wen | xinkedu

jinnianlai，zaiguoneishichangrongliangzengsufanghuandebeijingxia，zhongguoxiaofeipinpaifenfenchuhaixiangwaixunzhaozengzhangjihui。

congjiadianlingyudehaier、meide，daoxinnengyuanqichelingyudebiyadi，zaidaotemu、sheindengdianshangpingtai，fenfenzaibutongxingyedegaodichashangzhongguopinpaideqizhi。

danzaiguangmaodefeizhoudalu，zhinengshoujixingyejueduidelongtoubingfei“huamiov”，ershiyijialaizishenzhendegongsi——chuanyin。

2023nian，chuanyinjidiaooppoweiliequanqiuzhinengshoujichuhuoliangtop5，qizhongchuanyinhepingguoshiweiershixianzengzhangdepinpai，fenbietongbizengzhang30.8%he3.7%。

qunianchuanyinyingshou、jinglifenbietongbidazeng33.9%he121.55%，junchuangxialishixingao。

danzaijinniandisanjidu，chuanyinyejishisuyanzhong，danjiduyingshoutongbixiahua7.22%，jinglitongbidafuxiahua41.02%。

dierjiduchuanyinzaifeizhoushichangdechuhuoliangjintongbizengzhang1%。fanguantongqidexiaomiherealmefenbietongbidazeng45%he137%。

yishijian，waijiepinpinzhiyichuanyin“yejibaodie”、“maibudongle”。

dankeguanerlun，“feizhouzhiwang”yuanmeiyouwaijiesuomiaoshudeneime“cuiruo”。xiaomiherealmechidiaodeshichangfenedagailvlaizichuhuoliangdafuxiahua25%desanxing。

zi2006nianjiujinrufeizhoushichangdechuanyinrengjubeijueduidexianfayoushi，changnianchangnianshizhanlvzai50%yishang，feizhourenminmeimailiangbushoujijiuyouyibushichuanyin。

yaozhidao，shangshijimonuojiyazaizhongguoshichangzuijutongzhilishi，shizhanlvyebuguosanchengchutou。

chuanyindeyinyouzaiyu，suizhetiliangdepengzhang，qizaifeizhouzhiwaidenanyadengqitashichangyingshouzhanbiyichaoliucheng。

danzhengruchuanyinzaifeizhoushichang，xiaomi、sanxingdengpinpaiyeyijianliqizugoudadexianfayoushi，yishijianchuanyinyenangongrujingduipinpaidedabenying，gejiabudebuxianrunanjienanfende“jiagezhan”。

jinnianqiansanjidu，chuanyinzaiyindu、mengjialaguodengshichangdechuhuoliangjuntongbiyousuoxiajiang。

zaizheiyibeijingxia，chuanyinzhujianfalipeijian、jiadiandengduoyuanhuayewu，“feizhouzhiwang”zhenghuodeyuelaiyuexiangxiaomile。

“非洲之王”是怎么炼成的

xishutoubupinpaichuhaidezhuyaomudedi，pubianjizhongzaidongnanya、oumeihezhongdongdiqu，duiguangmao、chongmanyexingdefeizhoudaluquexianyoushelie。

yuanyinzaiyu，jinguanfeizhouyouzhequanqiudierdamianjihedierduoderenkou，danqizhengtijingjifazhanshuipingxianzhudiyuqitadiyuanbankuai。zaifeizhouyueyouwufenzhisiderenkoushenghuozaisahalayinandiqu，yinjichusheshijiaocha，duandiancishuduo，duixiaofeidianzichanpintianranbuyouhao。

genjushijieyinxing2022nianquanqiutongdianlvshuju， sahalayinandiqutongdianlvwei51.43%，yuandiyuquanqiupingjuntongdianlv91.35%。

danjiuzaizheigejichuyongdianshangqiedebudaobaozhangdepinjizhidi，queyingshizhangchulechuanyinzheigejutou。

2006nian，chuanyinchuangshirenzhuzhaojianglikaibodaodianzihou，jiangmuguangtouxianglefeizhouzheipiandangshishangweibeikaifadelanhaishichang。bishifeizhoushichangshanzhaijihehuaqiangbeichupindebaipaichanpinhengxing，meimaichu1taizhengpinnuojiya，shichangjiujihutongbumaichule2taijianuojiya。

zhengruhoulaihongmishoujiduizhongguoshanzhaijide“jiangweidaji”，chuanyindajishanzhaijidefangshiyeshichanpinpeizhi“jialiangbujiajia”，tongbuqudaoxiachenqiangzhanshichang。

youyufeizhoudabufendiqudianligongyingbuwendingqiejingchangtingdian，chuanyintuichulepeibeichaodarongliangdianchidechaozhangdaijishouji；feizhourenxihuanyongduogeshoujikalaiqiehuanyouhuitaocan，chuanyinbiantuichuleshuangkashuangdai、sankasandaishenzhisikasidaideshouji；shenzhizhenduifeizhourenshenfusedetezheng，chuanyinduimeiyanjishuyouhua，jiejueguangxianjiaoanqingkuangxiadepaizhaotongdian。

gengguanjiandeshi，peibeizheixiexingnengdechuanyinchuanyinshoujiajinyueweisuoyoupinpaipingjunshoujiadeyiban。

zaiqudaoshang，chulaizhadaodechuanyinruxiangsuisu，zaifeizhoudedajiexiaoxiangshuashangchuanyindelanbaiseguanggaodaxiangpinpai。

zhuzhaojiangcengshuo，“congneiluobi（kenniyashoudou）dejichangdaoludaokanpala（wugandashoudou）depinminku，zhiyaoyouqiangdedifang，jiushaobulechuanyindetuqiangguanggao”。

tongshichuanyintongguoxiaoshoufandian、songlipindengfangshiyigegegongzhanlefeizhoushichanglingsanxisui，danyeshizuizhuyaodelingshouqudao——fuqidian。

zheicongchuanyinfensandexiaojingxiaoshangfenbuyekeguankuiyier。

juguohaizhengquanyanbaoshuju，jiezhijinnianshangbannianmo，chuanyindejingxiaoshangshuliangchao2000jia，qiedabufenjunweiguimozai300wanyixiadexiaotiliangjingxiaoshang。

yezhengshiyikaozheixiexiaojingxiaoshangmenchuanyincaideyifugaiguangmaodefeizhouxiachenshichang。

youci，zou“nongcunbaoweichengshi”luxiandechuanyinchengjiulefeizhoushoujishichanglongtou，shizhanlvpaimingchangnianbaochidiyi。jucanalysshuju， chuanyinzaifeizhoushizhanlvchangnianpaimingdiyi。zainiriliya、kenniya、tansangniya、aisaiebiyadengguo，chuanyindeshizhanlvjunzai50%zuoyou，duancengshilingxianqitapinpai。

buguo，jinnianerjiduchuanyindechuhuoliangchuxianhanjianxiahua，youciyinfawaijieduifeizhoushichangkongjianquyubaohededanyou。

zengzhangdeyaliqiaoranerzhi，“feizhouzhiwang”chuanyinyejixudazaochudierzengzhangquxianle。

打造第二增长曲线

2018nian，quanqiuzhinengshoujichuhuoliangchuxianjinshinianshoucitongbixiadie。qunian，quanqiuzhinengshoujichuhuoliangzaiduchuangxiaxindi，xingyejinrucunliang、suoliangjingzhengdeshidai。

zaichuanyindedabenyingfeizhoushichang，zhengtichuhuoliangyechuyuxiajiangqushi。jucanalysshuju，cong2021niandisanjidudao2022niandierjidu，feizhouzhinengshoujitongbizengzhangzhixianxiahua，qielianxuliugejidutongbizengzhangweifu。jinguanmuqianchuhuoliangzhongxinhuifuzengzhang，dandanjiduchuhuoliangrengweihuifudao2021nianshishuiping。

duici，chuanyindeyingduiyouer。

yifangmian，chuanyinhedaduoshushoujichangshangyiyang，shitutongguoliangjianjiazengzhaoyejizengliang，faligaoduanhua。

muqian，chuanyinqixiayoutecno、infinixheitelsangeshoujipinpai，qizhongtecnoheinfinixmianxiangzhonggaoduanxiaofeizhe、itelzezhudaxingjiabi。

pingjiezheisangepinpaichuanyinjihufugaidaosuoyoujiaweidexiaofeirenqun，jibaokuo500yuanzuoyouderumenkuan，yebaokuo8400yuandegaoduanjixing。

lingyifangmian，chuanyinbumanzuyuzhikaoshoujizhuanqian，zhengjijiduoyuanhuakuopinlei，huochengxiaomidemoyang。

zaozaishangshizhiqian，chuanyinjiukaishibuju“dierzengzhangquxian”，shitugoujian“shouji+yidonghulianwangfuwu+jiadian、shumapeijian”deshangyeshengtaibihuan。

jiezhujiyoudequdaoxiachenyoushi，chuanyinxianhoudazaoleshumapeijianpinpaioraimohejiadianpinpaisyinix。erzaichuanyinfalizheilianggepinleizhiqian，xiaomiyijingdazaochupeijianpinpai“zimi”hejiadianpinpai“mijia”。rujinmijiashenzhichenglelaopaijiadianjutoumeidehegelide“xinfudahuan”。

ciwai，chuanyinyindizhiyi，zhenduifeizhoudiquyonghuquediandetongdiandajujinruchunengshichang。mianxiangcduanxiaofeizhe，chuanyinitelpinpaideyidongchunengchanpin solar generator 600，bujinnengjishoujichongdian，hainengweidianshan、dianshidengdaduoshujiadianchanpingongdian；

mianxiangbduanyonghu，chuanyinlingshelichunengpinpaidyque。jianrongtaiyangneng、 ev chongdian、liwangxitongdeng，weijiatinghexiaoxingqiyegongdian。

zaiyidonghulianwangfuwulingyu，chuanyinjiyuanzhuoxitongkaifaleziyouos，tongshifuhuabingtuichuleduokuanyidongyingyong，qifeizhoubanwangyiyunboomplayyuehuoyueyonghushuchaoguo6800wan，zaiyixieguojiadehuorechengdushenzhichaoguospotifyheapple music；feizhoubandouyinvskitshenzhinenghetiktokfentingkangli。

传音和小米都看中的业态

bizhezaishulichuanyinduoyuanhuayewubujuyuxiaomidexiangsizhichushifaxian，erzhedoucengxianhouyujiudianyetaihezuo，xiaomishenzhichizirugu、shendubuju。

zaozai2019nian，zhenduifeizhouliansuojiudianyetaidequeshi，chuanyinjiuyushangmeishuzhijiudianjituan（xiacheng“shangmeishuzhi”）hezuo，jinzhuniriliya、aisaiebiyadengguokaichu“shangkeyou”dehaiwaiban——“ivy hotel”。

erzai2021nian，xiaomiduishangmeishuzhijinxingleyibizhanlvetouzi，xiaomixiangguanrenshicenggongkaibiaoshi“feichangkanhaoshangmeiweilaideyewufazhanjihexiaomizhijiandeqiangzhanlvexietong，rangxiaomizhinengkefangnenggoushentoudaoxiachenshichang”。

chuanyinhexiaomijunxuanzeyushangmeishuzhizheiyijiudianjituanhezuoyebunanlijie，bijingjiudianshijiadiandengiotshebeidezhongyaotiyanchangjing，duiqianzaiyonghujinxing“zhongcao”。

suizheduoyuanhuabujudechixutuijin，chuanyindefazhanlujingyuxiaomideshengtaihuamoshiriyixiangsi，yewubantuzhujiankuozhan。congshoujiyanshenzhichuneng、jiadian、shumapeijian，zaidaobendihuahulianwangfuwu，chuanyinshitutongguo“yingjian+shengtai”debihuangoujian，tansuoshoujizhiwaidedierzengzhangquxian。

raner，muqiancongchuanyinshoujiyiwaiyewuyingshouzhanbishizhongweitupo10%dexianzhuanglaikan，duoyuanhuayewushangweichengweizengzhangdezhuyaodongli。zairiqujingzhengjiliedehonghaizhong，ruhezhaodaoxindetupokou，chuanyinyiranmianlinbuxiaodetiaozhan。