wen｜xinnengyuanguanchajia  

zuijinqichequanyouliangjianshibijiaoyouyisi，yishibaomaqixiagaoxingnengcheximxiliezaibiaoyanhuanjiemeichazhu，zhuiweile；yishixiaomisu7 ultrayi6fen46miao874dechengjidengding“niubeiquanqiuzuisusimenche”。

xiaomidongshizhangleijungaojiedajia“buyaomixinbba”，yinweiguochanpinpaizhengzaiquanmianjueqi。

图/雷军认为国产品牌物超所值 来源/微博 

congjinqidexiaoliangkan，buzhishichaohaocheshichangdemashaladihebaoshijiedengyijuebuzhen，jibianshisansishiwanjiagequjian，xiaofeizhexuanzezizhupinpaideyiyuanyeyijingyuanyuanchaoguobba。

zheijiushide，yongyouchaobainianlishi，cengjingzaiguoneishichang，beiwushuxiaofeizheshiweicaifuyuchenggongxiangzhengdebba，zhengzaizaoyuqiansuoweiyoudeshichanghandong。

tamen，hainengzhongfandianfengma？

1.百年BBA，“腰斩”电车时代

genjuchenglianfenhuideshuju，baoma10yuefenxinnengyuanpifaliangwei6527liang。erjinnianqian9geyue，baomajituanzaizhongguoshichangjiaofule7.6wanliangxinnengyuanche。

zheiyichengjixianranyuanburuyuxiaoli、wenjiehetesiladeng，danxiangbijiaobenchiheaodi，haishixiangdangbucuode。

“womaibaomai3，jiushimaita10nianneibudaobi。”《xinnengyuanguan》jiechudeyixiebaomachezhurushishuo。

deque，youzhebainianpinpailishidebaomajituanguranbuhuiqingyidaobi，danbaomaquanqiushoujia5smendian——beijingxingdebaoqichexiaoshoufuwuyouxiangongsiyijingrenquloukong。

genjumendianfabudetonggaoxianshi，yinmianlinyanzhongzijinyali，gongsizhengzaixunqiuzijinzhuruhuoqitajituantuoguan，baomapinpaishouquanyiyu2024nian10yue20rizhongzhi，gongsizantingxinchejishouhouxiangguanyewu。

图/北京星德宝汽车销售服务有限公司告示 

zaochengyanzhongzijinyalideyidayuanyin，ziranshibaomajituanzhengtixiaoliangdexiahua。shujuxianshi，jinniandisanjidu，baomazaiquanqiushichangxiaoliangwei54wanliang，tongbixiadie13%。qizhong，zhongguoshichangdiefuzuida，da29.8%。

shishishang，dangquanqiuqichechanyecongranyoucheshidaijinrudaoxinnengyuancheshidai，youqishidangwoguoxinnengyuancheqikuaisujueqizhihou，buzhishibaomadejingyulingrenwanxi，baokuobenchi、aodi，naizhiyiduzuizhuanqiandepinpaibaoshijie，doumeinengtaotuoxiaoliang“yaozhan”demingyun。

birujinri，yipian“baoshijieshoujiadiepo40wanle”dewenzhangyinfaxingyeguanzhu。jinguansuihouduojiabaoshijiexiaoshourenyuanfenfenpiyao，biaoshi“shangshujiageshibeidianjianongcuole，zuidipeidebaoshijiejiagehaishihuidao50duowanyuan。”

图/保时捷售价破40万

danbaoshijiezaiguoneisuomianlindexiaoshouhejingyingyaliqueqianzhenwanque。

shujuxianshi，qunianbaoshijiezaizhongguodexiaoliangtongbixiahua15%。zuixindesanjibaozhong，baoshijiequanqiuxiaoliangtongbixiajiang7%。zhongguoshichangzuiweicandan，xiaoliangbaodie29%。qizhong，zuishouzhongguoxiaofeizhezhuipengdechexingzhiyidetaycan，xiaoliangxiahuayezuiweikuazhang，jingtongbibaodie50%。

lingwailiangjiabainianhaochepinpaibenchiheaodi，yetongyangguodebutairongyi。

qizhong，benchijiaochulejinsannianzuichayeji。benchisanjibaoxianshi，gongsizongyingshoutongbixiajiang6.7%wei 345.3 yiouyuan，xijinsannianzuidichengji。jingliruntongbi“yaozhan”，jinsheng 17.2 yiouyuan，huanbishanggejidujianshaochaosicheng。

aodi2024nianshangbannian，zaizhongguodexiaoshoucheliangzetongbixiahua1.9%。qizhong，xiaoshouzhuliyiqiaodixiaoshou30.16wanliang，shangqiaodijinxiaoshou1.83wanliang。

raner，liangnianqiandeqingkuangdabuxiangtong。

jugangtisetouyanfenxi，yi40wanyuanyishangdechexingdingyiweihaohuachelaihuafen，2022nianguoneidehaocheshichangbaoshijie、bba、luhudezongshichangfeneyuewei94%，zhongguocheqidefenejinweigeweishu。dandaolejinnian5yuedi，zhongguocheqizaihaohuacheshichangdefeneyitishengzhi21%。

buguanshishoujia、xiaolianghaishifene，bbazaizhongguojundaburuqianbeihou，shiguoneixinnengyuanqichedekuaisufazhan，“ge”lebainianhaochepinpaide“ming”。

chenglianhuishuju，2021nianzhi2023nian，zhongguoxinnengyuanqichelingshoushentoulvfenbiewei14.8%、27.6%he35.7%，tiqianwanchengle“2025nianxinnengyuanqicheshentoulvdadao20%demubiao”。2024nian7yuezhijin，xinnengyuancheguoneilingshoushentoulvyijinglianxusangeyuechaoguo50%。

2.巨头“跌落”背后

ranyoucheshidai，zijinruzhongguoshichangyilai，bbajiupingjiepinpaiyoushi、chanpinxingnengdengduozhongyinsu，zhangqizhanlingzhezhongguogaoduanhaocheqicheshichang。suizhediandonghuashidaidelailin，zheixiecengjingdehaochejutousihubeiguoneizizhucheqifanchao。

图/各车企2023年在华销量

zhishi，duiyuzheiyixianxiang，xiaofeizheheyeneirenshisihuyebingbugandaoyiwai。

yigeburonghushidegenbenyinsu，zeshizhanlvewenti。zaiguoneizaochexinshiliyijichuantongcheqichangshang，fenfenzhuanxiangxinnengyuanshi，bbaquehaiyinnanyigeshedexianshiliyi，youyubujue，bingzuizhong“touji”xuanzeyi“yougaidian”defangshijinrudiandonghuashidai。

raner，zheizhongmoshixiadechanpin，zaichundianxuhanglicheng、shushixing、anquanxing、zhinenghuadengfangmianjingzhengliyouxian，nanyihuodexiaofeizhedeqinglai。

zheijiushide，“bba”bujinshiqulezuijiade“jinchangshiji”，zaixinnengyuanqichezuiweihexinde“sandian”jishu——dianchi、dianji、diankongfangmian，yebeiyuanyuanshuaizaileshenhou。youqishizaixuhang、buneng，yijichonghuandianjiehedengfangmiandebiaoxian，zizhupinpaiyijingchaoyuelebba。

qici，zaidangqianyuelaiyuechengweiyingxiangxiaofeizhegoucheyinsudezhinenghuachengduhejiashitiyanfangmian，bbadelieshijiugengweimingxian。yicheyanjiuyuanshouxifenxishizhoulijuncengfenxibiaoshi，bbazuizhuyaodewentishichanpinligenbushangzhongguojingzhengduishou，guoneicheqixinchexingcengchubuqiong，waixing、neishi、peizhidengduoyoukandian。

yiweizhengzaikaolvhuanchedexiaofeizhebiaoshi，muqiandebeixuanpinpaifenbieshiyulaiheaodi。jiujiededifangzhuyaoshiyaopinpaijiazhihaishiyaoshiyongjiazhi。gaiwangyouzhiyan，“jinguanzijihenxihuanaodi，aodia6yeshiyiliangbucuodeche，danjiudangqianxinnengyuanqichedefazhanlaikan，aodichulechebiaozhiwai，qitadifanghaishidoubeiyulaidiaodade。”

buguoyuxiamianzheiweimailebenchieqedechezhuxiangbi，shangshuxiaofeizhezexingyunlehenduo。

benchieqechezhulimeiling（huaming）biaoshi，zijizhiqiankaideshibenchideyouche，kailesiwunianba，jiashitiyanhechezizhiliangdoumeiwenti。“houlaizhihuanlebenchidianche，danmeixiangdaoxinchemaile4geyuejiuhuaile4ci，bushichongdianqiangbabuxialai，jiushicheziqidongbule。gengqipadeshi，juranhaimeiyoutuochemoshi。”

poweifengcideshi，benjiuzaichanpinlishangjingzhengbuzudebbaxinnengyuanche，zaizizhupinpaiyijingzuodao“youdiantongjia”shenzhi“dianbiyoudi”deshihou，rengranbaochizhe“gaogui”deshenjia。

dongchedishujuxianshi，dingweijincouxingsuvdebenchieqa，changshangzhidaojiarenggaoda32.20wan，jibianshijingxiaoshangbaojia，yaochao20wanyuan。raner，buguanshicongpeizhi、canshu，haishijiagelaikan，zizhupinpaideledaol60、lantuzhiyin、jike7xdougeng“xiang”。

图/奔驰EQA报价

dangran，yebushiwangyouxiaofeizhedouduibbadianchechizhiyibi。

idwei“dijiaaotemanmanman”dewangyouzhiyan，“zhenxintuijianbenchieqe，juhaokan，youhaokai，neishiyeshiyijue，mailedezhenxiang。”yeyouwangyoubiaoshi，wobujinmailebbadedianche，wohaikaitahuanyoushijieni。

jibianrengyouyongcu，bbazaidiandonghuazhuanxingzhongmianlindetiaozhanwukehoufei，congzhanlvexuanzedaochanpinli，zaidaoshichangdingweihexiaofeizherenzhi，doubixujinxingshenkedefansihediaozheng。

3.BBA还有翻盘的机会吗？

zuoweijingyinglebainiandecheqipinpai，bbaduiyuzijizaidiandonghuashidaidepinpaizaoyu，xianranhenqingchu。

shishishang，bbayebushimeiyounuli。

biru，zaijinnian7yuegaodiaoxuanbutuichu“jiagezhan”debaoma，weilewanjiuxiaoliang，budebuxuanze“dazijidelian”，zaicijiaru。

genjugongkaishuju，muqianbaomai7zaiguoneiduodi4sdiandejiangjiafuduyijingdadaole38%，zuigaoxiadiaoyida55.5wanyuan；2024kuanbaomai3 edrive 35 lbanben，luodijiazaicidiyu20wanyuan。

图/2024款宝马i3 eDrive 35L版报价

yiwei2023nian8yuemailebaomai3dexiaofeizhezhiyan，lingzijiwanwanmeiyouxiangdaodeshi，baomadejiangjiafudujingrankeyirucizhida。jinjin10geyue，zijiluoche25wandebaomai3jiujiangjiadaole18wan。

benchiheaodi，yemeiyouxianzhe，tongyangkaiqileshiwuqianlidejiangjiafudu。dongchedishujuxianshi，benchieqs zuigaojiangjiachao 66 wanyuan，jiangfugaoda 50%；benchi eqa，jiangfuda 47%zhi17wanyuan；benchieqbjiangfugaoda44%，zhi20wanyuanzuoyou。aodie-tronzuigaojiangjiatongyangchaoguo20wanyuan，jiangfuda40%。

weiersenzixungongsishujuxianshi，2024nianqian7geyue，aodizhongduanzhekoulvbijin30%，baomadadao25%，benchijiejin20%；tongqi，zhongguoqicheshichangpingjunzhekoulvwei14%。

zhishi，zaigongyuanyuandayuqiu，youqishikexuanzedechanpinxingjiabigenggaodebeijingxia，bbazhikaojiangjiabingbunengyinghuishichang。

yushi，bbafenfendiaozhenglezaizhongguodeshichangcelve，yishiyingdiandonghuashidaidexuqiu。

qizhong，baomazaizhongguodeyanfatixizhengzaiquanmianshengji。bingjihuayu2026nianzaizhongguotouchanxinshidaichexing，bingzhiliyujiangdiandongchexiaoliangzhanbitigaozhi33%。

benchijihuazaizhongguoshichangtouzi140yiyuanrenminbi，zi2025nianqi，luxutouchanzhongguozhuanshudequanxinchundianzhangzhoujuclachexing、zhangzhoujugle suvxinchexing，yijijiyuvan.eapingtaidequanxinhaohuachundianmpv。

aodizeduizaiguoneixiaofeizhekoubeijiaohaodea6ljinxinggaizao，caiyong“ranyou+chundian”shuangchezhanlve，yuquanxinchundianbana6 e-trongongtongjingongshichang。juxi，aodia6l e-tronjiangzaiwaiguansheji、kongjian、zhinenghua、zhinengjiashidenglingyujinyibushengji，jihuazai2025nianzhengshishangshi。

duici，youyeneirenshibiaoshi，bbaxiangyaozaiguoneiqudejiaohaodefazhan，chupinpaizishendenulizhiwai，yekeyixiangdazhong、stellantisjituanyiyang，xuanzeyuguoneizizhupinpaijinxinghezuo，yizuikuaidesudubuqijishuduanban，congerkuodashichangfene。

shishishang，“bba”dexianzhuang，zhishihezihaohuapinpaizaiguoneishichangdeyigesuoying。

baokuokaidilake、linken、luhu、jiebao、yingfeinididengcengjingguoneixiaofeizhebeishouzhuipengdehaohuapinpaiqixiachexing，douyijing“shichong”。

2021nian，kaidilakezhongguoshixianquannianleijixiaoliang23.31wanliang，chuangxianianduxiaoliangxinjilu，dandaolejinnianshangbannian，kaidilakexiaoliangdiezhi6.2wanliang，tongbibaodie28%。

图/2024年H1中国市场主流豪华品牌销量同比

linkendexianzhuangtongyangburongleguan。genjuchenglianhuishuju，linken1-8yuejinkoucheshuliang10274liang，tongbijiangfugaoda39%，shijinkouchejiangfuzuigaodepinpai。

“juwosuozhi，pangbiandewoerwomendian、200miwaidekaidilakeshengyidoufeichangcandan。”beijingshisihuanlufujinyijia4sdiandexiaoshourenyuanrushishuodao。

dangran，jiusuandangxiahezihaochepinpaidejingyubutaihao，kebijingzheixiepinpaizaigongyinglianguanli、pinzhikongzhihexiaoshouqudaojianshedengfangmianyongyouxianzhuyoushi。youqishibba，youzhebainiandezaochejingyanheshenhoudejishujilei。

zhibuguo，jibianfanpandejihuiqueshicunzai，danyuranyoucheshidaixiangbi，tiaozhangengda，guochengyebuhuineimeqingsong。