文｜道总有理

11yue10ri，zheigexunchangdezhoumo，quanguoyoushiyuchangdadaxiaoxiaodemalasongbisai，erzaigengrenaodeshanggezhoumo，2tianshijian，quanguojubanle30yuchangmalasong，qizhongbianbaokuorencheng“guoma”de2024beijingmalasong。

jinnianbeijingmalasong，keweishirenshanrenhai、renaofeifan，shijiwanrenbaoming，renshuchuangxialelishixingao，kezhiyou3wanrennengzhongqian。qitayixianchengshidezhongqianlvyehendi，shanghaimalasonggongjibaoming257854ren，malasongxiangmuzhongqianlvwei11.2%，guangzhoumalasongxiyinchaoguo112000renpaozhebaoming，zhongqianlvwei23%。

congqunianqi，malasongsaishiderechaojiuyijingfanyong，yuelaiyueduoderenyongyuecanjia，zicimishanglezheixiangkansikuzaoyoujiweikaoyannailideyundong，erxiangshanghai、beijing、wuxi、shamen、wuhan、chengdouzheixiechengshi，gengshichengweimalasongsaishide“diyitidui”。buguoyixianchengshizhiwai，womenkandaomalasongsaishizaisan、sixianchengshishenzhishizhiyoujishiwanrenkoudexianjishi，yebiandikaihua。

zheiwuyizhutuilequanminmalasongdeyundonglangchao，gengshichengweichengshiwenlvdexinliuliangmima，kexiaochengshixiangyaotongguomalasongdazaozijidechengshimingpianbingburongyi，tamenduimalasongdereqingnengchixuduojiuyeshigeyiwen。

马拉松继续“下沉”

malasongzaiwoguodefazhanqishiyiyouxiangdangzhangdeshijian，kezhenzhengshouzhuipengyejiushijinjiniandeshi。2011nian，guoneimalasongsaishihaizhiyou22chang，daole2015nian，guoneijubandeguimomalasongxiangguansaishichangcizengzhangdao134chang。shouzhengcequdong，yiqingqiansaishishuliangchuxianlejingpen，2019nian，malasongsaishigaoda1828chang（800renguimoyishang）。

zaijingguobeijiaotingdeteshushiduanhou，zheiliangnianmalasongsaishibaozeng。genjuzhongguotianxiefabude《2023zhongguolupaosaishilanpishu》，quanguojubanlupaosaishi699chang。

zheilidelupaosaishishulianghezhiqiandetongjiyousuobutong，cong2022niankaishi，yueyeheshandixiangmuconglupaosaishidetongjizhongfenlile，suoyi699changkansishixiajiang，shizecongzongcansaiguimokan，2023niandesaishiyijinghuifudao2019niandezuigaofeng。jinnian，rechaorengzaiyanxu，beima、shangma、guangmadengsaishiyi“qian”nanqiu，qitasaishizeshi“paobuwan、genbenpaobuwan”。

malasongsaishiweihejizhongzaizheijinianbaozengleni？zhuyaoshizhengcefangkuanle，saishixunsuxiachendaoquanguogedi。yi2019nianweili，quanniangongyou716changmalasongbisai（hanbanma），ruguojiangcansairenshufanweishedingzai800renyishang，quannianbansaidechengshidadao300ge，erwoguodijiyishangchengshizonggongbuguo337ge。

dangnianshenzhichuxianlexuduoxianchengdazhangqigudibansai，ruyunnandalidemiduxian、jilinbaishandejingyuxian、xinjiangdezepuxiandengdeng。

jinnianyouguozhiwubuji。dangzishendemalasongaihaozhejizaiyierxianchengshidesaidaobenchi，gengduodesansixianshenzhibuzhimingdexiaoxianchengyekaishirezhongjubanmalasongsaishi，xiyinlebushaomuguang。

cong11yuefendemalasongsaishiderichenganpaishang，womenkeyikandao，zaiyierxianchengshijuxingdemalasongsaishibusuantaiduo，fanerxiangchangzhou、huanggang、kangding、bangbu、linyi、shunde、chuzhou、huzhoudengdifangjuxingdemalasongjiaoduo。jubuwanquantongji，zheiyigeyuenei，youshangbaichangmalasongsaishi。

xiaochengshirezhongyujubanmalasongsaishi，zhuyaoshijiezhumalasonglaizhanshihesuzaochengshixingxiang。dongyingjiushiyigedianxingdechenggonganli，zaidongyingjubande“huanghekouguojimalasongsai”，shijingguorenzhengdeguojitianlianquanchengmalasongjinbiaosaishi。zuoweiyigesixianxiaocheng，dongyingpingjie“huanghekouguojimalasongsai”deyingxianglizaishandongtuoyingerchu，zhimingdudadatisheng，malasongyechengweizheigechengshizuixianyandeyizhangxuanchuanmingpian。

qitasansixianchengshiyexiangchengweixiayige“dongying”，yinerfenfenchuiqihaojiao，daxianglemalasongsaishidezhanzheng。danshi，yaoxiangzhenzhengpanhuomalasongzheiyiguimoyuelaiyuedadechanye、bingyiciqiaodongjingjixiaoyi，duixiaochengshieryanhuoxuyouxielibucongxin。

大小赛事，想要赚钱不容易

malasongsaishidejubanheqidailaidejingjixiaoyi，kansirangchengshi、zanzhushangheyunyingfangshixianlesanfanggongying，shijishangdaduoshumalasongsaishideshangyehuananyanchenggong，youqishisansixianchengshi，genfengruchang，daotoulaikenengjipeibenhaimeiyouchenggongzhuanyaohe。

jinnian7yue，zhongguotianxiefabuleyitiaokanchengshishangzuiyanlidechufagonggao，quxiao2025liaoningyingkoubayuquanmalasongshenqingzhongguotianjingxiehuirenzhengzige。“liaoningyingkoubayuquanmalasong”yijingjubanle10jie，bingzaipaoyouquanzhongxiangyouyidingshengyu，erjinnian，zhongduocansaixuanshouzaibisaijieshuhoujimeiyounadaobuji，lianjiangpaidoubeigaozhimeiyou，banjiangquluanzuoyituan。

bushaomalasongsaishiqiaoqiaokuodabisaiguimo，zengjiabaomingrenshu，quezaiwuzichoubeihejiangpaizhizuodengguanjianwentishanglinsetouru，zheibeihoutouluchudezhengshimalasongsaishizaishangyehuashangdekunjiong，yunyinggongsilirundixia，fuwuzirangenbushang。

youqishisuizhemalasongsaishidezhujianxiachen，zheiyixianxiangyuefakuodahua。yinweidixianchengshidemalasongsaishiyunyingtongchangshiyoudangdiqiyelaizuo，zheixieyunyingfangpubianguimojiaoxiao，zhuanyehuabuzu，meiyouzugoudezijinqutishengsaishishuizhunhefuwu。birudangchude“duomingmalasong”—baiyinshihuangheshilinbaigongliyueyesai，lianxusijiejunyougansushengjingtiyuwenhuafazhanyouxiangongsifuzeyunying，ergaigongsideyuangongzhiyou20yuren。

xiaogongsi、dasaishi，zaixingyeneizuizhengchangbuguo。2019nian，guoneimalasongsaishishuliangjuzeng，xiangguanqiyeyeyingyunersheng。2019nian，woguoxinzengchao2.3wanjiatiyusaishihuodongcehuaxiangguanqiye，nianzhuceliangdadaodingfeng，raner，zaizhei2.3wanjiaxinzengqiyezhong，zhucezibenguo2000wanyuandequzhikeshu。

chengbengaoerhuibaoshao，shizheixiezhongxiaoyunyinggongsimianlindezuidawenti。

jubaodao，xuduozhongxiaomalasongsaishidechengbentongchangzai500—1000wanyuanzhijian，daxingmalasongsaishizezaiqianwanyuanyishang。genjutianxiezhiqianfabudemalasongniandubaogao，yichang3wanrencansaiguimodea1jimalasongsaishi，zanzhuhebaomingshourujiaqilai，haibunengfugaisaishiyunyingjingfei。

sansixianchengshijubanmalasongbisai，gengweijiannan。yinweimalasongsaishideyingliyanzhongyilaizanzhushang，zanzhufeishimalasongsaishilirundedatou，danxiaochengshidemalasongsaishixiyinbulaidapinpai，zhinengyikaodangdiqiye。juyeneirenshicheng，daxingzanzhushangduiremenmalasongsaishidezanzhutourunengdadaoqianwanyuanyishang，xiaodezanzhushangzhishaoxuyaotourujishiwanyuan，xianyujisaishichuzijiwankuaiqianjiunengbeilieweizanzhushang。

yiweipaobuwenchuanggongsidefuzerencheng，xuduozhongxiaomalasongsaishi，ruguopaokaidangdizhengfudebutiefeiyong，jiuchengyishangdouhuixianrukuisundejiongjing。

qishibuzhizhongxiaoyunyinggongsiyinglinan，xingyelingtouyangdeshengyiyebuhaozuo。beichengwei“malasongdiyigu”dezhimeitiyu，2018nianmoshiyileijichenggongyunyingle200yuchangdaxingchengshimalasong。2019nian，zhimeitiyushiqu《benpaozhongguo》xiliesaishiyunyingquanhou，chuxianlianniankuisun，erjinbiqimalasong，zheijiagongsisihugengchenmiyu“licai”。

zhimeitiyuwulizhongfandianfeng，henduomalasongaihaozhekenengfanerpaishouchengkuai，bijingzheijiagongsidegezhongsaocaozuoshiqibeishoutucao、mamingyuanyang。

pinpaizanzhushangweibishiyingjia

malasongriyihuobao，pinpaiyeyoucijiakuaileduidaxingsaishidezhengduo。

yibeijingjubandebeijingquanchengmalasongweili，hezuohuobanxianzaifenwei：guanmingzanzhushang、dingjihezuohuoban、guanfangzanzhushang、saishizhichishangyijixianshangsaiguanfanghezuopingtaidengji。congwangnianshujulaikan，beimadehezuopinpaishuliang，cong2010nianwei6ge，2014nianshi13ge，dao2018nian，kaishichaoguole20ge。zaibiru，2023nianjubandeshanghaimalasong，yigongxiyinle22jiazanzhushangjihezuofuwushang。

zheixiezhimingpinpaizhengxiangzanzhubeima、shangma、guangmadengyixianchengshidesaishi，erxiaochengshidemalasongsaishize“wurenwenjin”，tamenzhinengyikaodangdiqiyekangkaijienang，danwangwangyezhiyoujige。

birushandonglinyi，linyiguojimalasongcong2015niankaisai，qizanzhushangtongchangyouruchenjituan、babixiongshipin、songshanwenquanxiaozhendengdeng，junshidifangxingqiye。jishishiyixianchengshiqingdao，juxingmalasongsaishiyezhuyaozhaodifanglongtouqiyeguanming，biruhaier、qingdaopijiujiqingdaonongshangyinxing、zhongguoyidongqingdaofengongsideng，doushimalasongsaishidelaomiankong。

zheixiedifangxingqiyezanzhudangdichengshidemalasongsaishi，yingxiaofanweijuyouhendadejuxianxing，yingxiaoxiaoguoyechaqiangrenyi。

yifangmian，zheixiepinpaihemalasongzheileitiyuyundongshijishangbingmeiyouduoshaoguanlianxing，wufaxiangtebu、antadengpinpaineiyang，keyizhijiedaidongchanpindexiaoliang；lingyifangmian，zhongxiaoxingmalasongsaishiduizishenpaozhedexiyinlijiaoxiao，tamengengduodeshixiyindangdijizhoubianderencanyu，yinerdifangxingqiyehennankaomalasongsaishijiadazhimingdu。

suoyishuoxiangbiqiyixianchengshimalasongsaishiderenao，xiachendemalasonggengxiangshidixianchengshideziyuzile，dangran，zheiduidangdidepaobuaihaozhelaijiangwuyishiyijianxishi。

buguo，tebu、antadengyundongpinpaizaizheichangmalasongrechaozhongyebukenengyizhizuoxiangqicheng，tamensuonengchidaodesaishihonglihuiyuelaiyuexiao。yitebuweili，tebuyazhupaobuyewu，shijinianlai，leijizanzhumalasongsaishihehuodongchaoguo1000chang，shimuqianzhongguozanzhumalasongsaishizuiduodeyundongpinpai。shouyiyumalasongsaishi，zhongduomalasongaihaozheduitebudepinpaizhongchengdufeichanggao，zheiyehuanhuiletebujinxienianxianzhudeyingshouzengzhang。

rujinxielvyewuyiranshitebuguojideyingshouzhuli，kequnianzhanbijizengfuyousuoxiahua。2023nian，qixielvshourutongbizengzhang5.3%zhi81.72yiyuan，diyujituanzongshourudezengfu，er2022nianxielvshouruzengfuda30.9%，yuanchaojituanzongshourudezengfu。yucitongshi，xielvshouruzaizongshouruzhongdezhanbiyecong2022niande60%jiangzhi57%。

xiangbiqitayundongpinpai，tebudewentizaiyutaiguoyilaipaoxieyewu，zheiyejuedingleqilibukaimalasongsaishi。

zuoweiyixiangtiyusaishi，malasongdezouhongduiyutiyuchanyedefazhanbailierwuyihai，zhishi，zaizheiyireduzhixia，yuanbenyanzangzaixingyeneidewentikenenghuisuizhejubanchengshidezengduoerkuoda。yichangjingcaidesaishi，kenenghuirangyigechengshidafangyicai，yichangzaogaodesaishi，gengkenenghuihuidiaoyigechengshijingxinsuzaodexingxiang。