文 | 音乐先声 李沁予

编辑 | 范志辉

zaiquanqiuwanjiadouzaiqiaoshouyipanswich2detuichushi，rentiantangquechurenyiliaodituichuleyikuanliumeitiyingyongnintendo music。

bujiuqian，rentiantanghaifabuleyikuanjitigan、qixiayinle、youxigongnengyuyishendedutenaozhong alarmo，jinguanqichushidingjiajinwei 99 meiyuan，danxianhuoshichangdejiageyibiaoshengzhi 2000 yuanrenminbizuoyou。

nintendo musicdetuichu，fangfoyu alarmo xianghuying，rentiantangsihuzhengyigengweimiaodefangshijiangzijiyuwanjiadeshenghuowufengjiaozhi。

Nintendo Music有什么不同？

genjuguanfangxiaoxi，nintendo musicjiangzaibaokuomeiguo、jianada、yingguo、baxi、faguo、deguo、xianggang、yidali、riben、moxigehehanguozaineide 45 geguojiahediqutigongfuwu。

dangqian，qukuyibaohan《chaojimaliao》《saierdachuanshuo》《dongwusenyouhui》《xingzhikabi》《pikemin》《yinhezhanshi》he《dajingangguodu》deng26kuanjingdianyouxiyuansheng，weilairentiantangjihuabuduankuochongqiyinleku，yujijiangsuixinyouxidefabuerzengjianeirong。

yuspotifyxiangsi，nintendo music tigongleduoxianggexinghuagongneng，shiyonghunenggougenjuxihaodingzhiyinletiyan，zhichiliumeitibofang、xiazailixianshouting。

buguo，zheikuanyinleappdesousuogongnenggengyoutese，yonghukeyitongguoyouximingcheng、qumumingcheng、bofangliebiao，shenzhiyouxijietujinxingyinlesousuo。tongshi，yonghuyekeyichuangjianbofangliebiao，diaozhengbofangshezhi，yanzhangyinleshizhang15fenzhong、30fenzhong、60fenzhong，yishiyingbutongdeshoutingxuqiu。

youyisideshi，nintendo musichaitebieshezhilefangjutougongneng，yunxuyonghuguolvdiaokenenghuijutouneixietamenshangweiwanguohuoweiwanchengyouxijindudequmu。

genju sensor tower deshujutongji，nintendo musiczai10yue30rishangxianshourixiazailiangjiutupo26.5wanci，shangxianqian4tiandexiazailianggengshipanshengzhi120wanci。zishangxianzhijin，yizhoushijianneixiazailiangyijingtupo100wanci，zairibenapp storeyinlexiazaileibiezhongpaidi1wei。

dangran，nintendo musicmuqianzaichanpinshanghaiyouxiejileizhichu。birujiezhi11yue11ri，yingyongneijinshangjiale26kuanyouxideyuanshengyinle；jinduiswitch onlinedingyuezhekaifang，zhitigong ios he androidxitongxiazai，meiyoupcduan。

dancongrentiantangyiwangdechanpindiedailaikan，zheikuankansi“gongnengyouxian”deyingyong，huoxuzhengshirentiantangzaikuajieyulebantuzhongdeyouyikeyinmidezhongzi。

游戏大厂为何布局音乐流媒体？

duonianlai，rentiantangyin“guoyujiaozhen”debanquanbaohuerwenming。

2021nian，youtubebozhusiivagunnerjiucengbiaoshi，tamenshoudaolelaizirentiantang4000tiaobanquanjinggao，zuzhiqi《saierdachuanshuo》《rentiantangmingxingdaluandou》he《xingzhikabi》dengrentiantangqixiayouxiipyuanshengdaizaipingtaishiyong。

2022 nian，youtubebozhudeoxysprimeyechengshoudaolerentiantangfachude500duotiaobanquanjinggao，yaoqiuqishanchupingtaishangdeyuanshengyinle。

duonianlai，fensimenyizhizailuntanhe reddit shangxunqiushoutingrentiantangyinledeguanfangtujing。youwanjiacengzaishejiaomeitibiaoshi：“rentiantangweihebuchuangjianzijide vevo pindao，huojiangyouxiyuanshengyinletianjiadaozhuliuyinlepingtai？”

genghekuang， nintendo musicyuspotify dengyinleliumeitiappyouhenduozhonghedian。rurentiantangdierjiducaibaosuoshi，switch online yongyouyue 3400 wandingyuezhe，jinzhan spotify 6.26 yidingyuezhede 5%，zheiyiweizhe，shiyongnintendo musicdeyonghushuliangyuspotifyzheiyangfugaiquanqiushichangdedaxingpingtaixiangbi，xiandeweibuzudao。

jiasherentiantangjiangyouxiyuanshengzhijiefabuzaispotifydengzhuliuyinlepingtaishang，rentiantangdeyinlelilunshanghuiyougenggaodepuguanglvheyonghuchudafanwei。

qishi，zheigewentiyuweishenme“maliao”dengrentiantangdejingdianyouxijiaosemeiyouchuxianzai《baoleizhiye》zhongleisi。

jinianqian，“yuanyuzhou”yicifengmiquanqiu，wushuqiyejiezhuzheiyigainianshizhibaozhang。rentiantangshezhangguchuanjuntailangyiju：“meigaodongyuanyuzhou，zanbukaolvjinjun。”daochulerentiantangde“zhirenjingshen”。shenzhiguoneiyouwanjiakaiwanxiaoshuo：“biqiqitamouxiechangshangbuzhangeyuanyuzhoujiubuhuishuohua，laorenzheirenshizai，haishinengchu。”

zairentiantangkanlai，kongzhizijidepinpaixingxiangheyonghutiyan，yuanbizhuizhuduanqideshichangchaoliugengjiazhongyao。jiangmaliaohuosaierdadengjiaosefangru《baoleizhiye》zheiyangdekaifangshijiehuojiangyouxiyuanshengshangjiaspotify，kenenghuizaiduanqineidailailiuliangheshouyi，danyeyiweizheyoushiquduipinpaineirongdedujiazhangkongfengxian，wufawanquankongzhiqiipdeshiyongfangshihechengxianxiaoguo。zheiyuqiduonianlaijianlidepingminyule、pinzhizhishangdepinpaixingxiangbeidaoerchi。

lingyifangmian，dangxiawomenzhengzaicong“wuzhidaoxiangshidai”zhubumaixiang“qingxuqudongshidai”，xianglofiyinleheyouxipeilezheileifuyouqingxufenweidebeijingyinle，zhujianchengweixiandairenrichangshenghuozhongde“qingxubifenggang”。

liangzheyouyigegongtongdetedian，tamentongchangjuyouxunhuanjianjindejiezou、wenherouhedeyinse，meiyouguoyutuwudexuanlvhegeciganrao，feichangshihezaixuexi、gongzuodengxuyaozhuanzhudechangjingzhongshiyong，bangzhurenmenzaixuyaojizhongjingshenshibaochineixindeningjinghepingheng。

birufaguoyoutubepindaoheyinlechangpailofi girl，gaipindaotigongduogedibaozhenyinledeshipinhezhibo，huamianlibansuizheyigezhengzaixuexihuofangsongdenvhai，xiyinlechaoguo1460wanfensi。

lundundaxuejiaoshouemma winstonbiaoshi：“gaipindaodechenggong，bujinjinshirangtingzhongjizhongzhuyili，ershirangtingzhongtongguoshuxidehuanjingyinwangjileshiguangdeliushi。”erzheiyezhengshinintendo musicyingyongzhongyanzhangbofanggongnengdezhelidian。

midiashujuxianshi，41%deswitchyonghuzaixuexihegongzuoshihuishoutingrentiantangdibaozhen（lofi）yuanshengyinle，erzheiyibilizaiputongxiaofeizhezhongjinwei32%。xianran，switchyonghugengqingxiangyuliyongyouxiyinlelaitishengzhuanzhuli。

jieheqiyanzhangbofanggongnenglaikan，nintendo musicbujinjintigongleyizhongshenduchenjinshidelingtingtiyan，haiyouduiyonghuhuaijiuqinghuaidewajueyuqingxupeiban。

zongeryanzhi，rentiantangtuichunintendo musicdehexinmubiaozaiyuweixianyoudeswitch onlinedingyueyonghuhezhongshifensitigongfujiajiazhi，zaitamenbuwanyouxideshijianli，chuangzaogengduodekuayulejiechudian，zaiqizhuanshushengtaixitongneiyanxuyupinpaideqingganlianxi。

任天堂将成为下一个迪士尼？

rentiantangzhengzainulichengweixiayigedishini。

guchuanjuntailangcengbiaoshi：“womenkuodarentiantangip，zhizaibuduanchuangzaoyuxiaofeizhedejiechudian，shenhuatamenduirentiantangipdexiai。”xianran，nintendo musiczairentiantanghongdadeshangyebantuzhong，zhishuyufucai。

biruzaiyingshifangmian，rentiantangyijingyinglailexianzhudetupo。

jishoubu《chaojimaliouxiongdi:jingqi》quanqiuzongpiaofangchaoguo 13 yimeiyuan，chengweishishangpiaofangzuigaodeyouxigaibiandianyinghou，rentiantangyiquerenxujidezhizuojihua，jiangyu2026nian4yue3rizaibeimeishangying，4yue24rizairibenshangying。ciwai，rentiantangxuanbujiangyusuoniyingyehezuo，jianglingyidaremenip《saierdachuanshuo》gaibianweizhenrendianying。

zaicanyushiwenhuajingjixia，rentiantangyejiangqi“pingminyule”jingshenyanshenwanjiazaiyouxizhiwaidexianxiachenjinshitiyan。

juxi，suizhechaojirentiantangshijiezaidabanhehaolaiwudechenggongyunying，jinnian5 yue 2 ri，huanqiujituanxuanbuzaimeiguofoluolidazhoudehuanqiushishiyuzhouzhutigongyuanneikaishechaojirentiantangshijie，qizhongyuanqujiangbaokuo“chaojimaliaoleyuan”he“dongqigangguodu”lianggequyu，jihuayu2025niankaiye。

jinnian10yue，rentiantangbowuguanzairibenjingdouzhengshikaifang。changguanneisheyouduokuanzhuanweibowuguandazaodehudongchenjinshiyouxi，jiyuguoquderentiantangyouxineirong，liyongxiandaijishujinxinglechuangzaoxingdezhongxinxiangxiang，fuyuwanjiayizhong“wenhuachaosheng”dedutetiyan。lingwai，haisheyoukafeiguan、shangdiandenglingshouchangjing，chushourentiantangyouxihejiaosedeguanfangzhoubianshangpin。

ciwai，rentiantanghaizaiquanqiufanweineijijituozhanqishitishangpindian。muqian，rentiantangzaidongjing、daban、jingdouheniuyuesheyouguanfangshangdian，bingjihuayu2025nianzaijiujinshankaishedierjiameiguoguanfangshangdian。tongshi，haizaiquanqiuduogechengshituichulexianshikuaishandian，yimanzubutongdiqufensidexuqiu。

bujinjinshirentiantang，jinnianlai，bushaoshouwojingdian ipdegongsidouxiang“quanfangweiyulehua"maijin，liumeitizechengweizheiyijinchengdeguanjianyibu。erdishinihehuanaxiongdidengyulejutoudechenggonganli，wuyiweirentiantangtigonglezhongyaodecankao。

yidishiniweili，tongguoqiliumeitipingtaidisney+，zhengheqixiadedianying、dianshiju、donghuadengipziyuan，xingchenglepangdadeneirongdiguo。2024nian，disney+dedingyueyonghushuyitupo1.5yi，hangailepikesi、manwei、xingqiudazhandengduogezhimingip。

qunian，huanaxiongdixuanbujianghebingyuanyoude hbo max he discovery+，zuchengxindeliumeitifuwumax。

liangzhedezhanlvedoushitongguoliumeitipingtaizhijiechudaquanqiushouzhong，bingyouxiaozhengheqixiajingdianipjinxingneirongchuangxinyuyanshen，jinyibuzengqiangyuxiaofeizhedeqingganlianjie。

youcikejian，rentiantangjinruyinleliumeitishichang，zhishiqikuayulezhanlvedekaiduan。

midiafenxishirhys elliottyuce，weilai，womenhuoxujiangjianzhengleisiyunintendo videodengrentiantangfeiyouxipingtaidetuichu，xingchengquanfangweideyitihuayuleyingyong。ciwai，rentiantangdehuiyuandingyuefuwuyekenenghuiyanshenzhishangpinzhekou、zhutigongyuanfulidengduoyuanhuaneirong。

suizhexinyidaizhujiheipdejinyibuchengshu，“manre”derentiantanghuojiangjinrugenggaocengcidezhenghejieduan。

yifangmian，tongguohuiyuandingyuejihuakuozhangengduoyuandefujiajiazhi，rentiantangkenenghuitansuo“chaojihuiyuanmoshi”，jiangxuniyuxianshichangjingwufenglianjie，weiyonghutigongcongyouxizhekoudaoshiditiyandewanzhengfuwubihuan。lingyifangmian，jiezhuyingshi、yinleheliumeitipingtaidetuozhan，rentiantangjiyoukenengjinyibuqianghuaqiipshengtaidequanqiuhuashentouli。

结语

congshanneipude“lengkuzibenzhuyi”daoyantiancongde“wennuanzhexue”，zaidaorujinguchuanjuntailangde“kuajiebuju“，rentiantangdewenhuajiyinbansuiboguiyunjuedeshichangbianhuabuduanjinhuashengzhang。taxianranyouzijidefazhanjiezou，bingbushizhuiganshishidejicu，ershijingdiaoxizhuodehehuan。

raner，ruguchuansuoyan：“buduanchuangzaoyuxiaofeizhedejiechudian”，bujinshiyigejihui，yeshiyigefengxian——jiechudianyueduo，yuerongyifensanhexinchuangzaoli。xiaofeizhenengfoushizhongweizheixiejiechudianmaidan，qujueyurentiantangnengfouzhenzhenglijiequanqiuhua、shuzihuayujingxiabuduanbianhuadeyonghuxuqiu，erfeijiandandiyilaihuaijiuqinghuai。

“youxidebenzhishizhizaoyule，bushiyinghechaoliu。”zheizhonggenzhiyuchuangyidelinian，jichengjiulerentiantang，yezaiduoyuanhuadejintianchengweiqizuidatiaozhan——ruhezaibaoyoujingdiandetongshi，buduanshiyingxindewenhuaxuqiu。