wen | xincaijing sunpengyue

编辑 | 大 风

tuweiduanju，zhengzaibianchenglaonianrende“jingshenbaojianpin”。

suizhehulianwangdebuduanxiachen，duihulianwangshijieyipianmengdongdelaonianren，zhujianchengweihuisequntidexinmubiao。jixupeibandelaonianrenshituzaiwangluoshangxunzhaoqingxujiazhi，zuizhongpeishanglezijideyanglaojin。

yixieesujuqingdeduanjuyijizhiyoujishimiaodaojifenzhongshizhang，dannengqingsongshougeshangqianyuan。

zaijiashangqunianyangshi3·15wanhuipuguangde“zhuanpianlaonianrenzhibojian”，muhoucaopanshoudepianqianshouduanyuefagaomingle。

谁来拯救孤独的老年人？

dangxia，duanjudezhuyaoshouzhongrenqun，yijingcongnianqingrenkuaisuzhuanxiangdaozhonglaonianrenqunti。

airuizixunbaogaoxianshi，zai2024niandeweiduanjushichangli，40suidao59suideyonghuzhanbigaoda37.3%，60suiyishangdeyonghuzhanbiyeyou12.1%。

zheiyejiushishuo，haochengyou500yishichangguimodeduanju，qishiyouyibanyishangdeshouzhongqunweizhonglaonianren。

duiyulaonianrenduanjulaishuo，tamenzhunquezhuazhuledangxialaonianrenhunyinshiqujiqing、zinvbuzaishenbian、yanzhongquefaqingxujiazhigongjideruodian。

jiangqingxuwuxianliangfangda，juqingzhuyaoyizinv、jiating、hunyinweizhu，liruyixie“shanhunlaoban”、“baojielaoma”、“wushibazong”、“buxiaozinv”“gonggongpoxi”dengyixilieduorenyanqiu，cuozongfuzadeqinggandaxi，jifenzhongyiji，gaochaodieqi。

jinjigeyuelai，shibutouliureduyuedubangdanli，zhishaoyousidaowubushizhonglaonianticaidezuopin。liruzuijinbaohuode《shanhunwushisui》《wushisuibaomujiahaomen》《rendaowushi，shanhunbazong》《shanhunlaobanshihaomen》。qizhong《shanhunlaobanshihaomen》，douyinhuatiliangchaoguo26yi。

putongrenyanzhonggadaokoujiaodejuqing，zaiqueshaorenzhinenglidelaonianrenyanzhongqueganghaoheshi。tongshi，biqiyuefa“kousou”denianqingrenlaishuo，laonianrendeqian“genghaopian”。yixieshipinpingtaichangyongde“pianchongzhi”detaolu，yongzailaonianrenxiaoguoxianzhu。

yikaishixianranglaonianrenmianfeikanjiji，yidaoguanjiangaochaojuqingjiulikeqiaduan，suihouyinliuzhixiaochengxu，youdaolaorenzaibutongdexiaochengxufufeichongzhijiesuohouxujuqing，youdeshidanji1.5yuandao2yuan，youdeshijijidabaoshoujia39.9-69.9yuan。

bujinruci，duanjupingtaizhijianhaicunzaixianghuyinliu，butongpingtaishoufeixingshiduoyang。keyishuoshiyongjinlehunshenshouduan，jiuyaopianlaonianrendeyanglaojin。

《duanshipinzhibodianshangfazhandongcha》baogaoxianshi，douyinkuaishoushang41suiyishangyonghuzhanbi36.3%，51suiyishangyonghuzhanbiyeyou18.9%，sanchengyueduxianshangxiaofeinenglichao2000yuan。

zheiyeyiweizhelaonianrenquntiyouhendayibufenshiyouqianyouxiande，yequefaduihulianwangfufeimoshiderenzhi，zuizhongbeiduanjutaokongleyanglaojin。

从直播间到短剧

shougelaonianrenquntideduanju，bingbushiyigexinxianshiwu，zaizaoliangnianjiuyouduanshipinpingtailiuxingguoshenyezhibojian，yizhibodexingshipaishe“laonianbanhaomenenyuan”。

heduanjulide“dangsijidebazongaishangmaihefandeayi”juqingxiangfang，laonianrenzhibojiandejuqingyeshifendecusuheboyanqiu，shenme“qianqianbuhai”“shousixiaosan”“ernvbuxiao”“qiangduoyichan”“bulunzhilian”lunfanshangyan。

chulegouxuejuqingzhiwai，haiyouyigedandang“huawaiyin”dezhuchiren，yikouyige“babamama”yikouyige“dieniangmen”，tongguojijuqingxuhuayuyanfuhaobuduanjinxingyishihehuayudeguixun，yinfalaonianrendeqinggangongming，rangqichanshenggengjiaqiangliedexinrenganheyilaigan。

erbeihoudecaopanshoukebushileyugongyi，huashijian、renlichengbenweikongchaolaorendailaikuaile。tamendemudehenmingque，paishelaonianrenaikandejuqingchuncuishiweidaihuofuwu。

meimeidaolegaochaojieduan，gangganghaizaisibideyanyuanjiuxunsudiaozhengzhuangtai，bianchengzhuanyedezhubo，hanzhekouhaokaishiledaihuo。

erpingmuqiandelaonianrenmenzebeiyimumugouxuejuqinggandong，yongdaiyoucuobiezidewenzixiaoxi、jiandandebiaoqingbao、nongzhongkouyindejianduanyuyin，biaoshizheduijuqingjiaosedeguanxinyuzhichi，taochuzijideyanglaojin，kaishimaixiazhubomenxiaohuangchelideshangpin。

bulunshiduanju，haishizhibojian，zheixieshougelaonianrendetaolujibenxiangtong，doushikuazhanggouxuedekuqingxima，zaitigonggaonongdudeqingxujiazhigongji，ranglaonianrenchenjinqizhong。

yinweiduanjudeshoufeimoshigengzhijie，laonianrenzhibojianlideyuanbanrenmakaishizhuantouhuanmianquzuoduanju。

neiweishenmelaonianrenrucichimiduanjuhezhibojian？ningyuanquxiangxinsubuxiangshideyanyuan，yebuyuanxiangxinkukoupoxinquanshuodezinvni？

yuanyinhaishiyinweilaonianrenpinjideqingxujiazhigongji。

laonianrendeqingganshijieyipianhuangwu，banlvzairijiyueleideshenghuomosunxiashitongmolu，zinvbuzaishenbianyinianyejiuzhinengjianyiliangci，shenzhijiniancainengjiandaoyici；haiyoushuyiyijidekongchaolaoren、guangualaorenkaozheyitaiyouyitailaojiuershanshuozhexuehuadedianshiji，dengdaisiwang。

zaizheiyigeyouyigegududeyewan，zaishoujipingmuqianturanchuxianyigetianbuneixinkongxudeqingxujiazhichanwu，shenzhishuolaorenzaizinvneiliqueshidepeiban，zaiduanjulidedaolemanzu。

网瘾银发族比例大幅提高

dianshiji，cengjingshilaonianrenzuipuji、zuiquanweidexinxihuoqulaiyuan，dianshishangbochudejiemu、dianshiju、guanggaoduitamenyouzhejudadeyingxiangliheqingxujiazhi。

xianzaidedianshijiyijingmingcunshiwang，laonianrendeshijiezhongxinzhujianbianchengleshouzhongdezhinengjipingmu。

zhongguohulianwangluoxinxizhongxin（cnnic）fabudi54ci《zhongguohulianwangluofazhanzhuangkuangtongjibaogao》。baogaoxianshi，jiezhi2024nian6yue，woguowangminguimoyida10.9967yiren，woguo60suijiyishangwangminyida1.4yi，zhanwangminquntide13%。

《laonianrenhulianwangshenghuobaogao》shoucipilu60suiyishanglaonianrenzaihulianwangshangdexingweipianhao。baogaoxianshi，0.19%delaorenzaiduanshipinappshangderizaixianshijianchaoguo10xiaoshi，quanguohuoyouchaoguo10wanlaorenchengxianchujizhigududeshenghuozhuangtai，quantianhouchenmizaishoujiduandeyidonghulianwangshang。

zhiqianyouwangyinshaonian，xianzaiyou“wangyinlaonianren”。

zaiweiboshang，“wangyinlaonian”xiangguanhuatitaolunduyijingjinyi，bushaowangyoupuguangzijidefumushenxianwangluoshijiebunengziba：youde“chafanbusi”，qianlizhuiai、yexingzhuixingbeipian；youdebuxinernvxinzhubo，chenmizhibojiandaedashang，shenzhigenfengxiadangezhongliezhibaojianpin。

“wangyinlaonianren”yijingchengweihulianwangshangwufataobidewenti。

bukefourendeshi，yibuzhinengshoujiqueshinengrangqingxujiazhidehuoqubiandekuaijiejiandan，hulianwangdepujidaijilaonianrendejingshenweijieshihenyoujiazhide，danyerongyibeibieyouyongxindehuisequntiliyong。

duizinvlaishuo，duohefumugoutong，duoguanzhutamendejingshenshenghuocainengzhibiaozhiben；

duipingtailaishuo，duihulianwangguizeyipiankongbaidelaonianren，xuyaopingtaiguizedeqingxie，cainenggenghaodebaohuzijidequanyi。