wen | guitusaipao wangwang manmanzhou

11yue16ri，quanqiuquanjijiedouzaiguanzhuyichang“shijizhizhan”——xiannian58suidequanwangtaisen，duizhen27suidewanghongjake paul。

cansaishuangfangdoudayoulaitou：taisenzibubishuo，yidushiquanjijiedangzhiwukuidechaojijuxing，jishiwanquanbulejiequanjiderenyezhidaotade“quanwangyaoerduoshijian”；jake paul，jinguancaiershiduodenianji，queyijingshiyoushiduonianzimeitijingyanqiezuoyong4000wanfensidechaojidav。

zheichangbisaizhisuoyibeichengweishijizhizhan，bujinyushuangfangxuanshudenianlinghebeijingchayiyouguan，gengshitaisenzi2005nianyintuiyilaishouciliangxiangzhiyebisai。

jingguo8huihejiliejiaozhu，jakezuizhongyijueduidianshuyoushihuoshengjieshu。

qishizheichangbisaicongkaisaiqianjiuhuatibuduan，shiyoushiyilaitouzhuzuiduodequanjisai，xiyinquanmeichaoguo7wanrendaoxianchangguankan。dangran，liangweicansaizheyezhuandepenmanboman：jakehetaisenjiangfenbiehuode4000wanmeiyuanhe2000wanmeiyuanbaochou，chuangxiaerrenzhiyeshengyadanchangbisaibaochoujilu。liangrenduanduan16fenzhongbisaichuangzaole6000wanmeijinshouru，herenminbiyue4.2yi。taisensaihoufawen：“6yuefenchadiansile，zuihouyicidengtaiyimeiyouyihan。”

“maotouxiaozi”jake paulkebushikaomanlitanhuayixiandewanghong。

zicong2013niankaishizaiyoutubeshangzouhongyilai，tadeshangyebantuyijingshejitouzi、chuangyedengduogebankuai。tongguozheichangbisai，jake paulzaicizhengminglezijijingmingdeshangyetounaohezaoshinengli，shitazhiyeshengyazhongdeyouyigelichengbei。

01 从拳击台，到做品牌

zaijake paulzhanghaoshangfabudeshipinzhong，changyouxie“bujingyi”dexiaodongzuo，lirujiduishoupenshentipenwu，huozheyinweiduishoukouchouerdijitamenkouxiangtang。zaizheixiejijuchuanboxingdeshipinli，changchangchuxiandeshiyigejiaozuowdepinpai。

w labsshijake paulzai2024nianchuanglidenanxinghulipinpai，tazhuazhuledangdainianqingnanxingyayijiaolvdexinli，bangzhupinpaixiaofeizhedingyixiandainanziqigai。zaizhongduopinpaizouxiangzhongxinghua、quxingbiehuadejintian，wyongyizhongzhangyang、yinglangdefenggejianjuedizhuzhangnanziqigai，“wjiushiguanyuying（winning）”，wulunshizaiquanjitaihaishizaikexueshiyanshi。erzshidaishuziyuanzhumin、quanjiyundongyuan、yuzhoudawanghongjake paulbenren，jiushizheiyilinianjuejiadedaiyan。muqian，w labsyiwanchengalunrongzi，huodeuphonest capitaldengjigoudezhichi，rongzi1400wanmeiyuan。

02 Z世代双胞胎商人

w labsbushijake pauldiyicichuangyele。zaozaiganggangzouhongshi，jakejiuxiangzuoyigeshejiaomeitilingyudedr.dre，peiyanggengduoyoucaihuadeqingshaonianbozhu。

2016nian，19suidetachenglilewanghongfuhuaqiteam 10，binghuodeuphonest capitaldetianshitouzi。tazhaodaoyipi“kaimendizi”，jiaotamenruheyunyingzijideshejiaomeiti，liangzhoushijiannei，zheixiexiaowanghongdefensijiucong3wanjizengdao40wan。diernian，zaitade20suishengrishang，jakexuanbuchenglichuanmeigongsiteamdom，tamenchixufuhuachushuangbaotaixiongdidobre twins，geshouaj mitchell，yanyuanalissa violetdengdeng，qizhongvioletrujinyiyouqianwanfensi，qitarenyedouzaibeimeichixuchuangzaoyingxiangli。

Team 10成员

jakedeqingegelogan paulyebuzhijuxianyuwanghongshiye。2022nian，loganlianheyoutubebozhuksigongtongchuangliyinliaopinpaiprime，yinfalefensidekuangrexiangying，qichanpinshangshihouyidugongbuyingqiu。jiagezaiebayshangbeichaodao400yingbang12ping，qingshaonianfenfenyiyongyouyipingprimeweirong。

rujinzaimeiyouxunqiurenhewaibuzijinzhichideqingkuangxia，jinkaologandeyingxiaoshouduan，primedenianxiaoshouyijingchaoguo12yimeiyuan，chengweishishangchengzhangzuikuaidexinpinpaizhiyi。

cihou，loganyechenglileyijiapinpaifuhuaqicongo brands。chuleprimezhiwai，haifuhualejiankangshipinpinpaialani nu、yinliaopinpai3d energy。

03 27岁，工作经验20年

pauljiaxiongdiloganhejake，chushengyumeiguoehaiezhou，xiangzhongduoputongdeqingshaonianyiyang，xihuanyundong，xihuangaoguai，xihuanhuluanchangshixinwanyier。jake 10suineinian，fuqinsongjitamenyitaixiangjiyonglaihuifangluxiangdai，danzheiliangxiongdiquedasuanyongtapaisherichangshenghuolidequshi，zaibazheixiefanshadeshipinfadaoyoutubeshang。bishi，youtubechenglibujiu，xiongdiliangzaizheigexinxiandepingtaishangzhujianleijiqileyidianfensi。

Vine时期青涩的Jake和Logan兄弟

feiyuefashengzai2013nian。nianchu，duanshipinpingtaivinezhengshishangxian。zaizheigepingtaishang，yonghukeyifabubuchaoguo6miaozhongdeduanshipin。zheizhongxinqidewanfaxiyinleganggangzoujinyidonghulianwangshidaidexiaofeizhemen，duanduan3geyuenei，vinedeyonghuliangtupo2yi，chengweidangshixiazailiangzuidadeshipinfenxiangapp。

xiongdiliangyemingandibuzhuodaolezheiyiqushi，tamenkaishizaivineshangfabushipin。turanyouyitian，yizhishipinhuole——yongjintiandehuashuo，chenglebaokuan——yushifensikaishizhishujidizengzhang，1wan、10wan……henkuai，tamendefensiliangtupole500wan。

zhengdangtamenweibuduantiaodongdefensishuxingfenshi，gengjingxideshiqingfashengle：vinelianxixiongdiliang，xiwangrangtamentuiguangzheigeapp，bingzhifu200meiyuandeguanggaofei。

“fashipinhainengzhengqian？”jakeheloganrutongbeidatonglerenduermai。cihouguanggaodanyuelaiyueduo，xiongdiliangyekanzhunleqizhongdeshangji，buduantuozhandaoinstagram、snapchatdengpingtai。“zaiwomenhaimeihuiguoshenlaideshihou，jiuyijingzhenglehenduoqian。”liangxiongdizheiyangshuo。

总结

jakedezhenggewanghongshengyajihuguanchuanleyidonghulianwangheshipinshidai。zongguantafabudeneirong，wulunshizaoqiwuxiaxiandegaoxiaoshipin，haishiqianrubaigongcesuoguoyezheiyangzaizuolaobianyuanshitandedadongzuo，yihuorujinqinxuekuliantiaozhanshijiequanwang，budebuchengren，tafeichangminruidizhuazhuleliuliangmima，bingqiedandaxinxi、zhixinglijiqiang。

zheiyeshiweishenme，shijinianguoqule，jakeheloganbujinmeiyouguoqi，shenzhijicizhuanxing，chengweichusedeqiyejia，bingliyongduonianjileiderenqizhaodaolezuiheshizijideshangyemoshi。

jintian，jakeheloganyijingbumanzuyujiandandeliuliangbianxian，ershijiangzijidechuangyiheziyuanzhengheshuchu，fuhuaxinren、xinshangye，cong“yanyuan”biancheng“daoyan”he“zhipian”，qudizaogengdadeshangyediguo。zheiliangxiongdizuoweishipinshidaidechudaidawanghong，rujinyebuguoerlizhinian，weilaitamenhaihuiyounaxiejingshizhiju，yinrenwuxianxiaxiang。