wen | meirirenwushe songchunguang

fangtan | songchunguang tianyunmoxiao

编辑 | 西打

运营 | 小二郎

suiranhaimeiyoudao30sui，danliyurenweizijidegouwuliniandaolegaijinhuadeshihou，dezhuiqiuyizhong“wohualeqian，danxiangdangyumeihua”deganjue，yejiushizhuiqiubaozhi。jinnianyilai，tayijingbuzaikanaimashizhiwaideqitashepaibaodai，shechipinshoushidequxiangyezhuanxianglegengjutouzishuxingdehuangjinhecaisebaoshi。

quskpxuepinyebuzaizhishizhuiqiuduoshoudechuncuikuaile。baozhi，chenglefurenquntidezhanxinketi。

挤到B1买黄金

shishangzhanxianladezuizhangdeshuang11，zaibijiadejiaolvhecoudandepibeizhongluoxiaweimu。xianshanggedapingtaizanzulejingerfamanjianquanhedaehongbao，shitujihuomeiyigeduoshoudangdexin。danrouyankejiandeshi，gouwujieridefenweibuzainongyu，renmenzhihuiweishidashidezhekouhexingjiabimaidan。

jiusuanshiquanbeijingzuiyouqianderen，yetaobuguozheigedaqushi。

guowangmeiniandaole4yue、11yue，tamendouhuiqucheshixiangbeijingdongsanhuanwaihuandeskpshangchang，huadiaojiwan、jishiwanshenzhijibaiwandezhenjinbaiyin，guoyige“furenzhuanshushuang11”。zuishouhuanyingdezhanlipinshishechipinbaobaohehuaguimingbiao，lv、xiangnaierheaimashidemenqianyidingpaimanleren，shangchangmenqiandexidawangluzaizhounianqingqijiandedaduoshushihoudouduchengzhuganse，fujindetingchechangyedousaimanlehaoche。

danjinnian，furenmendejiaobu，qiaoqiaobianhuanlefangxiang。11yue7ri，zhounianqingdediyitianshangwu，chengzuofutiyicengyicengdiwangshangguang，shenzhihuiganshoudaoyizhongbuheshiyideanjing——xiezicaizaibaisedalishishangdemocashengdounengtingjian。

suiranyeyourenchongzhe“man3000yuanfan300lijin”dexianliangshuakali，shidianmeikaimenjiupaizaimenkou，danzaoshangjiulaiguangshangchangdexiaofeizhemenbingbusuanduo。zaidianlidengbudaogukedejugejujiemen，tongtongzhandaoledianmenwai，buduanxiangluguoderenzhongfudianpucanyudehuodong，baokuoxiaofeimanqianyuanfanlijin，bufenpinpaixiaofeisong10beijifendengyouhui。

店庆首日上午9点59分，数十位顾客在商场开门前排队等候。图 / 每日人物摄

wulunshifanlaidelijin，haishiduihuandejifen，doukeyizaidangtianshiyong，10000jifenkeyiduihuancheng30yuanlijin。shangchangneibutongpinpaicanjiadehuodonglidubutong，yourencengjisuanguo，manqianyuanfanliangbaijiashang10beijifen，xiangdangyudaleqizhe，shuyuhuodongliduzuidadeyidang。nazheyinianzhongzui“dafang”defuli，juyuanmenzhaolaishengyishiyebuyiyuli，“feichangheshiehuanyingjindianxuangou”。

suizheshijiantuiyi，gukejianjianduoleqilai，zheishi，butongdianpuderelizhiyefenchulegaodi。youjijiadianpumingxianbibiejiagengrenao，biruwucengdeshizuniao、sicengdeugg、sancengdeeerduosinvzhuangheercengdejianadae、mengkelaiyurongfu。gukelaidaozheixiedianxiaofei，yibanshiweilezhunbeiguodongdeyiwu。

nengruzhuskpyicengde，doushigongrenzuiyouliulianghepaitoudepinpai，biruaimashi、lv、xiangnaier，tamenyeshizhenggeskpdemenmian。weileweihudianpuneigukedegouwutiyan，zheixiedapaishangpuhuizaimenkoulahaogelidairanghoulaizhedengwei，danzhounianqingshouri，quexianyougukezaizheixiepinpaimenwaipaidui。

zhenggeyiceng，zuirenaodeshiweiyushangchangbeiqudemeizhuangrihuashangpu。xiangjiaoyubaobao、pijuhechengyi，hufupinhehuazhuangpindekedanjia“genbenbugoukan”，maiqilaiyegengkuai。zuizhongyaodeshi，daduoshupinpaidou“shouquaner”，lijinkeyizhijiedangxianjinshiyong，yinerchengweigukemen“coudan”debuerxuanze。

zhuanyanzaikandanjiagenggaodezhubaoquyu，zaihulianwangzhichangxuanxuezhongdafangyicaidetiffany（xieyin“tifanni”，beizhidaishangjiukeyi“kexiaoren”）rentouzandong，danzuiyinrenzhumudehaideshihuangjinxinguipinpai——laopuhuangjin。

zheijiachengliyu2009niandejinshipinpai，zaiskpyilouzhiyongyouyitiaoxiazhaidepumian，yuduimiandeyidalibainianzhubaopinpaibuccellatitielianduida。congdiyitiandepaiduiqingkuanglaikan，laopuhuangjinjutaiqianshizhongyouwuliuqibaweigukepaidui，chentuodeduimiandebainianzhubaopinpailvexianluomo，henshaoyourenshezu。

老铺黄金在一层设置铺位，与BUCCELLATI紧邻。图 / 每日人物摄

shishishang，skpdehuangjinshipinshangpudaduojizhongzaib1ceng，laopuhuangjinzaiyicengshezhipumianpoyouxie“yinliu”dekaoliang。congjieguolaikan，celveshizouxiaode。daolezhongwu11dian20fen，laopuhuangjinb1cengdepumianyijingyouershiduorenzaipaidui，chengweilezhengzuoshangchengrenqizuigaodedianpu。

sanshisuichutoudebailingzhaoxintong，yibianjipengyoufaxiaoxi，yibianzailaopuhuangjinb1cengdianmenkoupaidui。laizhiqian，tajiujihuahaohepengyouyiqikanshoushi，tamenfenbiekanzhongleshoujia12000yuanzuoyoudexiaohaohuluxianglian，he20000yuanzuoyoudexiaohaozhuandongjingangchuxianglian。

naparenqiburuwangnian，huangniumenhaishibuhuiquexizheichangxianxiashengyan。

youhuangniushibushihepaiduidegukedahua，shuozhaotamenjiezhang，xiangdangyuda9zhe，bidianpucanjiademan1000fan50yuanlijindehuodonggengheshi，zuihouzhixuyaobajifenmaijitamenjike。qizhongyiweizhongniannvshikanqilaijingyanfengfu，hezhaoxintongfanfutuixiaoshuo，qianmianyougeconghebeiganguolaimaihuangjindeguke，jiushizhaozijijiezhang，henkaopu。

zhaoxintongjujuelezheiweihuangniu。tashibeijingbendiren，jingchangzaidianqingyou10beijifenshilaiskpmaidajian，ruciyilai，daoleniandinengduihuanlijinjiqinpenghaoyougoumaixinnianliwu。

paizaizhaoxintongqianmiandeshiyiduizhongnianfufu，nvshishoutiyizhiheisedeaimashibojinbao，duiwujiujiubudong，tazhuanguotouhezhaoxintongliaotian。jiaotanzhijian，nvshitouluzijiyijingmailelaopuhuangjinjitiaoremenxianglian，zheicizhunbeishishishoulianhuozheshouzhuo。tamenyizhirenwei，laopuhuangjindejinshiyansegengliang，shuoba，muguangkanxiangduimianpuweidejinshi，zaibolijutaidebaisedengguangxia，qitapinpaidehuangjinxiandesezepiandan。

dengleshijifenzhong，qianmiandenvshizanshishiquleyiqipaiduideduiyou——talaogongduziele，juedingxianquchifan。bunankanchu，zaipaiduizheichangchixuzhanzhong，zhangfumendeshenqingwangwangkanshangqugengjiabaiwuliaolai。laopuhuangjindejugemeigeshijifenzhongjiuduanzheyigecanpan，shangmianfangzheqiaokelihepingzhuangshui，jipaiduidegukebuchongjixudengdaidenengliang。

保值，保值，还是保值

linjinzhongwu12dian，laopuhuangjinmenkoudeduiwuyuelayuezhang。tingdaoyounianqingnvhaishuozijihaishixihuanbaijin，kuazheaimashidenvshidishengquandao：“xianzaisheimaibaijinya，buzhiqianle，maihuangjingengbaozhi。”

baozhi，shigukementidaozuipinfandeziyan。dianqingdiyitian，ciqianyidushangzhangdaobabaiduoyuanmeikedejinjiahuiluo。daolexiawu，jinjiaxiajiangdexiaoxibenzouxianggao，zhoushengsheng、zhoudafudengchuantongjinshipumianyeyinglaileyibufengukexuangou。

yuchuantongjinshipinpaianjinjiafanshoudemoshibutong，laopuhuangjinyiyikoujiademoshifanshou，bingbushoujinjiabodongyingxiang。yourenzheiyangdingyilaopuhuangjin：yizuoshechipindefangshizuohuangjin，danyongliaoshizujin。jushishangzimeitiladymaxfenxi，congguoneishechipinshangchangdexiaoshoubiaoxianlaikan，laopuhuangjinzhengzaiqiangduokadiya、tiffany、baogelidengshechipinzhubaopinpaideshichangfene。

店庆首日中午11点半，B1层老铺黄金门店前大排长队。图 / 每日人物摄

pailejiangjinyigexiaoshi，zhaoxintongzhongyuzoujinlelaopuhuangjin。taxinyidexiaohaozhuandongjingangchuduanhuole，juyuanlvexianbaoqiandigaosuta，dianqingqijian，tamenwufadezhibeijingqitadianpushifouyouhuo，“keyiduoqujijiamendianshiyishi”。zuizhong，zhaoxintongzhinengjipengyoupaixiaxiaohao、zhonghaodeliangkuanhulujinxianglian，zhunbeizhoumozaiyiqilaiguangguang。

tongyangzaibeijingshenghuodeliyubizhaoxintongshouqihaoxie，zai10yuediskpdianqingyushouqimaidaolexiaohaojingangchuxianglian。

zheishiliyudiyicigoumaihuangjinshoushi。congqian，tarenweihuangjinshipinbuhaodapei，rongyiluosu。jinnianyilai，suizhejinjiachixushangzhang，takaishijiangmuguangcongzijijingchangxuangoudeguojidapaizhubaozhuanxianglaopuhuangjin。

liyuhaigoumailezhonghaohuluxianglian，tajiangliangkuanxianglianpeizaiyiqidiedai，sezeshanliang，“biqixiatiangangrushoude（jiazhishiyuwanyuande）gelafuxianglianhailingrenxindong”。

suiranhaimeiyoudao30sui，danliyurenweizijidegouwuliniandaolegaijinhuadeshihou，dezhuiqiuyizhong“wohualeqian，danxiangdangyumeihua”deganjue，yejiushizhuiqiubaozhi。jinnian，tayijingbuzaikanaimashizhiwaideqitashepaibaodai，zhuanxin“yangma”，bingyujinniannianchuzaiskpgoumaileyikuanbingchuanbailindybao。

zaiqunianershoushechipindianshangrebagfabudeshechishishangzhuanshoubaogaozhong，aimashibaodaizaizhuanshouyijiabangdanzhongmingliediyi，jingdianbaoxingbkcdeyijiafudugengshigaoda115%。erhaochengcongbudazhedelvyuxiangnaier，ershouchanpindezhuanshoujunjiadouzhiweiyuanjiade85%zuoyou。

chulediaozhengbaodaidequxiang，liyuyeyufaguanzhuzhubao。jinnian，tahaituoxiangshidebaoshishanggoumaileyikejiazhiliuweishuyishangdelanbaoshi，suihouzijizuoleweixiang，baocundaoleyinxing。

“ruguozhijiemaishepaidebaoshi，jiagejibenshidandugoumaiyuanshide10beijiyishang”，liyushuo，“zuijinjinianhonglanbaoshidejiagezaiwenbushangzhang，suoyiyesuanshiyizhongtouzi。”

zaitakanlai，zugoubaozhiyeshilaopuhuangjinnenggounixideyuanyinzhiyi。liyurenwei，hezijiciqianzhongaideshepaishoushixiangbi，huaxiangsidejiage，jidedaolepiaoliangdeshejiyoumaidaolezujin，“shifenhuasuan”。

wangnian，jinleskpbulinjigexingmudedalogogouwudaichulai，sihushibukeraoshude。danjinniandianqing，hewomenyiyangkongshouxianguangderenyebuzaishaoshu。jibianxiaofei，yedouchongzhegengshizaidexuqiu。

congwucengxiadaob1，fushipinpaidejiaweibiandeyufaqinmin。zaichaoyangdayuechengzhanjuyicenghuangjinpuweideyingguoqingshepinpaiself-portrait，heshishangyundongtoubupinpailululemon，zaiskpdouzhinengjizaib1。lululemondepumianbuda，jindiantiaoxuanweiyi、yujiakudexiaofeizhewangwangshenshanghaitaozhetongkuan。juyuanshifenmangliu，youxieyifuhailaibujiyuntangpingzhengjiudechenliechulai，gukexuangouyezhengchulecaishichangtiaocaidejiashi。

Lululemon开门即排队。图 / 小红书博主@林

zheizuogaosheshangchangdefuguiqizhi，yeyidurangbushaoputongrenbugankaojin。yourenshuoguo，zaiskpbuganhuxi，quanshijinqiandeweidao。2020nianxiatian，bozhu@caodaochuanzhewaimaigongzuofudaozheiliquwaimaiquebeibaoanlanxia，rangskpdiyiciyigaoaodexingxiangjinruleputongrendeshiye。

daolehoulai，skpyebeiwanchengleliuliangmima。shejiaopingtaishang，meigeyiduanshijianjiuhuichuxianyi“qiongrenguangskp”weibiaotideshipin，shechipinxiaoshouhuigenjugukedeyizhepanduanshifouyaomaibaodeduanziyecengchubuqiong。danjinnianyilai，bushaogaoshexiaofeizhedoufaxian，jugejujiemendetaidubianle。

xiawu，zoujinlvmendian，kerenmensanluozaibutongdejutaishibao、shiyifu。lingrenyiwaideshi，xinjinbaowangxiaohaocarryallshangweishoukong，jujieweicidiqishizu，danggukeyouyubeizheikuanbaowaichu，zhuangdaotongkuanbaodegailvtaidaleshi，jujienaixinanweidao：“nengzaidianlizhijienadaoxiaohaoxianhuoyijingbucuola。”

suiranbaozhichenglexuepindetoudengdinglv，danyebushimeiyouliwai。jibianzaierjishichangbubaozhi，tongguoyanzhiluxianbuhuoyizhongnianqing“qianzhu”depinpaimiu miuyementingruoshi。zaidianli，reqingdejujiegaosumeiyigexiangkanremenbaoxingbaolingqiubaodeguke，zheikuanbaozhishengxiahuise、baiseheheise。baokuanyansezongsedianliyiwukucun，keyidinghuo，liangzhouneidao。“gukebadianlishibeidezongsebaobaodoumaizoula。”jujieyuqiqingkuai。

印钞机慢转，奢侈品洗牌

beijingskpcengzai2019nianchuangxiadanrixiaoshoue10.1yiyuandejilu，an10xiaoshiyingyeshijiansuan，meimiaozhongdouyou28506yuanruzhang，shi“zhongguodianwang”yeshimingfuqishideyinchaoji。

danjinnian，zheitaijiqiyinqiandesudumanlexialai。zaishejiaopingtaisousuozuixintiezi，chulaidebushirenjirendepaiduishuakaxianchang，yejihukanbudaofurenshaichulogoxingmu、guiqibirendezhanlipin，zhiyounichenglidaizhepinpaimingziheskpdejujiejugemailiyaohe：“dianqinghuodongzuihouyibo！”“zhekoujili，burongcuoguo！”

yiweizaibeijingshenghuodeshechipinershouhuishoushang，zaidianqingshourigandaoxianchang。meiguangduojiu，tabianminruidifajue，shangchangzhongdekeliuliangbianshaole，yiwangdapaiduidelv、xiangnaieryemeiduoshaorenzaidianwaidenghou。tapaileyizhangyicengshangchangdetupianfatiexunwen：skpmeiyourenguangjie，haoqiyouqianrendouqunaerle。

店庆首日下午，北京SKP3层、4层一角，略显冷清。图 / 每日人物摄

chuansuozaiskpdebutongloucengzhong，gezijianshideguposhejihenxiangmeigexianchengdouhuiyoudeputongshangchang，zhibuguohuopinbiaojiaduolejigeling。

如果你是SKP的新会员，在店庆期间会收到价值100元的SKP-S礼金券。这座与SKP近乎孪生的商场，选址在大望桥以南，与SKP隔桥相望。一个北京商业地产圈中约定俗成的认知是，长安街以北的风水更好，因为北京著名的商圈均在长安街beimian，ernanbianyebeichengwei“shangyebaimuda”。dan2019nian，skpyidapomozhoudezitaikaipileskp-s。

skp-sderuzhupinpaiyuskpyousuozhongdie，haizengjialeyinianqingquntiweizhuyaoshouzhongdeshechipinchaopai，biruyundongpinpaiy-3、chaoliufushipinpaismfkdeng。dianqingshourixiawusandianban，skp-sdekeliulianghenshao。yijinmen，shimojingpinpaigentle monsteryushangchanghezuodejixieyangqun，“miemie”jiaozhe，shangchangrenshao，anjing，yangjiaoshenglvexiantuwu。

gaosheshangchangdelengre，zhijiezheshechushechipinxingyedewendu。jinnianyilai，quanqiugedashechipinjituanderizibingbuhaoguo。10yuexiaxun，quanqiuzuidadeshechipinjituanlvmhgongbudisanjiducaibao，zuihexindeshizhuangpijubumenzi2020nianyilai，shoucixiaoshouexiajiang，diyufenxishiyuqi。zuoyonggucci、saint laurentdengyixianshepaidekaiyunjituan，disanjidudeshouruxiahua15%，yujiquannianyingliyuewei25yiouyuan，kenenghuichuangxia2016nianyilaidezuidiyingshou。

hanyizhujianchuandaodaoyanglaishechipinxiaoshouchengjideshangyedichanshang。jinri，taigudichanyegongbule2024niandisanjiduyingyunshuju，neidilingshouwuyexiangmudexiaoshouejunchuxianbutongchengdudexiahua，birubeijingsanlituntaiguli，lingshouexiajiang2.1%，chengdoutaigulilingshouexiadie16.9%。

juliskpjigonglidesanlituntaigulibeiqu，zhongshezhuanxingzhiludejiaobuyezaifanghuan。suiranzaojiukaishileguihua，danjiezhimuqian，lv、diordengshepaiqijiandiandeweidanghaiweichaichu，yuanjihuazaijinnianshangbanniankaimu，rujinyujikaiyeshijianjiangtuichidaomingnian。

rujin，quanqiushechipinxingyejiangwen，shechipinpinpaiyugaoduanshangchangzhijiandeguanxiyeyufajinmi。shishangxingyefenxishitangxiaotangrenwei，shechipinpinpaiyugaoduanshangchangzhijiandeguanxijiyouboyi，yeyouhezuo。jinnianzaoxieshihou，wuhangaoduanshangchangjiuyinweishanzijilvdazhexianqiyulunjulang，beihoujiushishangchangyupinpaideboyi。danshuangfangyebudebuhezuo，“zaidangqian，ruhetigaoxiaoshoue（caishizhongzhongzhizhong）”。

ciwai，bufenguojidapaishechipinzhangjia，yejiaodongleshichangqingxu。tangxiaotangguanchadao，guoqujinianshechipinderumenjichanpindouzaizhangjia，biru10nianqian，yizhilvbaodaidagaijiuwuliuqianyuan，xianzaizhangjiadaoyiliangwanyuan，“duiyuyixiezhongchanjiatingdecaiwuzhuangkuangshiyigebuxiaodeyali”。

erduiyuzhongchanzhishanggengfuyoudequnti，tamenbushixiaofeibuqishechipin，ershixuehuileruhegengcongmingdiquxiaofei。“zaidangxiadehuanjingzhong，dajiadoujilibimianxuanfuzheizhongpuzhangdeshiqing。”tangxiaotangshuo。

skpdeb2cenglianjiedixiatingchechang，zaizheilisheyoushushigegonggongzuowei，luxuyouhuanbandebaoan、denghouguzhudesiji，yijihesuanpiaojudehuangniulaizheiershaozuoxiuxi。bangwanliudian，yiweinianqingdebaoanzuolexialai。tameiyounachushoujishuaduanshipin，ershisuishoucongshujiashangnaleyibenzhimingshishangzazhifanyue。

yemujianglin，dianqingshourizhengfenglidongshijie，b1dexijiadeshuijiaodapaizhangdui，chengweiskpweishubuduodepaiduidianpuzhiyi。bushaoconggebihuamaoxiezilouxiabandebailing、jinling，wuxiagujiloushangzhengzaijinxingdezhekoushengyan，tamenzhishizunxunshilingxiguan，jiusuanpaiduiyeyaochishangyiwanrehudejiaozi。

店庆首日恰逢立冬，喜家德水饺门前许多顾客等位。图 / 每日人物摄

yicengdemeizhuangquyijiurenao。youdejugejujiebufangguorenheyiweijingguodeguke，dishangpenhaoxinkuanxiangshuideshizhi，yeyoudejuyuanwuyizhaolaixinke，kaishinachujintianyitahouhoudeshouju，lurudiannaojiesuanyeji。

wanshangbadianban，yougukehaoqijintianshifoubofanglebeijingskpzhumingdepoyizhange，beisuijiwendaodejujielvexianyouyu，yaoyaotou。erzaiyigexiaoshiqian，chengdouskpshangkong，neiqujingdiandejiaoxiangleyijingyouranxiangqi。

zheifenanjingzailiangtianhoubeidapo。zheishizhounianqingdediyigezhouliu，gandaobeijingskpgouwudegukeduoleqilai。youwangyouchengshangwu11dianshi，dixiachekuyibandoukongzhe，dandaolexiawuzaiguoquzhaotingchewei，yizhizhaodaob4caiyouweizhi。

xuduolinzhegouwudaidegukechuansuozaiskpdegegelouceng。wangyou“xianbaobao”zaishejiaopingtaifatieshuo：“zhouliuskpdianqingrenduoleqilai，lvyekaishipaiduile，laopuhuangjinhaishitinghuobaode，buguozuishouhuanyingdehaishiyurongfuhexuedixueneijigezhumingpinpai。”

yucitongshi，yiweilaizihebeidegukezhuanmenzaidianqingqijiangandaobeijingskp，kandaoweiyusancengnvzhuangqudejianadaemendianwai，yijingyoushiyuweigukezaipaiduidenghouruchang。tazaiyipiantiezixialiuyan：“renbushao，buguobiwangnianshaole。”

zheilundianqingjiangchixudao11yue17ri。meirenzhidaojinnianbeijingskpshezhide“xiaomubiao”shiduoshaojine，danqianzhumendegouwuquxiangqueyoujikexun：yueshihuirenyueduo，yuegangxurenyueduo，yuebaozhirenyueduo。

（文中赵欣彤、李语为化名）