupo。yinci，dang“ranyouzhijia”zheiyibangjiaodaohuaweishoushanghou，waijieduiyuaodia5lziranyebaoyougengduoqidai。

02 奥迪把“灵魂”卖给华为

juxi，aodia5ljiangfenbiezaiyiqiaodiheshangqiaodishengchan，qizhong，yiqiaodia5ldezhijiaxuanzeyiquedingweihuaweiqiankunads，danshangqiaodia5ldezhijiafangangongyingshangzedaiding，bijingchulehuaweizhiwai，shangqiyeyouzijidezhijiaxitong。

jinnian10yue，shangqiqixiazhijiqichexuanbu，youzhijilianhemomentasuodazaodeim adzhijiadamoxingyijinglvxianwanchengcong“zuixiangren”dao“youzhijue”deduandaishijinhua，zhijiqichechengweixingyeneishougetongshijubeil2、l3、l4jizhinengjiashiliangchannenglidepinpai。

zai“linghunlun”zhihou，shangqituichulefeifanhezhijiliangdazizhupinpai，feifandangcidiyidian，zhijigenggaoduan。buguozaijinnianchu，youxiaoxichengfeifanzhinengjiashiyewukaifatuanduiyibeichuanjiesan，jin300mingyuangongbeicaiyuan。suihoufeifanqichehuiying，chengfeifanqiche“yiqieanhao”，jiangjinyibushenhua“qingzichan”zhanlve。

suiranshangshuxiaoxizhishichuanyan，dancongqishenhuaqingzichancelvezheiyidianlaikan，jibianshangqizhongshi“linghun”，danshenchujingzhengjiliedexinnengyuanchequanzhizhong，qiyebudebukaolvjiangbenzengxiao。

shangqiyibiantuijinziyanzhijiatuanduide“qingzichanhua”，lingyibianzejiadaduimomentadetouzi，youcikejianqizaizhijiafangmiandecelve，suiranbuzhiyu“chumailinghun”，dannanmianyaoyutaren“fenxianglinghun”。

dangran，cheqizaishichangfazhandebutongjieduandiaozhengcelve，zheibenjiushihenzhengchangdeshiqing。dancongzhongyenengkanchuchuantongcheqiziyanzhijiadenanchu。

shouxian，chuantongcheqizaiqipaoshijianshangjiuchikuile，tamengenxinshilicheqi，yijihuawei、baidudenghulianwangjutouxiangbi，qibushijianbutong，jibianzaijishushangkeyiganchao，danzaishoujishujubingluodiyingyongzheigeguochengzhong，zenanmianluohou。

muqian，qianwudazhinengshoujichangshangdangzhong，chulepingguoshimeiguopinpaizhiwai，qiyudoushiguochanpinpai，keyikanchuou、ridengqichepinpaideruanjiankaifanenglishiyousuoqianquede。birudazhongqixiaruanjianbumencariad，qicongchenglizhijinyizhichuyukuisunzhuangtai，jinnian1-9yuegengkuisungaoda21yiouyuan。

qici，xiangyaozhuanxingzhinenghua，bingfeizhiyoupolihezijinjiuzuyi。ciqianxiaopengqichedongshizhanghexiaopengjiucengtoulu，xiaopengqichedezhijiayanfatuanduida3500renyishang，qieniantourulianggaoda35yiyuan。

danduiyuchuantongqichelaishuo，qiyaogujichuantongranyouchehexinnengyuancheliangdachanpinxian，neibuziyuanruhefenpei；zaochesiweinengfouzhuanbianguolai，nengfouquanlitouruziyanzhijia……douhuizaodaogengdakaoyan。

zhongzhongyuanyinzhixia，chuantongqichedezhijiaxitongdaduodouhuiqingxiang“ziyan+gongying”deshixianfangshi，biruguangqi、shangqidouxuanzeyuyeneizhimingduzuigaodemomentahezuo；zhangchengzefenbieyuhaomozhixing、yuanrongqixingdachenghezuo。

zaizheiyangdebeijingxia，yuqishuocheqixuanzezhijiagongyingshangshi“chumailinghun”，daoburushuoshigequsuoxu，rangchuantongqicheyoujihuiganshangxinshilipinpai。

henxianran，aodiyeyishidaozheiyidian，shenzhitaxiangdehaiyaogengduo。muqianqi90%deyonghudoushiyouchechezhu，zaituidongdiandonghuazhuanxingdetongshi，changshimanzuchuantongranyouchezhudegaojiezhijiaxuqiu，caishishicuochengbengengdidecelve。

erduihuaweilaishuo，dangqianguoneiranyouchehexinnengyuanchedeguimozhanbidayueshiyibanyiban，erxinnengyuanchedezengzhangzeyijingdaoleyigepingjingqi，zaiduanqineiyebukenengwanquantidairanyouche。yinci，huaweiyexuyaotansuomianxianggengduochexingdezhijiaxitong，caiyoujihuijinyibukuoda“zhijiapengyouquan”。

03 外资车企抛下“傲慢”

jinjinian，heziqichepinpaizhujianshiruoyishibuzhengdeshishi，zheiyeranghaiwaiqichepinpaidetaidu，congniuniunienie“qujing”bianchengledadafangfang“hezuo”。

chenglianhuitongjishujuxianshi，jinnian1-9yue，zhuliuhezipinpaideshichangfenejinyou41%，qizhong，dexipinpailingshoufene18%，tongbixiajiang2.5gebaifendian；rixipinpailingshoufene14%，tongbixiajiang3.1gebaifendian；meixipinpaishichanglingshoufenedadao6%，tongbixiajiang2gebaifendian。

yucitongshi，1-9yuequanguoxiayichengyongcheleijilingshou1557.4wanliang，tongbizengzhang2.2%，zizhupinpaitongbizengsuwei19%。biyadidongshizhangwangchuanfugengzaicaifangzhongbiaoshi，weilai3-5nian，hezipinpaifenejiangcong40%jiangdao10%，qizhong30%shizhongguopinpaiweilaizengzhangdekongjian。

xiaoliangweijipozaimeijie，haiwaiqichepinpaiyebudebupaoxiacengjingde“aoman”。jiangjiashidiyibu，danqunianyilaibbadejitijiangjia，sihudouzhibuzhutamendexiaoshoutuishi。

jirandabuguo，neijiuzhinengjiaru。qunianyilai，dazhongxiangxiaopengqichetouzi7yimeiyuan，shuangfanggongtongtuijinchundiandongchexingdeyanfagongzuo；aodizaiqianshouhuaweizhiqian，yigenshangqihezuogongtongkaifa“zhinengshuzipingtai”；fengtianzaihuashoukuanpeibeiquanzidongjiashixitongdediandongqichebz3x，beihouyeyouguangqi、momentahehuaweisanjiazhongguoqiyedezhuli。

chuciyiwai，haiwaicheqizhijianyezaijiasubaotuan，juwaimeibaodao，fengtian、bentian、richanyidachengyizhi，jiangjiaqiangzaiqicheruanjiankaifashangdehezuo，haikaolvzaizidongjiashilingyuzhankaigengshenruhezuo。

jiuxiangaodizhongguozongcailuoyinghansuoyan，mianduiqichediandonghua、zhinenghuazhuanxingdejiasuyijishichangjingzhengdejihua，aodixuyaobuduantuichuxinchanpinhejishulaimanzushichangxuqiu，yuhuaweidehezuoshiaodizaizhinenghuazhuanxingfangmiandezhongyaoyibu，yeshiaodizaizhongguoshichangbaochijingzhenglideguanjianjucuozhiyi。

zhangyuanlaikan，haiwaiqichepinpaijiasuyuguoneicheqihezuo，haishiyigeshixianziyuanhubudeguocheng。muqian，zhongguoxinnengyuancheshichangzengsufanghuan，haiwaiduihuadiandongqichejiazhengguanshuidengdoushiburonghushidewenti。

yinci，guoneixinnengyuancheqichulexuanzechukouzhengchezhiwai，yeyaotansuogengduolujinglaijinjunhaiwaishichang，baokuozhongwailianhegongyanzhijiafangan，jiezhuzhijiafangan、ruanjianxitong“chuhai”deng。

lingwai，jiuxiangciciaodigenhuaweidehezuo，chuleshi“ranyouzhijia”deyiciquanxinchangshi，yenengrangzhenggeqichechanyedebutongzhuti，nenggoujinyibudapogefangbilei，gongtongfanrongzhinengqicheshengtaidejucuo。

suiran，xinnengyuancheshichangzhengzaijiasuzengzhang，danzhangqilaikan，ranyouchehedianchedexuqiujianghuidadaoyigepinghengjieduan，erchuantongcheqi（baokuohaiwaiqichepinpai）yuxinnengyuancheqidejingsai，haiyuanyuanmeidaosaidian。

zaizheiyangdebeijingxia，xiangjiaoyuchuantongcheqixiaoxinyiyide“weidiaozheng”，aodiyibujuyigedefangshilaixunzhaohezuohuobanhedazaoxinpin，faneryouwangdapochuantongcheqiyiwangdezhuanxingxianzhi，zaizheigeyixiaoliangweiwangdeshichanghuanjingzhong，zhaodaochuantongqichepinpaide“xinrongguang”。