wen | techxingqiu renxueyun

youliangniananzhuoxitongkaifajingyandewangyudaiye3geyuele，qiuzhibushunlidailaidejiaolvrangtakaishikaolvzhuanxing，yiciouran，tazaiwangshanglejiedaolehongmengpeixunbandexuanchuan。

hongmengpeixunbanshijiyuhongmengxitongdepeixunxiangmu。muqian，yuanshenghongmengcaozuoxitongfabuyijingjinyigeyue，youyuqibuzaijianronganzhuoyingyong，disanfanghongmengyuanshengyingyongshipeidejinzhanyijingchengweiwangshangtaolunyuelaiyueduodehuati。

yuzheigureduyitongshengwendehaiyouhongmengpeixunxiangguandejiaoyujigoumen，wulunshilaopaideitpeixunjigou，haishixinxingdezaixianjiaoyupingtai，yuelaiyueduodejigouzhengkaihongmengpeixunban。

yisuozaixianitpeixunjigoudecongyezhegaosutechxingqiu，tamendexueyuanlaiziquanguogedi，bujinyouduoniankaifajingyandecongyezhe，haiyouhenduomeibiyededaxuesheng，ciqianzaikaifajingyanfangmianjibenshilingjichu。

techxingqiufaxian，zheixieitpeixunjigoudaduoshizaijinniankaiqihongmengxiangguandekecheng，dadouguashangle“buxianxueli”、“jiuyeqianjinghao”、“xinzidaiyuhao”、“rencaiduanque”dengxuanchuanbiaoyu。erwangyujiubeiqizhongde“jiuyeqianjinghao”suoxiyin，hualejin4000yuanbaomingleyigexianshangpeixunkecheng。

zheixiejiagecongjiqianyuandaoshuwanyuanzhijiandepeixunkecheng，hanjinliangruhe，zhendenengbang“wangyumen”dailaihaodejiuye“qianjing”ma？

开发者和机构，涌向鸿蒙概念培训

10yue22ri，huaweiyuanshenghongmengcaozuoxitongzhengshifabu。zheishishougeguochanyidongcaozuoxitong，yeshijipingguoiosheanzhuoxitonghou，quanqiudisandayidongcaozuoxitong。

hongmengcaozuoxitongfabuzhihou，duogeitpeixunjigoudexiaoshourenyuanyoukaishimangliuqilai。

meigushangshigongsidaneijiaoyudeyiweixiaoshouxiangtechxingqiujieshao，cong10yuedizhijin，tajiedaodezixunliangbiyiwangzengjialejinyibei。lingyigexianshangpeixunbandecongyezheyebiaoshi，qianlaizixundebuzhiyoudaxuesheng，haiyouciqianguanwangdecongyezhemen。

zhongqingitpeixunjigoudegongzuorenyuangaosutechxingqiu，“hongmengpeixunqishibushijintianturanhuode，qunianjiuyouhenduokaifarenyuankaishizhuanxianghongmengle。”

zaozai2023nian9yue，huaweixuanbuquanmianqidonghongmengyuanshengyingyong，bushaopeixunjigoujiukandaolefengkou。

qizhong，agushangshigongsichuanzhijiaoyu，qunian11yuedijiuzaibzhanshangxianlehongmengkaifaxiangguandekecheng。jinnian2yuedi，qi“chunxue”yuanshenghongmengyingyongkaifaxuekeshouqikaiban。

daneijiaoyutongyangdingshangle“hongmengpeixun”zheikuaidangao。qunian12yue，daneihongmengyingyongkaifakechengshangxian。daneiitpeixunjituanchuangshiren、dongshizhanghanshaoyunchengzheigekechengyijiuyeweidaoxiang，rangnianqingrenxuehuijinrumingqidegangxujineng。

yi“hongmengpeixun”weiguanjiancijinxingsousuo，buzhidaneijiaoyu、chuanzhijiaoyudengshangshigongsiruju，yixieciqianzhuyingyewufeiitpeixundezhongxiaoxingchengrenjiaoyujigou，yeshitukaibancongzhongfenyibeigeng。

baomingkechengdexueyuanmen，zuiguanxindezeshinengfouzhendezhuandaoqian，yijinengfoujinruhulianwangdachang。wangyuzuichuduihongmengpeixunchanshengxingqu，jiushiyinweikandaolezhilianzhaopinpingtaigongbudeyizushuju。

genju“zhilianyanjiuyuan”gongzhonghaociqianfabude《2024nianchunzhaoshichangxingqingzhoubao》shujuxianshi，chunzhaohongmenggangweixuqiushiqunianjin3bei。tongshi，hongmengkaifagangdepingjunzhaopinxinzidadao18191yuan/yue，bizongtikaifagangdepingjunxinzi（16617yuan/yue）gaochu9%。

wangyugaosutechxingqiu，zaibaokezhiqian，taxianshangleliangjietiyanke，“peixunshizhuyaojiangdejiushihongmengxitongkaifarencaiduanque，xianzaixingqinghenhao。”

ershoutiyankeneirongyingxiang，wangyutingwanhouzuishendeganjueshi，“hongmengshiweilaifazhandashi，yidingkeyizhuandaoqian，jiuyejihuiyehuigengduo。”

haizaishangdasidexiaohehepengyou，shanggeyuediyegenzhezheigufengbaoleyige3000duoyuandexianshanghongmengpeixunkecheng，tasuozaidejigouchengnuohuizaitamenbiyedeshihou，jituijianyixieqiyedezhaopinjihui。

鸿蒙培训班，通往大厂的捷径？

“heimahongmengrencaigongbuyingqiu，qiyefenfenshangmenqiangren”“xinzihao、menjiandi、zhiyefazhanqianjingguangkuo”“hongmengkaifajiuyefengkou，laiheimaxuehongmengrenrendouqiangshou”......

zheixiebiaoyulaizichuanzhibokedepcduanzhuyeshang。zaitadexuanchuanxia，hongmengkaifachengweileyigemenjiandi，qiejiuyerongyidegongzhong。

yuchuanzhibokeleisi，yixiezhongxiaoxingitpeixunjigouweilezhaosheng，shenzhihaihuixuanchuan，jibianmeiyourenhejingyande“xiaobai”，zhiyaokenhuashijian，zaitamendepeixunxia，yenengzhangwohongmengkaifadejineng。

techxingqiuyixueyuandemingyizixunlechuanzhiboke，yiweigongzuorenyuanyebiaoshi，meiyoukaifajingyanyaoqiudemenjian，“zhiyaoqiuxuelizaiquanrizhitongzhaodazhuanjiyishang。”lingyigepeixunjigoudegongzuorenyuanyebiaoshi，buxiannianling、buxianzhuanye。

yucitongshi，weilezhengmingpeixunbandexiaoguo，chuanzhibokedexiaoshouhaizhanshilexueyuanfankuidejiuyechengguo。

一份聊天记录显示，学员自称是上海校区第一批培训班的，当时班里出去的八九gexueyuan，gongzidouzai15k-20kzuoyou。lingyifenxibaozexianshi，zaibeijingchangpingqude“hongmengkaifa1qi”banjizhong，biyerenshu52ren，yijiuyerenshu49ren，jiuyelvdadaole94.23%。

yucitongshi，zaiqizhanshideshizililiangzhong，peixunshijundashangle“huaweihongmenggaojikaifarenzheng”debiaoqian。jutechxingqiulejie，hongmengkaifazheyingyongrenzhengshiyouhuaweigongsituichudeyixiliezhenduiharmonyos（hongmengxitong）kaifazhederenzhengkaoshi。

xuanchuanhuashuzhong“dimenjian、quedingxingdejiuye、jiaogaodeshouru”，chengledaxiaoxueyuanyilvdeguanjian。

zaiyixueyuanmingyidezixunzhong，haiyoubushaoxiaoshoubiaoshi，peixunbanheyixiedachangyouhezuo，“suiranbubaozhengjiuye，dankendingbishichangshangdezhaopingengrongyi”，yiweixiaoshoujiangpeixunbandingyiweitongwangdachangde“jiejing”。

erhuodezheige“jiejing”yaofuchubufeidejiage，yijijiaozhangdeshijian。

juduoweixiaoshoufabudekecheng，techxingqiufaxianxitongxingdehongmengkaifapeixun，xuexishijianzai4zhi6geyuezuoyou，dabufenweixianxiashouke，shoufeizailiangwanyuanzhisiwanyuanzuoyou。

gengdijiadekechengzhuyaoshixianshangke，peixunshijiansangeyueqibu，dabufenjiagezai3000yuanyishang。

juticongmoujigoutigongdekechengtixiziliaolaikan，jigoushezhidehongmengkechengfenweijichubanhegaoshouban，zongpeixunshizhangzai85tian，“buguojutipeixunshizhang，haiyaokangerendejindu”，shangshuxiaoshoucheng。

duiyuyinxuefeiyalichanshengyouyudexueyuan，bushaojigouhaihuituichufenqifukuandecelve。yiweixiaoshoubiaoshi，xuefeikecaiquxinyongkafenqi，huozhetongguoqigongsihezuodejinrongjigou，“yuanjialiangwanduodekecheng，fenqiyinianbandehua，lixizailiangqiankuaizuoyou，zheiyangyalihuigengdi。”

“深造”后的真相：打概念牌营销收割

“peixunhouzhenshijiuyelvqishihendi”，wangyumuqianxuexiguoban，dantongguohequnlixueyuangoutong，tafaxiansuoweidebaozheng90%jiuyelvdebiaoyuzhibuguoshixuanchuanhuashu，“yigebanlinengyinweipeixunzhaodaogongzuoderenhenshao。”

zuoweiyoukaifajingyandewangyuhaifaxian，zaipeixunbanzhong，nengxuedaodeneirongdouhenqian，ruguozhijieyongxuedaodezhishiqugongzuo，jianzhishitianfangyetan，“dajiadoushibenzhegaoxinqupeixunde，zuihouzhaobudaogongzuodeqishihenduo。”

erlingyiweilingjichuxueyuan，goumaikechengjinduguobanle，danyijiuganjuemeiyourumen，“zuijinyetoulehenduojianli，danmeiyouyigehuifude。”

yijiaxiaoxingyouxigongsidezishenyanfagaosutechxingqiu，“xiaogongsibuhuiweilehongmengkaifadandushezhigangwei，dabufenhuixianxuanzeneiburenyuanzhuangang。ciqianlingkaifajingyan，danshouguoxiangguanpeixunderenjibenbukenengzaikaolvdefanweinei。”

lingyiweihulianwangxingyezishenlietouyetidao，bingmeiyoukandaohongmengkaifaguimohuazhaopindequshi，xianzaidanduzhaopinhongmenggangweidewufeishidachang，erqiezheibingfeishibeichuangzaochudexinxuqiu，zhibuguoshibolileanzhuokaifagangweidezhaopinshuliang。

yejiushishuo，hongmengkaifadezhaopinyaoqiu、liuchengtonganzhuo、iosbingwuchabie，chulexueli、zhuanye、xuexinenglidouyaofuheyidingbiaozhun，tamenxuyaodezeshiyouxiangguanjingyandecongyezhe，erfeipeixunjigoudazaodesuchengxueyuanmen。

erqie，butongyupeixunjigouxuanchuandeqianjing，henduoqiyeyouxiancongneibujinxingyuangongshaixuan，zhuanruhongmengkaifagangwei，erfeimianxiangshichangjinxingzhaopin。

shangshulietouyebiaoshi，suizheyidongyingyongshichangdezhujianbaohe，yidongduankaifagangweidejingzhengriyijilie，hongmengappkaifashiqushi，danbingbunengniuzhuanyidongyingyongshichangbaohedezhuangtai。

zaitakanlai，xiangbizhenshixuqiudebaofa，gengduopeixunjigouzhibuguoshijieli“hongmenggainian”zhankailexinyilundeshouge。

zaozaisannianqian，chuanzhijiaoyujiucengyindashanghongmengxitongjingliguolianxu5ridezhangting，you19.39yuan/guzhangzhi31.23yuan/gu。jinnian6yue，suizhehongmengnextwanchengkaifa，chuanzhijiaoyuyouyinglailegujiadebaozhang。

muqian，genhongmenggainianxiangguandepeixunyewu，haiweitixianzaichuanzhijiaoyudeyejicengmian。

danjinguanruci，zaichuanzhijiaoyudengduogechengrenitpeixunjigouyizhikanhaodeyingxiaozhong，yuelaiyueduodexueyuanzhengzaibeixiyin，chengweishougeliantiaozhongdeyihuan。

（备注：文中皆为化名。）