文 | 市象 王迟

编辑 | 杨舟

「shixiang」huoxi，xiaomiderenshibiandongrengzaijinxing。

youduoweixiaomiyuangongcheng，xiangjibulaodawangxuanranmuqianchuyuxiujiazhuangtai，yeyoujiejinxiaomiderenshitoulu，xiujiajieshuyihoujiuhuiyoubiandong。

jiezhifagaoqian，xiaomiduishangshuxiaoxishangweijiyuhuiying。

zhideyitideshi，zuoweixiaomide26haoyuangong，wangxuanrankeweishixiaomizaoqideyuanlaojirenwu。2007nianbiyeyuqinghuadaxuejisuanjixishuoshi，tongnianjiaruweiruanyazhougongchengyuan。2010nian7yuejiaruxiaomi，congshianzhuokaifa，dailingmiliaoanzhuokaifatuandui，2015niankaishidanrenmiuikaifazheshengtaiyewuzongjian。

2017nian，wangxuanranjinruxiaomivryewu。2018nianxiaomidanduchenglixiangjibu，tazuoweishoupibeichoudiaodeyingxiangjishurencai，xianhoucongshixiaomixiangjideruanjiansuanfayanfa、fuzongjingli、zongjinglidengguanjiangangwei，kanchengguanchuanxiaomixiangjibufazhandehexinyuangong。

zhijin14niandexiaomishengya，jihuyouyibanzaixiaomixiangjiduguo。zaiqicongshixiaomixiangjiyewuqijian，xiaomixiangjiyecongzuichude26ren，fazhandaozhijinde2000rentuandui，yinrudapiyingxiangzhuanjia，yanjiushenrudaogegexifenlingyu，tongshizaihaineiwaizujianduozhiyanfatuandui。

duiyucicibiandong，youxiaomiyuangongcaicekenenghejinbannianxiaomishoujixiangjigongnengzaixiaofeicedefankuibujiayouguan。

01 背锅相机卡顿？

“neibuduizheishiyejiuxiaofanweitaolun，youyizhongshuofashishangmiandalaobanduixiangjisuanfaxiangmubumanyi。”youxiaomiyuangongduiyucicibiandongcaicedao。

zheizhongcaiceyebingfeikongxuelaifeng，zaishejiaomeitipingtaitucaoxiaomixiangjideshengyinbingbushao。yiqizhongyitiaogaozantieziweili“zuotianbeijingdewanxianeimehaokan，jieguoxiaomidepaizhaozhizaiqianyimiaoshiyuantu，mashangjiubeisuanfayouhuachenglelantianbaiyun，zhenfanxiangyouhua”。

zaitiezideduibitulikeyikandao，paizhaoyulanshihaishihuangsewanxiadetiankong，paiwanyihoubeisuanfayouhuaweilantianbaiyundetiankong。yousheyingaihaozhebiaoshi，kenengshisuanfaduiyuchangjingshibiebuzhunque，buzhidaocishiyonghuxiangyaopaidezhengshiwanxiadetiankong，cuowuyouhuaweilelantianbaiyun。

zheibushiyigeoufaxianxiang，neibutucaomouxiechangjingxiapaizhaosecaiyouhuachadefankuiyebushao。

“waibufankuitingbujian，neibufankuiyexingtongxushe，wangwanghuifudaduoyizheibushibug，tupiansecaitaiduo，zheizhongqingkuangshiyejienantidengguanfanghuashuhuida，bingbunengjiejuegenbenwenti。”youfankuiguocileiwentidexiaomiyuangongbiaoshi，houlaipaizhaozhinengbaaimoshiguanle，shiyongzhuanyemoshishoudongpaizhao。

suanfabuhaoyong，keyibaaimoshiguandiaocouheyong。danshiruguoxiangjikadun，neimejiubushicouhedewentile。

“xiangjishibugzuiduo，shiyongzuikadeyuzhuangyingyong”yigexiaomiyuangongdeneibutucao，shenzhizaixiaofanweichengweibushaorendeneibugongshi。bijingneibujin2wanmingdexiaomiyuangong，hendachengdushangyeshixiaomishoujideshiyongzhe。yigecemianzuozhengshi，zaineibutucaoxiaomixiangjikadundetiezi，wangwanghuidedaobushaodedianzanheliuyan。

zheiyangdeqingkuang，yezaixiaomishequshangyan。youmifenfatiecheng：“13proxiangjipaizhaofeichangkadun，yingxiangdanaowanquanmeiyong，paiwanxuyaodenghenjiu，chengxiangshouchixuyao2miaoyishang，fouzewanquanhude。zhongqihoukeyijiejue，danshihaobuleyihuiyouzheiyang。”

suoweiyingxiangdanao，shizhixiaomi2021nianfabudedicengyingxiangjiagoujishu。muqianyijingshengjigengxinweixiaomiyingxiangaispdamoxingjisuansheyingpingtai。duiyuzheizhongkadun，ciqianyoushumabozhurenweikenengshidamoxingchishoujisuanli，laokuanshoujixinghaodechuliqixingnenggenbushang。

gengzaode2yuefen，pengpaiosbanbenganggangtuisongdeshihou，haiyouyizhongkadunshixiangjizhijielianjiebushang。bishi，zaixiaomishequqiugugexiangjideanzhuangbaochengweiyizhonglaojixingpaizhaodehubanghuzhu。buguozhihou，guanfanghuiyingchenghuizai9yuefendebanbengengxinzhong，jiejuezheileiwenti。

xiaomishequdexiangjiquanzizhong，guanfangyunyingrenyuanshenzhiteyitongjilechangjiandeguzhanghewentigongji29xiangzuochengzhidingzhuanlanneirong，fangbianyudaotongyangwentideyonghu，gengkuaidichaxundingweiwentiyuanyin，danshizhijinlianggezhuanlanxiamiandewentifankuiyiranhaizaibuduanzengjiazhong。

02 体面分手才是小米惯例

xiaomixiangjidewenti，haowuyiwenneiwaibudoukandejian，danshisheilaijiejue，zenmejiejue，daanzhiyouxiangjibuzhidao。

duiyuwangxuanranbiandongdeyuanyin，yeyouxiaomiyuangongrenweibunengquanbuguijiuyuci。

“ruguozhenshixiangmuzuodebuhao，neiyinggaishisuanfafuzerendezhuyaozeren，huozheshiduiyingdexiangmufuzongxiatai。tazuoweizongjingli，danzebeiguomeicuo，danshiyuanbuzhiyuyinweiyigexiangmuyinjiucizhi。”

jinqiganggangzhongxinhuidaoxiaomi，danrenxiaomiaipingtaifuzerendezhangduo，ciqianlizhixiaomishizaizhihufabiaodeguanyulizhideyixiefupan，yegongkaibiaodaguoyixieleisidexiangfa。

biruguanyubiandong，tazaifupanzhongfansi：“youbiedezongjianhewozhijiefankuishuoganjuebumenyijingbushiyigekeyizuoshidedifangle，yeyouqitaerjibumendetongxuezhijiezhaodaowotucao，wenwozenmeban。yushiwojiuzhijiezhaodaozuzhijiagoudiaozhengzhihoukongjiangdedalaobanbigong……”

jieguozhetengyiquan，dalaobanbuyuanyi，haigenzuzhibufankuijianyitazhuangang，zuizhongzhangduoxuanzelelizhi。

shihoufansizaidagongsidezhichangfaze。tarenwei：“qishileisideshiqingwozaizhiqiandegongsiyedouzuoguode，jiushiyuejixianggengdadelaobanfankuiwenti，denggengdadelaobanlaichuliwoxianzaidelaoban。zaizhiqiandegongsihaidoushichenggonglede，danzheicixianranshibaile。zheicizaixiaomijiubuyiyangle，suiranbumenyiqianren，danzhenggegongsiyouliangwanren，wozhaodaodedalaobanzuoshenmejuecedouxuyaokaolvxiangshanghehengxiangdeguanxi。biruzheigerenshibushihegengdalaobanyoushenmeguanxi，diaozhengzhibudingjiudalesheidelian，suoyizuoqishiqinglaibiranshushoushujiao。”

zuzhiguimohuadailaideshichangyoushi，biranyehuishiquzuzhijiegoudelinghuoxing。tuanduidale，renshibiandongjiubuzaizhishigerendenengliwenti，ershigefangmianyinsudezuzhizonghepingheng。

“zuoweiyigexiaomi14niandelaobing，ta（wangxuanran）congzuzhang，zongjian，yanfafuzongyibubuzuodaozongjingli，congjishudaoguanli，shidashicongjicengyidiandianzoushanglaide，jishuhenenglikendingbucha。zhishizuoweiyigecaifuziyoudeqinghuaxueba，meibiyaozaishouzheifenzui，fenshouyegaitimian。”youxiaomiyuangongduicizongjiedao。

fenshoutimianyeshixiaomiyizhiyilaideguanli。congxiaomichenglizhijin，jinglile2018、2019、2021nianzhishaosancizuzhidabiange，zuizaoyiqihexiaomizhoudechuangshituanduizhijinjihusuoshengwuji，danshijihudoumeiyoufashengguorenshibiandongchongtu。

03 小米影像谁来扛

zaixiujiazhiqian，genjushichanggongkaiziliaoxianshi，wangxuanrandezuihouyicigongkaiyanjiang，shizaijinnian6yue26ride“2024xiaomilaikayingxiangdasai·xianggangji”renwenzhutitebiesheyinghuodongshang。

zheichanghuodongyouxiaomihexiangganglvyoufazhanjulianheqidong，zaihuodongxianchangtabiaoshi：“xiaomizaizhuiqiujizhiyingxiangdelushangshizhongmeiyoutingzhijiaobu。xianggangjuyouduoyuanbaorongdeqizhi，zhongxiwenhua、chuantongyuxiandaijiaorong，qihouzhongdelishijidianyusuochuandiderenwenguanhuai，yuxiaomilaikayingxiangdasaiyizhisuochangdaoyuzhuiqiudejingshenneihebumouerhe。”

suizhezheiweixiaomiyingxiangdeyuanlaojiyuangongbiandong，huojiangjixiaomiyingxiangzaixingyedejingzhengzhongmengshangyicengbuquedingxing。

duiyushoujixingyedeyingxiangjingzheng，oppofuzongcailiuzuohucengzongjiewei：“yingxiangshangdetupo，yingjiandegonglaozhansicheng，suanfazhanliucheng。”zaitakanlai，suizheyingjianhongliqidejieshu，bipincanshuchengweitongzhihuadejingzheng。wanghoushoujiyingxiangdedazhan，jiaodianhaishizaisuanfashang。

qishi，yingxiangsuanfabingbushishenmexinxiandongxi。dazhijinglilelianggejieduan：diyigejieduanshoujiyingxiangyingjiannengliyouxian，zheigeshihoujisuanyingxiangdezhuyaoyouhuashi：bafeichangandepailiang，bahenyuandeshiwu，tongguoaisuanfadefanganchengxianchulai。danzhengyiyehenduo，birupaiyueliang，guodumeiyan。

diergejieduanshipinxiangsucanshu，pinyingjianhongliqijieshuhou，gejiazhuliuchangshangnenggounadaodeyingjiandoujibenqutong。zheigeshihoujiyusuanfalaifanxiangdingzhiyingjian（ziyanyingxiangxinpian），jianliquanlianludeaiyingxiangxitongchengweixindejingzheng。suanfachengweilianjieyingjianhexitong，zuochujuyouchayihuayingxiangfenggedexian。

duiyuxianjieduandejingzheng，shoujishujujigouidcjiangqizongjiewei，yingxiangyingjiandequtonggengkaolianggepinpaizaisuanfashangdeduijue，baokuoziyanyingxiangxinpianyucaozuoxitongderongheshipeiyuquanlianluaisuanfanengli。yejiushishuo，dingjideyingjianshicaiyeyaodingjidechuyi，eryingxiangdedingjichuyijiushisuanfa。

wangxuanranzhengshixiaomiyingxiangdedingjichushi。2020nianxiaomilianhechuangshirenlinbincengduiqiyingxiangsuanfanenglibiaodagaoduzanshang：“liangnianjinquxiaomixiangjibu，tajiukaishifuzexiaomixiangjideruanjiansuanfayanfa，zheiliangnianxiaomiyingxiangdejishujinbu，yugaituanduidegongxianmibukefen。”

zuoweixiaomiyingxiangsuanfadehexinchengyuan，wangxuanranxianhoujishichangdailaileduokuanxiaomilishishangyingxiangnenglichuzhongdechanpin。yiposhouhaopingdexiaomi10xilieyingxiangweili，qizhongxiaomi10prohuodedxomarkceshi124fen，chengweiyingxiangzongfendiyiming。

guoquxiaomizuzhiyizhizaibiandong，jin2021nianyoumeitigenjugongkaiziliaotongjijiugaoda35cidiaozheng。buguowangxuanranzuoweixiaomide26haoyuangong，fandaoshicong2018nianjinruxiaomixiangjibujiushengengzhijin。cicidebiandong，huijixiaomiyingxiangdailaishenmeyingxiangbingbuhaoshuo。

zhidezhuyideshi，zaijinnian2yuefendexiaomi14 ultrafabuhuishang，xiaomizongcailuweibingxuanbu“xiaomiyingxiangdanao2.0”jiangshengjiwei“xiaomi aisp”，dingweiwei“shougeaidamoxingjisuansheyingpingtai”。gaipingtaijiangquanmianzhenghecpu（zhongyangchuliqi）、gpu（tuxingchuliqi）、npu（qianrushishenjingwangluochuliqi）heispsuanli。

2018nianchenglixiangjibushi，zheigexiangmudeqianshenshiyanjiuxiangjimozude26renxiaozu。guoqusuiranjingliduocikuozhang，zhijinyijingdadao2000ren。danshizaizuzhijiagoushang，xiaomixiangjibudaodiruheshipeiaishidaidedamoxingjisuansheyingpingtai，muqianbingbuqingchu。

duiyuzuzhidiaozhengherenyuanliudong，leijuncengzai2018niandeneibuxinjieweijiangqitilianwei“meiyoulaobing，meiyouchuancheng。meiyouxinjun，meiyouweilai。”bishixiangjibuganggangchengli，huoxumuqianyijingyou6geniantoudexiangjibu，yexuyaoyunniangxindebianhuaheshengjile。