文｜深眸财经

zai2024nianhandongdaolaizhiqian，haimatitiqianganshoudaoleyibolengyi。

“zuimeizhengjianzhao”yinshizhenbeikaoyankaodianmingquejinzhishiyong，zhangjiuyilaixiaofeizhejizandetucaoyejitibaofa，shejiaomeitipingtaixianqiyilunjieyilunde“shengtao”。

zheijiacong2011nianchenglidejituangongsi，guanwangxianshimuqianzaiquanguo87gechengshiyongyou669jiamendian，yiniandeyingshouguimozai20yiyuanzuoyou。juciqianbaodao，qi2021nianxiabannianguzhichaoguo100yiyuan。yejiushishuo，congzhimingdu、guimo、hexincaiwuzhibiaodengweidukan，haimatiyijingshituotuodezhaoxiangguanxingyebiaogan。

raner，zheiyijingbushihaimatidiyicibeituishangfengkoulangjianle。

yibianshiaipaizhaoyingyongdexingqi，yibianshi“yingloufeng”shenmeishizhenzhi“jia”dezhiyi，haimatizaoyudeweijikenengbuzhiyuci。piru，zaishiquqiweiyixingdetongshi，yinfuwugenbushangxiaofeitiyanshengjixuqiu，huoxuyezaidiushizuihouyidaofangxian。

01 海马体遭遇中年危机

“maopiderensheng，jingzhuangdepengyouquan”，yishengyaochupiandenianqingren，kushenmedoubunengkulepengyouquan，zimeitishidai，zuoweigerenxingxiangde“menmiandandang”，shejiaopingtaizhaopianzhanshi“juanshengjuansi”shifenchangjian。 

zhishi，rujinbeidouyin、xiaohongshudengzhongsudedazhongshenmeirenzhi，dajiadouzaizhuiqiu“bujingyi”、“chaoziran”、“suishoupai”yiji“dongtaimei”，zheihehaimatilijiede“jingxiu”，sihubuzaitongyigepindao。 ;

jiulianweixinpengyouquandoukeyifa“livetu”dedangxia，haimatiyishuzhaoxiude“madouburenshi”dechengpian，heshangxiazuoyougudingdejigepaizhaozishi，yijiweidaononghoude“yingloufeng”，rangpaizhaoshenmeizhujianquxiangziran、yuanshengtai、shenghuohuadedazhongxiaofeizhewuli“xinshang”。  

youqishiaidechuxian，rang“jingxiu”dehaimatigengxian“tunse”。 

miaoyaxiangjidengaipaizhaoyingyong，rangxiaofeizhezubuchuhujiukeyitiyangezhong“yinglouchupin”，yonghuzhixuzhifu9.9yuan，shangchuan21zhangzhaopian，jiukeyishengchengyitaoyutianzhenlan、haimatipimeideaixiezhen，“lisheng500yuan”。yushi，miaoyaappshangxianyigeyueneirihuotupo60wan，chengweixianxiangjichanpin。 

yijiduanshipinpingtaishangdeaitexiao，yezaizhujiangongzhanhaimatifubu。yihaimatiwangjichanpinshengdanxiezhenhexinnianxiezhenweili，jiezhijinnian11yuechu，douyinshangdeaishengdanxiezhenheaixinnianxiezhenfenbieyou171.4wanrenhe316.0wanrenpaiguo，qitaremenleixingxiezhendepaisherenshuyecong5000dao122.6wanbudeng。 

youbirujinnian8yueshangxian，9tianrihuotupo52wanrendeaigcchanpin“miaohuaqupai”，chuleshengchengxiezhen，tahainengtongguoaihuanlianhechengyizhangshifenzirandehezhao，jinengmanzu“mei”dexuqiu，younengjishimanzushejiaoxuqiu，zaiwangluoshangxingcheng“bingdushichuanbo”。 

shenzhihaimaticengjingyinyiweiaode“meiguanxi，houqidoukeyixiu”，douzaizhububeitaobao5yuanqibude“zhengjianzhaoxiutu”chanpintidai：taobaoshujuxianshi，yigebiaojia5yuanqibude“zhengjianzhaoxiutu”yishouchu30wan+。 

chengran，aipaizhaohexianshangxiutububaohanzhuangzaohedaoju，danshigeshenghuichengshiwujiapiangaodecbdquyu，jiebiansheyingdiandezhengjianzhaojiageyejiu25-35yuan，wulunzenmejisuan，xingjiabidoubihaimatigao。 ;

yushi，zaijiage、xiaolv、zhiliangdounanyizhanjuxiaofeizhexinzhideqingkuangxia，diejiazimeitishidai，waijingpaishe、shoujipaizhaojinhuadengpaishelinianhesheyingjishudepuji，ranghaimatizhujianchengwei“laoyibei”，yebukebimiandelunweiyinglouxiangsidemingyun。 

02 服务是护城河，也是玄学

wuyongzhiyi，haimaticengpingjie“zhongxindingyizhengjianzhao”，zaidaxueshenghezhichangnianqingrenzhongxianqifenglang，bingyanshenzhixinshidaijiehunzhengjianzhaolingyu，chongfenxiangshouleyanzhijingjidehongli。 

qiyonghuquntizhuyaosuodingzai18zhi35suidenianqingren，qizhongnvxinggukezhanbigaoda70%，zheiyiquntiduiyanzhitouziyouweirezhong。 

yinweiyingxiaoyizhizouzaiyanzhiluxianqianpai，baokuoredumingxingdaiyan，suoyihaimatidepinpaidingweiyizhi“jugaobuxia”。 

genjumeituanyudazhongdianpingdeshuju，zhangshadiqude“haimatizhaoxiangguan”renjunxiaofeizai150zhi250yuanzhijian，erqigaoduanpinpai“haimatidashidian”gengshigaoda600zhi1300yuan，xiangbizhixia，tongquyuneideputongsheyingdianrenjunxiaofeijinwei35zhi80yuan。yejiushishuo，tongleixingdechanpinfuwu，haimatidedingjiacelvegaochuputongsheyingdianshubei。 

gaokedanjiazhichengqilehaimatidegaoguimo，eranzhaohaimatiduizijidelijie，zhichengqigaojialuojide，shichengpianxiaoguo、fuwutaidu、yuyue/qupianbianjiedu，qizhong，haimatiyoushizhuangzao、xiutugouchengdechengpianxiaoguoweipinpaijiazhisuozai。 

chuxindoushihaode，pinpaidingweiyemeicuo，danshishidaizaibianhua，xiaofeizhexuqiutiyanzaibianhua，dazhongshenmeizaibianhua，xiangbizhixia，haimatiquexiandeyoudiangenbushangjiezoule。 

guoqu，haimatidefuwushiqizhaopai，zhuyaotixianzaifushi、huazhuang、daoju，danshizheisangeyoushi，zaizhujianshiqu。 

laizizhangshadexiaofeizheyangjun（huaming），jinqijiubeihaimatifuzhuang“henhenbeici”。 

chongzhehaimatidemingqi，yangjunairenzaidouyintuangouleyunfushuangrenzhao，yuanbenxiangmanhuaiqidaidejiluyunqiteshushiguang，jieguodaolexianchang，gongzuorenyuannachuyijianmingxianbeirenchuanguo、yilingliuyouhuangseyinjidetieshenhanshanrangyangjunhuanshang。 

youguanfuzhuangyoumeiyouxizheigewenti，yangjunwenlesanbiandedaogongzuorenyuansangehuida，yishibuchangxi、ershiliangciyixi、sanshimeixi，bingqiemeiyoubiedehanshankeyixuanze。 

bingchizheduihaimatidexinren，maozhekenengdepifubingdefengxian，yangjunrenzhebushichuanshanglehanshan。dandanggongzuorenyuannachuyijianmingxianchicunguodadewaitaorangyangjunchuanshangshi，yangjunmeirenzhuzaiwenyoumeiyoubiedechima，huidayijiushimeiyou。 

weilerangyangjunjixupaishe，gongzuorenyuanbiaoshi“xianpai，houqikeyixiu”。jieguozhaopianpaiwan，xuanpiandeshihoujingxiutu，zhongfuxiuleliangbianyijiubuxing，zhuyaoyuanyinjiushifuzhuangtaidale，wulunshikuzihaishiyifudoufeichangkuansong，daozhizhaopiankanqilaihenbuxiediao。 

meiyourenxiangweizijibumanyidechanpinmaidan，ranerdangyangjunxiangshenqingtuikuan，quebeigaozhiyinweishidouyintuangoudetaocan，zhinengtui50%，erruguoyaoliuzhaopian，zeyizhangzhaopianjiuyao379yuan，“youhuihou”348yuanyizhang，qiewufazaidouyinjinxingzhenshipingjia。 

zuizhong，yangjunlangfeileyixiawushijian，huale50yuantingchefeimailehaimati“yichangjiaoxun”。 

heyangjunleisizaoyude，wangluoshangzaoyilvjianbuxian。 

zhiyuhuazhuang，ciqianhaimatiyinjingzhanhuazhuangjiyidequebeishouzanyu，xingchengxianzhuyoushi，danjinnianlaiqiyoushizaoyutiaozhan。 

suiranhaimatiguanhuazhuangshishuliangsuizhunianshangsheng，danshichangshangzhuangzaogongzuoshidezengzhangsudugengkuai，zengzhanglvgaoda30%，bingqienenggoutigongcongrichangzhuangrongdaomanzhancosdengteshuzhuangrongdequanfangweifuwu。 

xingyeshujuxianshi，zheixiexinxinggongzuoshizhong，yue60%caiyonglinghuoyunyingmoshi，45%yinruqianyanhuazhuangjishu，youxiaoxiyinnianqingxiaofeiqunti，tebieshi95houyu00hou，qishichangfenezaiguoquliangnianneizengzhangle25%。zaixiaohongshu、meituandengpingtai，tijichangshixingongzuoshibingmanyideyonghubiliyicong2019niande10%shangshengdao2023niande35%，xianshichuyonghupianhaodekuaisubianhuayufensanqushi。 

daojuzegengbuzhiyiti，xianbushuohaimatinenggoutigongdedaojuyouxian，congjinqishejiaomeitiwanshengjiedapianzhongkeyikandao，zai“wanwujiekediy”delinianrenzhixia，xiaofeizhegengxihuanziji“dujiasheji”dedaojufengge。 

suoyishuo，fuhuadaodouwufajihaimatijiangouhuchenghe，chuangxinchuangyishang，haimatizegengxian“xinyouyuerlibuzu”。 

zanqiebuti2022nianchunjiehanfuchaoxishijian，zuoweihaimatibiaozhixingchanpin，jinqishengdanzhutisheyinghuodongshangxianbujiu，koubeijiuzaoyufanche，wangyoulaping“daojugenwangnianyouqubiema？”“gaogedahongsebeijingjiunengsuanshengdanzhaolema？”“lianmotezhaokanshangqudouxiangaizhitu，buganxiangxiangwoqupaihuiyouduojia，yongdianxinba。” 

diejiazhengjianzhaobeiguanwangkaoshibaomingshuo“bu”，haimatizuijinzhenshiyigetoulianggeda。 

ruguoshuodangeanlikeyiguijieyuxiaofeizhegexinghuaxuqiunanmanzu，neimeheimaotousudeshuju，huoxuzhishaokeyishuomingyixiewenti。 

zaiheimaotoususousuo“haimati”，xiangguantousugaoda1099tiao，bitianzhenlande259tiaoduole840tiao。qitousuneirongyipaishexiaoguobujia、fuwutaiduchaweizhu。 

03 能否有下一个十年？

zuoweiyigeyijingchengli10niandepinpai，shenzhianzhaoguanwangshuofa，mupinpaimantusheyingyijingchengli13nian，haimatidefazhanbufaqueshiyoudiangenbushangxinshidaixiaofeizhe。 

zaixiaofeishengjishidai，renmenyuanyiweigaojiganmaidan，yuanyiweileyizhangpengyouquanjingxiuyishuzhaohuafei500yuan，zhishirujinfanbudaiqudailelv，nianqingrenlianyouyikudouyaozhaopingti，“gaojigan”jihuyaoyu“xiaofeizhuyixianjing”huadenghao。 

zheibingbushishuohaimatisuozaidesheyingxingyeqishuyijin，xiangfan，baogao、shujuxianshizheishiyigeqianyijishichang。 

zhongguobaogaodatinggongkaixinxixianshi，2023nian，zhongguoxiezhenshichangmubiaorenquntupo2yi，sheyingxingyeshichangguimoda6876yiyuan。xingyeyanbaoxianshi，dao2026niansheyingxingyeshichangguimojiangdadao7000yiyuan，youyuelaiyueduorenyuanyiweigexinghuaxiezhenmaidan。 

hexingyequshixingchengxianmingduibide，shihaimatidetuishi。 

haimatijituanguanwangxianshi，jinnian4yueqi，qiluxufabu4cizichanchuzhizhaobiaogonggao，qizhongzichanweibangongdiannaoyusheyingshebei，leijichao1000jian。lingjutianyanchaxianshi，haimatizaiquanguocengyou131jiafenzhijigou，guangfanfenbuyubeijing、shanghai、jiangsu、zhejiang、guangdong、hunandengdi，muqianzhuangtaiquanbuxianshiweizhuxiao。 

jiuqiyuanyin，huoxu，guoqushinian，haimatipaodetaikuai，wangjileweishenmeerchufa，quanguo669jiamendian，fuwu、zhuangxiu、liuchengdouhaimeilaidejigenshang。 

danshifuwuxingye，benzhihaishifuwu，hexinhaishizaiyufuwuhaoyixianxiaofeizhe，youqishixianxiaweizhuyaojingyingmoshidehaimati，zuodegengshikoubeishengyi。 ;

mianduiyuyuezhixingtongxushe、fuzhuangshechaoxi、chengpianqianrenyimiandengpingjia，bunengxuanzeshierbujian，yibencibeikaoyankaodianmingquejinzhishiyongfengboshijianweili，bunengmeicidengdaonaoshangleresou，caiken“xiuzheng”，fuwuxingye，huoxuyaoxiangdaoxiaofeizhexuqiuqianmian，cainengyongyuanyouplan b,buqiduanban，xiulianneigongcaishizhangqizhuyidexuanze。 

jibianbukanneimezhangyuan，jiexialaideshengdanjie、yuandanjie、chunjie，jisuoweidewangji，yehaishixiwanghaimatishaofandianche，duoyongdianxin。