界面新闻记者 | 佘晓晨

界面新闻编辑 | 文姝琪

hulianwangdachangde“fanfufengbao”rengzaichixu，zheiyicizhujiaoshiwangyiyouxi。

11yue7ri，jufenghuangwangkejibaodao，jinriwangyiyouxineibuyanchatanfu，shejiyingxiaoxianduominggaoguan，wangyiyouxishichangbuzongjinglixiangmoudengrenyibeidaizoudiaocha。baodaocheng，cicibeidaizougaoguanduoshuchuzishichangbu，diaochashijianjinehuodashangyiyuan。shoushijianyingxiang，neibuyuangongdepingbaoyizidonghuanchengheguixuanchuanyu。

11yue8ri，wangyigongguanbumenhuiyingjiemianxinwenbiaoshi，wangyifanfucongweitingzhi，tongshitidaoyinanjianrengzaizhenbanzhong，jutixinxibubianpilu，wangyizaishidangdeshihouhuiyuyitongbao。wangchuandexiqiandengfangmiandexiaoxichunshuzaoyao，duiciwangyiyijinganpaibaojing，binghuyu“buzaoyao，buxinyao，buchuanyao”。

yiweizhangqifuwuyuyouxixingyedeguanggaoxingyerenshigaosujiemianxinwen，guanggaodailishangweiyouxichanpinzuodeshiqingkenengshejihenduoliantiao。congshangxianzhichudaoyure，zaidaoshichangdiaoyan、meititoufang，douhuiyoushendudehezuo。jishiyouxigongsiyou“zitou”tuandui，yehuihedailishangmiqiehezuo，wanchengyouxituiguangdenggongzuo。zheiyiguochengshejidehezuohefukuanzhouqidoujiaoweimanzhang，huoxuweitanfutigonglegengduo“kongjian”。

wangluoliuchuanxinxicheng，cicibeidaizoudiaochaderenbaokuoqudaozhongxindejinmou、shichangbudewumou、xiangmou、zhangmoudeng5weigaoguan。

qizhong，xiangmou2013nianruzhiwangyi，cengfuze《dahuaxiyou》duanyoujishouyou、《huangyexingdongplus》、《wodeshijie》、《juezhan！pinganjing》dengchanpindeyingxiao。buguo，ju36kebaodao，shangshuwangchuanxiaoxizhongdewuxing、zhangxinggaoguan，junzaishijianfashenghoufabuleyouxichanpinxiangguandepengyouquan，anshizishende“anquan”。

erwangchuantidaodezhangmouweifuze《guangyu》chanpindezhanghaixing，qizai11yue7riwanjianyufenghuangwangkejiyuanbaodaowenzhangdepinglunqufabupiyaoneirong。tabiaoshi“zijihaohaode”，bingxiwangdajiaguanzhuweilaishangxiandeyouxichanpin。

youxiyewushiwangyizhangqiyilaidedingliangzhu。2024niandierjidu，youxijixiangguanzengzhifuwujingshouruwei201yiyuan，zaiwangyizongshouruzhongzhanbijin80%。

rucijudadeyingshouguimoxia，youxixingyezhengtidoumianlinheguidekaoyan。jinnian2yue，tengxunjituanfanwubidiaochabuguanfanggongzhonghaofabuxiaoxicheng，2023nianquannian，tengxundiaochafaxianbingchulile70yuqichufan“tengxungaoyaxian”deanjian，sheji120yumingyuangongbeijiepin，yijijin20renyinshexianfanzuibeiyisongzhigonganjiguan。

jinnian1yue，beichengweishanghaiyouxi“sixiaolong”zhiyidegongsililisifabuneibutonggao，gongsiyuangongliumoumouyinshexiancunzaiweifaxingwei，beigonganjiguanchuanhuanbingjieshoushencha。jingshenxun，liumoumouchengrenzaizhiqijianyugongyingshangcunzaidaezijinlaiwang，dangwanyinshexianzhiwuqinzhanzuibeixingshijuliu。

shishishang，bujinshi“zhuanqian”deyouxixingye，guoqujinian，zouxiangwendingfazhandehulianwangdachangluxujiangmuguangfangzhineibu，zhongshifanfuwenti。

zaozai2017nian，jingdonglianhetengxun、baidu、lianxiang、meituandengqiyefaqileyangguangchengxinlianmeng”，lianmengbiaoshizhizaitongguohulianwangshouduanfanfubai、fanqizha、fanjiamaoweilieyijidajixinxianquanfanzui，gongtongtishenglianmengchengyuanneikongbumendelvzhinengliheyuangongdezhiyedaodejianshe。

er2017nianzhijin，qiahaoshizhongguohulianwanggongsiconggaosufazhanzouxiangzengzhangfanghuandeshijianduan，zhongguodehulianwangpujilvcong54.3%shangshengdao78%。yuzhitongbudeshi，dachangzaijinliangniankaiqicaiyuanchao，zuzhiguanlichengweiheyewuzengzhangtongyangzhongyaodeguanjianci。

2023nian，bujinshitengxun，meituan、douyinjituandenghulianwangdachang，dougongbule2023nianfanfugongzuozongjie，qielidurengzaijiaqiang。2024nianshangbannian，douyinjituangongchachuwubileiweiguianjian125qi，jituanhaigongbule2024nianshangbannian8liyinshangyehuilu、wubihuozhiwuqinzhanbeiyisongsifadeanjian，shejidianshang、shenghuofuwudengduoyewubankuai。